Tale of Two Analytical Interfaces

Occam’s razor (or Ockham’s razor[1]) is often expressed in Latin as the lex parsimoniae(translating to the law of parsimonylaw of economy or law of succinctness). The principle is popularly summarized as “the simplest explanation is more likely the correct one.

Using a simple screenshot- you can see Facebook Analytics for a Facebook page is simpler at explaining who is coming to visit rather than Google Analytics Dashboard (which has not seen the attention of a Visual UI or Graphic Redesign)

And if Facebook is going to take over the internet, well it is definitely giving better analytics in the process. What do you think?

Which Interface is simpler- and gives you better targeting. Ignore the numbers and just see the metrics measured and the way they are presented. Coincidently R is used at Facebook a lot (which has given the jjplot package)- and Google has NOT INVESTED MAJOR MONEY in creating Premium R Packages or Big Data Packages. I am talking investment at the scale Google is known for- not measly meetups.

(the summer of code dont count- it is for students mostly)

(but thanks for the Pizza G Men- and maybe revise that GA interface by putting a razor to some metrics)

GA vs Facebook Analytics

 

Who searches for this Blog?

Statue of Michael Jackson in Eindhoven, the Ne...
Image via Wikipedia

Using WP- Stats I set about answering this question-

What search keywords lead here-

Clearly Michael Jackson is down this year

And R GUI, Data Mining is up.

How does that affect my writing- given I get almost 250 visitors by search engines alone daily- assume I write nothing on this blog from now on.

It doesnt- I still write what ever code or poem that comes to my mind. So it is hurtful people misunderstimate the effort in writing and jump to conclusions (esp if I write about a company- I am not on payroll of that company- just like if  I write about a poem- I am not a full time poet)

Over to xkcd

All Time (for Decisionstats.Wordpress.com)

Search Views
libre office 818
facebook analytics 806
michael jackson history 240
wps sas lawsuit 180
r gui 168
wps sas 154
wordle.net 118
sas wps 116
decision stats 110
sas wps lawsuit 100
google maps jet ski 94
data mining 88
doug savage 72
hive tutorial 63
spss certification 63
hadley wickham 63
google maps jetski 62
sas sues wps 60
decisionstats 58
donald farmer microsoft 45
libreoffice 44
wps statistics 44
best statistics software 42
r gui ubuntu 41
rstat 37
tamilnadu advanced technical training institute tatti 37

YTD

2009-11-24 to Today

Search Views
libre office 818
facebook analytics 781
wps sas lawsuit 170
r gui 164
wps sas 125
wordle.net 118
sas wps 101
sas wps lawsuit 95
google maps jet ski 94
data mining 86
decision stats 82
doug savage 63
hadley wickham 63
google maps jetski 62
hive tutorial 56
donald farmer microsoft 45

Nice BI Tutorials

Tutorials screenshot.
Image via Wikipedia

Here is a set of very nice, screenshot enabled tutorials from SAP BI. They are a bit outdated (3 years old) but most of it is quite relevant- especially from a Tutorial Design Perspective –

Most people would rather see screenshot based step by step powerpoints, than cluttered or clever presentations , or even videos that force you to sit like a TV zombie. Unfortunately most tutorial presentations I see especially for BI are either slides with one or two points, that abruptly shift to “concepts” or videos that are atleast more than 10 minutes long. That works fine for scripting tutorials or hands on workshops, but cannot be reproduced for later instances of study.

The mode of tutorials especially for GUI software can vary, it may be Slideshare, Scribd, Google Presentation,Microsoft Powerpoint but a step by step screenshot by screenshot tutorial is much better for understanding than commando line jargon/ Youtub   Videos presentations, or Powerpoint with Points.

Have a look at these SAP BI 7 slideshares

and

Speaking of BI, the R Package called Brew is going to brew up something special especially combined with R Apache. However I wish R Apache, or R Web, or RServe had step by step install screenshot tutorials to increase their usage in Business Intelligence.

I tried searching for JMP GUI Tutorials too, but I believe putting all your content behind a registration wall is not so great. Do a Pareto Analysis of your training material, surely you can share a couple more tutorials without registration. It also will help new wanna-migrate users to get a test and feel for the installation complexities as well as final report GUI.

 

Playing with Playwith- R Package for Interactive Data Visualizations

While just browsing through Google Code repositories for R Packages-

https://code.google.com/hosting/search?q=label:R

I came across Playwith-  which is basically a toolkit for creating interactive data visualizations. I then played with ClusterApp and it really seems promising (hierarchical) – Since I am using R 2.12 on Win 7 (x64) platform somthing broke but overall this seemed like a promising interactive tool making widget.

playwith is an R package, providing a GTK+ graphical user interface for editing and interacting with R plots.

The playwith package is maintained by Felix Andrews <felix@nfrac.org>

Here is the Data Visualization called Cluster App that impressed me There is an obvious synergy between Rattle and Playwith (though some bugs with new R 2.12 on an X64 do come into play)

https://code.google.com/p/playwith/wiki/ClusterApp

The SEO mess on joining blog aggregators

 

Mug shot of Paris Hilton.
Image via Wikipedia

 

If you are an analytics blogger who writes, and is aggregated on an analytical community- read on- Here’s how blog aggregation communities can help you lose 30% of all future traffic long term, while giving you a short term.

The problem is not created by Blogging Communities (like R-Bloggers, or PlanteR, or Smart Data Collective or AnalyticBridge or even BeyeBlogs )

It is created by the way Google Page Rank is structured- you see given exactly the same content on two different we pages- Google Page Rank will place the higher Page Rank results higher. This is counter intutive and quite simple to rectify- The Google Spider can just use the Time Stamp for choosing which article was published where first (Obviously on your blog, AND then later to the aggregator).

How bad is the mess? Well joining ANY blog aggregation will lead to an instant lift of upto 10-50 % of your current traffic as similar bloggers try and read about you. However you can lose the long term 30% proportion which is a benchmark of search engine created traffic for you.

So do you opt out of blog aggregation? No. It’s a SEO mess and it’s unfair to punish your blog aggregator, most of whom are running on ad-supported sponsors or their own funds on dry fumes to publish your content. Most of the fore mentioned communities are created by excellent people I interacted with heavily- and they are genuinely motivated to give readers an easy way to keep up with blogs. Especially Smart Data Collective, Analyticbridge and R-bloggers whose founders I have known personally.

You can do one thing- create manual summaries in the excerpt feature of your blog posts- it’s just below the WordPress page. And switch your RSS feed to summary rather than full. It avoids losing keyword rank to other websites, it prevents the Blog Aggregation from gaining too much influence in key word related searches, and it keeps your whole eco system happy, Best of All it helps readers of Blog Aggregators- since most of them use a summary on the front page anyways.

An additional thought on Google Page Rank- something I have sulked over but not spoken for a long long time.  It ignores the value of reader- If Bill Gates, Steve Jobs, and 500 ceos from Fortune 500 companies read my blog but do not link to it- it will count daily traffic as 500. Probably it will give more weightage to Paris Hilton fans.

A suggestion-humbly- you can use IP Address lookup of visitors to see if traffic is coming from corporate sources or retail sources -Clicky from GetClicky does this. Use it as feedback in Google Analytics as well as Google Trends.

And maybe PageRank needs to add quantity and quality of visitors as additional variables . Do a A/B test guys some Chi Square juice- its not quite Mad Men Adverting but its still good fun.

 

PageRank
Image via Wikipedia

 

and the world is one big community as per xkcd


Microsoft Online Games

No, this is not about the X Box kind of games. It is about Microsoft ‘s tactical shift in the online space from going it alone, and building stuff itself, –to partnering, and sometimes investing and exiting business.

In Blogs- It recently announced a migration of MS Live Spaces to WordPress.com – It gives Automattic 30 million more users- no small change consider there were 26 million existing WP users.

Microsoft Messenger, which is the oldest online app in the suite, now provides instant messaging services to about 350 million users, and from now on Windows Live Writer works specifically with the WordPress.com blog service by default. Hopefully Skype, and Google Voice will show MS the way to monitize that business app yet.

Google buying blogger-blogspot seems to have done little, but given Biz Stone room to create another content disruption-Twitter.

With the round of lawsuits by proxy, in Android -Motorola, or for acquisitions – MS is just doing what Marc Anderseen (who’s apparently a better VC than Paul Allen was), Sun and co did to it in the nineties.

Google seems to be regretting putting a spade in the Yahoo acquisition- that would have tied up a big chunk of Idle MS cash- leaving it little room for niche investments (like the 250 mill that helped Facebook ramp up in time).

The real surprise here could be Apple- it has shown little interest in cloud computing- and it seems to be testing the waters with Ping. But Apple sure smells competition- and Android is doing to Iphone what Windows did to the Mac in the early 1990’s.

Google lacks presence in online gaming (despite it’s own Zynga investment)- and needs to start monetizing properties like Android OS (say 10$ for every phone license ??), Google Maps (as an app for GPS) and Google Voice. Indeed it may be time for the big G to start thinking of spinning off atleast some products- earning better returns, while retaining control (dual stock splits) and killing those anti trust lawyer fees forever.

As the Ancient Chinese said, May you live in interesting times. Fun to watch the online games people play.