Here is an interview with Hjálmar Gíslason, CEO of Datamarket.com . DataMarket is an active marketplace for structured data and statistics. Through powerful search and visual data exploration, DataMarket connects data seekers with data providers.

Ajay- Describe your journey as an entrepreneur and techie in Iceland. What are the 10 things that surprised you most as a tech entrepreneur.
HG- DataMarket is my fourth tech start-up since at age 20 in 1996. The previous ones have been in gaming, mobile and web search. I come from a technical background but have been moving more and more to the business side over the years. I can still prototype, but I hope there isn’t a single line of my code in production!
Funny you should ask about the 10 things that have surprised me the most on this journey, as I gave a presentation – literally yesterday – titled: “9 things nobody told me about the start-up business”
They are:
* Do NOT generalize – especially not to begin with
* Prioritize – and find a work-flow that works for you
* Meet people – face to face
* You are a sales person – whether you like it or not
* Technology is not a product – it’s the entire experience
* Sell the current version – no matter how amazing the next one is
* Learn from mistakes – preferably others’
* Pick the right people – good people is not enough
* Tell a good story – but don’t make them up
I obviously elaborate on each of these points in the talk, but the points illustrate roughly some of the things I believe I’ve learned … so far 😉
9 things nobody told me about the start-up business
Ajay-
Both Amazon and Google have entered the public datasets space. Infochimps has 14,000+ public datasets. The US has http://www.data.gov/
So clearly the space is both competitive and yet the demand for public data repositories is clearly under served still.
How does DataMarket intend to address this market in a unique way to differentiate itself from others.
HG- DataMarket is about delivering business data to decision makers. We help data seekers find the data they need for planning and informed decision making, and data publishers reaching this audience. DataMarket.com is the meeting point, where data seekers can come to find the best available data, and data publishers can make their data available whether for free or for a fee. We’ve populated the site with a wealth of data from public sources such as the UN, Eurostat, World Bank, IMF and others, but there is also premium data that is only available to those that subscribe to and pay for the access. For example we resell the entire data offering from the EIU (Economist Intelligence Unit) (link: http://datamarket.com/data/list/?q=provider:eiu)
DataMarket.com allows all this data to be searched, visualized, compared and downloaded in a single place in a standard, unified manner.
We see many of these efforts not as competition, but as valuable potential sources of data for our offering, while others may be competing with parts of our proposition, such as easy access to the public data sets.

Ajay- What are your views on data confidentiality and access to data owned by Governments funded by tax payer money.
HG- My views are very simple: Any data that is gathered or created for taxpayers’ money should be open and free of charge unless higher priorities such as privacy or national security indicate otherwise.
Reflecting that, any data that is originally open and free of charge is still open and free of charge on DataMarket.com, just easier to find and work with.
Ajay- How is the technology entrepreneurship and venture capital scene in Iceland. What things work and what things can be improved?
HG- The scene is quite vibrant, given the small community. Good teams with promising concepts have been able to get the funding they need to get started and test their footing internationally. When the rapid growth phase is reached outside funding may still be needed.
There are positive and negative things about any location. Among the good things about Iceland from the stand point of a technology start-up are highly skilled tech people and a relatively simple corporate environment. Among the bad things are a tiny local market, lack of skills in international sales and marketing and capital controls that were put in place after the crash of the Icelandic economy in 2008.
I’ve jokingly said that if a company is hot in the eyes of VCs it would get funding even if it was located in the jungles of Congo, while if they’re only lukewarm towards you, they will be looking for any excuse not to invest. Location can certainly be one of them, and in that case being close to the investor communities – physically – can be very important.
We’re opening up our sales and marketing offices in Boston as we speak. Not to be close to investors though, but to be close to our market and current customers.
Ajay- Describe your hobbies when you are not founding amazing tech startups.
HG- Most of my time is spent working – which happens to by my number one hobby.
It is still important to step away from it all every now and then to see things in perspective and come back with a clear mind.
I *love* traveling to exotic places. Me and my wife have done quite a lot of traveling in Africa and S-America: safari, scuba diving, skiing, enjoying nature. When at home I try to do some sports activities 3-4 times a week at least, and – recently – play with my now 8 month old son as much as I can.
About-
http://datamarket.com/p/about/team/
Management
Hjálmar Gíslason, Founder and CEO: Hjalmar is a successful entrepreneur, founder of three startups in the gaming, mobile and web sectors since 1996. Prior to launching DataMarket, Hjalmar worked on new media and business development for companies in the Skipti Group (owners of Iceland Telecom) after their acquisition of his search startup – Spurl. Hjalmar offers a mix of business, strategy and technical expertise. DataMarket is based largely on his vision of the need for a global exchange for structured data.
hjalmar.gislason@datamarket.com

To know more, have a quick look at http://datamarket.com/
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