Secure Browsing from Mobile and PC ( Tor ,PeerNet, WasteAgain)

While Tor remains the tool of choice with pseudo-techie hacker wannabes , there is enough juice and smoke and mirrors on the market to confuse your average Joe.

For a secure browsing experience on Mobile – do NOT use either Apple or Windows OS

Use Android  and this app called Orbot in particular

Installing Tor with a QR code

Orbot is easy to install by simply scanning the following QR code with your Android Barcode scanner.

Android QR code

Installing Tor from the Android Market

Orbot is available in the Android Market.

ENTER PEERNET

If you have a Dell PC, well just use PeerNet to configure and set up your own network around the neighbourhood. This is particularly applicable if you are in country that is both repressive and not so technologically advanced. Wont work in China or USA.

http://support.dell.com/support/edocs/network/p70008/EN/vista_7/peernet.htm

What is a peer network?

A peer network is a network in which one computer can connect directly to another computer. This capability is accomplished by enabling access point (AP) functionality on one of the computers. Other computers can then connect to this computer in the same way that they would connect to a physical AP. If Internet Connection Sharing is enabled on the computer that has the AP functionality, computers that connect to that computer have Internet connectivity as well.

A basic peer network, which requires no networking knowledge or experience to set up, should meet the needs of most home users and small businesses. By default, a basic peer network is configured with the strongest available security (see How do I set up a basic peer network?).

For users who are familiar with wireless networking technology, advanced configuration features are available to do the following:

Change security settings (see How do I configure my peer network?)
Choose which method (push button or PIN) computers with Wi-Fi Protected Setup™ capability can join your peer network (see How do I allow peer devices to join my peer network using Wi-Fi Protected Setup technology?)
Change the DHCP Server IP address (see How do I configure my peer network?).
Change the channel on which to operate your peer network (see How do I configure my peer network?)

 If you are really really in a need for secure browsing (like you are maybe a big hot shot in the tech world), I suggest go over to VMWare

http://www.vmware.com/products/player/

create a seperate Linux (Ubuntu for ease) virtual disc, then download the Tor Browser Bundle from

https://www.torproject.org/projects/torbrowser.html.en for surfing and a Peernet (above) or  a prepaid one time use disposable mobile pre-paid wireless card. It is also quite easy to delete your virtual disc in times of emergencies (but it is best to use encryption even when in Ubuntu https://help.ubuntu.com/community/EncryptedHome)

IRC chat is less secure than you think it is thanks to BOT  Trawlers- so I am hoping someone in the open source community updates Waste Again for encrypted chats http://wasteagain.sourceforge.net/

What is “WASTE again”?

“WASTE again” enables you to create a decentralized and secure private mesh network using an unsecure network, such as the internet. Once the public encryption keys are exchanged, sending messages, creating groupchats and transferring files is easy and secure.

Creating a mesh

To create a mesh you need at least two computers with “WASTE again” installed. During installation, a unique pair of public and private keys for each computer is being generated. Before the first connection can be established, you need to exchange these public keys. These keys enable “WASTE again” to authenticate every connection to other “WASTE again” clients.

After exchanging the keys, you simply type in the computers IP address to connect to. If that computer is located behind a firewall or a NAT-router, you have to create a portmap first to enable incoming connections.

At least one computer in your mesh has to be able to accept incoming connections, making it a “public node”. If no direct connection between two firewalled computers can be made, “WASTE again” automatically routes your traffic through one or more of the available public nodes.

Every new node simply has to exchange keys with one of the connected nodes and then connect to it. All the other nodes will exchange their keys automatically over the mesh.

Denial of Service Attacks against Hospitals and Emergency Rooms

One of the most frightening possibilities of cyber warfare is to use remotely deployed , or timed intrusion malware to disturb, distort, deny health care services.

Computer Virus Shuts Down Georgia Hospital

A doctor in an Emergency Room depends on critical information that may save lives if it is electronic and comes on time. However this electronic information can be distorted (which is more severe than deleting it)

The electronic system of a Hospital can also be overwhelmed. If there can be built Stuxnet worms on   nuclear centrifuge systems (like those by Siemens), then the widespread availability of health care systems means these can be reverse engineered for particularly vicious cyber worms.

An example of prime area for targeting is Veterans Administration for veterans of armed forces, but also cyber attacks against electronic health records.

Consider the following data points-

http://threatpost.com/en_us/blogs/dhs-warns-about-threat-mobile-devices-healthcare-051612

May 16, 2012, 9:03AM

DHS’s National Cybersecurity and Communications Integration Center (NCCIC) issued the unclassfied bulletin, “Attack Surface: Healthcare and Public Health Sector” on May 4. In it, DHS warns of a wide range of security risks, including that could expose patient data to malicious attackers, or make hospital networks and first responders subject to disruptive cyber attack

http://publicintelligence.net/nccic-medical-device-cyberattacks/

National Cybersecurity and Communications Integration Center Bulletin

The Healthcare and Public Health (HPH) sector is a multi-trillion dollar industry employing over 13 million personnel, including approximately five million first-responders with at least some emergency medical training, three million registered nurses, and more than 800,000 physicians.

(U) A significant portion of products used in patient care and management including diagnosis and treatment are Medical Devices (MD). These MDs are designed to monitor changes to a patient’s health and may be implanted or external. The Food and Drug Administration (FDA) regulates devices from design to sale and some aspects of the relationship between manufacturers and the MDs after sale. However, the FDA cannot regulate MD use or users, which includes how they are linked to or configured within networks. Typically, modern MDs are not designed to be accessed remotely; instead they are intended to be networked at their point of use. However, the flexibility and scalability of wireless networking makes wireless access a convenient option for organizations deploying MDs within their facilities. This robust sector has led the way with medical based technology options for both patient care and data handling.

(U) The expanded use of wireless technology on the enterprise network of medical facilities and the wireless utilization of MDs opens up both new opportunities and new vulnerabilities to patients and medical facilities. Since wireless MDs are now connected to Medical information technology (IT) networks, IT networks are now remotely accessible through the MD. This may be a desirable development, but the communications security of MDs to protect against theft of medical information and malicious intrusion is now becoming a major concern. In addition, many HPH organizations are leveraging mobile technologies to enhance operations. The storage capacity, fast computing speeds, ease of use, and portability render mobile devices an optimal solution.

(U) This Bulletin highlights how the portability and remote connectivity of MDs introduce additional risk into Medical IT networks and failure to implement a robust security program will impact the organization’s ability to protect patients and their medical information from intentional and unintentional loss or damage.

(U) According to Health and Human Services (HHS), a major concern to the Healthcare and Public Health (HPH) Sector is exploitation of potential vulnerabilities of medical devices on Medical IT networks (public, private and domestic). These vulnerabilities may result in possible risks to patient safety and theft or loss of medical information due to the inadequate incorporation of IT products, patient management products and medical devices onto Medical IT Networks. Misconfigured networks or poor security practices may increase the risk of compromised medical devices. HHS states there are four factors which further complicate security resilience within a medical organization.

1. (U) There are legacy medical devices deployed prior to enactment of the Medical Device Law in 1976, that are still in use today.

2. (U) Many newer devices have undergone rigorous FDA testing procedures and come equipped with design features which facilitate their safe incorporation onto Medical IT networks. However, these secure design features may not be implemented during the deployment phase due to complexity of the technology or the lack of knowledge about the capabilities. Because the technology is so new, there may not be an authoritative understanding of how to properly secure it, leaving open the possibilities for exploitation through zero-day vulnerabilities or insecure deployment configurations. In addition, new or robust features, such as custom applications, may also mean an increased amount of third party code development which may create vulnerabilities, if not evaluated properly. Prior to enactment of the law, the FDA required minimal testing before placing on the market. It is challenging to localize and mitigate threats within this group of legacy equipment.

3. (U) In an era of budgetary restraints, healthcare facilities frequently prioritize more traditional programs and operational considerations over network security.

4. (U) Because these medical devices may contain sensitive or privacy information, system owners may be reluctant to allow manufactures access for upgrades or updates. Failure to install updates lays a foundation for increasingly ineffective threat mitigation as time passes.

(U) Implantable Medical Devices (IMD): Some medical computing devices are designed to be implanted within the body to collect, store, analyze and then act on large amounts of information. These IMDs have incorporated network communications capabilities to increase their usefulness. Legacy implanted medical devices still in use today were manufactured when security was not yet a priority. Some of these devices have older proprietary operating systems that are not vulnerable to common malware and so are not supported by newer antivirus software. However, many are vulnerable to cyber attacks by a malicious actor who can take advantage of routine software update capabilities to gain access and, thereafter, manipulate the implant.

(U) During an August 2011 Black Hat conference, a security researcher demonstrated how an outside actor can shut off or alter the settings of an insulin pump without the user’s knowledge. The demonstration was given to show the audience that the pump’s cyber vulnerabilities could lead to severe consequences. The researcher that provided the demonstration is a diabetic and personally aware of the implications of this activity. The researcher also found that a malicious actor can eavesdrop on a continuous glucose monitor’s (CGM) transmission by using an oscilloscope, but device settings could not be reprogrammed. The researcher acknowledged that he was not able to completely assume remote control or modify the programming of the CGM, but he was able to disrupt and jam the device.

http://www.healthreformwatch.com/category/electronic-medical-records/

February 7, 2012

Since the data breach notification regulations by HHS went into effect in September 2009, 385 incidents affecting 500 or more individuals have been reported to HHS, according to its website.

http://www.darkdaily.com/cyber-attacks-against-internet-enabled-medical-devices-are-new-threat-to-clinical-pathology-laboratories-215#axzz1yPzItOFc

February 16 2011

One high-profile healthcare system that regularly experiences such attacks is the Veterans Administration (VA). For two years, the VA has been fighting a cyber battle against illegal and unwanted intrusions into their medical devices

 

http://www.mobiledia.com/news/120863.html

 DEC 16, 2011
Malware in a Georgia hospital’s computer system forced it to turn away patients, highlighting the problems and vulnerabilities of computerized systems.

The computer infection started to cause problems at the Gwinnett Medical Center last Wednesday and continued to spread, until the hospital was forced to send all non-emergency admissions to other hospitals.

More doctors and nurses than ever are using mobile devices in healthcare, and hospitals are making patient records computerized for easier, convenient access over piles of paperwork.

http://www.doctorsofusc.com/uscdocs/locations/lac-usc-medical-center

As one of the busiest public hospitals in the western United States, LAC+USC Medical Center records nearly 39,000 inpatient discharges, 150,000 emergency department visits, and 1 million ambulatory care visits each year.

http://www.healthreformwatch.com/category/electronic-medical-records/

If one jumbo jet crashed in the US each day for a week, we’d expect the FAA to shut down the industry until the problem was figured out. But in our health care system, roughly 250 people die each day due to preventable error

http://www.pcworld.com/article/142926/are_healthcare_organizations_under_cyberattack.html

Feb 28, 2008

“There is definitely an uptick in attacks,” says Dr. John Halamka, CIO at both Beth Israel Deaconess Medical Center and Harvard Medical School in the Boston area. “Privacy is the foundation of everything we do. We don’t want to be the TJX of healthcare.” TJX is the Framingham, Mass-based retailer which last year disclosed a massive data breach involving customer records.

Dr. Halamka, who this week announced a project in electronic health records as an online service to the 300 doctors in the Beth Israel Deaconess Physicians Organization,

Interview Eberhard Miethke and Dr. Mamdouh Refaat, Angoss Software

Here is an interview with Eberhard Miethke and Dr. Mamdouh Refaat, of Angoss Software. Angoss is a global leader in delivering business intelligence software and predictive analytics solutions that help businesses capitalize on their data by uncovering new opportunities to increase sales and profitability and to reduce risk.

Ajay-  Describe your personal journey in software. How can we guide young students to pursue more useful software development than just gaming applications.

 Mamdouh- I started using computers long time ago when they were programmed using punched cards! First in Fortran, then C, later C++, and then the rest. Computers and software were viewed as technical/engineering tools, and that’s why we can still see the heavy technical orientation of command languages such as Unix shells and even in the windows Command shell. However, with the introduction of database systems and Microsoft office apps, it was clear that business will be the primary user and field of application for software. My personal trip in software started with scientific applications, then business and database systems, and finally statistical software – which you can think of it as returning to the more scientific orientation. However, with the wide acceptance of businesses of the application of statistical methods in different fields such as marketing and risk management, it is a fast growing field that in need of a lot of innovation.

Ajay – Angoss makes multiple data mining and analytics products. could you please introduce us to your product portfolio and what specific data analytics need they serve.

a- Attached please find our main product flyers for KnowledgeSTUDIO and KnowledgeSEEKER. We have a 3rd product called “strategy builder” which is an add-on to the decision tree modules. This is also described in the flyer.

(see- Angoss Knowledge Studio Product Guide April2011  and http://www.scribd.com/doc/63176430/Angoss-Knowledge-Seeker-Product-Guide-April2011  )

Ajay-  The trend in analytics is for big data and cloud computing- with hadoop enabling processing of massive data sets on scalable infrastructure. What are your plans for cloud computing, tablet based as well as mobile based computing.

a- This is an area where the plan is still being figured out in all organizations. The current explosion of data collected from mobile phones, text messages, and social websites will need radically new applications that can utilize the data from these sources. Current applications are based on the relational database paradigm designed in the 70’s through the 90’s of the 20th century.

But data sources are generating data in volumes and formats that are challenging this paradigm and will need a set of new tools and possibly programming languages to fit these needs. The cloud computing, tablet based and mobile computing (which are the same thing in my opinion, just different sizes of the device) are also two technologies that have not been explored in analytics yet.

The approach taken so far by most companies, including Angoss, is to rely on new xml-based standards to represent data structures for the particular models. In this case, it is the PMML (predictive modelling mark-up language) standard, in order to allow the interoperability between analytics applications. Standardizing on the representation of models is viewed as the first step in order to allow the implementation of these models to emerging platforms, being that the cloud or mobile, or social networking websites.

The second challenge cited above is the rapidly increasing size of the data to be analyzed. Angoss has already identified this challenge early on and is currently offering in-database analytics drivers for several database engines: Netezza, Teradata and SQL Server.

These drivers allow our analytics products to translate their routines into efficient SQL-based scripts that run in the database engine to exploit its performance as well as the powerful hardware on which it runs. Thus, instead of copying the data to a staging format for analytics, these drivers allow the data to be analyzed “in-place” within the database without moving it.

Thus offering performance, security and integrity. The performance is improved because of the use of the well tuned database engines running on powerful hardware.

Extra security is achieved by not copying the data to other platforms, which could be less secure. And finally, the integrity of the results are vastly improved by making sure that the results are always obtained by analyzing the up-to-date data residing in the database rather than an older copy of the data which could be obsolete by the time the analysis is concluded.

Ajay- What are the principal competing products to your offerings, and what makes your products special or differentiated in value to them (for each customer segment).

a- There are two major players in today’s market that we usually encounter as competitors, they are: SAS and IBM.

SAS offers a data mining workbench in the form of SAS Enterprise Miner, which is closely tied to SAS data mining methodology known as SEMMA.

On the other hand, IBM has recently acquired SPSS, which offered its Clementine data mining software. IBM has now rebranded Clementine as IBM SPSS Modeller.

In comparison to these products, our KnowledgeSTUDIO and KnowledgeSEEKER offer three main advantages: ease of use; affordability; and ease of integration into existing BI environments.

Angoss products were designed to look-and-feel-like popular Microsoft office applications. This makes the learning curve indeed very steep. Typically, an intermediate level analyst needs only 2-3 days of training to become proficient in the use of the software with all its advanced features.

Another important feature of Angoss software products is their integration with SAS/base product, and SQL-based database engines. All predictive models generated by Angoss can be automatically translated to SAS and SQL scripts. This allows the generation of scoring code for these common platforms. While the software interface simplifies all the tasks to allow business users to take advantage of the value added by predictive models, the software includes advanced options to allow experienced statisticians to fine-tune their models by adjusting all model parameters as needed.

In addition, Angoss offers a unique product called StrategyBuilder, which allows the analyst to add key performance indicators (KPI’s) to predictive models. KPI’s such as profitability, market share, and loyalty are usually required to be calculated in conjunction with any sales and marketing campaign. Therefore, StrategyBuilder was designed to integrate such KPI’s with the results of a predictive model in order to render the appropriate treatment for each customer segment. These results are all integrated into a deployment strategy that can also be translated into an execution code in SQL or SAS.

The above competitive features offered by the software products of Angoss is behind its success in serving over 4000 users from over 500 clients worldwide.

Ajay -Describe a major case study where using Angoss software helped save a big amount of revenue/costs by innovative data mining.

a-Rogers Telecommunications Inc. is one of the largest Canadian telecommunications providers, serving over 8.5 million customers and a revenue of 11.1 Billion Canadian Dollars (2009). In 2008, Rogers engaged Angoss in order to help with the problem of ballooning accounts receivable for a period of 18 months.

The problem was approached by improving the efficiency of the call centre serving the collections process by a set of predictive models. The first set of models were designed to find accounts likely to default ahead of time in order to take preventative measures. A second set of models were designed to optimize the call centre resources to focus on delinquent accounts likely to pay back most of the outstanding balance. Accounts that were identified as not likely to pack quickly were good candidates for “Early-out” treatment, by forwarding them directly to collection agencies. Angoss hosted Rogers’ data and provided on a regular interval the lists of accounts for each treatment to be deployed by the call centre dialler. As a result of this Rogers estimated an improvement of 10% of the collected sums.

Biography-

Mamdouh has been active in consulting, research, and training in various areas of information technology and software development for the last 20 years. He has worked on numerous projects with major organizations in North America and Europe in the areas of data mining, business analytics, business analysis, and engineering analysis. He has held several consulting positions for solution providers including Predict AG in Basel, Switzerland, and as ANGOSS Corp. Mamdouh is the Director of Professional services for EMEA region of ANGOSS Software. Mamdouh received his PhD in engineering from the University of Toronto and his MBA from the University of Leeds, UK.

Mamdouh is the author of:

"Credit Risk Scorecards: Development and Implmentation using SAS"
 "Data Preparation for Data Mining Using SAS",
 (The Morgan Kaufmann Series in Data Management Systems) (Paperback)
 and co-author of
 "Data Mining: Know it all",Morgan Kaufmann



Eberhard Miethke  works as a senior sales executive for Angoss

 

About Angoss-

Angoss is a global leader in delivering business intelligence software and predictive analytics to businesses looking to improve performance across sales, marketing and risk. With a suite of desktop, client-server and in-database software products and Software-as-a-Service solutions, Angoss delivers powerful approaches to turn information into actionable business decisions and competitive advantage.

Angoss software products and solutions are user-friendly and agile, making predictive analytics accessible and easy to use.

Review of Google Plus

After resisting for two weeks I have decided to write a Google Plus review. This includes both the changed designed parameters, the invite growth features and all of the main sub-items and activities you can do in the G+  Stream, Share, Hang Out, Pictures, Circles.

Since I have 2500 people in my circles and I am in 91 circles

To keep it simple – I have noted the following 6 main sub-points.

1) Content Dissemination-

 

  • Sharing Blog Articles
  • Micro-Blogging
  • Sharing Pictures

2) Online Professional Networking  and 3) Online Personal Socializing

4) Spam Control / Malware /Phishing/Porn Protection

5) Time Cost versus Networking Benefit

————————————————————————————————————————————————————–

1) Content Dissemination-

  • Sharing Blog Articles

 

Sharing is as simple as Facebook but the design makes it simpler.

Note G+ uses lower number of colors, bigger fonts, slightly bigger icons to reduce the appearance of clutter.

Contrast this

with this-

 

Interesting to see that G+ has four types of media to share- besides writing the status/micro-blog (unfettered by 140 characters). Note these show icons only with hover text to tell you what the icon stands for.

Photo,Video,URL,Location (which seems to be Twitter like in every share)

Facebook has 5 types of Sharing and note the slightly different order as well the fact that both icon and text make it slightly more cluttered- Status (which is redundant clearly ),Photo,Link,Video,Question

G+ thus lacks polls /questions features. It is much easier to share content on Facebook automatically as of now- but for G+ you need to share the URL privately though. There exist G+ meme-s already thanks to re-sharing in G+ plus which seems to be inspired by Tumblr (?).

In addition Google has made your Google Profile the number one SERP for searching your name, so there seem clear tied in benefits of SEO with content disseminated here.

G+ has sharing in circles whereas Facebook has only Everyone, Friends, Friends of Friends ,Customize.  This makes G+ interface slightly better in tweaking the spread of content to targeted audience esp by Bloggers.

  • For sharing Photos– G+ goes in for a whole new separate tab (one out of four) whereas Facebook treats photo sharing less prominently.
  • Google has lesser white space between photos, (The Facebook way used to be just snap photo by iPhone and send by email to auto-post), and the privacy in sharing photos is much better in G+ as the dropdowns in Facebook are not as granular and neither as nifty in icon design.
  •  
  • Also I like the hover and photo grows bigger feature and the auto import from Picassa (but I would like to auto-import into G+ from Flickr just as I can do in Facebook)
  • Google Plus also has a much more detailed version for sharing videos than photos as compared to Facebook  -upload Photo options  versus
  • G+ has much more focus on auto-sharing from mobiles

 

 

 

2) Online Professional Networking  and 3) Online Personal Socializing Organizing Contacts in Google Plus and seperate privacy controls make it easier to customize sharing without getting too complex. You can make as many circles and drag and drop very easily instead of manually clicking a dropdown box. Effectively speaking Facebook has just 4 kinds of circles and it does not distinguish between various types of friends which is great from philosophical point of view but not so goodn enforcing separateness between professional and personal networks. Note Facebook privacy settings are overwhelming despite the groovy data viz

4) Spam Control / Malware /Phishing/Porn Protection 

Spam Control in Facebook versus in Google Plus- note the different options in Google Plus (including the ability to NOT reshare). I am not aware of more enhanced protection than the ones available for Gmail already. Spam is what really killed off a lot many social networks and the ability to control or reduce spam will be a critical design choice

5) Time Cost versus Networking Benefit

Linkedin has the lowest cost in time spent and networking done. If G+ adds a resume section for jobs, recruiters, and adds in Zynga games, the benefit from G+ will expand. As of now G+ is a minimal social network with minimalism as design ethos.

(Zynga would do well to partner with G+)

 

Analytics 2011 Conference

From http://www.sas.com/events/analytics/us/

The Analytics 2011 Conference Series combines the power of SAS’s M2010 Data Mining Conference and F2010 Business Forecasting Conference into one conference covering the latest trends and techniques in the field of analytics. Analytics 2011 Conference Series brings the brightest minds in the field of analytics together with hundreds of analytics practitioners. Join us as these leading conferences change names and locations. At Analytics 2011, you’ll learn through a series of case studies, technical presentations and hands-on training. If you are in the field of analytics, this is one conference you can’t afford to miss.

Conference Details

October 24-25, 2011
Grande Lakes Resort
Orlando, FL

Analytics 2011 topic areas include:

Interview David Katz ,Dataspora /David Katz Consulting

Here is an interview with David Katz ,founder of David Katz Consulting (http://www.davidkatzconsulting.com/) and an analyst at the noted firm http://dataspora.com/. He is a featured speaker at Predictive Analytics World  http://www.predictiveanalyticsworld.com/sanfrancisco/2011/speakers.php#katz)

Ajay-  Describe your background working with analytics . How can we make analytics and science more attractive career options for young students

David- I had an interest in math from an early age, spurred by reading lots of science fiction with mathematicians and scientists in leading roles. I was fortunate to be at Harry and David (Fruit of the Month Club) when they were in the forefront of applying multivariate statistics to the challenge of targeting catalogs and other snail-mail offerings. Later I had the opportunity to expand these techniques to the retail sphere with Williams-Sonoma, who grew their retail business with the support of their catalog mailings. Since they had several catalog titles and product lines, cross-selling presented additional analytic challenges, and with the growth of the internet there was still another channel to consider, with its own dynamics.

After helping to found Abacus Direct Marketing, I became an independent consultant, which provided a lot of variety in applying statistics and data mining in a variety of settings from health care to telecom to credit marketing and education.

Students should be exposed to the many roles that analytics plays in modern life, and to the excitement of finding meaningful and useful patterns in the vast profusion of data that is now available.

Ajay-  Describe your most challenging project in 3 decades of experience in this field.

David- Hard to choose just one, but the educational field has been particularly interesting. Partnering with Olympic Behavior Labs, we’ve developed systems to help identify students who are most at-risk for dropping out of school to help target interventions that could prevent dropout and promote success.

Ajay- What do you think are the top 5 trends in analytics for 2011.

David- Big Data, Privacy concerns, quick response to consumer needs, integration of testing and analysis into business processes, social networking data.

Ajay- Do you think techniques like RFM and LTV are adequately utilized by organization. How can they be propagated further.

David- Organizations vary amazingly in how sophisticated or unsophisticated the are in analytics. A key factor in success as a consultant is to understand where each client is on this continuum and how well that serves their needs.

Ajay- What are the various software you have worked for in this field- and name your favorite per category.

David- I started out using COBOL (that dates me!) then concentrated on SAS for many years. More recently R is my favorite because of its coverage, currency and programming model, and it’s debugging capabilities.

Ajay- Independent consulting can be a strenuous job. What do you do to unwind?

David- Cycling, yoga, meditation, hiking and guitar.

Biography-

David Katz, Senior Analyst, Dataspora, and President, David Katz Consulting.

David Katz has been in the forefront of applying statistical models and database technology to marketing problems since 1980. He holds a Master’s Degree in Mathematics from the University of California, Berkeley. He is one of the founders of Abacus Direct Marketing and was previously the Director of Database Development for Williams-Sonoma.

He is the founder and President of David Katz Consulting, specializing in sophisticated statistical services for a variety of applications, with a special focus on the Direct Marketing Industry. David Katz has an extensive background that includes experience in all aspects of direct marketing from data mining, to strategy, to test design and implementation. In addition, he consults on a variety of data mining and statistical applications from public health to collections analysis. He has partnered with consulting firms such as Ernst and Young, Prediction Impact, and most recently on this project with Dataspora.

For more on David’s Session in Predictive Analytics World, San Fransisco on (http://www.predictiveanalyticsworld.com/sanfrancisco/2011/agenda.php#day2-16a)

Room: Salon 5 & 6
4:45pm – 5:05pm

Track 2: Social Data and Telecom 
Case Study: Major North American Telecom
Social Networking Data for Churn Analysis

A North American Telecom found that it had a window into social contacts – who has been calling whom on its network. This data proved to be predictive of churn. Using SQL, and GAM in R, we explored how to use this data to improve the identification of likely churners. We will present many dimensions of the lessons learned on this engagement.

Speaker: David Katz, Senior Analyst, Dataspora, and President, David Katz Consulting

Exhibit Hours
Monday, March 14th:10:00am to 7:30pm

Tuesday, March 15th:9:45am to 4:30pm