Interview Beth Schultz Editor AllAnalytics.com

Here is an interview with Beth Scultz Editor in Chief, AllAnalytics.com .

Allanalytics.com http://www.allanalytics.com/ is the new online community on Predictive Analytics, and its a bit different in emphasizing quality more than just quantity. Beth is veteran in tech journalism and communities.

Ajay-Describe your journey in technology journalism and communication. What are the other online communities that you have been involved with?

Beth- I’m a longtime IT journalist, having begun my career covering the telecommunications industry at the brink of AT&T’s divestiture — many eons ago. Over the years, I’ve covered the rise of internal corporate networking; the advent of the Internet and creation of the Web for business purposes; the evolution of Web technology for use in building intranets, extranets, and e-commerce sites; the move toward a highly dynamic next-generation IT infrastructure that we now call cloud computing; and development of myriad enterprise applications, including business intelligence and the analytics surrounding them. I have been involved in developing online B2B communities primarily around next-generation enterprise IT infrastructure and applications. In addition, Shawn Hessinger, our community editor, has been involved in myriad Web sites aimed at creating community for small business owners.

 Ajay- Technology geeks get all the money while journalists get a story. Comments please

Beth- Great technology geeks — those being the ones with technology smarts as well as business savvy — do stand to make a lot of money. And some pursue that to all ends (with many entrepreneurs gunning for the acquisition) while others more or less fall into it. Few journalists, at least few tech journalists, have big dollars in mind. The gratification for journalists comes in being able to meet these folks, hear and deliver their stories — as appropriate — and help explain what makes this particular technology geek developing this certain type of product or service worth paying attention to.

 Ajay- Describe what you are trying to achieve with the All Analytics community and how it seeks to differentiate itself with other players in this space.

 Beth- With AllAnaltyics.com, we’re concentrating on creating the go-to site for CXOs, IT professionals, line-of-business managers, and other professionals to share best practices, concrete experiences, and research about data analytics, business intelligence, information optimization, and risk management, among many other topics. We differentiate ourself by featuring excellent editorial content from a top-notch group of bloggers, access to industry experts through weekly chats, ongoing lively and engaging message board discussions, and biweekly debates.

We’re a new property, and clearly in rapid building mode. However, we’ve already secured some of the industry’s most respected BI/analytics experts to participate as bloggers. For example, a small sampling of our current lineup includes the always-intrigueing John Barnes, a science fiction novelist and statistics guru; Sandra Gittlen, a longtime IT journalist with an affinity for BI coverage; Olivia Parr-Rud, an internationally recognized expert in BI and organizational alignment; Tom Redman, a well-known data-quality expert; and Steve Williams, a leading BI strategy consultant. I blog daily as well, and in particular love to share firsthand experiences of how organizations are benefiting from the use of BI, analytics, data warehousing, etc. We’ve featured inside looks at analytics initiatives at companies such as 1-800-Flowers.com, Oberweis Dairy, the Cincinnati Zoo & Botanical Garden, and Thomson Reuters, for example.

In addition, we’ve hosted instant e-chats with Web and social media experts Joe Stanganelli and Pierre DeBois, and this Friday, Aug. 26, at 3 p.m. ET we’ll be hosting an e-chat with Marshall Sponder, Web metrics guru and author of the newly published book, Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics. (Readers interested in participating in the chat do need to fill out a quick registration form, available here http://www.allanalytics.com/register.asp . The chat is available here http://www.allanalytics.com/messages.asp?piddl_msgthreadid=241039&piddl_msgid=439898#msg_439898 .

Experts participating in our biweekly debate series, called Point/Counterpoint, have broached topics such as BI in the cloud, mobile BI and whether an analytics culture is truly possible to build.

Ajay-  What are some tips you would like to share about writing tech stories to aspiring bloggers.

Beth- I suppose my best advice is this: Don’t write about technology for technology’s sake. Always strive to tell the audience why they should care about a particular technology, product, or service. How might a reader use it to his or her company’s advantage, and what are the potential benefits? Improved productivity, increased revenue, better customer service? Providing anecdotal evidence goes a long way toward delivering that message, as well.

Ajay- What are the other IT world websites that have made a mark on the internet.

Beth- I’d be remiss if I didn’t give a shout out to UBM TechWeb sites, including InformationWeek, which has long charted the use of IT within the enterprise; Dark Reading, a great source for folks interested in securing an enterprise’s information assets; and Light Reading, which takes the pulse of the telecom industry.

 Biography- 

Beth Schultz has more than two decades of experience as an IT writer and editor. Most recently, she brought her expertise to bear writing thought-provoking editorial and marketing materials on a variety of technology topics for leading IT publications and industry players. Previously, she oversaw multimedia content development, writing and editing for special feature packages at Network World. Beth has a keen ability to identify business and technology trends, developing expertise through in-depth analysis and early-adopter case studies. Over the years, she has earned more than a dozen national and regional editorial excellence awards for special issues from American Business Media, American Society of Business Press Editors, Folio.net, and others.

 

New Community for Analytics- All Analytics

Here is a brand new community for analytics called allanalytics.com or http://www.allanalytics.com/

 

 

It seems to be managed by http://www.ubmtechweb.com/about/ who have a lot of other internet properties as well.One feature I disliked was the lengthy registration form which seems anarchic in these days of OAuth

Currently the community seems to be sponsored by SAS Institute, and it is basically a curated blog aggregator, like TeraData has SmartDataCollective , but much different than SAS Institutes’s affiliated sascommunity.org which is more for coders and consultants in SAS Language.

The community talks about analytics as a paradigm and way of getting business down. Have a look, notable names include Thomas C Redman and SAS’s very own Gary Cokins at http://www.allanalytics.com/bloggers.asp. The list of bloggers seems to be much lesser here, a kind of trade-off for high profile bloggers and thinkers. Worth a dekko or RSS subscription at least IMHO

 

Also see-

https://decisionstats.com/interview-thomas-c-redman-author-data-driven/

https://decisionstats.com/interview-gary-cokins-sas-institute/

Analytics 2011 Conference

From http://www.sas.com/events/analytics/us/

The Analytics 2011 Conference Series combines the power of SAS’s M2010 Data Mining Conference and F2010 Business Forecasting Conference into one conference covering the latest trends and techniques in the field of analytics. Analytics 2011 Conference Series brings the brightest minds in the field of analytics together with hundreds of analytics practitioners. Join us as these leading conferences change names and locations. At Analytics 2011, you’ll learn through a series of case studies, technical presentations and hands-on training. If you are in the field of analytics, this is one conference you can’t afford to miss.

Conference Details

October 24-25, 2011
Grande Lakes Resort
Orlando, FL

Analytics 2011 topic areas include: