Interview Beth Schultz Editor AllAnalytics.com

Here is an interview with Beth Scultz Editor in Chief, AllAnalytics.com .

Allanalytics.com http://www.allanalytics.com/ is the new online community on Predictive Analytics, and its a bit different in emphasizing quality more than just quantity. Beth is veteran in tech journalism and communities.

Ajay-Describe your journey in technology journalism and communication. What are the other online communities that you have been involved with?

Beth- I’m a longtime IT journalist, having begun my career covering the telecommunications industry at the brink of AT&T’s divestiture — many eons ago. Over the years, I’ve covered the rise of internal corporate networking; the advent of the Internet and creation of the Web for business purposes; the evolution of Web technology for use in building intranets, extranets, and e-commerce sites; the move toward a highly dynamic next-generation IT infrastructure that we now call cloud computing; and development of myriad enterprise applications, including business intelligence and the analytics surrounding them. I have been involved in developing online B2B communities primarily around next-generation enterprise IT infrastructure and applications. In addition, Shawn Hessinger, our community editor, has been involved in myriad Web sites aimed at creating community for small business owners.

 Ajay- Technology geeks get all the money while journalists get a story. Comments please

Beth- Great technology geeks — those being the ones with technology smarts as well as business savvy — do stand to make a lot of money. And some pursue that to all ends (with many entrepreneurs gunning for the acquisition) while others more or less fall into it. Few journalists, at least few tech journalists, have big dollars in mind. The gratification for journalists comes in being able to meet these folks, hear and deliver their stories — as appropriate — and help explain what makes this particular technology geek developing this certain type of product or service worth paying attention to.

 Ajay- Describe what you are trying to achieve with the All Analytics community and how it seeks to differentiate itself with other players in this space.

 Beth- With AllAnaltyics.com, we’re concentrating on creating the go-to site for CXOs, IT professionals, line-of-business managers, and other professionals to share best practices, concrete experiences, and research about data analytics, business intelligence, information optimization, and risk management, among many other topics. We differentiate ourself by featuring excellent editorial content from a top-notch group of bloggers, access to industry experts through weekly chats, ongoing lively and engaging message board discussions, and biweekly debates.

We’re a new property, and clearly in rapid building mode. However, we’ve already secured some of the industry’s most respected BI/analytics experts to participate as bloggers. For example, a small sampling of our current lineup includes the always-intrigueing John Barnes, a science fiction novelist and statistics guru; Sandra Gittlen, a longtime IT journalist with an affinity for BI coverage; Olivia Parr-Rud, an internationally recognized expert in BI and organizational alignment; Tom Redman, a well-known data-quality expert; and Steve Williams, a leading BI strategy consultant. I blog daily as well, and in particular love to share firsthand experiences of how organizations are benefiting from the use of BI, analytics, data warehousing, etc. We’ve featured inside looks at analytics initiatives at companies such as 1-800-Flowers.com, Oberweis Dairy, the Cincinnati Zoo & Botanical Garden, and Thomson Reuters, for example.

In addition, we’ve hosted instant e-chats with Web and social media experts Joe Stanganelli and Pierre DeBois, and this Friday, Aug. 26, at 3 p.m. ET we’ll be hosting an e-chat with Marshall Sponder, Web metrics guru and author of the newly published book, Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics. (Readers interested in participating in the chat do need to fill out a quick registration form, available here http://www.allanalytics.com/register.asp . The chat is available here http://www.allanalytics.com/messages.asp?piddl_msgthreadid=241039&piddl_msgid=439898#msg_439898 .

Experts participating in our biweekly debate series, called Point/Counterpoint, have broached topics such as BI in the cloud, mobile BI and whether an analytics culture is truly possible to build.

Ajay-  What are some tips you would like to share about writing tech stories to aspiring bloggers.

Beth- I suppose my best advice is this: Don’t write about technology for technology’s sake. Always strive to tell the audience why they should care about a particular technology, product, or service. How might a reader use it to his or her company’s advantage, and what are the potential benefits? Improved productivity, increased revenue, better customer service? Providing anecdotal evidence goes a long way toward delivering that message, as well.

Ajay- What are the other IT world websites that have made a mark on the internet.

Beth- I’d be remiss if I didn’t give a shout out to UBM TechWeb sites, including InformationWeek, which has long charted the use of IT within the enterprise; Dark Reading, a great source for folks interested in securing an enterprise’s information assets; and Light Reading, which takes the pulse of the telecom industry.

 Biography- 

Beth Schultz has more than two decades of experience as an IT writer and editor. Most recently, she brought her expertise to bear writing thought-provoking editorial and marketing materials on a variety of technology topics for leading IT publications and industry players. Previously, she oversaw multimedia content development, writing and editing for special feature packages at Network World. Beth has a keen ability to identify business and technology trends, developing expertise through in-depth analysis and early-adopter case studies. Over the years, she has earned more than a dozen national and regional editorial excellence awards for special issues from American Business Media, American Society of Business Press Editors, Folio.net, and others.

 

Contribution to #Rstats by Revolution

I have been watching for Revolution Analytics product almost since the inception of the company. It has managed to sail over storms, naysayers and critics with simple and effective strategy of launching good software, making good partnerships and keeping up media visibility with white papers, joint webinars, blogs, conferences and events.

However this is a listing of all technical contributions made by Revolution Analytics products to the #rstats project.

1) Useful Packages mostly in parallel processing or more efficient computing like

 

2) RevoScaler package to beat R’s memory problem (this is probably the best in my opinion as it is yet to be replicated by the open source version and is a clear cut reason for going in for the paid version)

http://www.revolutionanalytics.com/products/enterprise-big-data.php

  • Efficient XDF File Format designed to efficiently handle huge data sets.
  • Data Step Functionality to quickly clean, transform, explore, and visualize huge data sets.
  • Data selection functionality to store huge data sets out of memory, and select subsets of rows and columns for in-memory operation with all R functions.
  • Visualize Large Data sets with line plots and histograms.
  • Built-in Statistical Algorithms for direct analysis of huge data sets:
    • Summary Statistics
    • Linear Regression
    • Logistic Regression
    • Crosstabulation
  • On-the-fly data transformations to include derived variables in models without writing new data files.
  • Extend Existing Analyses by writing user- defined R functions to “chunk” through huge data sets.
  • Direct import of fixed-format text data files and SAS data sets into .xdf format

 

3) RevoDeploy R for  API based R solution – I somehow think this feature will get more important as time goes on but it seems a lower visibility offering right now.

http://www.revolutionanalytics.com/products/enterprise-deployment.php

  • Collection of Web services implemented as a RESTful API.
  • JavaScript and Java client libraries, allowing users to easily build custom Web applications on top of R.
  • .NET Client library — includes a COM interoperability to call R from VBA
  • Management Console for securely administrating servers, scripts and users through HTTP and HTTPS.
  • XML and JSON format for data exchange.
  • Built-in security model for authenticated or anonymous invocation of R Scripts.
  • Repository for storing R objects and R Script execution artifacts.

 

4) Revolutions IDE (or Productivity Environment) for a faster coding environment than command line. The GUI by Revolution Analytics is in the works. – Having used this- only the Code Snippets function is a clear differentiator from newer IDE and GUI. The code snippets is awesome though and even someone who doesnt know much R can get analysis set up quite fast and accurately.

http://www.revolutionanalytics.com/products/enterprise-productivity.php

  • Full-featured Visual Debugger for debugging R scripts, with call stack window and step-in, step-over, and step-out capability.
  • Enhanced Script Editor with hover-over help, word completion, find-across-files capability, automatic syntax checking, bookmarks, and navigation buttons.
  • Run Selection, Run to Line and Run to Cursor evaluation
  • R Code Snippets to automatically generate fill-in-the-blank sections of R code with tooltip help.
  • Object Browser showing available data and function objects (including those in packages), with context menus for plotting and editing data.
  • Solution Explorer for organizing, viewing, adding, removing, rearranging, and sourcing R scripts.
  • Customizable Workspace with dockable, floating, and tabbed tool windows.
  • Version Control Plug-in available for the open source Subversion version control software.

 

Marketing contributions from Revolution Analytics-

1) Sponsoring R sessions and user meets

2) Evangelizing R at conferences  and partnering with corporate partners including JasperSoft, Microsoft , IBM and others at http://www.revolutionanalytics.com/partners/

3) Helping with online initiatives like http://www.inside-r.org/ (which is curiously dormant and now largely superseded by R-Bloggers.com) and the syntax highlighting tool at http://www.inside-r.org/pretty-r. In addition Revolution has been proactive in reaching out to the community

4) Helping pioneer blogging about R and Twitter Hash tag discussions , and contributing to Stack Overflow discussions. Within a short while, #rstats online community has overtaken a lot more established names- partly due to decentralized nature of its working.

 

Did I miss something out? yes , they share their code by GPL.

 

Let me know by feedback

AsterData still alive;/launches SQL-MapReduce Developer Portal

so apparantly ole client AsterData continues to thrive under gentle touch of Terrific Data

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Aster Data today launched the SQL-MapReduce Developer Portal, a new online community for data scientists and analytic developers. For your convenience, I copied the release below and it can also be found here. Please let me know if you have any questions or if there is anything else I can help you with.

Sara Korolevich

Point Communications Group for Aster Data

sarak@pointcgroup.com

Office: 602.279.1137

Mobile: 623.326.0881

Teradata Accelerates Big Data Analytics with First Collaborative Community for SQL-MapReduce®

New online community for data scientists and analytic developers enables development and sharing of powerful MapReduce analytics


San Carlos, California – Teradata Corporation (NYSE:TDC) today announced the launch of the Aster Data SQL-MapReduce® Developer Portal. This portal is the first collaborative online developer community for SQL-MapReduce analytics, an emerging framework for processing non-relational data and ultra-fast analytics.

“Aster Data continues to deliver on its unique vision for powerful analytics with a rich set of tools to make development of those analytics quick and easy,” said Tasso Argyros, vice president of Aster Data Marketing and Product Management, Teradata Corporation. “This new developer portal builds on Aster Data’s continuing SQL-MapReduce innovation, leveraging the flexibility and power of SQL-MapReduce for analytics that were previously impossible or impractical.”

The developer portal showcases the power and flexibility of Aster Data’s SQL-MapReduce – which uniquely combines standard SQL with the popular MapReduce distributed computing technology for processing big data – by providing a collaborative community for sharing SQL-MapReduce expert insights in addition to sharing SQL-MapReduce analytic functions and sample code. Data scientists, quantitative analysts, and developers can now leverage the experience, knowledge, and best practices of a community of experts to easily harness the power of SQL-MapReduce for big data analytics.

A recent report from IDC Research, “Taking Care of Your Quants: Focusing Data Warehousing Resources on Quantitative Analysts Matters,” has shown that by enabling data scientists with the tools to harness emerging types and sources of data, companies create significant competitive advantage and become leaders in their respective industry.

“The biggest positive differences among leaders and the rest come from the introduction of new types of data,” says Dan Vesset, program vice president, Business Analytics Solutions, IDC Research. “This may include either new transactional data sources or new external data feeds of transactional or multi-structured interactional data — the latter may include click stream or other data that is a by-product of social networking.”

Vesset goes on to say, “Aster Data provides a comprehensive platform for analytics and their SQL-MapReduce Developer Portal provides a community for sharing best practices and functions which can have an even greater impact to an organization’s business.”

With this announcement Aster Data extends its industry leadership in delivering the most comprehensive analytic platform for big data analytics — not only capable of processing massive volumes of multi-structured data, but also providing an extensive set of tools and capabilities that make it simple to leverage the power of MapReduce analytics. The Aster Data

SQL-MapReduce Developer Portal brings the power of SQL-MapReduce accessible to data scientists, quantitative analysis, and analytic developers by making it easy to share and collaborate with experts in developing SQL-MapReduce analytics. This portal builds on Aster Data’s history of SQL-MapReduce innovations, including:

  • The first deep integration of SQL with MapReduce
  • The first MapReduce support for .NET
  • The first integrated development environment, Aster Data
    Developer Express
  • A comprehensive suite of analytic functions, Aster Data
    Analytic Foundation

Aster Data’s patent-pending SQL-MapReduce enables analytic applications and functions that can deliver faster, deeper insights on terabytes to petabytes of data. These applications are implemented using MapReduce but delivered through standard SQL and business intelligence (BI) tools.

SQL-MapReduce makes it possible for data scientists and developers to empower business analysts with the ability to make informed decisions, incorporating vast amounts of data, regardless of query complexity or data type. Aster Data customers are using SQL-MapReduce for rich analytics including analytic applications for social network analysis, digital marketing optimization, and on-the-fly fraud detection and prevention.

“Collaboration is at the core of our success as one of the leading providers, and pioneers of social software,” said Navdeep Alam, director of Data Architecture at Mzinga. “We are pleased to be one of the early members of The Aster Data SQL-MapReduce Developer Portal, which will allow us the ability to share and leverage insights with others in using big data analytics to attain a deeper understanding of customers’ behavior and create competitive advantage for our business.”

SQL-MapReduce is one of the core capabilities within Aster Data’s flagship product. Aster DatanCluster™ 4.6, the industry’s first massively parallel processing (MPP) analytic platform has an integrated analytics engine that stores and processes both relational and non-relational data at scale. With Aster Data’s unique analytics framework that supports both SQL and
SQL-MapReduce™, customers benefit from rich, new analytics on large data volumes with complex data types. Aster Data analytic functions are embedded within the analytic platform and processed locally with data, which allows for faster data exploration. The SQL-MapReduce framework provides scalable fault-tolerance for new analytics, providing users with superior reliability, regardless of number of users, query size, or data types.


About Aster Data
Aster Data is a market leader in big data analytics, enabling the powerful combination of cost-effective storage and ultra-fast analysis of new sources and types of data. The Aster Data nCluster analytic platform is a massively parallel software solution that embeds MapReduce analytic processing with data stores for deeper insights on new data sources and types to deliver new analytic capabilities with breakthrough performance and scalability. Aster Data’s solution utilizes Aster Data’s patent-pending SQL-MapReduce to parallelize processing of data and applications and deliver rich analytic insights at scale. Companies including Barnes & Noble, Intuit, LinkedIn, Akamai, and MySpace use Aster Data to deliver applications such as digital marketing optimization, social network and relationship analysis, and fraud detection and prevention.


About Teradata
Teradata is the world’s leader in data warehousing and integrated marketing management through itsdatabase softwaredata warehouse appliances, and enterprise analytics. For more information, visitteradata.com.

# # #

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

Why do bloggers blog ?

Xbox (revision 1.0) internal layout. Including...
Image via Wikipedia

Step 1 is to create internal motivation to create a blog in the first place

Step 2 is to find what to write

Reasons Bloggers Blog-

Basic -Ranting


Examples- I hate Facebook Platform team treats me badly with waits, and breaks my code.

SAS Marketing wont give me  a big discount to make me look good in front of my boss.

Companies  wont give me their software for free- even though I will use it to make money (and not play X Box)

I want my vendors to be FOSS but my customers to switch to SaaS.

Google wont do this- Apple wont do that- Microsoft wont do those.

Revolution would give me 4 great packages but not the open source for RevoScaler (which only 300 people would understand in the first place)

Safety-

I better kiss the Professor and give a Turkey for dinner, as he sits on my thesis committee.

I will recommend Prof X’s lousy book in the hope he recommends my lousy book as a textbook too.

It is safe to laugh when the boss is making a joke-I should comment on her corporate blog, and retweet her.

Belonging-

I belong to this great online community of smart people. Let me agree to what they say.

I really believe in EVERYTHING that ALL the 2 MILLION members of the community have to say ALL the TIME.

I belong to this online community because all my friends are on my computer.

4 Egositic

My blog page rank is now X plus delta tau because of sugary key words (2004)

My technorati numbers rise (2005)

I was once on Digg (2007)

I have Z * exp N followers on Twitter and even more on Facebook (2008)

My Klout is increasing on twitter, My stack overflow reputation ‘s cup floweth over. (2009)

My Karma on Reddit is more important than my Karma in real life (2010)

Self Actualization-

I got time to kill- and I think I may learn more, meet intersting people and discover something wandering on the internet.

All those who wonder are not lost- Wikiquote

I got a story to tell, poems to write, code to give away. A free  Blog is something a Chinese , an Iranian  and a North korean really really know what the value is.

But after all that, WHY Do Bloggers Blog?

  • Because we are still waiting for Facebook to create the Blog Killer.
  • Its better than saying I am unemployed and a social loner
  • Reddit Karma feels good. Any Karma of any kind.

Reputation on Social Networks

Law of Diminishing Marginal Utility
Image via Wikipedia

Classical Economics talks of the value of utlity, diminishing marginal utility if the same things is repeated again and again (like spam in an online community)

StackOverflow has a great way of measuring reputation – and thus allows intangible benefits /awards -similar to wikipedia badges , reddit karma. Utility is also auto generated like @klout  on twitter or lists memberships and other sucessful open source communities online including Ubuntu forums have ways to create ah hierarchies even in class less utopian classes.

Basically it then acts as the motivating game as the mostly boy population try to race on numbers.

 

in Stack Overflow- you can get buddies to upvote you and basically act as a role playing game too.

—–From http://stackoverflow.com/faq#reputation

To gain reputation, post good questions and useful answers. Your peers will vote on your posts, and those votes will cause you to gain (or, in rare cases, lose) reputation:

answer is voted up +10
question is voted up +5
answer is accepted +15 (+2 to acceptor)
post is voted down -2 (-1 to voter)

A maximum of 30 votes can be cast per user per day, and you can earn a maximum of 200 reputation per day (although accepted answers and bounty awards are immune to this limit). Also, please note that votes for any posts marked “community wiki” do not generate reputation.

Amass enough reputation points and Stack Overflow will allow you to go beyond simply asking and answering questions:

15 Vote up
15 Flag offensive
50 Leave comments
100 Edit community wiki posts
125 Vote down (costs 1 rep)
200 Reduced advertising