AsterData still alive;/launches SQL-MapReduce Developer Portal

so apparantly ole client AsterData continues to thrive under gentle touch of Terrific Data

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Aster Data today launched the SQL-MapReduce Developer Portal, a new online community for data scientists and analytic developers. For your convenience, I copied the release below and it can also be found here. Please let me know if you have any questions or if there is anything else I can help you with.

Sara Korolevich

Point Communications Group for Aster Data

sarak@pointcgroup.com

Office: 602.279.1137

Mobile: 623.326.0881

Teradata Accelerates Big Data Analytics with First Collaborative Community for SQL-MapReduce®

New online community for data scientists and analytic developers enables development and sharing of powerful MapReduce analytics


San Carlos, California – Teradata Corporation (NYSE:TDC) today announced the launch of the Aster Data SQL-MapReduce® Developer Portal. This portal is the first collaborative online developer community for SQL-MapReduce analytics, an emerging framework for processing non-relational data and ultra-fast analytics.

“Aster Data continues to deliver on its unique vision for powerful analytics with a rich set of tools to make development of those analytics quick and easy,” said Tasso Argyros, vice president of Aster Data Marketing and Product Management, Teradata Corporation. “This new developer portal builds on Aster Data’s continuing SQL-MapReduce innovation, leveraging the flexibility and power of SQL-MapReduce for analytics that were previously impossible or impractical.”

The developer portal showcases the power and flexibility of Aster Data’s SQL-MapReduce – which uniquely combines standard SQL with the popular MapReduce distributed computing technology for processing big data – by providing a collaborative community for sharing SQL-MapReduce expert insights in addition to sharing SQL-MapReduce analytic functions and sample code. Data scientists, quantitative analysts, and developers can now leverage the experience, knowledge, and best practices of a community of experts to easily harness the power of SQL-MapReduce for big data analytics.

A recent report from IDC Research, “Taking Care of Your Quants: Focusing Data Warehousing Resources on Quantitative Analysts Matters,” has shown that by enabling data scientists with the tools to harness emerging types and sources of data, companies create significant competitive advantage and become leaders in their respective industry.

“The biggest positive differences among leaders and the rest come from the introduction of new types of data,” says Dan Vesset, program vice president, Business Analytics Solutions, IDC Research. “This may include either new transactional data sources or new external data feeds of transactional or multi-structured interactional data — the latter may include click stream or other data that is a by-product of social networking.”

Vesset goes on to say, “Aster Data provides a comprehensive platform for analytics and their SQL-MapReduce Developer Portal provides a community for sharing best practices and functions which can have an even greater impact to an organization’s business.”

With this announcement Aster Data extends its industry leadership in delivering the most comprehensive analytic platform for big data analytics — not only capable of processing massive volumes of multi-structured data, but also providing an extensive set of tools and capabilities that make it simple to leverage the power of MapReduce analytics. The Aster Data

SQL-MapReduce Developer Portal brings the power of SQL-MapReduce accessible to data scientists, quantitative analysis, and analytic developers by making it easy to share and collaborate with experts in developing SQL-MapReduce analytics. This portal builds on Aster Data’s history of SQL-MapReduce innovations, including:

  • The first deep integration of SQL with MapReduce
  • The first MapReduce support for .NET
  • The first integrated development environment, Aster Data
    Developer Express
  • A comprehensive suite of analytic functions, Aster Data
    Analytic Foundation

Aster Data’s patent-pending SQL-MapReduce enables analytic applications and functions that can deliver faster, deeper insights on terabytes to petabytes of data. These applications are implemented using MapReduce but delivered through standard SQL and business intelligence (BI) tools.

SQL-MapReduce makes it possible for data scientists and developers to empower business analysts with the ability to make informed decisions, incorporating vast amounts of data, regardless of query complexity or data type. Aster Data customers are using SQL-MapReduce for rich analytics including analytic applications for social network analysis, digital marketing optimization, and on-the-fly fraud detection and prevention.

“Collaboration is at the core of our success as one of the leading providers, and pioneers of social software,” said Navdeep Alam, director of Data Architecture at Mzinga. “We are pleased to be one of the early members of The Aster Data SQL-MapReduce Developer Portal, which will allow us the ability to share and leverage insights with others in using big data analytics to attain a deeper understanding of customers’ behavior and create competitive advantage for our business.”

SQL-MapReduce is one of the core capabilities within Aster Data’s flagship product. Aster DatanCluster™ 4.6, the industry’s first massively parallel processing (MPP) analytic platform has an integrated analytics engine that stores and processes both relational and non-relational data at scale. With Aster Data’s unique analytics framework that supports both SQL and
SQL-MapReduce™, customers benefit from rich, new analytics on large data volumes with complex data types. Aster Data analytic functions are embedded within the analytic platform and processed locally with data, which allows for faster data exploration. The SQL-MapReduce framework provides scalable fault-tolerance for new analytics, providing users with superior reliability, regardless of number of users, query size, or data types.


About Aster Data
Aster Data is a market leader in big data analytics, enabling the powerful combination of cost-effective storage and ultra-fast analysis of new sources and types of data. The Aster Data nCluster analytic platform is a massively parallel software solution that embeds MapReduce analytic processing with data stores for deeper insights on new data sources and types to deliver new analytic capabilities with breakthrough performance and scalability. Aster Data’s solution utilizes Aster Data’s patent-pending SQL-MapReduce to parallelize processing of data and applications and deliver rich analytic insights at scale. Companies including Barnes & Noble, Intuit, LinkedIn, Akamai, and MySpace use Aster Data to deliver applications such as digital marketing optimization, social network and relationship analysis, and fraud detection and prevention.


About Teradata
Teradata is the world’s leader in data warehousing and integrated marketing management through itsdatabase softwaredata warehouse appliances, and enterprise analytics. For more information, visitteradata.com.

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Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

Aster Data hires Quentin Gallivan as CEO

AsterData formally marked phase 2 of it’s rapid growth story by getting as new CEO Quentin Gallivan (of Postini before it was sold to Google and also Pivotlink).

Founders (and Stanfordians) Mayan Bawa stays as Chief Customer Officer and Tasso Argyros as CTO. It has a very deja vu feel -like Eric Schmidt coming in CEO of Google in the glory days past.  Indeed the investment team in Google and AsterData is quite similar and so are the backgrounds of the founders.

AsterData of course creates the leading MapReduce (also created by Google) solution for providing BI infrastructure for big data and has been rapidly been expanding into new frontiers for Big Data.

Aster Data Appoints New Chief Executive Officer

Quentin Gallivan Joins Aster Data as CEO to Lead Company to Next Level of Growth

San Carlos, CA – September 9, 2010– Aster Data, a proven leader dedicated to providing the best data management and data processing platform for big data management and analytics, today announced the appointment of Quentin Gallivan as President and CEO. Gallivan brings more than 20 years of senior executive experience to the leading analytics and database company. With Aster Data achieving tremendous growth in the past year, Gallivan will take Aster Data to the next level, further accelerating its market leadership, sales, channel partnerships and international expansion.  Founding CEO Mayank Bawa, who grew the company from its inception based on the founders’ research at Stanford University, and whose passion for helping customers uniquely unlock the value of their data, will take on the role of Chief Customer Officer.  Bawa, in his new role, will lead the Company’s organization devoted to ensuring the success, longevity and innovation of its fast-growing customer base. Together, Gallivan and Bawa, along with co-founder and Chief Technology Officer, Tasso Argyros, will deliver on the the Company’s mission to help customers discover more value from their data, achieve deep insights through rich analytics and do more with their massive data volumes than has ever been possible.

Gallivan joins Aster Data with over 20 years of leadership experience in the high-tech industry and has held a variety of CEO and senior executive positions with leading technology companies. Before joining Aster Data, Gallivan served as CEO at PivotLink, the leading provider of business intelligence (BI) solutions delivered via Software as a Service (SaaS), where he rapidly grew the company to over 15,000 business users, from mid-sized companies to Fortune 1000 companies, across key industries including financial services, retail, CPG manufacturing and high technology. Prior to Pivotlink, Gallivan served as CEO of Postini where he scaled the company to 35,000 customers and over 10 million users until its eventual acquisition by Google in 2007.  Gallivan also served as executive vice president of worldwide sales and services at VeriSign where he was instrumental in growing the business from $20 million to $1.2 billion and was responsible for the design and execution of the global distribution strategy for the company’s security and services business. Gallivan also held a number of key executive and leadership positions at Netscape Communications and GE Information Services.

“We are delighted to have someone of Quentin’s caliber, who is a veteran of both emerging and established technology companies, lead Aster Data through our next stage of growth,” said Mayank Bawa, Chief Customer Officer and co-founder, Aster Data. “His significant experience around growing organizations and driving operational excellence will be invaluable as he takes Aster Data forward. I’m excited to shift my focus to customers and their success; to bring our innovations to our customers worldwide to help them unlock deep value from their growing data volumes.”

“I am very excited to be joining Aster Data and taking on the challenge of augmenting its already impressive level of growth and success.  Aster Data is very well respected and established in the marketplace, has an enviable solution for big data management that uniquely addresses both big data storage and data processing, an impressive client list and a very talented team,” said Quentin Gallivan, President and CEO, Aster Data. “My task will be to leverage these assets, help shape a new market and provide operational guidance and strategic direction to drive even greater value for shareholders, customers and employees alike.”

Understanding Map/Reduce

if you think Map/Reduce was another buzz word that some boys cooked up while in their cheerless lab in Stanford, you need to take another deeper, hard look at the technology that will promise to overthrow current industry dynamics in the Big Data category.

Here is a white paper by Aster Data alumni- Aster has the same pedigree as Google and is on it’s way to make other Big Data companies into Kilo Data and Mega Data.

One of the best things of this paper is it actually helps answer the question – which all other databases are there and how does M/R compare with them.

Citation-

http://www.asterdata.com/resources/downloads/whitepapers/sqlmr.pdf

Copyright-

VLDB ’09 2009, Lyon, France. Copyright 2009 VLDB Endowment, ACM 0000000000000/00/00.

Sqlmr

View more documents from ajayohri.

A special thanks to Tasso CTO, Aster Data for pointing this paper to me. SQL/ MR turned 1 year old on August 25 this year.

Interview Tasso Argyros CTO Aster Data Systems

Here is an interview with Tasso Argyros,the CTO and co-founder of Aster Data Systems (www.asterdata.com ) .Aster Data Systems is one of the first DBMS to tightly integrate SQL with MapReduce.

tassos_argyros

Ajay- Maths and Science students the world over are facing a major decline. What would you recommend to young students to get careers in science.

[TA]My father is a professor of Mathematics and I spent a lot of my college time studying advanced math. What I would say to new students is that Math is not a way to get  a job, it’s a way to learn how to think. As such, a Math education can lead to success in any discipline that requires intellectual abilities. As long as they take the time to specialize at some point – via  postgraduate education or a job where they can learn a new discipline from smart people – they won’t regret the investment.

Ajay- Describe your career in Science particularly your time at Stanford. What made you think of starting up Asterdata. How important is it for a team rather than an individual to begin startups. Could you describe the startup moment when your team came together.

[TA] – While at Stanford I became very familiar with the world of startups through my advisor, David Cheriton (who was an angel investor in VMWare, Google and founder of two successful companies). My research was about processing large amounts of data on large, low-cost computer farms. A year into my research it became obvious that this approach had huge processingpower advantages and it was superior to anything else I could see in the marketplace. I then happened to meet my other two co-founders, Mayank Bawa & George Candea who were looking at a similar technical problem from the database and reliability perspective, respectively.

I distinctly remember George walking into my office one day (I barely knew him back then) and saying “I want talk to you about startups and the future” – the rest has become history.

Ajay- How would you describe your product Aster nCluster Cloud Edition to omebody who does not anything beyond the Traditional Server/ Datawarehouse technologies. Could you rate it against some known vendors and give a price point specific to what level of usage does the Total Cost of Ownership in Asterdata becomes cheaper than a say Oracle or a SAP or a Microsoft Datawarehosuing solution.

[TA]- Aster allows businesses  to reduce the data analytics TCO in two interesting ways. First, it has a much lower hardware cost than any traditional DW technology because of its use of commodity servers or cloud infrastructure like Amazon EC2. Secondly, Aster has implemented a lot of  innovations that simplify the (previously tedious and expensive) management of the system, which includes scaling the system elastically up/down as needed – so they are not paying for capacity they don’t need at a given point in time.

But cutting costs is one side of the equation; what makes me even more excited is the ability to make a business more profitable, competitive and efficient through analyzing more data at greaterdepth. We have customers that have cut their costs and increased their customers and revenue by using Aster to analyze their valuable (and usually underutilized) data. If you have data – and you think you’re not taking full advantage of it – Aster can help.

Ajay- I have always have this one favourite question.When can I analyze 100 giga bytes of data using just a browser and some statistical software like R or advanced forecasting softwares that are available.Describe some of Asterdata ‘s work in enhancing the analytical capabilities of big data.

Can I run R ( free -open source) on an on demand basis for an Asterdata solution. How much would it cost me to crunch 100 gb of data and make segmentations and models with say 50 hours of processing time per month

[TA]- One of the big innovations that Aster does it to allow analytical applications like R to be embedded in the database via our SQL/MapReduce framework. We actually have customers right now that are using R to do advanced analytics over terabytes of data.  100GB is actually on the lower end of what our software can enable and as such the cost would not be significant.

Ajay- What do people at Asterdata do when not making complex software.

[TA]- A lot of Asterites love to travel around the world – we are, after all, a very diverse company. We also love coffee, Indian food as well as international and US sports like soccer, cricket, cycling,and football!

Ajay- Name some competing products to Asterdata and where Asterdata products are more suitable for a TCO viewpoint. Name specific areas where you would not recommend your own products.

[TA]- We go against products like Orace database, Teradata and IBM DB2. If you need to do analytics over 100s of GBs or terabytes of data, our price/performance ratio would be orders of magnitude better.

Ajay- How do you convince named and experienced VC’s Sequia Capital to invest in a start-up ( eg I could do with some server costs coming financing)

[TA]- You need to convince Sequoia of three things. (a) that the market you’re going after is very large (in the billions of dollars, if you’re successful). (b) that your team is the best set of people that could ever come together to solve the particular problem you’re trying to solve. And (c) that the technology you’ve developed gives you an “unfair advantage” over incumbents or new market entrants.  Most importantly, you have to smile a lot! J

Biography

About Tasso:

Tasso (Tassos) Argyros is the CTO and co-founder of Aster Data Systems, where he is responsible for all product and engineering operations of the company. Tasso was recently recognized as one ofBusinessWeek’s Best Young Tech Entrepreneurs for 2009 and was an SAP fellow at the Stanford Computer Science department. Prior to Aster, Tasso was pursuing a Ph.D. in the Stanford Distributed Systems Group with a focus on designing cluster architectures for fast, parallel data processing using large farms of commodity servers. He holds an MsC in Computer Science from Stanford University and a Diploma in Computer and Electrical Engineering from Technical University of Athens.

About Aster:

Aster Data Systems is a proven leader in high-performance database systems for data warehousing and analytics – the first DBMS to tightly integrate SQL with MapReduce – providing deep insights on data analyzed on clusters of low-cost commodity hardware.

The Aster nCluster database cost-effectively powers frontline analytic applications for companies such as MySpace, aCerno (an Akamai company), and ShareThis. Running on low-cost off-the-shelf hardware, and providing ‘hands-free’ administration, Aster enables enterprises to meet their data warehousing needs within their budget.

Aster is headquartered in San Carlos, California and is backed by Sequoia Capital, JAFCO Ventures, IVP, Cambrian Ventures, and First-Round Capital, as well as industry visionaries including David Cheriton, Rajeev Motwani and Ron Conway.

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