Tale of Two Analytical Interfaces

Occam’s razor (or Ockham’s razor[1]) is often expressed in Latin as the lex parsimoniae(translating to the law of parsimonylaw of economy or law of succinctness). The principle is popularly summarized as “the simplest explanation is more likely the correct one.

Using a simple screenshot- you can see Facebook Analytics for a Facebook page is simpler at explaining who is coming to visit rather than Google Analytics Dashboard (which has not seen the attention of a Visual UI or Graphic Redesign)

And if Facebook is going to take over the internet, well it is definitely giving better analytics in the process. What do you think?

Which Interface is simpler- and gives you better targeting. Ignore the numbers and just see the metrics measured and the way they are presented. Coincidently R is used at Facebook a lot (which has given the jjplot package)- and Google has NOT INVESTED MAJOR MONEY in creating Premium R Packages or Big Data Packages. I am talking investment at the scale Google is known for- not measly meetups.

(the summer of code dont count- it is for students mostly)

(but thanks for the Pizza G Men- and maybe revise that GA interface by putting a razor to some metrics)

GA vs Facebook Analytics

 

Author: Ajay Ohri

http://about.me/ajayohri

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