Mash Hash Smash
To all the Larries of the world
the Joes, the Jims, the Steves
A shout out, much respect, you have unfurled.
Mash
First create a mash, an aggregated stash
Cross Domain platforms , the blurring of silo edges,
Intra department rivalries have no place in Klaatus world
Create a mash-up , shut up and draw
Do not swallow your own FUD in AAker’s brand indentity trap
Cognitive Bias leads to agency conflict
Ignore the little guys who bond in dorms at your peril,
Statistically the young still have more time than the boomers
to adapt , to change, to nurture the trees that stood for 300 million years
Hash
Congratulations, you got some money
Enjoy the lunch, the San Fransisco strip pubs, attention
Working furiously as the launch date approaches
Dont leave your prototype when you schmooze
remember your hommies and bro
Nice people last nice products have faltered
Everyone hates pompous software marketing
Create a hash tag in your blog
make title tag both tweet optimized and web search crawl able
If you are good to the search engine
It being fair will reward you well
On the internet phonies don’t last except in bubbles
Smash
When the economy is down is a good time to hire top talent at negotiable rates
When the economy is up is a good time to move from naive sales forecast models
The ego of the CEO is less valuable than the death of an elephant
Elephants dont dance but peacocks do
Use Fear Doubt Uncertainty selectively
Karma revolves FUD PIE on your face
be generous to schools you didnt study in
The poor have a right to college in India and China
Your medicine costs 1/10 th in Asia
Outsource but dont betray your nation
Outsource everything except your pride
Enjoy the show, welcome to the ride
The buttons does exists because there is personalisation option available refering to non-Google sites.
Google claims the button is “coming soon” but I couldn’t wait, so I looked around the code, and looked some more, untill I found the button endpoint hiding from me, obfuscated, in a stray piece of javascript.
A highly optimized blog post or web content can get you a lot of attention just like Rebecca Black’s video (provided it passes through the new quality metrics \change*/ in the Search Engine)
But if the underlying content is weak, or based on a shoddy understanding of the content-it can drive lots of horrid comments as well as ensuring that bad word of mouth is spread about the content or you/despite your hard work.
An example of this is copy and paste journalism especially in technology circles, where even a bigger Page Ranked website /blog can get away with scraping or stealing content from a lower page ranked website (or many websites) after adding a cursory “expert comment”. This is also true when someone who is basically a corporate communication specialist (or PR -public relations) person is given a techinical text and encourage to write about it without completely understanding it.
A mild technical defect in the search engine algorithm is that it does not seem to pay attention to when the content was published, so the copying website or blog actually can get by as fresher content even if it is practically has 90% of the same words). The second flaw is over punishment or manual punishment of excessive linking – this can encourage search optimization minded people to hoard links or discourage trackbacks.
A free internet is one which promotes free sharing of content and does not encourage stealing or un-authorized scraping or content copying. Unfortunately current search engine optimization can encourage scraping and content copying without paying too much attention to origin of the words.
In addition the analytical rigor by which search algorithms search your inboxes (as in search all emails for a keyword) or media rich sites (like Youtube) are quite on a different level of quality altogether. The chances of garbage results are much more while searching for media content and/or emails.
I recently found an interesting example of a website that both makes a lot of money and yet is much more efficient than any free or non profit. It is called ECOSIA
If you see a website that wants to balance administrative costs plus have a transparent way to make the world better- this is a great example.
World’s largest tropical forest reserve (38,867 square kilometers, or about the size of Switzerland)
Home to about 14% of all amphibian species and roughly 54% of all bird species in the Amazon – not to mention large populations of at least eight threatened species, including the jaguar
Includes part of the Guiana Shield containing 25% of world’s remaining tropical rainforests – 80 to 90% of which are still pristine
Holds the last major unpolluted water reserves in the Neotropics, containing approximately 20% of all of the Earth’s water
One of the last tropical regions on Earth vastly unaltered by humans
Significant contributor to climatic regulation via heat absorption and carbon storage
Click per milli (or CPM) gives you a very low low conversion compared to contacting ad sponsor directly.
But its a great data experiment-
as you can monitor which companies are likely to be advertised on your site (assume google knows more about their algols than you will)
which formats -banner or text or flash have what kind of conversion rates
what are the expected pay off rates from various keywords or companies (like business intelligence software, predictive analytics software and statistical computing software are similar but have different expected returns (if you remember your eco class)
NOW- Based on above data, you know whats your minimum baseline to expect from a private advertiser than a public, crowd sourced search engine one (like Google or Bing)
Lets say if you have 100000 views monthly. and assume one out of 1000 page views will lead to a click. Say the advertiser will pay you 1 $ for every 1 click (=1000 impressions)
Then your expected revenue is $100.But if your clicks are priced at 2.5$ for every click , and your click through rate is now 3 out of 1000 impressions- (both very moderate increases that can done by basic placement optimization of ad type, graphics etc)-your new revenue is 750$.
Be a good Samaritan- you decide to share some of this with your audience -like 4 Amazon books per month ( or I free Amazon book per week)- That gives you a cost of 200$, and leaves you with some 550$.
Wait! it doesnt end there- Adam Smith‘s invisible hand moves on .
You say hmm let me put 100 $ for an annual paper writing contest of $1000, donate $200 to one laptop per child ( or to Amazon rain forests or to Haiti etc etc etc), pay $100 to your upgraded server hosting, and put 350$ in online advertising. say $200 for search engines and $150 for Facebook.
Woah!
Month 1 would should see more people visiting you for the first time. If you have a good return rate (returning visitors as a %, and low bounce rate (visits less than 5 secs)- your traffic should see atleast a 20% jump in new arrivals and 5-10 % in long term arrivals. Ignoring bounces- within three months you will have one of the following
1) An interesting case study on statistics on online and social media advertising, tangible motivations for increasing community response , and some good data for study
2) hopefully better cost management of your server expenses
3)very hopefully a positive cash flow
you could even set a percentage and share the monthly (or annually is better actions) to your readers and advertisers.
go ahead- change the world!
the key paradigms here are sharing your traffic and revenue openly to everyone
donating to a suitable cause
helping increase awareness of the suitable cause
basing fixed percentages rather than absolute numbers to ensure your site and cause are sustained for years.
Using WP- Stats I set about answering this question-
What search keywords lead here-
Clearly Michael Jackson is down this year
And R GUI, Data Mining is up.
How does that affect my writing- given I get almost 250 visitors by search engines alone daily- assume I write nothing on this blog from now on.
It doesnt- I still write what ever code or poem that comes to my mind. So it is hurtful people misunderstimate the effort in writing and jump to conclusions (esp if I write about a company- I am not on payroll of that company- just like if I write about a poem- I am not a full time poet)
Over to xkcd
All Time (for Decisionstats.Wordpress.com)
Search
Views
libre office
818
facebook analytics
806
michael jackson history
240
wps sas lawsuit
180
r gui
168
wps sas
154
wordle.net
118
sas wps
116
decision stats
110
sas wps lawsuit
100
google maps jet ski
94
data mining
88
doug savage
72
hive tutorial
63
spss certification
63
hadley wickham
63
google maps jetski
62
sas sues wps
60
decisionstats
58
donald farmer microsoft
45
libreoffice
44
wps statistics
44
best statistics software
42
r gui ubuntu
41
rstat
37
tamilnadu advanced technical training institute tatti
is it the russians doing a link spam. unlikely they dont bot against Akismet that much (as they fail)
And Captcha can be failed by python (apparently. sigh)
Is there a co relation of certain tags of posts, and count of spam- hoping to distort say blogs’s search engine rankings for SAS WPS Lawsuit in Google or jet ski across pacific in Google.
Sigh- an old retired outlaw black hat is never kept in peace. Try doing a blog search for R in Google- Revo is now down to number 7 (which is hmm given Google Instant)
Of course I think too much about SEO, but I dont run CPC ads- I made much more money when traffic is low – say 5-10 small businesses needing to forecast their sales .
and enjoy your Thanksgiving. Remember the Indians bring the Turkeys.
DECISION STATS 