Chrome

If you are new to using Chrome, there are many delightful features just beneath the surface.

If you are an Internet Explorer or Firefox or Safari or Arora or Opera or Sea Monkey browser user- this is one more reason to test, just test Chrome.

Ok so who Made chrome- (note the link i.e about:credits is what you type in chrome to see features)

about:credits

Credits

David M. Gay’s floating point routines
dynamic annotations
Netscape Portable Runtime (NSPR)
Network Security Services (NSS)
purify headers
google-glog’s symbolization library
valgrind
xdg-mime
xdg-user-dirs
google-jstemplateshow licensehomepage
Launchpad Translationsshow licensehomepage
Mozilla Personal Security Managershow licensehomepage
Google Toolbox for Macshow licensehomepage
ActiveX Scripting SDKshow licensehomepage
Almost Native Graphics Layer Engineshow licensehomepage
Apple sample codeshow licensehomepage
Google Cache Invalidation APIshow licensehomepage
Compact Language Detectionshow licensehomepage
OpenGL ES 2.0 Programming Guideshow licensehomepage
OpenGL ES 2.0 Conformance Testsshow licensehomepage
hunspell dictionariesshow licensehomepage
IAccessible2 COM interfaces for accessibilityshow licensehomepage
Chinese and Japanese Word Listshow licensehomepage
ISimpleDOM COM interfaces for accessibilityshow licensehomepage
modp base64 decodershow licensehomepage
NSBezierPath additions from Sean Patrick O’Brienshow licensehomepage
Cocoa extension code from Caminoshow licensehomepage
OTS (OpenType Sanitizer)show licensehomepage
Google Safe Browsingshow licensehomepage
XUL Runner SDKshow licensehomepage
and of course
so thats who made chrome.
  • Will Google be able to monetize Chrome the way it has monetized Android (Atleast by locking in both search,computing and browsing platforms)? I like the Adblock extension- and I would be happy to see more paid extensions. or even two versions one free and other freer (in choice) browsers for ads /security etc. maybe even a premium paid browser which has tor embedded in it , adblock enabled in it, and encrypted chat (like Waste Again) as an extension…. Hmm Hmm Hmm There is a SOCIAL version of Chromium called Rockmelt used ironically by Google Social Nemesis -Facebook (see http://blogs.ft.com/fttechhub/2011/06/facebook-partners-with-rockmelt-on-building-a-social-web-browser/)
  • Will Google share more revenue with open source contributors and thus create a new path in open source revenue generation just like it did with online advertising as an industry? Hmm Hmm Hmm. or Will Facebook continue to lead the way with extensions and applications (which did predate the mobile app place- so thats one innovation u gotta give to Zuk’s boys 😉
Back to Chrome-
To change settings- chrome://settings/browser
but to check what Autofill Data is stored within chrome (thats your credit card and your web form information)
chrome://settings/autofill and chrome://settings/content has all your content settings
Well Chrome is very very secure, or as secure as a browser can be in 2011.
You can set up Google Sync to keep all your data in the cloud, and it has an application specific password as well.
So hopefully you will have much more fun enjoying hacking Chromium 😉
See these

How to balance your online advertising and your offline conscience

Google in 1998, showing the original logo
Image via Wikipedia

I recently found an interesting example of  a website that both makes a lot of money and yet is much more efficient than any free or non profit. It is called ECOSIA

If you see a website that wants to balance administrative costs  plus have a transparent way to make the world better- this is a great example.

  • http://ecosia.org/how.php
  • HOW IT WORKS
    You search with Ecosia.
  • Perhaps you click on an interesting sponsored link.
  • The sponsoring company pays Bing or Yahoo for the click.
  • Bing or Yahoo gives the bigger chunk of that money to Ecosia.
  • Ecosia donates at least 80% of this income to support WWF’s work in the Amazon.
  • If you like what we’re doing, help us spread the word!
  • Key facts about the park:

    • World’s largest tropical forest reserve (38,867 square kilometers, or about the size of Switzerland)
    • Home to about 14% of all amphibian species and roughly 54% of all bird species in the Amazon – not to mention large populations of at least eight threatened species, including the jaguar
    • Includes part of the Guiana Shield containing 25% of world’s remaining tropical rainforests – 80 to 90% of which are still pristine
    • Holds the last major unpolluted water reserves in the Neotropics, containing approximately 20% of all of the Earth’s water
    • One of the last tropical regions on Earth vastly unaltered by humans
    • Significant contributor to climatic regulation via heat absorption and carbon storage

     

    http://ecosia.org/statistics.php

    They claim to have donated 141,529.42 EUR !!!

    http://static.ecosia.org/files/donations.pdf

     

     

     

     

     

     

     

     

     

     

    Well suppose you are the Web Admin of a very popular website like Wikipedia or etc

    One way to meet server costs is to say openly hey i need to balance my costs so i need some money.

    The other way is to use online advertising.

    I started mine with Google Adsense.

    Click per milli (or CPM)  gives you a very low low conversion compared to contacting ad sponsor directly.

    But its a great data experiment-

    as you can monitor which companies are likely to be advertised on your site (assume google knows more about their algols than you will)

    which formats -banner or text or flash have what kind of conversion rates

    what are the expected pay off rates from various keywords or companies (like business intelligence software, predictive analytics software and statistical computing software are similar but have different expected returns (if you remember your eco class)

     

    NOW- Based on above data, you know whats your minimum baseline to expect from a private advertiser than a public, crowd sourced search engine one (like Google or Bing)

    Lets say if you have 100000 views monthly. and assume one out of 1000 page views will lead to a click. Say the advertiser will pay you 1 $ for every 1 click (=1000 impressions)

    Then your expected revenue is $100.But if your clicks are priced at 2.5$ for every click , and your click through rate is now 3 out of 1000 impressions- (both very moderate increases that can done by basic placement optimization of ad type, graphics etc)-your new revenue is  750$.

    Be a good Samaritan- you decide to share some of this with your audience -like 4 Amazon books per month ( or I free Amazon book per week)- That gives you a cost of 200$, and leaves you with some 550$.

    Wait! it doesnt end there- Adam Smith‘s invisible hand moves on .

    You say hmm let me put 100 $ for an annual paper writing contest of $1000, donate $200 to one laptop per child ( or to Amazon rain forests or to Haiti etc etc etc), pay $100 to your upgraded server hosting, and put 350$ in online advertising. say $200 for search engines and $150 for Facebook.

    Woah!

    Month 1 would should see more people  visiting you for the first time. If you have a good return rate (returning visitors as a %, and low bounce rate (visits less than 5 secs)- your traffic should see atleast a 20% jump in new arrivals and 5-10 % in long term arrivals. Ignoring bounces- within  three months you will have one of the following

    1) An interesting case study on statistics on online and social media advertising, tangible motivations for increasing community response , and some good data for study

    2) hopefully better cost management of your server expenses

    3)very hopefully a positive cash flow

     

    you could even set a percentage and share the monthly (or annually is better actions) to your readers and advertisers.

    go ahead- change the world!

    the key paradigms here are sharing your traffic and revenue openly to everyone

    donating to a suitable cause

    helping increase awareness of the suitable cause

    basing fixed percentages rather than absolute numbers to ensure your site and cause are sustained for years.

    New Google Ad Planner

    Dusan's User Interface challenge
    Image by moggs oceanlane via Flickr

    The new Google Ad Planner is really nice-seems better than old Adwords interface, though needs a UI redesign before it can complete with the clean cut slice and dice of Facebook Ad Planner.

    It’s the interface, stupid that makes an Iphone sell more than the Symbian even with 90% functionality. Same reasons why Google Storage is okay but Google Prediction API gets slower liftoff than Amazon Console (now with FREE instances) – though the R interface to Prediction API sure helps.

    Prediction API is a terrific tool dying for oxygen out there (and will end up like Wave- I hope not)

    Sometimes you need artists as well as engineers to design query tools, G Men- and guess the Double Click anti trust rumours have quietened down enough because why the heck did double click interface integration take so loooong.

    ( and btw why cant Google just get into the multi billion dashboard business if they can manage ALL the data IN THE INTERNET ——they sure can do it for specific companies- – but wait-

    they are probably waiting for AsterData to stop sucking thumbs ,chanting on MapReduce SQL,  MapReduce SQL nursery rhymes and start inventing NEW STUFF again (or atleast creating two product brands from nCluster (when you and I were in school together giggle)

    Btw the time Google make up their mind to enter BI or wait for Aster to finish- IBM would have gulped and burped all there it is- and thats the way that market rolls.

    Back to Ad s and Mad Men.

    Here are some screenshots-of the new Google Ad Planner-

    I found it useful to review traffic for third party websites (even better than Google Trends) and thats a definite plus over Facebooks closed dormitory world of ads.

    Click on them for some more views or go straight to http://google.com/adplanner and Enjoy Baby!

    Which websites attract your target customers?

    View a site listing: 

    Ad Planner top 1,000 sites

    Refine your online advertising with DoubleClick Ad Planner, a free media planning tool that can help you:

    Identify websites your target customers are likely to visit

    • Define audiences by demographics and interests.
    • Search for websites relevant to your target audience.
    • Access unique users, page views, and other data for millions of websites from over 40 countries.

    Easily build media plans for yourself or your clients

    • Create lists of websites where you’d like to advertise.
    • Generate aggregated website statistics for your media plan.

    and

    Take charge of your DoubleClick Ad Planner site listing

    View a site listing: 

    Ad Planner top 1,000 sites

    DoubleClick Ad Planner is a media planning tool where advertisers find sites for their media buys. As a site owner, you can access the DoubleClick Ad Planner Publisher Center and
    Market your site
    Write a site description to present your audience and unique value to advertisers.
    Help advertisers search for you
    Choose categories for your site and ad formats you support.
    Improve the data that advertisers see
    Share your Google Analytics data to reflect the most accurate traffic numbers for your site.

     

    The Best of Times: A Disruptive Innovation

    It was the best of times, it was the worst of times

    Ever felt bad for a website like Yahoo.com or Nytimes.com whom you really liked using but dont know what to do to help it.

    Click the ads. Like Fans of a Baseball team clap more, fans of a website should click more ( this site does not use Cost Per Click as I feel Cost per Conversion is a more HONEST statistical measure so try this at somewhere)

    Surely the fans of a website like NYTimes.com deserve some say – just as much the Private Equity Funds and Wall Street Honchos and internal investors.

    and while you are doing it- confuse Google. AND Bing.

    Together.

    This is the reverse of the adblock plugin-

    click all the ads that you can see .Twice.

     

     

    Personal- Google's bADSENSE

    If you notice I removed the ads from this site, the Goggle Ad Sense ads. The reason for that was I found it no corelation at all between what I was writing and what kind of ads I saw.

    Maybe it is my location- India, but after watching ads for career job sites, video games, marketing networks and computer training alongside some of my writing- I decided to split with the big G and call it an end to Google’s bad Adsense.

    The irony of a data mining blog failing to get relevant data mining ads from a data mining search engine.

    (NOT coming up- Decisionstats T Shirts with quotes from interviews)

    Now back to coding and research.

    Saving the New York Times from itself

    The iconic newspaper New York Times, flagpole for progressive, liberal and communist thinkers (depending on where you stand) is under attack again.

    It is under attack from the stupidity of its old school old fashioned presses, who believe cutting thousands of trees every year to make loss making newspapers is better than just putting the News on a Kindle, on an iPhone, on an RSS feed. Apparently online advertising is a difficult topic for the Pulitzer prize winning newspaper to master which has Nobel writers in its hallowed mustachioed and sometimes dowdy columnists.

     

    If the NYT just shut down its paper division and shift to a paperless world, it would save lots of money, and earn lot more money from the online world. They can ask their own technology columnists and strategists if this is possible- and ask Google for help. Google with its Al Gore links, environmental standing and hunger for more and better online advertising can definitely team up (but for those anti trust worries alas)

    So here is a Facebook cause- Save the NYTimes.  You can join up here –

    http://apps.facebook.com/causes/170855/8347178

    It has 37 members already and I created it some time back in December 2008. If you love newspapers and want the NYT to shape up, then join up.

     

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