Making your website cool

Some notes and thoughts on Websites ( which may be back in fashion once the social media bubble bubble  burps, I mean bursts)

0) Write Great Content. Do not write in haste. Do not revise in haste. Publish and share url only at a time when you think it will lead to views.

1) Design-Benchmarking Beauty

Bad Artists borrow, Great Artists Steal- Continue reading “Making your website cool”

Why open source companies dont dance?

I have been pondering on this seemingly logical paradox for some time now-

1) Why are open source solutions considered technically better but not customer friendly.

2) Why do startups and app creators in social media or mobile get much more press coverage than

profitable startups in enterprise software.

3) How does tech journalism differ in covering open source projects in enterprise versus retail software.

4) What are the hidden rules of the game of enterprise software.

Some observations-

1) Open source companies often focus much more on technical community management and crowd sourcing code. Traditional software companies focus much more on managing the marketing community of customers and influencers. Accordingly the balance of power is skewed in favor of techies and R and D in open source companies, and in favor of marketing and analyst relations in traditional software companies.

Traditional companies also spend much more on hiring top notch press release/public relationship agencies, while open source companies are both financially and sometimes ideologically opposed to older methods of marketing software. The reverse of this is you are much more likely to see Videos and Tutorials by an open source company than a traditional company. You can compare the websites of ClouderaDataStax, Hadapt ,Appistry and Mapr and contrast that with Teradata or Oracle (which has a much bigger and much more different marketing strategy.

Social media for marketing is also more efficiently utilized by smaller companies (open source) while bigger companies continue to pay influential analysts for expensive white papers that help present the brand.

Lack of budgets is a major factor that limits access to influential marketing for open source companies particularly in enterprise software.

2 and 3) Retail software is priced at 2-100$ and sells by volume. Accordingly technology coverage of these software is based on volume.

Enterprise software is much more expensively priced and has much more discreet volume or sales points. Accordingly the technology coverage of enterprise software is more discreet, in terms of a white paper coming every quarter, a webinar every month and a press release every week. Retail software is covered non stop , but these journalists typically do not charge for “briefings”.

Journalists covering retail software generally earn money by ads or hosting conferences. So they have an interest in covering new stuff or interesting disruptive stuff. Journalists or analysts covering enterprise software generally earn money by white papers, webinars, attending than hosting conferences, writing books. They thus have a much stronger economic incentive to cover existing landscape and technologies than smaller startups.

4) What are the hidden rules of the game of enterprise software.

  • It is mostly a white man’s world. this can be proved by statistical demographic analysis
  • There is incestuous intermingling between influencers, marketers, and PR people. This can be proved by simple social network analysis of who talks to who and how much. A simple time series between sponsorship and analysts coverage also will prove this (I am working on quantifying this ).
  • There are much larger switching costs to enterprise software than retail software. This leads to legacy shoddy software getting much chances than would have been allowed in an efficient marketplace.
  • Enterprise software is a less efficient marketplace than retail software in all definitions of the term “efficient markets”
  • Cloud computing, and SaaS and Open source threatens to disrupt the jobs and careers of a large number of people. In the long term, they will create many more jobs, but in the short term, people used to comfortable living of enterprise software (making,selling,or writing) will actively and passively resist these changes to the  paradigms in the current software status quo.
  • Open source companies dont dance and dont play ball. They prefer to hire 4 more college grads than commission 2 more white papers.

and the following with slight changes from a comment I made on a fellow blog-

  • While the paradigm on how to create new software has evolved from primarily silo-driven R and D departments to a broader collaborative effort, the biggest drawback is software marketing has not evolved.
  • If you want your own version of the open source community editions to be more popular, some standardization is necessary for the corporate decision makers, and we need better marketing paradigms.
  • While code creation is crowdsourced, solution implementation cannot be crowdsourced. Customers want solutions to a problem not code.
  • Just as open source as a production and licensing paradigm threatens to disrupt enterprise software, it will lead to newer ways to marketing software given the hostility of existing status quo.

 

 

The Dilemma

Temptation and sorrow

Have marred many a talented tomorrow

Life s Paradox is that to truly enjoy it

you have to abstain from its pleasures

Touch but don’t grab

Sniff but don’t smell

Taste but don’t swallow

Bite but don’t eat

Be excited only with the boundaries

Of your cubicle, your ears, your fingers

It is a game and we don’t know who is playing us

But we play on, soldier on, shoulder on

Accept our limitations and our weakness with grace

Our bias our prejudices our preoccupation with taste

Instant gratification leads to distant falls

Nature burns for adequately thermo-stated halls

And we burn for our illusions

Preoccupied as we are with silly delusions

Of our own unique irreplacability

Look Ma, Ah can now manipulate my DNA

Mother laughs, still a child.

Will blunder and fall, before it learns to walk for a while.

Heritage offers 3 million chump change for Monkeys

My perspective is life is not fair, and if someone offers me 1 mill a year so they make 1 bill a year, I would still take it, especially if it leads to better human beings and better humanity on this planet. Health care isnt toothpaste.

Unless there are even more fine print changes involved- there exist several players in the pharma sector who do build and deploy models internally for denying claims or prospecting medical doctors with freebies, but they might just get caught with the new open data movement

————————————————————————————————–

A note from KDNuggets-

Heritage Health Prizereleased a second set of data on May 4. They also recently modified their ruleswhich now demand complete exclusivity and seem to disallow use of other tools (emphasis mine – Gregory PS)

21. LICENSE
By registering for the Competition, each Entrant (a) grants to Sponsor and its designees a worldwide, exclusive (except with respect to Entrant) , sub-licensable (through multiple tiers), transferable, fully paid-up, royalty-free, perpetual, irrevocable right to use, not use, reproduce, distribute (through multiple tiers), create derivative works of, publicly perform, publicly display, digitally perform, make, have made, sell, offer for sale and import the entry and the algorithm used to produce the entry, as well as any other algorithm, data or other information whatsoever developed or produced at any time using the data provided to Entrant in this Competition (collectively, the “Licensed Materials”), in any media now known or hereafter developed, for any purpose whatsoever, commercial or otherwise, without further approval by or payment to Entrant (the “License”) and
(b) represents that he/she/it has the unrestricted right to grant the License. 
Entrant understands and agrees that the License is exclusive except with respect to Entrant: Entrant may use the Licensed Materials solely for his/her/its own patient management and other internal business purposes but may not grant or otherwise transfer to any third party any rights to or interests in the Licensed Materials whatsoever.

This has lead to a call to boycott the competition by Tristan, who also notes that academics cannot publish their results without prior written approval of the Sponsor.

Anthony Goldbloom, CEO of Kaggle, emailed the HHP participants on May 4

HPN have asked me to pass on the following message: “The Heritage Provider Network is sponsoring the Heritage Health Prize to spur innovation and creative thinking in healthcare. HPN, however, is a medical group and must retain an exclusive license to the algorithms created using its data so as to ensure that the algorithms are used responsibly, and are only used to provide better health care to patients and not for improper purposes.
Put simply, while the competition hopes to spur innovation, this is not a competition regarding movie ratings or chess results. We hope that the clarifications we have made to the Rules and the FAQ adequately address your concerns and look forward to your participation in the competition.”

What do you think? Will the exclusive license prevent you from participating?

High Performance Analytics

Marry Big Data Analytics to High Performance Computing, and you get the buzzword of this season- High Performance Analytics.

It basically consists of Parallelized code to run in parallel on custom hardware, in -database analytics for speed, and cloud computing /high performance computing environments. On an operational level, it consists of software (as in analytics) partnering with software (as in databases, Map reduce, Hadoop) plus some hardware (HP or IBM mostly). It is considered a high margin , highly profitable, business with small number of deals compared to say desktop licenses.

As per HPC Wire- which is a great tool/newsletter to keep updated on HPC , SAS Institute has been busy on this front partnering with EMC Greenplum and TeraData (who also acquired  SAS Partner AsterData to gain a much needed foot in the MR/SQL space) Continue reading “High Performance Analytics”

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