Interview Mike Boyarski Jaspersoft

Here is an interview with Mike Boyarski , Director Product Marketing at Jaspersoft

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the largest BI community with over 14 million downloads, nearly 230,000 registered members, representing over 175,000 production deployments, 14,000 customers, across 100 countries.

Ajay- Describe your career in science from Biology to marketing great software.
Mike- I studied Biology with the assumption I’d pursue a career in medicine. It took about 2 weeks during an internship at a Los Angeles hospital to determine I should do something else.  I enjoyed learning about life science, but the whole health care environment was not for me.  I was initially introduced to enterprise-level software while at Applied Materials within their Microcontamination group.  I was able to assist with an internal application used to collect contamination data.  I later joined Oracle to work on an Oracle Forms application used to automate the production of software kits (back when documentation and CDs had to be physically shipped to recognize revenue). This gave me hands on experience with Oracle 7, web application servers, and the software development process.
I then transitioned to product management for various products including application servers, software appliances, and Oracle’s first generation SaaS based software infrastructure. In 2006, with the Siebel and PeopleSoft acquisitions underway, I moved on to Ingres to help re-invigorate their solid yet antiquated technology. This introduced me to commercial open source software and the broader Business Intelligence market.  From Ingres I joined Jaspersoft, one of the first and most popular open source Business Intelligence vendors, serving as head of product marketing since mid 2009.
Ajay- Describe some of the new features in Jaspersoft 4.1 that help differentiate it from the rest of the crowd. What are the exciting product features we can expect from Jaspersoft down the next couple of years.
Mike- Jaspersoft 4.1 was an exciting release for our customers because we were able to extend the latest UI advancements in our ad hoc report designer to the data analysis environment. Now customers can use a unified intuitive web-based interface to perform several powerful and interactive analytic functions across any data source, whether its relational, non-relational, or a Big Data source.
 The reality is that most (roughly 70%) of todays BI adoption is in the form of reports and dashboards. These tools are used to drive and measure an organizations business, however, data analysis presents the most strategic opportunity for companies because it can identify new opportunities, efficiencies, and competitive differentiation.  As more data comes online, the difference between those companies that are successful and those that are not will likely be attributed to their ability to harness data analysis techniques to drive and improve business performance. Thus, with Jaspersoft 4.1, and our improved ad hoc reporting and analysis UI we can effectively address a broader set of BI requirements for organizations of all sizes.
Ajay-  What do you think is a good metric to measure influence of an open source software product – is it revenue or is it number of downloads or number of users. How does Jaspersoft do by these counts.
Mike- History has shown that open source software is successful as a “bottoms up” disrupter within IT or the developer market.  Today, many new software projects and startup ventures are birthed on open source software, often initiated with little to no budget. As the organization achieves success with a particular project, the next initiative tends to be larger and more strategic, often displacing what was historically solved with a proprietary solution. These larger deployments strengthen the technology over time.
Thus, the more proven and battle tested an open source solution is, often measured via downloads, deployments, community size, and community activity, usually equates to its long term success. Linux, Tomcat, and MySQL have plenty of statistics to model this lifecycle. This model is no different for open source BI.
The success to date of Jaspersoft is directly tied to its solid proven technology and the vibrancy of the community.  We proudly and openly claim to have the largest BI community with over 14 million downloads, nearly 230,000 registered members, representing over 175,000 production deployments, 14,000 customers, across 100 countries.  Every day, 30,000 developers are using Jaspersoft to build BI applications.  Behind Excel, its hard to imagine a more widely used BI tool in the market.  Jaspersoft could not reach these kind of numbers with crippled or poorly architected software.
Ajay- What are your plans for leveraging cloud computing, mobile and tablet platforms and for making Jaspersoft more easy and global  to use.

Why open source companies dont dance?

I have been pondering on this seemingly logical paradox for some time now-

1) Why are open source solutions considered technically better but not customer friendly.

2) Why do startups and app creators in social media or mobile get much more press coverage than

profitable startups in enterprise software.

3) How does tech journalism differ in covering open source projects in enterprise versus retail software.

4) What are the hidden rules of the game of enterprise software.

Some observations-

1) Open source companies often focus much more on technical community management and crowd sourcing code. Traditional software companies focus much more on managing the marketing community of customers and influencers. Accordingly the balance of power is skewed in favor of techies and R and D in open source companies, and in favor of marketing and analyst relations in traditional software companies.

Traditional companies also spend much more on hiring top notch press release/public relationship agencies, while open source companies are both financially and sometimes ideologically opposed to older methods of marketing software. The reverse of this is you are much more likely to see Videos and Tutorials by an open source company than a traditional company. You can compare the websites of ClouderaDataStax, Hadapt ,Appistry and Mapr and contrast that with Teradata or Oracle (which has a much bigger and much more different marketing strategy.

Social media for marketing is also more efficiently utilized by smaller companies (open source) while bigger companies continue to pay influential analysts for expensive white papers that help present the brand.

Lack of budgets is a major factor that limits access to influential marketing for open source companies particularly in enterprise software.

2 and 3) Retail software is priced at 2-100$ and sells by volume. Accordingly technology coverage of these software is based on volume.

Enterprise software is much more expensively priced and has much more discreet volume or sales points. Accordingly the technology coverage of enterprise software is more discreet, in terms of a white paper coming every quarter, a webinar every month and a press release every week. Retail software is covered non stop , but these journalists typically do not charge for “briefings”.

Journalists covering retail software generally earn money by ads or hosting conferences. So they have an interest in covering new stuff or interesting disruptive stuff. Journalists or analysts covering enterprise software generally earn money by white papers, webinars, attending than hosting conferences, writing books. They thus have a much stronger economic incentive to cover existing landscape and technologies than smaller startups.

4) What are the hidden rules of the game of enterprise software.

  • It is mostly a white man’s world. this can be proved by statistical demographic analysis
  • There is incestuous intermingling between influencers, marketers, and PR people. This can be proved by simple social network analysis of who talks to who and how much. A simple time series between sponsorship and analysts coverage also will prove this (I am working on quantifying this ).
  • There are much larger switching costs to enterprise software than retail software. This leads to legacy shoddy software getting much chances than would have been allowed in an efficient marketplace.
  • Enterprise software is a less efficient marketplace than retail software in all definitions of the term “efficient markets”
  • Cloud computing, and SaaS and Open source threatens to disrupt the jobs and careers of a large number of people. In the long term, they will create many more jobs, but in the short term, people used to comfortable living of enterprise software (making,selling,or writing) will actively and passively resist these changes to the  paradigms in the current software status quo.
  • Open source companies dont dance and dont play ball. They prefer to hire 4 more college grads than commission 2 more white papers.

and the following with slight changes from a comment I made on a fellow blog-

  • While the paradigm on how to create new software has evolved from primarily silo-driven R and D departments to a broader collaborative effort, the biggest drawback is software marketing has not evolved.
  • If you want your own version of the open source community editions to be more popular, some standardization is necessary for the corporate decision makers, and we need better marketing paradigms.
  • While code creation is crowdsourced, solution implementation cannot be crowdsourced. Customers want solutions to a problem not code.
  • Just as open source as a production and licensing paradigm threatens to disrupt enterprise software, it will lead to newer ways to marketing software given the hostility of existing status quo.

 

 

KXEN Update

Update from a very good data mining software company, KXEN –

  1. Longtime Chairman and founder Roger Haddad is retiring but would be a Board Member. See his interview with Decisionstats here https://decisionstats.wordpress.com/2009/01/05/interview-roger-haddad-founder-of-kxen-automated-modeling-software/ (note images were hidden due to migration from .com to .wordpress.com )
  2. New Members of Leadership are as-
John Ball, CEOJohn Ball
Chief Executive Officer

John Ball brings 20 years of experience in enterprise software, deep expertise in business intelligence and CRM applications, and a proven track record of success driving rapid growth at highly innovative companies.

Prior to joining KXEN, Mr. Ball served in several executive roles at salesforce.com, the leading provider of SaaS applications. Most recently, John served as VP & General Manager, Analytics and Reporting Products, where he spearheaded salesforce.com’s foray into CRM analytics and business intelligence. John also served as VP & General Manager, Service and Support Applications at salesforce.com, where he successfully grew the business to become the second largest and fastest growing product line at salesforce.com. Before salesforce.com, Ball was founder and CEO of Netonomy, the leading provider of customer self-service solutions for the telecommunications industry. Ball also held a number of executive roles at Business Objects, including General Manager, Web Products, where delivered to market the first 3 versions of WebIntelligence. Ball has a master’s degree in electrical engineering from Georgia Tech and a master’s degree in electric

I hope John atleast helps build a KXEN Force.com application- there are only 2 data mining apps there on App Exchange. Also on the wish list  more social media presence, a Web SaaS/Amazon API for KXEN, greater presence in American/Asian conferences, and a solution for SME’s (which cannot afford the premium pricing of the flagship solution. An alliance with bigger BI vendors like Oracle, SAP or IBM  for selling the great social network analysis.

Bill Russell as Non Executive Chairman-

Bill Russell as Non-executive Chairman of the Board, effective July 16 2010. Russell has 30 years of operational experience in enterprise software, with a special focus on business intelligence, analytics, and databases.Russell held a number of senior-level positions in his more than 20 years at Hewlett-Packard, including Vice President and General Manager of the multi-billion dollar Enterprise Systems Group. He has served as Non-executive Chairman of the Board for Sylantro Systems Corporation, webMethods Inc., and Network Physics, Inc. and has served as a board director for Cognos Inc. In addition to KXEN, Russell currently serves on the boards of Saba, PROS Holdings Inc., Global 360, ParAccel Inc., and B.T. Mancini Company.

Xavier Haffreingue as senior vice president, worldwide professional services and solutions.
He has almost 20 years of international enterprise software experience gained in the CRM, BI, Web and database sectors. Haffreingue joins KXEN from software provider Axway where he was VP global support operations. Prior to Axway, he held various leadership roles in the software industry, including VP self service solutions at Comverse Technologies and VP professional services and support at Netonomy, where he successfully delivered multi-million dollar projects across Europe, Asia-Pacific and Africa. Before that he was with Business Objects and Sybase, where he ran support and services in southern Europe managing over 2,500 customers in more than 20 countries.

David Guercio  as senior vice president, Americas field operations. Guercio brings to the role more than 25 years experience of building and managing high-achieving sales teams in the data mining, business intelligence and CRM markets. Guercio comes to KXEN from product lifecycle management vendor Centric Software, where he was EVP sales and client services. Prior to Centric, he was SVP worldwide sales and client services at Inxight Software, where he was also Chairman and CEO of the company’s Federal Systems Group, a subsidiary of Inxight that saw success in the US Federal Government intelligence market. The success in sales growth and penetration into the federal government led to the acquisition of Inxight by Business Objects in 2007, where Guercio then led the Inxight sales organization until Business Objects was acquired by SAP. Guercio was also a key member of the management team and a co-founder at Neovista, an early pioneer in data mining and predictive analytics. Additionally, he held the positions of director of sales and VP of professional services at Metaphor Computer Systems, one of the first data extraction solutions companies, which was acquired by IBM. During his career, Guercio also held executive positions at Resonate and SiGen.

3) Venture Capital funding to fund expansion-

It has closed $8 million in series D funding to further accelerate its growth and international expansion. The round was led by NextStage and included participation from existing investors XAnge Capital, Sofinnova Ventures, Saints Capital and Motorola Ventures.

This was done after John Ball had joined as CEO.

4) Continued kudos from analysts and customers for it’s technical excellence.

KXEN was named a leader in predictive analytics and data mining by Forrester Research (1) and was rated highest for commercial deployments of social network analytics by Frost & Sullivan (2)

Also it became an alliance partner of Accenture- which is also a prominent SAS partner as well.

In Database Optimization-

In KXEN V5.1, a new data manipulation module (ADM) is provided in conjunction with scoring to optimize database workloads and provide full in-database model deployment. Some leading data mining vendors are only now beginning to offer this kind of functionality, and then with only one or two selected databases, giving KXEN a more than five-year head start. Some other vendors are only offering generic SQL generation, not optimized for each database, and do not provide the wealth of possible outputs for their scoring equations: For example, real operational applications require not only to generate scores, but decision probabilities, error bars, individual input contributions – used to derive reasons of decision and more, which are available in KXEN in-database scoring modules.

Since 2005, KXEN has leveraged databases as the data manipulation engine for analytical dataset generation. In 2008, the ADM (Analytical Data Management) module delivered a major enhancement by providing a very easy to use data manipulation environment with unmatched productivity and efficiency. ADM works as a generator of optimized database-specific SQL code and comes with an integrated layer for the management of meta-data for analytics.

KXEN Modeling Factory- (similar to SAS’s recent product Rapid Predictive Modeler http://www.sas.com/resources/product-brief/rapid-predictive-modeler-brief.pdf and http://jtonedm.com/2010/09/02/first-look-rapid-predictive-modeler/)

KXEN Modeling Factory (KMF) has been designed to automate the development and maintenance of predictive analytics-intensive systems, especially systems that include large numbers of models, vast amounts of data or require frequent model refreshes. Information about each project and model is monitored and disseminated to ensure complete management and oversight and to facilitate continual improvement in business performance.

Main Functions

Schedule: creation of the Analytic Data Set (ADS), setup of how and when to score, setup of when and how to perform model retraining and refreshes …

Report
: Monitormodel execution over time, Track changes in model quality over time, see how useful one variable is by considering its multiple instance in models …

Notification
: Rather than having to wade through pages of event logs, KMF Department allows users to manage by exception through notifications.

Other products from KXEN have been covered here before https://decisionstats.wordpress.com/tag/kxen/ , including Structural Risk Minimization- https://decisionstats.wordpress.com/2009/04/27/kxen-automated-regression-modeling/

Thats all for the KXEN update- all the best to the new management team and a splendid job done by Roger Haddad in creating what is France and Europe’s best known data mining company.

Note- Source – http://www.kxen.com


SAP and BI on Demand

SAP announced BI On Demand or a SaaS product. From the press release here

SAP AG (NYSE: SAP) today announced the SAP® BusinessObjects™ BI OnDemand solution. Targeted at casual BI users currently underserved by products on the market, the solution will deliver a complete BI toolset in one flexible offering. Its ease-of-use also will allow them to be up and running with no prior experience or training. With SAP BusinessObjects BI OnDemand, business users will be able to access and visually navigate data from any source using SAP® BusinessObjects™ Explorersoftware. Even casual users can then combinethat data in just a few clicks, and follow a guided path that walks them through reporting and analysis. The solution will have scalable pricing models based on business need, allowing companies to easily and cost-effectively scale as required.

Analytics through the Browser : Strata

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Here is an interesting concept of a data browser called Strata by a company called Kirix ( http://www.kirix.com/ ). It promises to connect your online , offfline data and help you perform analytics on it. It has a 30 days trial version . I am currently evaluating and will keep you posted.

This is one more example of analytics moving online ,from packaged software .