Interview John F Moore CEO The Lab

Social Media Landscape

Here is an interview with John F Moore, social media adviser,technologist and founder and CEO of The Lab.

Ajay-  The internet seems to be crowded by social media experts with everyone who spends a lot of time on the internet claiming to be one? How  does a small business owner on a budget distinguish for the correct value proposition that social media can give them. 

John- You’re right.  It seems like everytime I turn around I bump into more social media “experts”.  The majority of these self-proclaimed experts are not adding a great deal of value.  When looking to spend money for help ask the person a few questions about their approach. Things you should be hearing include:

  • The expert should be seeking to fully understand your business, your goals, your available resources, etc..
  • The expert should be seeking to understand current management thinking about social media and related technologies.

If the expert is purely focused on tools they are the wrong person.  Your solution may require tools alone but they cannot know this without first understanding your business.

Ajay- Facebook has 600 million people, with people preferring to play games and connect to old acquaintances rather than use social media for tangible career or business benefit..

John- People are definitely spending time playing games, looking at photos, and catching up with old friends.  However, there are many businesses seeing real value from Facebook (primarily by tying it into their e-mail marketing and using coupons and other incentives).  For example, I recently shared a small case study (http://thejohnfmoore.com/2010/10/07/email-social-media-and-coupons-makes-the-cfo-smile/) where a small pet product company achieved a 22% bump in monthly revenue by combining Facebook and coupons together.  In fact,45% of this bump in revenue came from new clients.  Customer acquisition and increased revenue were accomplished by using Facebook for their business.
Ajay-  How does a new social media convert (individual) go on selecting communities to join (Facebook,Twitter,Linkedin,Ning, Ping,Orkut, Empire Avenue etc etc.
How does a small business owner take the same decision.

John- It always starts with taking the time to define your goals and then determine how much time and effort you are willing to invest.  For example:
  • LinkedIn. A must have for individuals as it is one of the key social networking communities for professional networking.  Individuals should join groups that are relevant to their career and invest an hour a week.  Businesses should ensure they have a business profile completed and up to date.
  • Facebook can be a challenge for anyone trying to walk the personal/professional line.  However, from a business standpoint you should be creating a Facebook page that you can use to compliment your other marketing channels.
  • Twitter.  It is a great network to learn of, to meet, and to interact with people from around the world.  I have met thousands of interesting people, many of which I have had the pleasure to meet with in real life.  Businesses need to invest in listening on twitter to determine if their customers (current or potential) or competitors are already there discussing them, their marketplace, or their offerings.
In all cases I would encourage businesses to setup social media accounts on LinkedIn, Facebook, Twitter, YouTube, and Flickr.  You want to ensure your brand is protected by owning these accounts and ensuring at least the base information is accurate.
Ajay- Name the top 5 points that you think make a social media community successful.  What are the top 5 points for a business to succeed in their social media strategy.

John-
  • Define your goals up front.  Understand why you are building a community and keep this goal in mind.
  • Provide education.  Ideally you want to become a thought leader in your space, the trusted resource that people can turn to even if they are not using your product or services today.
  • Be honest.  We all make mistakes.  When you do, be honest with your community and engage them in any fall-out that may be coming out of your mistake.
  • Listen to them.  Use platforms like BubbleIdeas to gather feedback on what your community is looking for from the relationship.
  • Measure.  Are you on track with your goals?  Do your goals need to change?
Ajay- What is the unique value proposition that “The Lab” offers

John- The Lab understands the strategic importance of leveraging social media, management and leadership best practices, and our understanding of local government and small and medium business to help people in these areas achieve their goals.  Too many consultants come to the table with a predefined solution that really misses the mark as it lacks understanding of the client’s goals.
Ajay-  What is “CityCamp in Boston” all about.

John- CityCamp is a FREE unconference focused on innovation for municipal governments and community organizations (http://www.citycampboston.org/what-is-citycamp-boston/).  It brings together politicians, local municipal employees, citizens, vendors, developers, and journalist to build a common understanding of local government challenges and then works to deliver measurable outcomes following the event.  The key is the focus on change management, driving change as opposed to just in the moment education.
Biography-

John F Moore is the Founder and CEO of The Lab (http://thelabinboston.com).  John has experience working with local governments and small and medium business owners to achieve their goals.  His experience with social media strategies, CRM, and a plethora of other solutions provides immense value to all of our clients.   He has built engineering organizations, learned sales and marketing, run customer service teams, and built and executed strategies for social media thought leadership and branding.  He is also a prolific blogger as you can see by checking out his blog at http://thejohnfmoore.com.

Libre Office

Some ambiguity about Libre Office and why it needed to change from Open Office- just when Open Office seemed so threatening on the desktop

FROM- http://www.documentfoundation.org/faq/

Q: So is this a breakaway project?

A: Not at all. The Document Foundation will continue to be focused on developing, supporting, and promoting the same software, and it’s very much business as usual. We are simply moving to a new and more appropriate organisational model for the next decade – a logical development from Sun’s inspirational launch a decade ago.

Q: Why are you calling yourselves “The Document Foundation”?

A: For ten years we have used the same name – “OpenOffice.org” – for both the Community and the software. We’ve decided it removes ambiguity to have a different name for the two, so the Community is now “The Document Foundation”, and the software “LibreOffice”. Note: there are other examples of this usage in the free software community – e.g. the Mozilla Foundation with the Firefox browser.

Q: Does this mean you intend to develop other pieces of software?

A: We would like to have that possibility open to us in the future…

Q: And why are you calling the software “LibreOffice” instead of “OpenOffice.org”?

A: The OpenOffice.org trademark is owned by Oracle Corporation. Our hope is that Oracle will donate this to the Foundation, along with the other assets it holds in trust for the Community, in due course, once legal etc issues are resolved. However, we need to continue work in the meantime – hence “LibreOffice” (“free office”).

Q: Why are you building a new web infrastructure?

A: Since Oracle’s takeover of Sun Microsystems, the Community has been under “notice to quit” from our previous Collabnet infrastructure. With today’s announcement of a Foundation, we now have an entity which can own our emerging new infrastructure.

Q: What does this announcement mean to other derivatives of OpenOffice.org?

A: We want The Document Foundation to be open to code contributions from as many people as possible. We are delighted to announce that the enhancements produced by the Go-OOo team will be merged into LibreOffice, effective immediately. We hope that others will follow suit.

Q: What difference will this make to the commercial products produced by Oracle Corporation, IBM, Novell, Red Flag, etc?

A: The Document Foundation cannot answer for other bodies. However, there is nothing in the licence arrangements to stop companies continuing to release commercial derivatives of LibreOffice. The new Foundation will also mean companies can contribute funds or resources without worries that they may be helping a commercial competitor.

Q: What difference will The Document Foundation make to developers?

A: The Document Foundation sets out deliberately to be as developer friendly as possible. We do not demand that contributors share their copyright with us. People will gain status in our community based on peer evaluation of their contributions – not by who their employer is.

Q: What difference will The Document Foundation make to users of LibreOffice?

A: LibreOffice is The Document Foundation’s reason for existence. We do not have and will not have a commercial product which receives preferential treatment. We only have one focus – delivering the best free office suite for our users – LibreOffice.

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Non Microsoft and Non Oracle vendors are indeed going to find it useful the possiblities of bundling a free Libre Office that reduces the total cost of ownership for analytics software. Right now, some of the best free advertising for Microsoft OS and Office is done by enterprise software vendors who create Windows Only Products and enable MS Office integration better than  Open Office integration. This is done citing user demand- but it is a chicken egg dilemma- as functionality leads to enhanced demand. Microsoft on the other hand is aware of this dependence and has made SQL Server and SQL Analytics (besides investing in analytics startups like Revolution Analytics) along with it’s own infrastructure -Azure Cloud Platform/EC2 instances.

Online Analytics: Monte Carlo Simulation

Do your eyes glaze over when ever you hear the words simulation ? Simulation refers to trying to predict actual events , usually in a controlled atmosphere. Monte Carlo simulation is a type of simulation that draws on repeated random sampling to hit the result, and it is usually computed using computers (unless you are Enrico Fermi who did it in 1942.)

The classical definition as per the most peer reviewed online statistical journal (called www.wikipedia.org )

“the term describes a large and widely-used class of approaches. However, these approaches tend to follow a particular pattern:

  1. Define a domain of possible inputs.
  2. Generate inputs randomly from the domain, and perform a deterministic computation on them.
  3. Aggregate the results of the individual computations into the final result.”

and ”

Monte Carlo simulation methods are especially useful in studying systems with a large number of coupled degrees of freedom, such as liquids, disordered materials, strongly coupled solids, and cellular structures (see cellular Potts model). More broadly, Monte Carlo methods are useful for modeling phenomena with significant uncertainty in inputs, such as the calculation of risk in business (for its use in the insurance industry, see stochastic modelling). A classic use is for the evaluation of definite integrals, particularly multidimensional integrals with complicated boundary conditions.

Monte Carlo methods in finance are often used to calculate the value of companies, to evaluate investments in projects at corporate level or to evaluate financial derivatives. The Monte Carlo method is intended for financial analysts who want to construct stochastic or probabilistic financial models as opposed to the traditional static and deterministic models.”

Here is a very good example of using the simulation to calculate distribution of leads to a website and the resultant conversion rate and probabilities. The down loadable excel sheet is great for learning both this class of simulation as well , maybe adding more robust mathematics in your online estimation efforts. The site is also great for excel related stuff.mc.GIF http://www.vertex42.com/ExcelArticles/mc/SalesForecast.html 

Use it if you think estimating Online Profitabilty is more complex than :

conversion ratio *number of leads *profit per conversion-number of leads*cost per lead.