For a detailed timeline and further information about the program, review our Frequently Asked Questions.
About Google Summer of Code
Google Summer of Code is a global program that offers student developers stipends to write code for various open source software projects. We have worked with several open source, free software, and technology-related groups to identify and fund several projects over a three month period. Since its inception in 2005, the program has brought together over 4500 successful student participants and over 3000 mentors from over 100 countries worldwide, all for the love of code. Through Google Summer of Code, accepted student applicants are paired with a mentor or mentors from the participating projects, thus gaining exposure to real-world software development scenarios and the opportunity for employment in areas related to their academic pursuits. In turn, the participating projects are able to more easily identify and bring in new developers. Best of all, more source code is created and released for the use and benefit of all.
For those of you who would like to participate in the program, there are many resources available for you to learn more. Check out the information pages from the 2005, 2006, 2007, 2008, 2009, and 2010 instances of the program to get a better sense of which projects have participated as mentoring organizations in Google Summer of Code each year. If you are interested in a particular mentoring organization, just click on its name and you’ll find more information about the project, a summary of their students’ work and actual source code produced by student participants. You may also find the program Frequently Asked Questions (FAQs) pages for each year to be useful. Finally, check out all the great content and advice on participation produced by the community, for the community, on our program wiki.
If you don’t find what you need in the documentation, you can always ask questions on our program discussion list or the program IRC channel, #gsoc on Freenode.
Under the terms of the agreement, the companies will work together to create a version of Revolution’s software that takes advantage of IBM Netezza’s i-class technology so that Revolution R Enterprise can run in-database in an optimal fashion.
Revolution Analytics is the leading commercial provider of software and services based on the open source R project for statistical computing. Led by predictive analytics pioneer Norman Nie, the company brings high performance, productivity and enterprise readiness to R, the most powerful statistics language in the world. The company’s flagship Revolution R product is designed to meet the production needs of large organizations in industries such as finance, life sciences, retail, manufacturing and media. Used by over 2 million analysts in academia and at cutting-edge companies such as Google, Bank of America and Acxiom, R has emerged as the standard of innovation in statistical analysis. Revolution Analytics is committed to fostering the continued growth of the R community through sponsorship of the Inside-R.org community site, funding worldwide R user groups and offers free licenses of Revolution R Enterprise to everyone in academia.
Netezza, an IBM Company, is the global leader in data warehouse, analytic and monitoring appliances that dramatically simplify high-performance analytics across an extended enterprise. IBM Netezza’s technology enables organizations to process enormous amounts of captured data at exceptional speed, providing a significant competitive and operational advantage in today’s data-intensive industries, including digital media, energy, financial services, government, health and life sciences, retail and telecommunications.
The IBM Netezza TwinFin® appliance is built specifically to analyze petabytes of detailed data significantly faster than existing data warehouse options, and at a much lower total cost of ownership. It stores, filters and processes terabytes of records within a single unit, analyzing only the relevant information for each query.
Using Revolution R Enterprise & Netezza Together
Revolution Analytics and IBM Netezza have announced a partnership to integrate Revolution R Enterprise and the IBM Netezza TwinFin Data Warehouse Appliance. For the first time, customers seeking to run high performance and full-scale predictive analytics from within a data warehouse platform will be able to directly leverage the power of the open source R statistics language. The companies are working together to create a version of Revolution’s software that takes advantage of IBM Netezza’s i-class technology so that Revolution R Enterprise can run in-database in an optimal fashion.
This partnership integrates Revolution R Enterprise with IBM Netezza’s high performance data warehouse and advanced analytics platform to help organizations combat the challenges that arise as complexity and the scale of data grow. By moving the analytics processing next to the data, this integration will minimize data movement – a significant bottleneck, especially when dealing with “Big Data”. It will deliver high performance on large scale data, while leveraging the latest innovations in analytics.
With Revolution R Enterprise for IBM Netezza, advanced R computations are available for rapid analysis of hundreds of terabyte-class data volumes — and can deliver 10-100x performance improvements at a fraction of the cost compared to traditional analytics vendors.
Windows Desktop Price: $884 on 32-bit Windows and $1,149 on 64-bit Windows.
The Bridge to R is available on the Windows platforms and is available for free to customers who
license WPS through MineQuest,LLC. Companies and organizations outside of North America
may purchase a license for the Bridge to R which starts at $199 per desktop or $599 per server
Windows Server Price: $1,903 per logical CPU for 32-bit and $2,474 for 64-bit.
Note that Linux server versions are available but do not yet support the Eclipse IDE and are
command line only
WPS sure seems going well-but their pricing is no longer fixed and on the home website, you gotta fill a form. Ditt0 for the 30 day free evaluation
New language support, new data engines, larger datasets, improved scalability
LONDON, UK – 14 February 2011 – World Programming today released version 2.5.1 of their WPS software for workstations, servers and mainframes.
WPS is a competitively priced, high performance, highly scalable data processing and analytics software product that allows users to execute programs written in the language of SAS. WPS is supported on a wide variety of hardware and operating system platforms and can connect to and work with many types of data with ease. The WPS user interface (Workbench) is frequently praised for its ease of use and flexibility, with the option to include numerous third-party extensions.
This latest version of the software has the ability to manipulate even greater volumes of data, removing the previous 2^31 (2 billion) limit on number of observations.
Complimenting extended data processing capabilities, World Programming has worked hard to boost the performance, scalability and reliability of the WPS software to give users the confidence they need to run heavy workloads whilst delivering maximum value from available computer power.
WPS version 2.5.1 offers additional flexibility with the release of two new data engines for accessing Greenplum and SAND databases. WPS now comes with eleven data engines and can access a huge range of commonly used and industry-standard file-formats and databases.
Support in WPS for the language of SAS continues to expand with more statistical procedures, data step functions, graphing controls and many other language items and options.
WPS version 2.5.1 is available as a free upgrade to all licensed users of WPS.
Summary of Main New Features:
Supporting Even Larger Datasets
WPS is now able to process very large data sets by lifting completely the previous size limit of 2^31 observations.
Performance and Scalability Boosted
Performance and scalability improvements across the board combine to ensure even the most demanding large and concurrent workloads are processed efficiently and reliably.
More Language Support
WPS 2.5.1 continues the expansion of it’s language support with over 70 new language items, including new Procedures, Data Step functions and many other language items and options.
Statistical Analysis
The procedure support in WPS Statistics has been expanded to include PROC CLUSTER and PROC TREE.
Graphical Output
The graphical output from WPS Graphing has been expanded to accommodate more configurable graphics.
Hash Tables
Support is now provided for hash tables.
Greenplum®
A new WPS Engine for Greenplum provides dedicated support for accessing the Greenplum database.
SAND®
A new WPS Engine for SAND provides dedicated support for accessing the SAND database.
SQL Server®
To enhance existing SQL Server database access, a new SQLSERVR (please note spelling) facility in the ODBC engine.
More Information:
Existing Users should visit www.teamwpc.co.uk/support/wps/release where you can download a readme file containing more information about all the new features and fixes in WPS 2.5.1.
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Carole-Ann’s 2011 Predictions for Decision Management
For Ajay Ohri on DecisionStats.com
What were the top 5 events in 2010 in your field?
Maturity: the Decision Management space was made up of technology vendors, big and small, that typically focused on one or two aspects of this discipline. Over the past few years, we have seen a lot of consolidation in the industry – first with Business Intelligence (BI) then Business Process Management (BPM) and lately in Business Rules Management (BRM) and Advanced Analytics. As a result the giant Platform vendors have helped create visibility for this discipline. Lots of tiny clues finally bubbled up in 2010 to attest of the increasing activity around Decision Management. For example, more products than ever were named Decision Manager; companies advertised for Decision Managers as a job title in their job section; most people understand what I do when I am introduced in a social setting!
Boredom: unfortunately, as the industry matures, inevitably innovation slows down… At the main BRMS shows we heard here and there complaints that the technology was stalling. We heard it from vendors like Red Hat (Drools) and we heard it from bored end-users hoping for some excitement at Business Rules Forum’s vendor panel. They sadly did not get it
Scrum: I am not thinking about the methodology there! If you have ever seen a rugby game, you can probably understand why this is the term that comes to mind when I look at the messy & confusing technology landscape. Feet blindly try to kick the ball out while superhuman forces are moving randomly the whole pack – or so it felt when I played! Business Users in search of Business Solutions are facing more and more technology choices that feel like comparing apples to oranges. There is value in all of them and each one addresses a specific aspect of Decision Management but I regret that the industry did not simplify the picture in 2010. On the contrary! Many buzzwords were created or at least made popular last year, creating even more confusion on a muddy field. A few examples: Social CRM, Collaborative Decision Making, Adaptive Case Management, etc. Don’t take me wrong, I *do* like the technologies. I sympathize with the decision maker that is trying to pick the right solution though.
Information: Analytics have been used for years of course but the volume of data surrounding us has been growing to unparalleled levels. We can blame or thank (depending on our perspective) Social Media for that. Sites like Facebook and LinkedIn have made it possible and easy to publish relevant (as well as fluffy) information in real-time. As we all started to get the hang of it and potentially over-publish, technology evolved to enable the storage, correlation and analysis of humongous volumes of data that we could not dream of before. 25 billion tweets were posted in 2010. Every month, over 30 billion pieces of data are shared on Facebook alone. This is not just about vanity and marketing though. This data can be leveraged for the greater good. Carlos pointed to some fascinating facts about catastrophic event response team getting organized thanks to crowd-sourced information. We are also seeing, in the Decision management world, more and more applicability for those very technology that have been developed for the needs of Big Data – I’ll name for example Hadoop that Carlos (yet again) discussed in his talks at Rules Fest end of 2009 and 2010.
Self-Organization: it may be a side effect of the Social Media movement but I must admit that I was impressed by the success of self-organizing initiatives. Granted, this last trend has nothing to do with Decision Management per se but I think it is a great evolution worth noting. Let me point to a couple of examples. I usually attend traditional conferences and tradeshows in which the content can be good but is sometimes terrible. I was pleasantly surprised by the professionalism and attendance at *un-conferences* such as P-Camp (P stands for Product – an event for Product Managers). When you think about it, it is already difficult to get a show together when people are dedicated to the tasks. How crazy is it to have volunteers set one up with no budget and no agenda? Well, people simply show up to do their part and everyone has fun voting on-site for what seems the most appealing content at the time. Crowdsourcing applied to shows: it works! Similar experience with meetups or tweetups. I also enjoyed attending some impromptu Twitter jam sessions on a given topic. Social Media is certainly helping people reach out and get together in person or virtually and that is wonderful!
Image via Wikipedia
What are the top three trends you see in 2011?
Performance: I might be cheating here. I was very bullish about predicting much progress for 2010 in the area of Performance Management in your Decision Management initiatives. I believe that progress was made but Carlos did not give me full credit for the right prediction… Okay, I am a little optimistic on timeline… I admit it… If it did not fully happen in 2010, can I predict it again in 2011? I think that companies want to better track their business performance in order to correct the trajectory of course but also to improve their projections. I see that it is turning into reality already here and there. I expect it to become a trend in 2011!
Insight: Big Data being available all around us with new technologies and algorithms will continue to propagate in 2011 leading to more widely spread Analytics capabilities. The buzz at Analytics shows on Social Network Analysis (SNA) is a sign that there is interest in those kinds of things. There is tremendous information that can be leveraged for smart decision-making. I think there will be more of that in 2011 as initiatives launches in 2010 will mature into material results.
Image by Intersection Consulting via Flickr
Collaboration: Social Media for the Enterprise is a discipline in the making. Social Media was initially seen for the most part as a Marketing channel. Over the years, companies have started experimenting with external communities and ideation capabilities with moderate success. The few strategic initiatives started in 2010 by “old fashion” companies seem to be an indication that we are past the early adopters. This discipline may very well materialize in 2011 as a core capability, well, or at least a new trend. I believe that capabilities such Chatter, offered by Salesforce, will transform (slowly) how people interact in the workplace and leverage the volumes of social data captured in LinkedIn and other Social Media sites. Collaboration is of course a topic of interest for me personally. I even signed up for Kare Anderson’s collaboration collaboration site – yes, twice the word “collaboration”: it is really about collaborating on collaboration techniques. Even though collaboration does not require Social Media, this medium offers perspectives not available until now.
Brief Bio-
Carole-Ann is a renowned guru in the Decision Management space. She created the vision for Decision Management that is widely adopted now in the industry. Her claim to fame is the strategy and direction of Blaze Advisor, the then-leading BRMS product, while she also managed all the Decision Management tools at FICO (business rules, predictive analytics and optimization). She has a vision for Decision Management both as a technology and a discipline that can revolutionize the way corporations do business, and will never get tired of painting that vision for her audience. She speaks often at Industry conferences and has conducted university classes in France and Washington DC.
Leveraging her Masters degree in Applied Mathematics / Computer Science from a “Grande Ecole” in France, she started her career building advanced systems using all kinds of technologies — expert systems, rules, optimization, dashboarding and cubes, web search, and beta version of database replication – as well as conducting strategic consulting gigs around change management.
She started her career building advanced systems using all kinds of technologies — expert systems, rules, optimization, dashboarding and cubes, web search, and beta version of database replication. At Cleversys (acquired by Kurt Salmon & Associates), she also conducted strategic consulting gigs mostly around change management.
While playing with advanced software components, she found a passion for technology and joined ILOG (acquired by IBM). She developed a growing interest in Optimization as well as Business Rules. At ILOG, she coined the term BRMS while brainstorming with her Sales counterpart. She led the Presales organization for Telecom in the Americas up until 2000 when she joined Blaze Software (acquired by Brokat Technologies, HNC Software and finally FICO).
Her 360-degree experience allowed her to gain appreciation for all aspects of a software company, giving her a unique perspective on the business. Her technical background kept her very much in touch with technology as she advanced.
She also became addicted to Twitter in the process. She is active on all kinds of social media, always looking for new digital experience!
Outside of work, Carole-Ann loves spending time with her two boys. They grow fruits in their Northern California home and cook all together in the French tradition.
A message from Predictive Analytics World on newly available videos. It has many free videos as well so you can check them out.
Access PAW DC Session Videos Now
Predictive Analytics World is pleased to announce on-demand access to the videos of PAW Washington DC, October 2010, including over 30 sessions and keynotes that you may view at your convenience. Access this leading predictive analytics content online now:
Select individual conference sessions, or recognize savings by registering for access to one or two full days of sessions. These on-demand videos deliver PAW DC right to your desk, covering hot topics and advanced methods such as:
PAW DC videos feature over 25 speakers with case studies from leading enterprises such as: CIBC, CEB, Forrester, Macy’s, MetLife, Microsoft, Miles Kimball, Monster.com, Oracle, Paychex, SunTrust, Target, UPMC, Xerox, Yahoo!, YMCA, and more.
Keynote: Five Ways Predictive Analytics Cuts Enterprise Risk
Eric Siegel,Ph.D., Program Chair, Predictive Analytics World
All business is an exercise in risk management. All organizations would benefit from measuring, tracking and computing risk as a core process, much like insurance companies do.
Predictive analytics does the trick, one customer at a time. This technology is a data-driven means to compute the risk each customer will defect, not respond to an expensive mailer, consume a retention discount even if she were not going to leave in the first place, not be targeted for a telephone solicitation that would have landed a sale, commit fraud, or become a “loss customer” such as a bad debtor or an insurance policy-holder with high claims.
In this keynote session, Dr. Eric Siegel reveals:
– Five ways predictive analytics evolves your enterprise to reduce risk
– Hidden sources of risk across operational functions
– What every business should learn from insurance companies
– How advancements have reversed the very meaning of fraud
– Why “man + machine” teams are greater than the sum of their parts for enterprise decision support
Platinum Sponsor Presentation: Analytics – The Beauty of Diversity
Anne H. Milley,Senior Director of Analytic Strategy, Worldwide Product Marketing, SAS
Analytics contributes to, and draws from, multiple disciplines. The unifying theme of “making the world a better place” is bred from diversity. For instance, the same methods used in econometrics might be used in market research, psychometrics and other disciplines. In a similar way, diverse paradigms are needed to best solve problems, reveal opportunities and make better decisions. This is why we evolve capabilities to formulate and solve a wide range of problems through multiple integrated languages and interfaces. Extending that, we have provided integration with other languages so that users can draw on the disciplines and paradigms needed to best practice their craft.
Gold Sponsor Presentation: Predictive Analytics Accelerate Insight for Financial Services
Finbarr Deely,Director of Business Development,ParAccel
Financial services organizations face immense hurdles in maintaining profitability and building competitive advantage. Financial services organizations must perform “what-if” scenario analysis, identify risks, and detect fraud patterns. The advanced analytic complexity required often makes such analysis slow and painful, if not impossible. This presentation outlines the analytic challenges facing these organizations and provides a clear path to providing the accelerated insight needed to perform in today’s complex business environment to reduce risk, stop fraud and increase profits. * The value of predictive analytics in Accelerating Insight * Financial Services Analytic Case Studies * Brief Overview of ParAccel Analytic Database
TOPIC: SURVEY ANALYSIS Case Study: YMCA Turning Member Satisfaction Surveys into an Actionable Narrative
Dean Abbott,President, Abbott Analytics
Employees are a key constituency at the Y and previous analysis has shown that their attitudes have a direct bearing on Member Satisfaction. This session will describe a successful approach for the analysis of YMCA employee surveys. Decision trees are built and examined in depth to identify key questions in describing key employee satisfaction metrics, including several interesting groupings of employee attitudes. Our approach will be contrasted with other factor analysis and regression-based approaches to survey analysis that we used initially. The predictive models described are currently in use and resulted in both greater understanding of employee attitudes, and a revised “short-form” survey with fewer key questions identified by the decision trees as the most important predictors.
TOPIC: INDUSTRY TRENDS 2010 Data Minter Survey Results: Highlights
Karl Rexer,Ph.D., Rexer Analytics
Do you want to know the views, actions, and opinions of the data mining community? Each year, Rexer Analytics conducts a global survey of data miners to find out. This year at PAW we unveil the results of our 4th Annual Data Miner Survey. This session will present the research highlights, such as:
Multiple Case Studies: U.S. DoD, U.S. DHS, SSA Text Mining: Lessons Learned
John F. Elder,Chief Scientist, Elder Research, Inc.
Text Mining is the “Wild West” of data mining and predictive analytics – the potential for gain is huge, the capability claims are often tall tales, and the “land rush” for leadership is very much a race.
In solving unstructured (text) analysis challenges, we found that principles from inductive modeling – learning relationships from labeled cases – has great power to enhance text mining. Dr. Elder highlights key technical breakthroughs discovered while working on projects for leading government agencies, including: Text Mining is the “Wild West” of data mining and predictive analytics – the potential for gain is huge, the capability claims are often tall tales, and the “land rush” for leadership is very much a race.
– Prioritizing searches for the Dept. of Homeland Security
– Quick decisions for Social Security Admin. disability
– Document discovery for the Dept. of Defense
– Disease discovery for the Dept. of Homeland Security
Keynote: How Target Gets the Most out of Its Guest Data to Improve Marketing ROI
Andrew Pole,Senior Manager, Media and Database Marketing, Target
In this session, you’ll learn how Target leverages its own internal guest data to optimize its direct marketing – with the ultimate goal of enhancing our guests’ shopping experience and driving in-store and online performance. You will hear about what guest data is available at Target, how and where we collect it, and how it is used to improve the performance and relevance of direct marketing vehicles. Furthermore, we will discuss Target’s development and usage of guest segmentation, response modeling, and optimization as means to suppress poor performers from mailings, determine relevant product categories and services for online targeted content, and optimally assign receipt marketing offers to our guests when offer quantities are limited.
Platinum Sponsor Presentation: Driving Analytics Into Decision Making
Jason Verlen,Director, SPSS Product Strategy & Management, IBM Software Group
Organizations looking to dramatically improve their business outcomes are turning to decision management, a convergence of technology and business processes that is used to streamline and predict the outcome of daily decision-making. IBM SPSS Decision Management technology provides the critical link between analytical insight and recommended actions. In this session you’ll learn how Decision Management software integrates analytics with business rules and business applications for front-line systems such as call center applications, insurance claim processing, and websites. See how you can improve every customer interaction, minimize operational risk, reduce fraud and optimize results.
TOPIC: DATA INFRASTRUCTURE AND INTEGRATION Case Study: Macy’s The world is not flat (even though modeling software has to think it is)
Paul Coleman,Director of Marketing Statistics, Macy’s Inc.
Software for statistical modeling generally use flat files, where each record represents a unique case with all its variables. In contrast most large databases are relational, where data are distributed among various normalized tables for efficient storage. Variable creation and model scoring engines are necessary to bridge data mining and storage needs. Development datasets taken from a sampled history require snapshot management. Scoring datasets are taken from the present timeframe and the entire available universe. Organizations, with significant data, must decide when to store or calculate necessary data and understand the consequences for their modeling program.
TOPIC: CUSTOMER VALUE Case Study: SunTrust When One Model Will Not Solve the Problem – Using Multiple Models to Create One Solution
Dudley Gwaltney,Group Vice President, Analytical Modeling, SunTrust Bank
In 2007, SunTrust Bank developed a series of models to identify clients likely to have large changes in deposit balances. The models include three basic binary and two linear regression models.
Based on the models, 15% of SunTrust clients were targeted as those most likely to have large balance changes. These clients accounted for 65% of the absolute balance change and 60% of the large balance change clients. The targeted clients are grouped into a portfolio and assigned to individual SunTrust Retail Branch. Since 2008, the portfolio generated a 2.6% increase in balances over control.
Using the SunTrust example, this presentation will focus on:
TOPIC: RESPONSE & CROSS-SELL Case Study: Paychex Staying One Step Ahead of the Competition – Development of a Predictive 401(k) Marketing and Sales Campaign
Jason Fox,Information Systems and Portfolio Manager,Paychex
In-depth case study of Paychex, Inc. utilizing predictive modeling to turn the tides on competitive pressures within their own client base. Paychex, a leading provider of payroll and human resource solutions, will guide you through the development of a Predictive 401(k) Marketing and Sales model. Through the use of sophisticated data mining techniques and regression analysis the model derives the probability a client will add retirement services products with Paychex or with a competitor. Session will include roadblocks that could have ended development and ROI analysis. Speaker: Frank Fiorille, Director of Enterprise Risk Management, Paychex Speaker: Jason Fox, Risk Management Analyst, Paychex
TOPIC: SEGMENTATION Practitioner: Canadian Imperial Bank of Commerce Segmentation Do’s and Don’ts
Daymond Ling,Senior Director, Modelling & Analytics,Canadian Imperial Bank of Commerce
The concept of Segmentation is well accepted in business and has withstood the test of time. Even with the advent of new artificial intelligence and machine learning methods, this old war horse still has its place and is alive and well. Like all analytical methods, when used correctly it can lead to enhanced market positioning and competitive advantage, while improper application can have severe negative consequences.
This session will explore what are the elements of success, and what are the worse practices that lead to failure. The relationship between segmentation and predictive modeling will also be discussed to clarify when it is appropriate to use one versus the other, and how to use them together synergistically.
TOPIC: SOCIAL DATA
Thought Leadership Social Network Analysis: Killer Application for Cloud Analytics
James Kobielus,Senior Analyst, Forrester Research
Social networks such as Twitter and Facebook are a potential goldmine of insights on what is truly going through customers´minds. Every company wants to know whether, how, how often, and by whom they´re being mentioned across the billowing new cloud of social media. Just as important, every company wants to influence those discussions in their favor, target new business, and harvest maximum revenue potential. In this session, Forrester analyst James Kobielus identifies fruitful applications of social network analysis in customer service, sales, marketing, and brand management. He presents a roadmap for enterprises to leverage their inline analytics initiatives and leverage high-performance data warehousing (DW) clouds and appliances in order to analyze shifting patterns of customer sentiment, influence, and propensity. Leveraging Forrester’s ongoing research in advanced analytics and customer relationship management, Kobielus will discuss industry trends, commercial modeling tools, and emerging best practices in social network analysis, which represents a game-changing new discipline in predictive analytics.
Trish Mathe,
Director of Database Marketing, Life Line Screening
While Life Line is successfully executing a US CRM roadmap, they are also beginning this same evolution abroad. They are beginning in the UK where Merkle procured data and built a response model that is pulling responses over 30% higher than competitors. This presentation will give an overview of the US CRM roadmap, and then focus on the beginning of their strategy abroad, focusing on the data procurement they could not get anywhere else but through Merkle and the successful modeling and analytics for the UK. Speaker: Ozgur Dogan, VP, Quantitative Solutions Group, Merkle Inc Speaker: Trish Mathe, Director of Database Marketing, Life Line Screening
TOPIC: SURVEY ANALYSIS Case Study: Forrester Making Survey Insights Addressable and Scalable – The Case Study of Forrester’s Technographics Benchmark Survey
Marketers use surveys to create enterprise wide applicable strategic insights to: (1) develop segmentation schemes, (2) summarize consumer behaviors and attitudes for the whole US population, and (3) use multiple surveys to draw unified views about their target audience. However, these insights are not directly addressable and scalable to the whole consumer universe which is very important when applying the power of survey intelligence to the one to one consumer marketing problems marketers routinely face. Acxiom partnered with Forrester Research, creating addressable and scalable applications of Forrester’s Technographics Survey and applied it successfully to a number of industries and applications.
TOPIC: HEALTHCARE Case Study: UPMC Health Plan A Predictive Model for Hospital Readmissions
Scott Zasadil,Senior Scientist, UPMC Health Plan
Hospital readmissions are a significant component of our nation’s healthcare costs. Predicting who is likely to be readmitted is a challenging problem. Using a set of 123,951 hospital discharges spanning nearly three years, we developed a model that predicts an individual’s 30-day readmission should they incur a hospital admission. The model uses an ensemble of boosted decision trees and prior medical claims and captures 64% of all 30-day readmits with a true positive rate of over 27%. Moreover, many of the ‘false’ positives are simply delayed true positives. 53% of the predicted 30-day readmissions are readmitted within 180 days.
Additional features in R over other analytical packages-
1) Source Code is given to ensure complete custom solution and embedding for a particular application. Open source code has an advantage that is extensively peer- reviewed in Journals and Scientific Literature. This means bugs will found, shared and corrected transparently.
2) Wide literature of training material in the form of books is available for the R analytical platform.
3) Extensively the best data visualization tools in analytical software (apart from Tableau Software ‘s latest version). The extensive data visualization available in R is of the form a variety of customizable graphs, as well as animation. The principal reason third-party software initially started creating interfaces to R is because the graphical library of packages in R is more advanced as well as rapidly getting more features by the day.
4) Free in upfront license cost for academics and thus budget friendly for small and large analytical teams.
5) Flexible programming for your data environment. This includes having packages that ensure compatibility with Java, Python and C++.
6) Easy migration from other analytical platforms to R Platform. It is relatively easy for a non R platform user to migrate to R platform and there is no danger of vendor lock-in due to the GPL nature of source code and open community.
Statistics are numbers that tell (descriptive), advise ( prescriptive) or forecast (predictive). Analytics is a decision-making help tool. Analytics on which no decision is to be made or is being considered can be classified as purely statistical and non analytical. Thus ease of making a correct decision separates a good analytical platform from a not so good analytical platform. The distinction is likely to be disputed by people of either background- and business analysis requires more emphasis on how practical or actionable the results are and less emphasis on the statistical metrics in a particular data analysis task. I believe one clear reason between business analytics is different from statistical analysis is the cost of perfect information (data costs in real world) and the opportunity cost of delayed and distorted decision-making.
Specific to the following domains R has the following costs and benefits
Business Analytics
R is free per license and for download
It is one of the few analytical platforms that work on Mac OS
It’s results are credibly established in both journals like Journal of Statistical Software and in the work at LinkedIn, Google and Facebook’s analytical teams.
It has open source code for customization as per GPL
It also has a flexible option for commercial vendors like Revolution Analytics (who support 64 bit windows) as well as bigger datasets
It has interfaces from almost all other analytical software including SAS,SPSS, JMP, Oracle Data Mining, Rapid Miner. Existing license holders can thus invoke and use R from within these software
Huge library of packages for regression, time series, finance and modeling
High quality data visualization packages
Data Mining
R as a computing platform is better suited to the needs of data mining as it has a vast array of packages covering standard regression, decision trees, association rules, cluster analysis, machine learning, neural networks as well as exotic specialized algorithms like those based on chaos models.
Flexibility in tweaking a standard algorithm by seeing the source code
The RATTLE GUI remains the standard GUI for Data Miners using R. It was created and developed in Australia.
Business Dashboards and Reporting
Business Dashboards and Reporting are an essential piece of Business Intelligence and Decision making systems in organizations. R offers data visualization through GGPLOT, and GUI like Deducer and Red-R can help even non R users create a metrics dashboard
For online Dashboards- R has packages like RWeb, RServe and R Apache- which in combination with data visualization packages offer powerful dashboard capabilities.
R can be combined with MS Excel using the R Excel package – to enable R capabilities to be imported within Excel. Thus a MS Excel user with no knowledge of R can use the GUI within the R Excel plug-in to use powerful graphical and statistical capabilities.
Additional factors to consider in your R installation-
There are some more choices awaiting you now-
1) Licensing Choices-Academic Version or Free Version or Enterprise Version of R
2) Operating System Choices-Which Operating System to choose from? Unix, Windows or Mac OS.
3) Operating system sub choice- 32- bit or 64 bit.
4) Hardware choices-Cost -benefit trade-offs for additional hardware for R. Choices between local ,cluster and cloud computing.
5) Interface choices-Command Line versus GUI? Which GUI to choose as the default start-up option?
6) Software component choice- Which packages to install? There are almost 3000 packages, some of them are complimentary, some are dependent on each other, and almost all are free.
7) Additional Software choices- Which additional software do you need to achieve maximum accuracy, robustness and speed of computing- and how to use existing legacy software and hardware for best complementary results with R.
1) Licensing Choices-
You can choose between two kinds of R installations – one is free and open source from http://r-project.org The other R installation is commercial and is offered by many vendors including Revolution Analytics. However there are other commercial vendors too.
Windows remains the most widely used operating system on this planet. If you are experienced in Windows based computing and are active on analytical projects- it would not make sense for you to move to other operating systems. This is also based on the fact that compatibility problems are minimum for Microsoft Windows and the help is extensively documented. However there may be some R packages that would not function well under Windows- if that happens a multiple operating system is your next option.
Enterprise R from Revolution Analytics- Enterprise R from Revolution Analytics has a complete R Development environment for Windows including the use of code snippets to make programming faster. Revolution is also expected to make a GUI available by 2011. Revolution Analytics claims several enhancements for it’s version of R including the use of optimized libraries for faster performance.
MacOS
Reasons for choosing MacOS remains its considerable appeal in aesthetically designed software- but MacOS is not a standard Operating system for enterprise systems as well as statistical computing. However open source R claims to be quite optimized and it can be used for existing Mac users. However there seem to be no commercially available versions of R available as of now for this operating system.
Linux
Ubuntu
Red Hat Enterprise Linux
Other versions of Linux
Linux is considered a preferred operating system by R users due to it having the same open source credentials-much better fit for all R packages and it’s customizability for big data analytics.
Ubuntu Linux is recommended for people making the transition to Linux for the first time. Ubuntu Linux had an marketing agreement with revolution Analytics for an earlier version of Ubuntu- and many R packages can installed in a straightforward way as Ubuntu/Debian packages are available. Red Hat Enterprise Linux is officially supported by Revolution Analytics for it’s enterprise module. Other versions of Linux popular are Open SUSE.
Multiple operating systems-
Virtualization vs Dual Boot-
You can also choose between having a VMware VM Player for a virtual partition on your computers that is dedicated to R based computing or having operating system choice at the startup or booting of your computer. A software program called wubi helps with the dual installation of Linux and Windows.
64 bit vs 32 bit – Given a choice between 32 bit versus 64 bit versions of the same operating system like Linux Ubuntu, the 64 bit version would speed up processing by an approximate factor of 2. However you need to check whether your current hardware can support 64 bit operating systems and if so- you may want to ask your Information Technology manager to upgrade atleast some operating systems in your analytics work environment to 64 bit operating systems.
Hardware choices- At the time of writing this book, the dominant computing paradigm is workstation computing followed by server-client computing. However with the introduction of cloud computing, netbooks, tablet PCs, hardware choices are much more flexible in 2011 than just a couple of years back.
Hardware costs are a significant cost to an analytics environment and are also remarkably depreciated over a short period of time. You may thus examine your legacy hardware, and your future analytical computing needs- and accordingly decide between the various hardware options available for R.
Unlike other analytical software which can charge by number of processors, or server pricing being higher than workstation pricing and grid computing pricing extremely high if available- R is well suited for all kinds of hardware environment with flexible costs. Given the fact that R is memory intensive (it limits the size of data analyzed to the RAM size of the machine unless special formats and /or chunking is used)- it depends on size of datasets used and number of concurrent users analyzing the dataset. Thus the defining issue is not R but size of the data being analyzed.
Local Computing- This is meant to denote when the software is installed locally. For big data the data to be analyzed would be stored in the form of databases.
Server version- Revolution Analytics has differential pricing for server -client versions but for the open source version it is free and the same for Server or Workstation versions.
Workstation
Cloud Computing- Cloud computing is defined as the delivery of data, processing, systems via remote computers. It is similar to server-client computing but the remote server (also called cloud) has flexible computing in terms of number of processors, memory, and data storage. Cloud computing in the form of public cloud enables people to do analytical tasks on massive datasets without investing in permanent hardware or software as most public clouds are priced on pay per usage. The biggest cloud computing provider is Amazon and many other vendors provide services on top of it. Google is also coming for data storage in the form of clouds (Google Storage), as well as using machine learning in the form of API (Google Prediction API)
Amazon
Google
Cluster-Grid Computing/Parallel processing- In order to build a cluster, you would need the RMpi and the SNOW packages, among other packages that help with parallel processing.
How much resources
RAM-Hard Disk-Processors- for workstation computing
Instances or API calls for cloud computing
Interface Choices
Command Line
GUI
Web Interfaces
Software Component Choices
R dependencies
Packages to install
Recommended Packages
Additional software choices
Additional legacy software
Optimizing your R based computing
Code Editors
Code Analyzers
Libraries to speed up R
citation- R Development Core Team (2010). R: A language and environment for statistical computing. R Foundation for Statistical Computing,Vienna, Austria. ISBN 3-900051-07-0, URL http://www.R-project.org.
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