The Youtube Promoted Videos (basically a video form of Adsense) can really help companies like Oracle, SAP, IBM, Netezza, SAS Insititute, AsterData, Rapid Miner, Pentaho, JasperSoft, Teradata, Revolution who create
either corporate videos/training videos or upload their seminar, webinar,conference videos to Youtube.
Making a video is hard work in itself- doing an A/ B test with Youtube Promoted videos might just get a better ROI for your video marketing budget and IMHO embeddable videos from Youtube are much better and easier to share than Videos that can be seen only after registration on a company web site. You want to get the word out for your software, or you want to get website views?
Here is a brief one question interview with James Kobielus, Senior Analyst, Forrester.
Ajay-Describe the five most important events in Predictive Analytics you saw in 2010 and the top three trends in 2011 as per you.
Jim-
Five most important developments in 2010:
Continued emergence of enterprise-grade Hadoop solutions as the core of the future cloud-based platforms for advanced analytics
Development of the market for analytic solution appliances that incorporate several key features for advanced analytics: massively parallel EDW appliance, in-database analytics and data management function processing, embedded statistical libraries, prebuilt logical domain models, and integrated modeling and mining tools
Integration of advanced analytics into core BI platforms with user-friendly, visual, wizard-driven, tools for quick, exploratory predictive modeling, forecasting, and what-if analysis by nontechnical business users
Convergence of predictive analytics, data mining, content analytics, and CEP in integrated tools geared to real-time social media analytics
Emergence of CRM and other line-of-business applications that support continuously optimized “next-best action” business processes through embedding of predictive models, orchestration engines, business rules engines, and CEP agility
Three top trends I see in the coming year, above and beyond deepening and adoption of the above-bulleted developments:
All-in-memory, massively parallel analytic architectures will begin to gain a foothold in complex EDW environments in support of real-time elastic analytics
Further crystallization of a market for general-purpose “recommendation engines” that, operating inline to EDWs, CEP environments, and BPM platforms, enable “next-best action” approaches to emerge from today’s application siloes
Incorporation of social network analysis functionality into a wider range of front-office business processes to enable fine-tuned behavioral-based customer segmentation to drive CRM optimization
James serves Business Process & Applications professionals. He is a leading expert on data warehousing, predictive analytics, data mining, and complex event processing. In addition to his core coverage areas, James contributes to Forrester’s research in business intelligence, data integration, data quality, and master data management.
PREVIOUS WORK EXPERIENCE
James has a long history in IT research and consulting and has worked for both vendors and research firms. Most recently, he was at Current Analysis, an IT research firm, where he was a principal analyst covering topics ranging from data warehousing to data integration and the Semantic Web. Prior to that position, James was a senior technical systems analyst at Exostar (a hosted supply chain management and eBusiness hub for the aerospace and defense industry). In this capacity, James was responsible for identifying and specifying product/service requirements for federated identity, PKI, and other products. He also worked as an analyst for the Burton Group and was previously employed by LCC International, DynCorp, ADEENA, International Center for Information Technologies, and the North American Telecommunications Association. He is both well versed and experienced in product and market assessments. James is a widely published business/technology author and has spoken at many industry events
1100 “Friends” on Facebook, and 9429 “Connections” on Linkedin
Deleting Facebook was an emotionally wrenching decision- see this screenshot- I tried to download all my account- family photos (320 mb) but connection kept breaking-
so I had just deactivate and not delete the account. You win, Zuckenberg
How to-
Right Hand Top Corner —-Account Settings- Deactivate Account
After Facebook de activates your account- it mocks you by saying this this in YELLOW “
Your Facebook account has been deactivated.
To reactivate your account, log in using your old login email and password. You will be able to use the site like you used to.
We hope you come back soon.”
I go back to Facebook to download all my family photos before final deletion (and not just de activation)- I get this message
It may take a little while for us to gather all of your photos, wall posts, messages, and other information. We will then ask you to verify your identity in order to help protect the security of your account.
Are you sure you don’t want to reconsider? Was it something we said? Tell us.
Before you deactivate your account, know this:
This action is permanent: account restoration is currently disabled.
You do not need to deactivate your account to change your username. (You can change it on the settings page. All @replies and followers will remain unchanged.)
Your account may be viewable on twitter.com for a few days after deactivation.
We have no control over content indexed by search engines like Google.
If you’re creating a new account and want to use the same user name, phone number and/or email address associated with this account, you must first change them on this account before you deactivate it. If you don’t, the information will be tied to this account and unavailable for use.
Okay, fine, deactivate my account (thats the button)
I clicked the Okay fine Button.
One more pop up-
Re-enter your Twitter password to deactivate @DecisionStats.
Ok Done-
Twitter tries to scare me again —-
You deactivated your account.
Account restoration is currently unavailable. Here is the message you agreed to before deactivating your account:
his action is permanent.
Before you deactivate your account, know this:
This action is permanent: account restoration is currently disabled.
You do not need to deactivate your account to change your username. (You can change it on the settings page. All @replies and followers will remain unchanged.)
Your account may be viewable on twitter.com for a few days after deactivation.
We have no control over content indexed by search engines like Google.
If you’re creating a new account and want to use the same user name, phone number and/or email address associated with this account, you must first change them on this account before you deactivate it. If you don’t, the information will be tied to this account and unavailable for use.
So Long Twitter, I gotta spend more time with my offline family okay.
And probably anyone trying to do sentiment analysis on my twitter feed for social media analytics now has an incomplete data point (hehe)
Last One- Linkedin 9349 connections are valuable- I was thinking of auctioning this on E Bay but they kicked me out.
So I just go for deletion.
I spend 10 minuted looking for the delete account button-this is getting a bit annoying now.
Linkedin neither scares me nor emotionally coddles me – This is what is says-
Closing Your Account
How do I close my account?
Log into the account you wish to close.
Hover your cursor over your name in the top right of your home page and then click “Settings”.
Click on “Close Your Account” under Personal Information.
Select a reason for closing your account.
Click on “Continue”.
Members should only have one LinkedIn account. Multiple accounts can prevent the ability to accept an Invitation. Closing additional accounts should resolve this dilemma. Prior to closing any secondary accounts:
Inventory all connections and identify any that may be missing from the primary account you wish to keep.
Send Invitations to those connections missing from the primary account.
Update any profile information that maybe on other account profiles.
I dont think I will send that many invites again- but some of these people have been good to me ( 18 of them even wrote recommendations- which are non exportable it seems)
I check my downloaded csv file- yup all 9379 email addresses are there.
Final round-
Update- Linkedin does NOT get deleted. I get this-
Your close account request must be processed by customer support for the following reason:
You have more than 250 connections.
You will receive a confirmation email from customer support indicating that they received your request to close your account.
The account that customer support will process for closure is below:
Ajay Ohri
9,429 Connections
16 Recommendations
ohri2007@gmail.com (primary address)
and the email says
Member Comment: ajay ohri
11/24/2010 23:10
Member ID: 6691344 Member Name: Ajay Ohri
The member has attempted to self close this account and was unable because:
The member has a large network of connections to close. Please close during non peak hours.
Please confirm with the member when his or her account has been successfully closed.
So long people- you know where to find me- on this blog (and some on skype).
Occam’s razor (or Ockham’s razor[1]) is often expressed in Latin as the lex parsimoniae(translating to the law of parsimony, law of economy or law of succinctness). The principle is popularly summarized as “the simplest explanation is more likely the correct one.
Using a simple screenshot- you can see Facebook Analytics for a Facebook page is simpler at explaining who is coming to visit rather than Google Analytics Dashboard (which has not seen the attention of a Visual UI or Graphic Redesign)
And if Facebook is going to take over the internet, well it is definitely giving better analytics in the process. What do you think?
Which Interface is simpler- and gives you better targeting. Ignore the numbers and just see the metrics measured and the way they are presented. Coincidently R is used at Facebook a lot (which has given the jjplot package)- and Google has NOT INVESTED MAJOR MONEY in creating Premium R Packages or Big Data Packages. I am talking investment at the scale Google is known for- not measly meetups.
(the summer of code dont count- it is for students mostly)
(but thanks for the Pizza G Men- and maybe revise that GA interface by putting a razor to some metrics)
Using WP- Stats I set about answering this question-
What search keywords lead here-
Clearly Michael Jackson is down this year
And R GUI, Data Mining is up.
How does that affect my writing- given I get almost 250 visitors by search engines alone daily- assume I write nothing on this blog from now on.
It doesnt- I still write what ever code or poem that comes to my mind. So it is hurtful people misunderstimate the effort in writing and jump to conclusions (esp if I write about a company- I am not on payroll of that company- just like if I write about a poem- I am not a full time poet)
Over to xkcd
All Time (for Decisionstats.Wordpress.com)
Search
Views
libre office
818
facebook analytics
806
michael jackson history
240
wps sas lawsuit
180
r gui
168
wps sas
154
wordle.net
118
sas wps
116
decision stats
110
sas wps lawsuit
100
google maps jet ski
94
data mining
88
doug savage
72
hive tutorial
63
spss certification
63
hadley wickham
63
google maps jetski
62
sas sues wps
60
decisionstats
58
donald farmer microsoft
45
libreoffice
44
wps statistics
44
best statistics software
42
r gui ubuntu
41
rstat
37
tamilnadu advanced technical training institute tatti
PAW’s San Francisco 2011 program is the richest and most diverse yet, including over 30 sessions across two tracks – an “All Audiences” and an “Expert/Practitioner” track — so you can witness how predictive analytics is applied at Bank of America, Bank of the West, Best Buy, CA State Automobile Association, Cerebellum Capital, Chessmetrics, Fidelity, Gaia Interactive, GE Capital, Google, HealthMedia, Hewlett Packard, ICICI Bank (India), MetLife, Monster.com, Orbitz, PayPal/eBay, Richmond, VA Police Dept, U. of Melbourne, Yahoo!, YMCA, and a major N. American telecom, plus insights from projects for Anheiser-Busch, the SSA, and Netflix.
PAW’s agenda covers hot topics and advanced methods such as uplift modeling (net lift), ensemble models, social data (6 sessions on this), search marketing, crowdsourcing, blackbox trading, fraud detection, risk management, survey analysis, and other innovative applications that benefit organizations in new and creative ways.
Predictive Analytics World is the only conference of its kind, delivering vendor-neutral sessions across verticals such as banking, financial services, e-commerce, education, government, healthcare, high technology, insurance, non-profits, publishing, social gaming, retail and telecommunications
And PAW covers the gamut of commercial applications of predictive analytics, including response modeling, customer retention with churn modeling, product recommendations, fraud detection, online marketing optimization, human resource decision-making, law enforcement, sales forecasting, and credit scoring.
WORKSHOPS. PAW also features pre- and post-conference workshops that complement the core conference program. Workshop agendas include advanced predictive modeling methods, hands-on training and enterprise decision management.
