The Youtube Promoted Videos (basically a video form of Adsense) can really help companies like Oracle, SAP, IBM, Netezza, SAS Insititute, AsterData, Rapid Miner, Pentaho, JasperSoft, Teradata, Revolution who create
either corporate videos/training videos or upload their seminar, webinar,conference videos to Youtube.
Making a video is hard work in itself- doing an A/ B test with Youtube Promoted videos might just get a better ROI for your video marketing budget and IMHO embeddable videos from Youtube are much better and easier to share than Videos that can be seen only after registration on a company web site. You want to get the word out for your software, or you want to get website views?
- How to Use YouTube’s Analytics for B2B Marketing (hubspot.com)
- YouTube Prepares to Offer Skippable Ads (marketingpilgrim.com)
- Will Hulu-Like Video Ads Work on YouTube? (nytimes.com)
- Nearing Profitability, YouTube Hits 500 Million Promoted Video Views (techcrunch.com)