Analytics 2012 Conference

from http://www.sas.com/events/analytics/us/index.html

Analytics 2012 Conference

SAS and more than 1,000 analytics experts gather at

Caesars Palace
Caesars Palace

Analytics 2012 Conference Details

Pre-Conference Workshops – Oct 7
Conference – Oct 8-9
Post-Conference Training – Oct 10-12
Caesars Palace, Las Vegas

Keynote Speakers

The following are confirmed keynote speakers for Analytics 2012. Jim Goodnight Since he co-founded SAS in 1976, Jim Goodnight has served as the company’s Chief Executive Officer.

William Hakes Dr. William Hakes is the CEO and co-founder of Link Analytics, an analytical technology company focused on mobile, energy and government verticals.

Tim Rey Tim Rey  has written over 100 internal papers, published 21 external papers, and delivered numerous keynote presentations and technical talks at various quantitative methods forums. Recently he has co-chaired both forecasting and data mining conferences. He is currently in the process of co-writing a book, Applied Data Mining for Forecasting.

http://www.sas.com/events/analytics/us/train.html

Pre-Conference

Plan to come to Analytics 2012 a day early and participate in one of the pre-conference workshops or take a SAS Certification exam. Prices for all of the preconference workshops, except for SAS Sentiment Analysis Studio: Introduction to Building Models and the Business Analytics Consulting Workshops, are included in the conference package pricing. You will be prompted to select your pre-conference training options when you register.

Sunday Morning Workshop

SAS Sentiment Analysis Studio: Introduction to Building Models

This course provides an introduction to SAS Sentiment Analysis Studio. It is designed for system designers, developers, analytical consultants and managers who want to understand techniques and approaches for identifying sentiment in textual documents.
View outline
Sunday, Oct. 7, 8:30a.m.-12p.m. – $250

Sunday Afternoon Workshops

Business Analytics Consulting Workshops

This workshop is designed for the analyst, statistician, or executive who wants to discuss best-practice approaches to solving specific business problems, in the context of analytics. The two-hour workshop will be customized to discuss your specific analytical needs and will be designed as a one-on-one session for you, including up to five individuals within your company sharing your analytical goal. This workshop is specifically geared for an expert tasked with solving a critical business problem who needs consultation for developing the analytical approach required. The workshop can be customized to meet your needs, from a deep-dive into modeling methods to a strategic plan for analytic initiatives. In addition to the two hours at the conference location, this workshop includes some advanced consulting time over the phone, making it a valuable investment at a bargain price.
View outline
Sunday, Oct. 7; 1-3 p.m. or 3:30-5:30 p.m. – $200

Demand-Driven Forecasting: Sensing Demand Signals, Shaping and Predicting Demand

This half-day lecture teaches students how to integrate demand-driven forecasting into the consensus forecasting process and how to make the current demand forecasting process more demand-driven.
View outline
Sunday, Oct. 7; 1-5 p.m.

Forecast Value Added Analysis

Forecast Value Added (FVA) is the change in a forecasting performance metric (such as MAPE or bias) that can be attributed to a particular step or participant in the forecasting process. FVA analysis is used to identify those process activities that are failing to make the forecast any better (or might even be making it worse). This course provides step-by-step guidelines for conducting FVA analysis – to identify and eliminate the waste, inefficiency, and worst practices from your forecasting process. The result can be better forecasts, with fewer resources and less management time spent on forecasting.
View outline
Sunday, Oct. 7; 1-5 p.m.

SAS Enterprise Content Categorization: An Introduction

This course gives an introduction to methods of unstructured data analysis, document classification and document content identification. The course also uses examples as the basis for constructing parse expressions and resulting entities.
View outline
Sunday, Oct. 7; 1-5 p.m.

Introduction to Data Mining and SAS Enterprise Miner

This course serves as an introduction to data mining and SAS Enterprise Miner for Desktop software. It is designed for data analysts and qualitative experts as well as those with less of a technical background who want a general understanding of data mining.
View outline
Sunday, Oct. 7, 1-5 p.m.

Modeling Trend, Cycles, and Seasonality in Time Series Data Using PROC UCM

This half-day lecture teaches students how to model, interpret, and predict time series data using UCMs. The UCM procedure analyzes and forecasts equally spaced univariate time series data using the unobserved components models (UCM). This course is designed for business analysts who want to analyze time series data to uncover patterns such as trend, seasonal effects, and cycles using the latest techniques.
View outline
Sunday, Oct. 7, 1-5 p.m.

SAS Rapid Predictive Modeler

This seminar will provide a brief introduction to the use of SAS Enterprise Guide for graphical and data analysis. However, the focus will be on using SAS Enterprise Guide and SAS Enterprise Miner along with the Rapid Predictive Modeling component to build predictive models. Predictive modeling will be introduced using the SEMMA process developed with the introduction of SAS Enterprise Miner. Several examples will be used to illustrate the use of the Rapid Predictive Modeling component, and interpretations of the model results will be provided.
View outline
Sunday, Oct. 7, 1-5 p.m

Interview James G Kobielus IBM Big Data

Here is an interview with  James G Kobielus, who is the Senior Program Director, Product Marketing, Big Data Analytics Solutions at IBM. Special thanks to Payal Patel Cudia of IBM’s communication team,for helping with the logistics for this.

Ajay -What are the specific parts of the IBM Platform that deal with the three layers of Big Data -variety, velocity and volume

James-Well first of all, let’s talk about the IBM Information Management portfolio. Our big data platform addresses the three layers of big data to varying degrees either together in a product , or two out of the three or even one of the three aspects. We don’t have separate products for the variety, velocity and volume separately.

Let us define these three layers-Volume refers to the hundreds of terabytes and petabytes of stored data inside organizations today. Velocity refers to the whole continuum from batch to real time continuous and streaming data.

Variety refers to multi-structure data from structured to unstructured files, managed and stored in a common platform analyzed through common tooling.

For Volume-IBM has a highly scalable Big Data platform. This includes Netezza and Infosphere groups of products, and Watson-like technologies that can support petabytes volume of data for analytics. But really the support of volume ranges across IBM’s Information Management portfolio both on the database side and the advanced analytics side.

For real time Velocity, we have real time data acquisition. We have a product called IBM Infosphere, part of our Big Data platform, that is specifically built for streaming real time data acquisition and delivery through complex event processing. We have a very rich range of offerings that help clients build a Hadoop environment that can scale.

Our Hadoop platform is the most real time capable of all in the industry. We are differentiated by our sheer breadth, sophistication and functional depth and tooling integrated in our Hadoop platform. We are differentiated by our streaming offering integrated into the Hadoop platform. We also offer a great range of modeling and analysis tools, pretty much more than any other offering in the Big Data space.

Attached- Jim’s slides from Hadoop World

Ajay- Any plans for Mahout for Hadoop

Jim- I cant speak about product plans. We have plans but I cant tell you anything more. We do have a feature in Big Insights called System ML, a library for machine learning.

Ajay- How integral are acquisitions for IBM in the Big Data space (Netezza,Cognos,SPSS etc). Is it true that everything that you have in Big Data is acquired or is the famous IBM R and D contributing here . (see a partial list of IBM acquisitions at at http://www.ibm.com/investor/strategy/acquisitions.wss )

Jim- We have developed a lot on our own. We have the deepest R and D of anybody in the industry in all things Big Data.

For example – Watson has Big Insights Hadoop at its core. Apache Hadoop is the heart and soul of Big Data (see http://www-01.ibm.com/software/data/infosphere/hadoop/ ). A great deal that makes Big Insights so differentiated is that not everything that has been built has been built by the Hadoop community.

We have built additions out of the necessity for security, modeling, monitoring, and governance capabilities into BigInsights to make it truly enterprise ready. That is one example of where we have leveraged open source and we have built our own tools and technologies and layered them on top of the open source code.

Yes of course we have done many strategic acquisitions over the last several years related to Big Data Management and we continue to do so. This quarter we have done 3 acquisitions with strong relevance to Big Data. One of them is Vivisimo (http://www-03.ibm.com/press/us/en/pressrelease/37491.wss ).

Vivisimo provides federated Big Data discovery, search and profiling capabilities to help you figure out what data is out there,what is relevance of that data to your data science project- to help you answer the question which data should you bring in your Hadoop Cluster.

 We also did Varicent , which is more performance management and we did TeaLeaf , which is a customer experience solution provider where customer experience management and optimization is one of the hot killer apps for Hadoop in the cloud. We have done great many acquisitions that have a clear relevance to Big Data.

Netezza already had a massively parallel analytics database product with an embedded library of models called Netezza Analytics, and in-database capabilties to massively parallelize Map Reduce and other analytics management functions inside the database. In many ways, Netezza provided capabilities similar to that IBM had provided for many years under the Smart Analytics Platform (http://www-01.ibm.com/software/data/infosphere/what-is-advanced-analytics/ ) .

There is a differential between Netezza and ISAS.

ISAS was built predominantly in-house over several years . If you go back a decade ago IBM acquired Ascential Software , a product portfolio that was the heart and soul of IBM InfoSphere Information Manager that is core to our big Data platform. In addition to Netezza, IBM bought SPSS two years back. We already had data mining tools and predictive modeling in the InfoSphere portfolio, but we realized we needed to have the best of breed, SPSS provided that and so IBM acquired them.

 Cognos– We had some BI reporting capabilities in the InfoSphere portfolio that we had built ourselves and also acquired for various degrees from prior acquisitions. But clearly Cognos was one of the best BI vendors , and we were lacking such a rich tool set in our product in visualization and cubing and so for that reason we acquired Cognos.

There is also Unica – which is a marketing campaign optimization which in many ways is a killer app for Hadoop. Projects like that are driving many enterprises.

Ajay- How would you rank order these acquisitions in terms of strategic importance rather than data of acquisition or price paid.

Jim-Think of Big Data as an ecosystem that has components that are fitted to particular functions for data analytics and data management. Is the database the core, or the modeling tool the core, or the governance tools the core, or is the hardware platform the core. Everything is critically important. We would love to hear from you what you think have been most important. Each acquisition has helped play a critical role to build the deepest and broadest solution offering in Big Data. We offer the hardware, software, professional services, the hosting service. I don’t think there is any validity to a rank order system.

Ajay-What are the initiatives regarding open source that Big Data group have done or are planning?

Jim- What we are doing now- We are very much involved with the Apache Hadoop community. We continue to evolve the open source code that everyone leverages.. We have built BigInsights on Apache Hadoop. We have the closest, most up to date in terms of version number to Apache Hadoop ( Hbase,HDFS, Pig etc) of all commercial distributions with our BigInsights 1.4 .

We have an R library integrated with BigInsights . We have a R library integrated with Netezza Analytics. There is support for R Models within the SPSS portfolio. We already have a fair amount of support for R across the portfolio.

Ajay- What are some of the concerns (privacy,security,regulation) that you think can dampen the promise of Big Data.

Jim- There are no showstoppers, there is really a strong momentum. Some of the concerns within the Hadoop space are immaturity of the technology, the immaturity of some of the commercial offerings out there that implement Hadoop, the lack of standardization for formal sense for Hadoop.

There is no Open Standards Body that declares, ratifies the latest version of Mahout, Map Reduce, HDFS etc. There is no industry consensus reference framework for layering these different sub projects. There are no open APIs. There are no certifications or interoperability standards or organizations to certify different vendors interoperability around a common API or framework.

The lack of standardization is troubling in this whole market. That creates risks for users because users are adopting multiple Hadoop products. There are lots of Hadoop deployments in the corporate world built around Apache Hadoop (purely open source). There may be no assurance that these multiple platforms will interoperate seamlessly. That’s a huge issue in terms of just magnifying the risk. And it increases the need for the end user to develop their own custom integrated code if they want to move data between platforms, or move map-reduce jobs between multiple distributions.

Also governance is a consideration. Right now Hadoop is used for high volume ETL on multi structured and unstructured data sources, or Hadoop is used for exploratory sand boxes for data scientists. These are important applications that are a majority of the Hadoop deployments . Some Hadoop deployments are stand alone unstructured data marts for specific applications like sentiment analysis like.

Hadoop is not yet ready for data warehousing. We don’t see a lot of Hadoop being used as an alternative to data warehouses for managing the single version of truth of system or record data. That day will come but there needs to be out there in the marketplace a broader range of data governance mechanisms , master data management, data profiling products that are mature that enterprises can use to make sure their data inside their Hadoop clusters is clean and is the single version of truth. That day has not arrived yet.

One of the great things about IBM’s acquisition of Vivisimo is that a piece of that overall governance picture is discovery and profiling for unstructured data , and that is done very well by Vivisimo for several years.

What we will see is vendors such as IBM will continue to evolve security features inside of our Hadoop platform. We will beef up our data governance capabilities for this new world of Hadoop as the core of Big Data, and we will continue to build up our ability to integrate multiple databases in our Hadoop platform so that customers can use data from a bit of Hadoop,some data from a bit of traditional relational data warehouse, maybe some noSQL technology for different roles within a very complex Big Data environment.

That latter hybrid deployment model is becoming standard across many enterprises for Big Data. A cause for concern is when your Big Data deployment has a bit of Hadoop, bit of noSQL, bit of EDW, bit of in-memory , there are no open standards or frameworks for putting it all together for a unified framework not just for interoperability but also for deployment.

There needs to be a virtualization or abstraction layer for unified access to all these different Big Data platforms by the users/developers writing the queries, by administrators so they can manage data and resources and jobs across all these disparate platforms in a seamless unified way with visual tooling. That grand scenario, the virtualization layer is not there yet in any standard way across the big data market. It will evolve, it may take 5-10 years to evolve but it will evolve.

So, that’s the concern that can dampen some of the enthusiasm for Big Data Analytics.

About-

You can read more about Jim at http://www.linkedin.com/pub/james-kobielus/6/ab2/8b0 or

follow him on Twitter at http://twitter.com/jameskobielus

You can read more about IBM Big Data at http://www-01.ibm.com/software/data/bigdata/

Analytics 2012 Conference

A nice conference from the grand old institution of Analytics,  SAS  Institute’s annual analytic pow-wow.

I especially like some of the trainings- and wonder if they could be stored as e-learning modules for students/academics to review

in SAS’s extensive and generous Online Education Program.

Sunday Morning Workshop

SAS Sentiment Analysis Studio: Introduction to Building Models

This course provides an introduction to SAS Sentiment Analysis Studio. It is designed for system designers, developers, analytical consultants and managers who want to understand techniques and approaches for identifying sentiment in textual documents.
View outline
Sunday, Oct. 7, 8:30a.m.-12p.m. – $250

Sunday Afternoon Workshops

Business Analytics Consulting Workshops

This workshop is designed for the analyst, statistician, or executive who wants to discuss best-practice approaches to solving specific business problems, in the context of analytics. The two-hour workshop will be customized to discuss your specific analytical needs and will be designed as a one-on-one session for you, including up to five individuals within your company sharing your analytical goal. This workshop is specifically geared for an expert tasked with solving a critical business problem who needs consultation for developing the analytical approach required. The workshop can be customized to meet your needs, from a deep-dive into modeling methods to a strategic plan for analytic initiatives. In addition to the two hours at the conference location, this workshop includes some advanced consulting time over the phone, making it a valuable investment at a bargain price.
View outline
Sunday, Oct. 7; 1-3 p.m. or 3:30-5:30 p.m. – $200

Demand-Driven Forecasting: Sensing Demand Signals, Shaping and Predicting Demand

This half-day lecture teaches students how to integrate demand-driven forecasting into the consensus forecasting process and how to make the current demand forecasting process more demand-driven.
View outline
Sunday, Oct. 7; 1-5 p.m.

Forecast Value Added Analysis

Forecast Value Added (FVA) is the change in a forecasting performance metric (such as MAPE or bias) that can be attributed to a particular step or participant in the forecasting process. FVA analysis is used to identify those process activities that are failing to make the forecast any better (or might even be making it worse). This course provides step-by-step guidelines for conducting FVA analysis – to identify and eliminate the waste, inefficiency, and worst practices from your forecasting process. The result can be better forecasts, with fewer resources and less management time spent on forecasting.
View outline
Sunday, Oct. 7; 1-5 p.m.

SAS Enterprise Content Categorization: An Introduction

This course gives an introduction to methods of unstructured data analysis, document classification and document content identification. The course also uses examples as the basis for constructing parse expressions and resulting entities.
View outline
Sunday, Oct. 7; 1-5 p.m.

 

 
You can see more on this yourself at –

http://www.sas.com/events/analytics/us/

 

 

 

 

 

 

 

 

 

 

 

Google Plus API- statistical text mining anyone

For the past year and two I have noticed a lot of statistical analysis using #rstats /R on unstructured text generated in real time by the social network Twitter. From an analytic point of view , Google Plus is an interesting social network , as it is a social network that is new and arrived after the analytic tools are relatively refined. It is thus an interesting use case for evolution of people behavior measured globally AFTER analytic tools in text mining are evolved and we can thus measure how people behave and that behavior varies as the social network and its user interface evolves.

And it would also be  a nice benchmark to do sentiment analysis across multiple social networks.

Some interesting use cases of using Twitter that have been used in R.

  • Using R to search Twitter for analysis
http://www.franklincenterhq.org/2429/using-r-to-search-twitter-for-analysis/
  • Text Data Mining With Twitter And R
  • TWITTER FROM R… SURE, WHY NOT!
  • A package called TwitteR
  • slides from my R tutorial on Twitter text mining #rstats
  • Generating graphs of retweets and @-messages on Twitter using R and Gephi
But with Google Plus API now active

The Console lets you see and manage the following project information:

  • Activated APIs – Activate one or more APIs to enable traffic monitoring, filtering, and billing, and API-specific pages for your project. Read more about activating APIs here.
  • Traffic information – The Console reports traffic information for each activated API. Additionally, you can cap or filter usage by API. Read more about traffic reporting and request filtering here.
  • Billing information – When you activate billing, your activated APIs can exceed the courtesy usage quota. Usage fees are billed to the Google Checkout account that you specify. Read more about billing here.
  • Project keys – Each project is identified by either an API key or an OAuth 2.0 token. Use this key/token in your API requests to identify the project, in order to record usage data, enforce your filtering restrictions, and bill usage to the proper project. You can use the Console to generate or revoke API keys or OAuth 2.0 certificates to use in your application. Read more about keys here.
  • Team members – You can specify additional members with read, write, or ownership access to this project’s Console page. Read more about team members here.
Google+ API Courtesy limit: 1,000 queries/day

Effective limits:

API Per-User Limit Used Courtesy Limit
Google+ API 5.0 requests/second/user 0% 1,000 queries/day
API Calls
Most of the Google+ API follows a RESTful API design, meaning that you use standard HTTP methods to retrieve and manipulate resources. For example, to get the profile of a user, you might send an HTTP request like:

GET https://www.googleapis.com/plus/v1/people/userId

Common Parameters

Different API methods require parameters to be passed either as part of the URL path or as query parameters. Additionally, there are a few parameters that are common to all API endpoints. These are all passed as optional query parameters.

Parameter Name

Value

Description

callback

string

Specifies a JavaScript function that will be passed the response data for using the API with JSONP.

fields

string

Selector specifying which fields to include in a partial response.

key

string

API key. Your API key identifies your project and provides you with API access, quota, and reports. Required unless you provide an OAuth 2.0 token.

access_token

string

OAuth 2.0 token for the current user. Learn more about OAuth.

prettyPrint

boolean

If set to “true”, data output will include line breaks and indentation to make it more readable. If set to “false”, unnecessary whitespace is removed, reducing the size of the response. Defaults to “true”.

userIp

string

Identifies the IP address of the end user for whom the API call is being made. This allows per-user quotas to be enforced when calling the API from a server-side application. Learn more about Capping Usage.

Data Formats

Resources in the Google+ API are represented using JSON data formats. For example, retrieving a user’s profile may result in a response like:

{
  "kind": "plus#person",
  "id": "118051310819094153327",
  "displayName": "Chirag Shah",
  "url": "https://plus.google.com/118051310819094153327",
  "image": {
    "url": "https://lh5.googleusercontent.com/-XnZDEoiF09Y/AAAAAAAAAAI/AAAAAAAAYCI/7fow4a2UTMU/photo.jpg"
  }
}

Common Properties

While each type of resource will have its own unique representation, there are a number of common properties that are found in almost all resource representations.

Property Name

Value

Description

displayName

string

This is the name of the resource, suitable for displaying to a user.

id

string

This property uniquely identifies a resource. Every resource of a given kind will have a unique id. Even though an id may sometimes look like a number, it should always be treated as a string.

kind

string

This identifies what kind of resource a JSON object represents. This is particularly useful when programmatically determining how to parse an unknown object.

url

string

This is the primary URL, or permalink, for the resource.

Pagination

In requests that can respond with potentially large collections, such as Activities list, each response contains a limited number of items, set by maxResults(default: 20). Each response also contains a nextPageToken property. To obtain the next page of items, you pass this value of nextPageToken to the pageTokenproperty of the next request. Repeat this process to page through the full collection.

For example, calling Activities list returns a response with nextPageToken:

{
  "kind": "plus#activityFeed",
  "title": "Plus Public Activities Feed",
  "nextPageToken": "CKaEL",
  "items": [
    {
      "kind": "plus#activity",
      "id": "123456789",
      ...
    },
    ...
  ]
  ...
}

To get the next page of activities, pass the value of this token in with your next Activities list request:

https://www.googleapis.com/plus/v1/people/me/activities/public?pageToken=CKaEL

As before, the response to this request includes nextPageToken, which you can pass in to get the next page of results. You can continue this cycle to get new pages — for the last page, “nextPageToken” will be absent.

 

it would be interesting the first wave of analysis on this new social network and see if it is any different from others, if at all.
After all, an API is only as good as the analysis and applications  that can be done on the data it provides

 

Analyzing Conversations on Twitter

If you are a marketing , analyst relationship, public relationship or a product manager who uses or abuses social media, you sometimes need to track what influencers and analysts are saying. A tool called Bettween allows you to capture public conversations between two influential (or interesting) tweeps.

See conversations between Neil Raden http://www.beyeblogs.com/raden/ and Curt Monash http://www.dbms2.com/ two noted BI gurus

http://bettween.com/neilraden/curtmonash

  • @NEILRADEN66
  • @CURTMONASH61
  • TOTAL MESSAGES127
  • SHARE CONVERSATION


unless Google decides to license its Wave technology to Twitter for separate encrypted , or public tweets. 🙂 They do share some history and employees (cough cough) or Twitter waits to create or better its public /protected tweet mode to be more granular

http://bettween.com/neilraden/curtmonash#statistics

tools to analyze Twitter conversations in SAS

2011 Forecast-ying

Free twitter badge
Image via Wikipedia

I had recently asked some friends from my Twitter lists for their take on 2011, atleast 3 of them responded back with the answer, 1 said they were still on it, and 1 claimed a recent office event.

Anyways- I take note of the view of forecasting from

http://www.uiah.fi/projekti/metodi/190.htm

The most primitive method of forecasting is guessing. The result may be rated acceptable if the person making the guess is an expert in the matter.

Ajay- people will forecast in end 2010 and 2011. many of them will get forecasts wrong, some very wrong, but by Dec 2011 most of them would be writing forecasts on 2012. almost no one will get called on by irate users-readers- (hey you got 4 out of 7 wrong last years forecast!) just wont happen. people thrive on hope. so does marketing. in 2011- and before

and some forecasts from Tom Davenport’s The International Institute for Analytics (IIA) at

http://iianalytics.com/2010/12/2011-predictions-for-the-analytics-industry/

Regulatory and privacy constraints will continue to hamper growth of marketing analytics.

(I wonder how privacy and analytics can co exist in peace forever- one view is that model building can use anonymized data suppose your IP address was anonymized using a standard secret Coco-Cola formula- then whatever model does get built would not be of concern to you individually as your privacy is protected by the anonymization formula)

Anyway- back to the question I asked-

What are the top 5 events in your industry (events as in things that occured not conferences) and what are the top 3 trends in 2011.

I define my industry as being online technology writing- research (with a heavy skew on stat computing)

My top 5 events for 2010 were-

1) Consolidation- Big 5 software providers in BI and Analytics bought more, sued more, and consolidated more.  The valuations rose. and rose. leading to even more smaller players entering. Thus consolidation proved an oxy moron as total number of influential AND disruptive players grew.

 

2) Cloudy Computing- Computing shifted from the desktop but to the mobile and more to the tablet than to the cloud. Ipad front end with Amazon Ec2 backend- yup it happened.

3) Open Source grew louder- yes it got more clients. and more revenue. did it get more market share. depends on if you define market share by revenues or by users.

Both Open Source and Closed Source had a good year- the pie grew faster and bigger so no one minded as long their slices grew bigger.

4) We didnt see that coming –

Technology continued to surprise with events (thats what we love! the surprises)

Revolution Analytics broke through R’s Big Data Barrier, Tableau Software created a big Buzz,  Wikileaks and Chinese FireWalls gave technology an entire new dimension (though not universally popular one).

people fought wars on emails and servers and social media- unfortunately the ones fighting real wars in 2009 continued to fight them in 2010 too

5) Money-

SAP,SAS,IBM,Oracle,Google,Microsoft made more money than ever before. Only Facebook got a movie named on itself. Venture Capitalists pumped in money in promising startups- really as if in a hurry to park money before tax cuts expired in some countries.

 

2011 Top Three Forecasts

1) Surprises- Expect to get surprised atleast 10 % of the time in business events. As internet grows the communication cycle shortens, the hype cycle amplifies buzz-

more unstructured data  is created (esp for marketing analytics) leading to enhanced volatility

2) Growth- Yes we predict technology will grow faster than the automobile industry. Game changers may happen in the form of Chrome OS- really its Linux guys-and customer adaptability to new USER INTERFACES. Design will matter much more in technology on your phone, on your desktop and on your internet. Packaging sells.

False Top Trend 3) I will write a book on business analytics in 2011. yes it is true and I am working with A publisher. No it is not really going to be a top 3 event for anyone except me,publisher and lucky guys who read it.

3) Creating technology and technically enabling creativity will converge at an accelerated rate. use of widgets, guis, snippets, ide will ensure creative left brains can code easier. and right brains can design faster and better due to a global supply chain of techie and artsy professionals.