Interview Eberhard Miethke and Dr. Mamdouh Refaat, Angoss Software

Here is an interview with Eberhard Miethke and Dr. Mamdouh Refaat, of Angoss Software. Angoss is a global leader in delivering business intelligence software and predictive analytics solutions that help businesses capitalize on their data by uncovering new opportunities to increase sales and profitability and to reduce risk.

Ajay-  Describe your personal journey in software. How can we guide young students to pursue more useful software development than just gaming applications.

 Mamdouh- I started using computers long time ago when they were programmed using punched cards! First in Fortran, then C, later C++, and then the rest. Computers and software were viewed as technical/engineering tools, and that’s why we can still see the heavy technical orientation of command languages such as Unix shells and even in the windows Command shell. However, with the introduction of database systems and Microsoft office apps, it was clear that business will be the primary user and field of application for software. My personal trip in software started with scientific applications, then business and database systems, and finally statistical software – which you can think of it as returning to the more scientific orientation. However, with the wide acceptance of businesses of the application of statistical methods in different fields such as marketing and risk management, it is a fast growing field that in need of a lot of innovation.

Ajay – Angoss makes multiple data mining and analytics products. could you please introduce us to your product portfolio and what specific data analytics need they serve.

a- Attached please find our main product flyers for KnowledgeSTUDIO and KnowledgeSEEKER. We have a 3rd product called “strategy builder” which is an add-on to the decision tree modules. This is also described in the flyer.

(see- Angoss Knowledge Studio Product Guide April2011  and http://www.scribd.com/doc/63176430/Angoss-Knowledge-Seeker-Product-Guide-April2011  )

Ajay-  The trend in analytics is for big data and cloud computing- with hadoop enabling processing of massive data sets on scalable infrastructure. What are your plans for cloud computing, tablet based as well as mobile based computing.

a- This is an area where the plan is still being figured out in all organizations. The current explosion of data collected from mobile phones, text messages, and social websites will need radically new applications that can utilize the data from these sources. Current applications are based on the relational database paradigm designed in the 70’s through the 90’s of the 20th century.

But data sources are generating data in volumes and formats that are challenging this paradigm and will need a set of new tools and possibly programming languages to fit these needs. The cloud computing, tablet based and mobile computing (which are the same thing in my opinion, just different sizes of the device) are also two technologies that have not been explored in analytics yet.

The approach taken so far by most companies, including Angoss, is to rely on new xml-based standards to represent data structures for the particular models. In this case, it is the PMML (predictive modelling mark-up language) standard, in order to allow the interoperability between analytics applications. Standardizing on the representation of models is viewed as the first step in order to allow the implementation of these models to emerging platforms, being that the cloud or mobile, or social networking websites.

The second challenge cited above is the rapidly increasing size of the data to be analyzed. Angoss has already identified this challenge early on and is currently offering in-database analytics drivers for several database engines: Netezza, Teradata and SQL Server.

These drivers allow our analytics products to translate their routines into efficient SQL-based scripts that run in the database engine to exploit its performance as well as the powerful hardware on which it runs. Thus, instead of copying the data to a staging format for analytics, these drivers allow the data to be analyzed “in-place” within the database without moving it.

Thus offering performance, security and integrity. The performance is improved because of the use of the well tuned database engines running on powerful hardware.

Extra security is achieved by not copying the data to other platforms, which could be less secure. And finally, the integrity of the results are vastly improved by making sure that the results are always obtained by analyzing the up-to-date data residing in the database rather than an older copy of the data which could be obsolete by the time the analysis is concluded.

Ajay- What are the principal competing products to your offerings, and what makes your products special or differentiated in value to them (for each customer segment).

a- There are two major players in today’s market that we usually encounter as competitors, they are: SAS and IBM.

SAS offers a data mining workbench in the form of SAS Enterprise Miner, which is closely tied to SAS data mining methodology known as SEMMA.

On the other hand, IBM has recently acquired SPSS, which offered its Clementine data mining software. IBM has now rebranded Clementine as IBM SPSS Modeller.

In comparison to these products, our KnowledgeSTUDIO and KnowledgeSEEKER offer three main advantages: ease of use; affordability; and ease of integration into existing BI environments.

Angoss products were designed to look-and-feel-like popular Microsoft office applications. This makes the learning curve indeed very steep. Typically, an intermediate level analyst needs only 2-3 days of training to become proficient in the use of the software with all its advanced features.

Another important feature of Angoss software products is their integration with SAS/base product, and SQL-based database engines. All predictive models generated by Angoss can be automatically translated to SAS and SQL scripts. This allows the generation of scoring code for these common platforms. While the software interface simplifies all the tasks to allow business users to take advantage of the value added by predictive models, the software includes advanced options to allow experienced statisticians to fine-tune their models by adjusting all model parameters as needed.

In addition, Angoss offers a unique product called StrategyBuilder, which allows the analyst to add key performance indicators (KPI’s) to predictive models. KPI’s such as profitability, market share, and loyalty are usually required to be calculated in conjunction with any sales and marketing campaign. Therefore, StrategyBuilder was designed to integrate such KPI’s with the results of a predictive model in order to render the appropriate treatment for each customer segment. These results are all integrated into a deployment strategy that can also be translated into an execution code in SQL or SAS.

The above competitive features offered by the software products of Angoss is behind its success in serving over 4000 users from over 500 clients worldwide.

Ajay -Describe a major case study where using Angoss software helped save a big amount of revenue/costs by innovative data mining.

a-Rogers Telecommunications Inc. is one of the largest Canadian telecommunications providers, serving over 8.5 million customers and a revenue of 11.1 Billion Canadian Dollars (2009). In 2008, Rogers engaged Angoss in order to help with the problem of ballooning accounts receivable for a period of 18 months.

The problem was approached by improving the efficiency of the call centre serving the collections process by a set of predictive models. The first set of models were designed to find accounts likely to default ahead of time in order to take preventative measures. A second set of models were designed to optimize the call centre resources to focus on delinquent accounts likely to pay back most of the outstanding balance. Accounts that were identified as not likely to pack quickly were good candidates for “Early-out” treatment, by forwarding them directly to collection agencies. Angoss hosted Rogers’ data and provided on a regular interval the lists of accounts for each treatment to be deployed by the call centre dialler. As a result of this Rogers estimated an improvement of 10% of the collected sums.

Biography-

Mamdouh has been active in consulting, research, and training in various areas of information technology and software development for the last 20 years. He has worked on numerous projects with major organizations in North America and Europe in the areas of data mining, business analytics, business analysis, and engineering analysis. He has held several consulting positions for solution providers including Predict AG in Basel, Switzerland, and as ANGOSS Corp. Mamdouh is the Director of Professional services for EMEA region of ANGOSS Software. Mamdouh received his PhD in engineering from the University of Toronto and his MBA from the University of Leeds, UK.

Mamdouh is the author of:

"Credit Risk Scorecards: Development and Implmentation using SAS"
 "Data Preparation for Data Mining Using SAS",
 (The Morgan Kaufmann Series in Data Management Systems) (Paperback)
 and co-author of
 "Data Mining: Know it all",Morgan Kaufmann



Eberhard Miethke  works as a senior sales executive for Angoss

 

About Angoss-

Angoss is a global leader in delivering business intelligence software and predictive analytics to businesses looking to improve performance across sales, marketing and risk. With a suite of desktop, client-server and in-database software products and Software-as-a-Service solutions, Angoss delivers powerful approaches to turn information into actionable business decisions and competitive advantage.

Angoss software products and solutions are user-friendly and agile, making predictive analytics accessible and easy to use.

Analytics 2011 Conference

From http://www.sas.com/events/analytics/us/

The Analytics 2011 Conference Series combines the power of SAS’s M2010 Data Mining Conference and F2010 Business Forecasting Conference into one conference covering the latest trends and techniques in the field of analytics. Analytics 2011 Conference Series brings the brightest minds in the field of analytics together with hundreds of analytics practitioners. Join us as these leading conferences change names and locations. At Analytics 2011, you’ll learn through a series of case studies, technical presentations and hands-on training. If you are in the field of analytics, this is one conference you can’t afford to miss.

Conference Details

October 24-25, 2011
Grande Lakes Resort
Orlando, FL

Analytics 2011 topic areas include:

Updated Interview Elissa Fink -VP Tableau Software

Here is an interview with Elissa Fink, VP Marketing of that new wonderful software called Tableau that makes data visualization so nice and easy to learn and work with.

Elissa Fink, VP, Marketing

Ajay-  Describe your career journey from high school to over 20 plus years in marketing. What are the various trends that you have seen come and go in marketing.

Elissa- I studied literature and linguistics in college and didn’t discover analytics until my first job selling advertising for the Wall Street Journal. Oddly enough, the study of linguistics is not that far from decision analytics: they both are about taking a structured view of information and trying to see and understand common patterns. At the Journal, I was completely captivated analyzing and comparing readership data. At the same time, the idea of using computers in marketing was becoming more common. I knew that the intersection of technology and marketing was going to radically change things – how we understand consumers, how we market and sell products, and how we engage with customers. So from that point on, I’ve always been focused on technology and marketing, whether it’s working as a marketer at technology companies or applying technology to marketing problems for other types of companies.  There have been so many interesting trends. Taking a long view, a key trend I’ve noticed is how marketers work to understand, influence and motivate consumer behavior. We’ve moved marketing from where it was primarily unpredictable, qualitative and aimed at talking to mass audiences, where the advertising agency was king. Now it’s a discipline that is more data-driven, quantitative and aimed at conversations with individuals, where the best analytics wins. As with any trend, the pendulum swings far too much to either side causing backlashes but overall, I think we are in a great place now. We are using data-driven analytics to understand consumer behavior. But pure analytics is not the be-all, end-all; good marketing has to rely on understanding human emotions, intuition and gut feel – consumers are far from rational so taking only a rational or analytical view of them will never explain everything we need to know.

Ajay- Do you think technology companies are still predominantly dominated by men . How have you seen diversity evolve over the years. What initiatives has Tableau taken for both hiring and retaining great talent.

Elissa- The thing I love about the technology industry is that its key success metrics – inventing new products that rapidly gain mass adoption in pursuit of making profit – are fairly objective. There’s little subjective nature to the counting of dollars collected selling a product and dollars spent building a product. So if a female can deliver a better product and bigger profits faster and better, then that female is going to get the resources, jobs, power and authority to do exactly that. That’s not to say that the technology industry is gender-blind, race-blind, etc. It isn’t – technology is far from perfect. For example, the industry doesn’t have enough diversity in positions of power. But I think overall, in comparison to a lot of other industries, it’s pretty darn good at giving people with great ideas the opportunities to realize their visions regardless of their backgrounds or characteristics.

At Tableau, we are very serious about bringing in and developing talented people – they are the key to our growth and success. Hiring is our #1 initiative so we’ve spent a lot of time and energy both on finding great candidates and on making Tableau a place that they want to work. This includes things like special recruiting events, employee referral programs, a flexible work environment, fun social events, and the rewards of working for a start-up. Probably our biggest advantage is the company itself – working with people you respect on amazing, cutting-edge products that delight customers and are changing the world is all too rare in the industry but a reality at Tableau. One of our senior software developers put it best when he wrote “The emphasis is on working smarter rather than longer: family and friends are why we work, not the other way around. Tableau is all about happy, energized employees executing at the highest level and delivering a highly usable, high quality, useful product to our customers.” People who want to be at a place like that should check out our openings at http://www.tableausoftware.com/jobs.

Ajay- What are most notable features in tableau’s latest edition. What are the principal software that competes with Tableau Software products and how would you say Tableau compares with them.

Elissa- Tableau 6.1 will be out in July and we are really excited about it for 3 reasons.

First, we’re introducing our mobile business intelligence capabilities. Our customers can have Tableau anywhere they need it. When someone creates an interactive dashboard or analytical application with Tableau and it’s viewed on a mobile device, an iPad in particular, the viewer will have a native, touch-optimized experience. No trying to get your fingertips to act like a mouse. And the author didn’t have to create anything special for the iPad; she just creates her analytics the usual way in Tableau. Tableau knows the dashboard is being viewed on an iPad and presents an optimized experience.

Second, we’ve take our in-memory analytics engine up yet another level. Speed and performance are faster and now people can update data incrementally rapidly. Introduced in 6.0, our data engine makes any data fast in just a few clicks. We don’t run out of memory like other applications. So if I build an incredible dashboard on my 8-gig RAM PC and you try to use it on your 2-gig RAM laptop, no problem.

And, third, we’re introducing more features for the international markets – including French and German versions of Tableau Desktop along with more international mapping options.  It’s because we are constantly innovating particularly around user experience that we can compete so well in the market despite our relatively small size. Gartner’s seminal research study about the Business Intelligence market reported a massive market shift earlier this year: for the first time, the ease-of-use of a business intelligence platform was more important than depth of functionality. In other words, functionality that lots of people can actually use is more important than having sophisticated functionality that only specialists can use. Since we focus so heavily on making easy-to-use products that help people rapidly see and understand their data, this is good news for our customers and for us.

Ajay-  Cloud computing is the next big thing with everyone having a cloud version of their software. So how would you run Cloud versions of Tableau Server (say deploying it on an Amazon Ec2  or a private cloud)

Elissa- In addition to the usual benefits espoused about Cloud computing, the thing I love best is that it makes data and information more easily accessible to more people. Easy accessibility and scalability are completely aligned with Tableau’s mission. Our free product Tableau Public and our product for commercial websites Tableau Digital are two Cloud-based products that deliver data and interactive analytics anywhere. People often talk about large business intelligence deployments as having thousands of users. With Tableau Public and Tableau Digital, we literally have millions of users. We’re serving up tens of thousands of visualizations simultaneously – talk about accessibility and scalability!  We have lots of customers connecting to databases in the Cloud and running Tableau Server in the Cloud. It’s actually not complex to set up. In fact, we focus a lot of resources on making installation and deployment easy and fast, whether it’s in the cloud, on premise or what have you. We don’t want people to have spend weeks or months on massive roll-out projects. We want it to be minutes, hours, maybe a day or 2. With the Cloud, we see that people can get started and get results faster and easier than ever before. And that’s what we’re about.

Ajay- Describe some of the latest awards that Tableau has been wining. Also how is Tableau helping universities help address the shortage of Business Intelligence and Big Data professionals.

Elissa-Tableau has been very fortunate. Lately, we’ve been acknowledged by both Gartner and IDC as the fastest growing business intelligence software vendor in the world. In addition, our customers and Tableau have won multiple distinctions including InfoWorld Technology Leadership awards, Inc 500, Deloitte Fast 500, SQL Server Magazine Editors’ Choice and Community Choice awards, Data Hero awards, CODiEs, American Business Awards among others. One area we’re very passionate about is academia, participating with professors, students and universities to help build a new generation of professionals who understand how to use data. Data analysis should not be exclusively for specialists. Everyone should be able to see and understand data, whatever their background. We come from academic roots, having been spun out of a Stanford research project. Consequently, we strongly believe in supporting universities worldwide and offer 2 academic programs. The first is Tableau For Teaching, where any professor can request free term-length licenses of Tableau for academic instruction during his or her courses. And, we offer a low-cost Student Edition of Tableau so that students can choose to use Tableau in any of their courses at any time.

Elissa Fink, VP Marketing,Tableau Software

 

Elissa Fink is Tableau Software’s Vice President of Marketing. With 20+ years helping companies improve their marketing operations through applied data analysis, Elissa has held executive positions in marketing, business strategy, product management, and product development. Prior to Tableau, Elissa was EVP Marketing at IXI Corporation, now owned by Equifax. She has also served in executive positions at Tele Atlas (acquired by TomTom), TopTier Software (acquired by SAP), and Nielsen/Claritas. Elissa also sold national advertising for the Wall Street Journal. She’s a frequent speaker and has spoken at conferences including the DMA, the NCDM, Location Intelligence, the AIR National Forum and others. Elissa is a graduate of Santa Clara University and holds an MBA in Marketing and Decision Systems from the University of Southern California.

Elissa first discovered Tableau late one afternoon at her previous company. Three hours later, she was still “at play” with her data. “After just a few minutes using the product, I was getting answers to questions that were taking my company’s programmers weeks to create. It was instantly obvious that Tableau was on a special mission with something unique to offer the world. I just had to be a part of it.”

To know more – read at http://www.tableausoftware.com/

and existing data viz at http://www.tableausoftware.com/learn/gallery

Storm seasons: measuring and tracking key indicators
What’s happening with local real estate prices?
How are sales opportunities shaping up?
Identify your best performing products
Applying user-defined parameters to provide context
Not all tech companies are rocket ships
What’s really driving the economy?
Considering factors and industry influencers
The complete orbit along the inside, or around a fixed circle
How early do you have to be at the airport?
What happens if sales grow but so does customer churn?
What are the trends for new retail locations?
How have student choices changed?
Do patients who disclose their HIV status recover better?
Closer look at where gas prices swing in areas of the U.S.
U.S. Census data shows more women of greater age
Where do students come from and how does it affect their grades?
Tracking customer service effectiveness
Comparing national and local test scores
What factors correlate with high overall satisfaction ratings?
Fund inflows largely outweighed outflows well after the bubble
Which programs are competing for federal stimulus dollars?
Oil prices and volatility
A classic candlestick chart
How do oil, gold and CPI relate to the GDP growth rate?

 

Why open source companies dont dance?

I have been pondering on this seemingly logical paradox for some time now-

1) Why are open source solutions considered technically better but not customer friendly.

2) Why do startups and app creators in social media or mobile get much more press coverage than

profitable startups in enterprise software.

3) How does tech journalism differ in covering open source projects in enterprise versus retail software.

4) What are the hidden rules of the game of enterprise software.

Some observations-

1) Open source companies often focus much more on technical community management and crowd sourcing code. Traditional software companies focus much more on managing the marketing community of customers and influencers. Accordingly the balance of power is skewed in favor of techies and R and D in open source companies, and in favor of marketing and analyst relations in traditional software companies.

Traditional companies also spend much more on hiring top notch press release/public relationship agencies, while open source companies are both financially and sometimes ideologically opposed to older methods of marketing software. The reverse of this is you are much more likely to see Videos and Tutorials by an open source company than a traditional company. You can compare the websites of ClouderaDataStax, Hadapt ,Appistry and Mapr and contrast that with Teradata or Oracle (which has a much bigger and much more different marketing strategy.

Social media for marketing is also more efficiently utilized by smaller companies (open source) while bigger companies continue to pay influential analysts for expensive white papers that help present the brand.

Lack of budgets is a major factor that limits access to influential marketing for open source companies particularly in enterprise software.

2 and 3) Retail software is priced at 2-100$ and sells by volume. Accordingly technology coverage of these software is based on volume.

Enterprise software is much more expensively priced and has much more discreet volume or sales points. Accordingly the technology coverage of enterprise software is more discreet, in terms of a white paper coming every quarter, a webinar every month and a press release every week. Retail software is covered non stop , but these journalists typically do not charge for “briefings”.

Journalists covering retail software generally earn money by ads or hosting conferences. So they have an interest in covering new stuff or interesting disruptive stuff. Journalists or analysts covering enterprise software generally earn money by white papers, webinars, attending than hosting conferences, writing books. They thus have a much stronger economic incentive to cover existing landscape and technologies than smaller startups.

4) What are the hidden rules of the game of enterprise software.

  • It is mostly a white man’s world. this can be proved by statistical demographic analysis
  • There is incestuous intermingling between influencers, marketers, and PR people. This can be proved by simple social network analysis of who talks to who and how much. A simple time series between sponsorship and analysts coverage also will prove this (I am working on quantifying this ).
  • There are much larger switching costs to enterprise software than retail software. This leads to legacy shoddy software getting much chances than would have been allowed in an efficient marketplace.
  • Enterprise software is a less efficient marketplace than retail software in all definitions of the term “efficient markets”
  • Cloud computing, and SaaS and Open source threatens to disrupt the jobs and careers of a large number of people. In the long term, they will create many more jobs, but in the short term, people used to comfortable living of enterprise software (making,selling,or writing) will actively and passively resist these changes to the  paradigms in the current software status quo.
  • Open source companies dont dance and dont play ball. They prefer to hire 4 more college grads than commission 2 more white papers.

and the following with slight changes from a comment I made on a fellow blog-

  • While the paradigm on how to create new software has evolved from primarily silo-driven R and D departments to a broader collaborative effort, the biggest drawback is software marketing has not evolved.
  • If you want your own version of the open source community editions to be more popular, some standardization is necessary for the corporate decision makers, and we need better marketing paradigms.
  • While code creation is crowdsourced, solution implementation cannot be crowdsourced. Customers want solutions to a problem not code.
  • Just as open source as a production and licensing paradigm threatens to disrupt enterprise software, it will lead to newer ways to marketing software given the hostility of existing status quo.

 

 

What is a White Paper?

Christine and Jimmy Wales
Image via Wikipedia

As per Jimmy Wales and his merry band at Wiki (pedia not leaky-ah)- The emphasis is mine

What is the best white paper you have read in the past 15 years.

Categories are-

  • Business benefits: Makes a business case for a certain technology or methodology.
  • Technical: Describes how a certain technology works.
  • Hybrid: Combines business benefits with technical details in a single document.
  • Policy: Makes a case for a certain political solution to a societal or economic challenge.
——————————————————————————————————————————————————



white paper is an authoritative report or guide that helps solve a problem. White papers are used to educate readers and help people make decisions, and are often requested and used in politics, policy, business, and technical fields. In commercial use, the term has also come to refer to documents used by businesses as a marketing or sales tool. Policy makers frequently request white papers from universities or academic personnel to inform policy developments with expert opinions or relevant research.

Government white papers

In the Commonwealth of Nations, “white paper” is an informal name for a parliamentary paper enunciating government policy; in the United Kingdom these are mostly issued as “Command papers“. White papers are issued by the government and lay out policy, or proposed action, on a topic of current concern. Although a white paper may on occasion be a consultation as to the details of new legislation, it does signify a clear intention on the part of a government to pass new law. White Papers are a “…. tool of participatory democracy … not [an] unalterable policy commitment.[1] “White Papers have tried to perform the dual role of presenting firm government policies while at the same time inviting opinions upon them.” [2]

In Canada, a white paper “is considered to be a policy document, approved by Cabinet, tabled in the House of Commons and made available to the general public.”[3] A Canadian author notes that the “provision of policy information through the use of white and green papers can help to create an awareness of policy issues among parliamentarians and the public and to encourage an exchange of information and analysis. They can also serve as educational techniques”.[4]

“White Papers are used as a means of presenting government policy preferences prior to the introduction of legislation”; as such, the “publication of a White Paper serves to test the climate of public opinion regarding a controversial policy issue and enables the government to gauge its probable impact”.[5]

By contrast, green papers, which are issued much more frequently, are more open ended. These green papers, also known as consultation documents, may merely propose a strategy to be implemented in the details of other legislation or they may set out proposals on which the government wishes to obtain public views and opinion.

White papers published by the European Commission are documents containing proposals for European Union action in a specific area. They sometimes follow a green paper released to launch a public consultation process.

For examples see the following:

 Commercial white papers

Since the early 1990s, the term white paper has also come to refer to documents used by businesses and so-called think tanks as marketing or sales tools. White papers of this sort argue that the benefits of a particular technologyproduct or policy are superior for solving a specific problem.

These types of white papers are almost always marketing communications documents designed to promote a specific company’s or group’s solutions or products. As a marketing tool, these papers will highlight information favorable to the company authorizing or sponsoring the paper. Such white papers are often used to generate sales leads, establish thought leadership, make a business case, or to educate customers or voters.

There are four main types of commercial white papers:

  • Business benefits: Makes a business case for a certain technology or methodology.
  • Technical: Describes how a certain technology works.
  • Hybrid: Combines business benefits with technical details in a single document.
  • Policy: Makes a case for a certain political solution to a societal or economic challenge.

Resources

  • Stelzner, Michael (2007). Writing White Papers: How to capture readers and keep them engaged. Poway, California: WhitePaperSource Publishing. pp. 214. ISBN 9780977716937.
  • Bly, Robert W. (2006). The White Paper Marketing Handbook. Florence, Kentucky: South-Western Educational Publishing. pp. 256. ISBN 9780324300826.
  • Kantor, Jonathan (2009). Crafting White Paper 2.0: Designing Information for Today’s Time and Attention Challenged Business Reader. Denver,Colorado: Lulu Publishing. pp. 167.ISBN 9780557163243.

Free and Open Source cannot get basic economics correct

Nutch robots
Image via Wikipedia

Before you rev up those keyboards, and shoot off a snarky comment- consider this statement- there are many ways to run (and ruin economies). But they still have not found a replacement for money. Yes Happiness is important. Search Engine is good.

So unless they start a new branch of economics with lots more motivational theory and psychology and lot less quant especially for open source projects, money ,revenue, sales is the only true measure of success in enterprise software. Particularly if you have competitors who are making more money selling the same class of software.

Popularity contests are for high school quarterbacks —so even if your open source software is popular in downloads, email discussions, stack overflow or Continue reading “Free and Open Source cannot get basic economics correct”