Youtube seems to have a different interface for sharing a channel, a playlist or an individual song. Also it seems to be missing out on revenue from Itunes (or maybe it isnt). and it seems to promoting Facebook and Twitter to the expense of other social media sharing buttons which can be only seen when you click share more (or maybe the buttons/social media channels change based on sharing activity analytics 🙂 )
on a slightly different note read my techie tutorial on boosting your youtube channel views
Click per milli (or CPM) gives you a very low low conversion compared to contacting ad sponsor directly.
But its a great data experiment-
as you can monitor which companies are likely to be advertised on your site (assume google knows more about their algols than you will)
which formats -banner or text or flash have what kind of conversion rates
what are the expected pay off rates from various keywords or companies (like business intelligence software, predictive analytics software and statistical computing software are similar but have different expected returns (if you remember your eco class)
NOW- Based on above data, you know whats your minimum baseline to expect from a private advertiser than a public, crowd sourced search engine one (like Google or Bing)
Lets say if you have 100000 views monthly. and assume one out of 1000 page views will lead to a click. Say the advertiser will pay you 1 $ for every 1 click (=1000 impressions)
Then your expected revenue is $100.But if your clicks are priced at 2.5$ for every click , and your click through rate is now 3 out of 1000 impressions- (both very moderate increases that can done by basic placement optimization of ad type, graphics etc)-your new revenue is 750$.
Be a good Samaritan- you decide to share some of this with your audience -like 4 Amazon books per month ( or I free Amazon book per week)- That gives you a cost of 200$, and leaves you with some 550$.
Wait! it doesnt end there- Adam Smith‘s invisible hand moves on .
You say hmm let me put 100 $ for an annual paper writing contest of $1000, donate $200 to one laptop per child ( or to Amazon rain forests or to Haiti etc etc etc), pay $100 to your upgraded server hosting, and put 350$ in online advertising. say $200 for search engines and $150 for Facebook.
Month 1 would should see more people visiting you for the first time. If you have a good return rate (returning visitors as a %, and low bounce rate (visits less than 5 secs)- your traffic should see atleast a 20% jump in new arrivals and 5-10 % in long term arrivals. Ignoring bounces- within three months you will have one of the following
1) An interesting case study on statistics on online and social media advertising, tangible motivations for increasing community response , and some good data for study
2) hopefully better cost management of your server expenses
3)very hopefully a positive cash flow
you could even set a percentage and share the monthly (or annually is better actions) to your readers and advertisers.
go ahead- change the world!
the key paradigms here are sharing your traffic and revenue openly to everyone
donating to a suitable cause
helping increase awareness of the suitable cause
basing fixed percentages rather than absolute numbers to ensure your site and cause are sustained for years.
My annual traffic to this blog was almost 99,000 . Add in additional views on networking sites plus the 400 plus RSS readers- so I can say traffic was 1,20,000 for 2010. Nice. Thanks for reading and hope it was worth your time. (this is a long post and will take almost 440 secs to read but the summary is just given)
My intent is either to inform you, give something useful or atleast something interesting.
Sandro Saita from http://www.dataminingblog.com/ just named me for an award on his blog (but my surname is ohRi , Sandro left me without an R- What would I be without R :)) ).
Aw! I am touched. Google for “Data Mining Blog” and Sandro is the best that it is in data mining writing.
DMR People Award 2010
There are a lot of active people in the field of data mining. You can discuss with them on forums. You can read their blogs. You can also meet them in events such as PAW or KDD. Among the people I follow on a regular basis, I have elected:
He has been very active in 2010, especially on his blog . Good work Ajay and continue sharing your experience with us!”
What did I write in 2010- stuff.
What did you read on this blog- well thats the top posts list.
Still reading this post- gosh let me sell you some advertising. It is only $100 a month (yes its a recession)
Advertisers are treated on First in -Last out (FILO)
I have been told I am obsessed with SEO , but I dont care much for search engines apart from Google, and yes SEO is an interesting science (they should really re name it GEO or Google Engine Optimization)
Apparently Hadley Wickham and Donald Farmer are big keywords for me so I should be more respectful I guess.
Search Terms for 365 days ending 2010-12-31 (Summarized)
2009-12-31 to Today
test drive a chrome notebook
test drive a chrome notebook.
wps sas lawsuit
google maps jet ski
test drive chrome notebook
sas wps lawsuit
chrome notebook test drive
best statistics software
google maps jetski
donald farmer microsoft
best statistical software
What about outgoing links? Apparently I need to find a way to ask Google to pay me for the free advertising I gave their chrome notebook launch. But since their search engine and browser is free to me, guess we are even steven.
Clicks for 365 days ending 2010-12-31 (Summarized)
Using two Chrome Extensions, Disconnect and AdBlock you can be sure of having a vary very clean browsing experience-it is recommended especially if you dont like the auto sharing of your personal preferences and cannot be bothered by the Byzantine maze of social media privacy fineprint.
* Search depersonalization is now optional and off by default. Click the “d” button then the “Depersonalize searches” checkbox to turn this feature on (or back off in case you have trouble getting to Google or Yahoo services). For help with anything else, see the known issues below and ask questions at http://j.mp/dnewgroup.
If you’re a typical web user, you’re unintentionally sending your browsing and search history with your name and other personal information to third parties and search engines whenever you’re online.
Take control of the data you share with Disconnect!
From the developer of the top-10-rated Facebook Disconnect extension, Disconnect lets you:
• Disable tracking by third parties like Digg, Facebook, Google, Twitter, and Yahoo, without requiring any setup or significantly degrading the usability of the web.
• Truly depersonalize searches on search engines like Google and Yahoo (by blocking identifying cookies not just changing the appearance of results pages), while staying logged into other services — e.g., so you can search anonymously on Google and access iGoogle at once.
• See how many resource and cookie requests are blocked, in real time
New in version 2.1: Translated into dozens of languages!
New in version 2.0: Ads are blocked from downloading, instead of just being removed after the fact!
The official AdBlock For Chrome! Block all advertisements on all web pages. Your browser is automatically updated with additions to the filter: just click Install, then visit your favorite website and see the ads disappear!
FAQs:1. This is the official AdBlock extension: the original ad blocker written from the ground up to be optimized in Chrome. There's an unrelated, older Firefox project called Adblock Plus, and they're working on making a Chrome version out of the old AdThwart codebase. At the moment AdBlock blocks some ads that AdThwart only hides, but they're working to improve it. It's available at bit.ly/id2Gqx; if you have trouble with AdBlock, they're good guys and a fine alternative!
Here is a set of very nice, screenshot enabled tutorials from SAP BI. They are a bit outdated (3 years old) but most of it is quite relevant- especially from a Tutorial Design Perspective –
Most people would rather see screenshot based step by step powerpoints, than cluttered or clever presentations , or even videos that force you to sit like a TV zombie. Unfortunately most tutorial presentations I see especially for BI are either slides with one or two points, that abruptly shift to “concepts” or videos that are atleast more than 10 minutes long. That works fine for scripting tutorials or hands on workshops, but cannot be reproduced for later instances of study.
The mode of tutorials especially for GUI software can vary, it may be Slideshare, Scribd, Google Presentation,Microsoft Powerpoint but a step by step screenshot by screenshot tutorial is much better for understanding than commando line jargon/ Youtub Videos presentations, or Powerpoint with Points.
Have a look at these SAP BI 7 slideshares
Speaking of BI, the R Package called Brew is going to brew up something special especially combined with R Apache. However I wish R Apache, or R Web, or RServe had step by step install screenshot tutorials to increase their usage in Business Intelligence.
I tried searching for JMP GUI Tutorials too, but I believe putting all your content behind a registration wall is not so great. Do a Pareto Analysis of your training material, surely you can share a couple more tutorials without registration. It also will help new wanna-migrate users to get a test and feel for the installation complexities as well as final report GUI.