How to Measure and Optimize Your Marketing:Tableau

Tired of everyone calling everyone else a social media expert. What seperates the social media men from the fakes.

the grain from the chaff.

Data.

Heres a webcast you may want to think of social media tickles your curiosity on how  to leverage these strange new marketing tools.

https://cc.readytalk.com/cc/schedule/display.do?udc=xu40u1ex8tj8

Notice the form and fields below the screenshot-

is every field required – is each one required to measure

Have they optimized web registration forms yet.

Continue reading “How to Measure and Optimize Your Marketing:Tableau”

Jim Goodnight for US Senate: Op Ed

Jim Goodnight, Chief Executive Officer, SAS, U...
Image via Wikipedia

This is NOT an April fool joke or a publicity stunt. It is also not meant to provoke discussion for the sake of provocation.

For a time, as I have studied both US and India , in what makes Government work or fail, academia work or fail, or businesses to work or fail- a common thread is the quality of people involved. Someone who is a wasteful businessman, will be a wasteful politician. Someone who is a flamboyant businessman with flair more than substance will continue that in public life.
Accordingly I have created a Facebook cause-

Jim Goodnight for the US Senate

http://www.causes.com/causes/600220-jim-goodnight-for-the-us-senate

If Donald Trump can run for President, I can think of no one who has done more for the American South. Unlike the tech heavy, Stanford dominated boom in California, the Mid West and South have been declining centers of influence. Cities like Austin Texas or Raleigh, North California are the exception rather than norm there. A friend who went to Duke once told me, the worst thing is to be borne a rural white male who is poor in America. There are no groups lobbying for education or internet hi fi blazing speeds for you. Socially you are expected to walk and thrive alone.

The Southern Baptist Church has managed to infiltrate and influence young minds there- the average conservative American seemed better off and happier in his moderated social behaviour. But the Church exacts a 10 % tithe, and it is efficient in stretching every dollar and every cent of church donations. Government works with the best intentions, but spending someone else’s money (your tax money money by a bureaucrat) is always more inefficient than the actual owner spending it alone. Taxes are higher than the 10 % tithe and seem to accomplish much less social change. You would rather go to work or go to war?

Accordingly I find that on the West Coast there are very few tech savvy leaders with a track record of both fiscal pragmatism, educational reform and job creation. Certainly the industry lobbyist is smarter at evading taxes than the average Joe, and campaign financing is still dependent on deep pockets despite the innovations of internet retail fund raising.

Would you like your Senator to be as considerate of creating jobs as entrepreneurs are. Jim Goodnight here is a metaphor for all entrepreneurs who dont believe in reckless hire-fire,outsourcing and long term views on people.

Click here to spread this cause- perhaps it will make existing politicians more efficient just by the threat of new competition.

http://www.causes.com/causes/600220-jim-goodnight-for-the-us-senate?recruiter_id=8347178



Interview Anne Milley JMP

Here is an interview with Anne Milley, a notable thought leader in the world of analytics. Anne is now Senior Director, Analytical Strategy in Product Marketing for JMP , the leading data visualization software from the SAS Institute.

Ajay-What do you think are the top 5 unique selling points of JMP compared to other statistical software in its category?

Anne-

JMP combines incredible analytic depth and breadth with interactive data visualization, creating a unique environment optimized for discovery and data-driven innovation.

With an extensible framework using JSL (JMP Scripting Language), and integration with SAS, R, and Excel, JMP becomes your analytic hub.

JMP is accessible to all kinds of users. A novice analyst can dig into an interactive report delivered by a custom JMP application. An engineer looking at his own data can use built-in JMP capabilities to discover patterns, and a developer can write code to extend JMP for herself or others.

State-of-the-art DOE capabilities make it easy for anyone to design and analyze efficient experiments to determine which adjustments will yield the greatest gains in quality or process improvement – before costly changes are made.

Not to mention, JMP products are exceptionally well designed and easy to use. See for yourself and check out the free trial at www.jmp.com.

Download a free 30-day trial of JMP.

Ajay- What are the challenges and opportunities of expanding JMP’s market share? Do you see JMP expanding its conferences globally to engage global audiences?

Anne-

We realized solid global growth in 2010. The release of JMP Pro and JMP Clinical last year along with continuing enhancements to the rest of the JMP family of products (JMP and JMP Genomics) should position us well for another good year.

With the growing interest in analytics as a means to sustained value creation, we have the opportunity to help people along their analytic journey – to get started, take the next step, or adopt new paradigms speeding their time to value. The challenge is doing that as fast as we would like.

We are hiring internationally to offer even more events, training and academic programs globally.

Ajay- What are the current and proposed educational and global academic initiatives of JMP? How can we see more JMP in universities across the world (say India- China etc)?

Anne-

We view colleges and universities both as critical incubators of future JMP users and as places where attitudes about data analysis and statistics are formed. We believe that a positive experience in learning statistics makes a person more likely to eventually want and need a product like JMP.

For most students – and particularly for those in applied disciplines of business, engineering and the sciences – the ability to make a statistics course relevant to their primary area of study fosters a positive experience. Fortunately, there is a trend in statistical education toward a more applied, data-driven approach, and JMP provides a very natural environment for both students and researchers.

Its user-friendly navigation, emphasis on data visualization and easy access to the analytics behind the graphics make JMP a compelling alternative to some of our more traditional competitors.

We’ve seen strong growth in the education markets in the last few years, and JMP is now used in nearly half of the top 200 universities in the US.

Internationally, we are at an earlier stage of market development, but we are currently working with both JMP and SAS country offices and their local academic programs to promote JMP. For example, we are working with members of the JMP China office and faculty at several universities in China to support the use of JMP in the development of a master’s curriculum in Applied Statistics there, touched on in this AMSTAT News article.

Ajay- What future trends do you see for 2011 in this market (say top 5)?

Anne-

Growing complexity of data (text, image, audio…) drives the need for more and better visualization and analysis capabilities to make sense of it all.

More “chief analytics officers” are making better use of analytic talent – people are the most important ingredient for success!

JMP has been on the vanguard of 64-bit development, and users are now catching up with us as 64-bit machines become more common.

Users should demand easy-to-use, exploratory and predictive modeling tools as well as robust tools to experiment and learn to help them make the best decisions on an ongoing basis.

All these factors and more fuel the need for the integration of flexible, extensible tools with popular analytic platforms.

Ajay-You enjoy organic gardening as a hobby. How do you think hobbies and unwind time help people be better professionals?

Anne-

I am lucky to work with so many people who view their work as a hobby. They have other interests too, though, some of which are work-related (statistics is relevant everywhere!). Organic gardening helps me put things in perspective and be present in the moment. More than work defines who you are. You can be passionate about your work as well as passionate about other things. I think it’s important to spend some leisure time in ways that bring you joy and contribute to your overall wellbeing and outlook.

Btw, nice interviews over the past several months—I hadn’t kept up, but will check it out more often!

Biography–  Source- http://www.sas.com/knowledge-exchange/business-analytics/biographies.html

  • Anne Milley

    Anne Milley

    Anne Milley is Senior Director of Analytics Strategy at JMP Product Marketing at SAS. Her ties to SAS began with bank failure prediction at Federal Home Loan Bank Dallas and continued at 7-Eleven Inc. She has authored papers and served on committees for F2006, KDD, SIAM, A2010 and several years of SAS’ annual data mining conference. Milley is a contributing faculty member for the International Institute of Analytics. anne.milley@jmp.com

Computer Education grants from Google

Image representing Google as depicted in Crunc...
Image via CrunchBase

message from the official google blog-

http://googleblog.blogspot.com/2011/01/supporting-computer-science-education.html

With programs like Computer Science for High School (CS4HS), we hope to increase the number of CS majors —and therefore the number of people entering into careers in CS—by promoting computer science curriculum at the high school level.

For the fourth consecutive year, we’re funding CS4HS to invest in the next generation of computer scientists and engineers. CS4HS is a workshop for high school and middle school computer science teachers that introduces new and emerging concepts in computing and provides tips, tools and guidance on how to teach them. The ultimate goals are to “train the trainer,” develop a thriving community of high school CS teachers and spread the word about the awe and beauty of computing.

If you’re a university, community college, or technical School in the U.S., Canada, Europe, Middle East or Africa and are interested in hosting a workshop at your institution, please visit www.cs4hs.com to submit an application for grant funding.Applications will be accepted between January 18, 2011 and February 18, 2011.

In addition to submitting your application, on the CS4HS website you’ll find info on how to organize a workshop, as well as websites and agendas from last year’s participants to give you an idea of how the workshops were structured in the past. There’s also a collection ofCS4HS curriculum modules that previous participating schools have shared for future organizers to use in their own program.

Interview Ajay Ohri Decisionstats.com with DMR

From-

http://www.dataminingblog.com/data-mining-research-interview-ajay-ohri/

Here is the winner of the Data Mining Research People Award 2010: Ajay Ohri! Thanks to Ajay for giving some time to answer Data Mining Research questions. And all the best to his blog, Decision Stat!

Data Mining Research (DMR): Could you please introduce yourself to the readers of Data Mining Research?

Ajay Ohri (AO): I am a business consultant and writer based out of Delhi- India. I have been working in and around the field of business analytics since 2004, and have worked with some very good and big companies primarily in financial analytics and outsourced analytics. Since 2007, I have been writing my blog at http://decisionstats.com which now has almost 10,000 views monthly.

All in all, I wrote about data, and my hobby is also writing (poetry). Both my hobby and my profession stem from my education ( a masters in business, and a bachelors in mechanical engineering).

My research interests in data mining are interfaces (simpler interfaces to enable better data mining), education (making data mining less complex and accessible to more people and students), and time series and regression (specifically ARIMAX)
In business my research interests software marketing strategies (open source, Software as a service, advertising supported versus traditional licensing) and creation of technology and entrepreneurial hubs (like Palo Alto and Research Triangle, or Bangalore India).

DMR: I know you have worked with both SAS and R. Could you give your opinion about these two data mining tools?

AO: As per my understanding, SAS stands for SAS language, SAS Institute and SAS software platform. The terms are interchangeably used by people in industry and academia- but there have been some branding issues on this.
I have not worked much with SAS Enterprise Miner , probably because I could not afford it as business consultant, and organizations I worked with did not have a budget for Enterprise Miner.
I have worked alone and in teams with Base SAS, SAS Stat, SAS Access, and SAS ETS- and JMP. Also I worked with SAS BI but as a user to extract information.
You could say my use of SAS platform was mostly in predictive analytics and reporting, but I have a couple of projects under my belt for knowledge discovery and data mining, and pattern analysis. Again some of my SAS experience is a bit dated for almost 1 year ago.

I really like specific parts of SAS platform – as in the interface design of JMP (which is better than Enterprise Guide or Base SAS ) -and Proc Sort in Base SAS- I guess sequential processing of data makes SAS way faster- though with computing evolving from Desktops/Servers to even cheaper time shared cloud computers- I am not sure how long Base SAS and SAS Stat can hold this unique selling proposition.

I dislike the clutter in SAS Stat output, it confuses me with too much information, and I dislike shoddy graphics in the rendering output of graphical engine of SAS. Its shoddy coding work in SAS/Graph and if JMP can give better graphics why is legacy source code preventing SAS platform from doing a better job of it.

I sometimes think the best part of SAS is actually code written by Goodnight and Sall in 1970’s , the latest procs don’t impress me much.

SAS as a company is something I admire especially for its way of treating employees globally- but it is strange to see the rest of tech industry not following it. Also I don’t like over aggression and the SAS versus Rest of the Analytics /Data Mining World mentality that I sometimes pick up when I deal with industry thought leaders.

I think making SAS Enterprise Miner, JMP, and Base SAS in a completely new web interface priced at per hour rates is my wishlist but I guess I am a bit sentimental here- most data miners I know from early 2000’s did start with SAS as their first bread earning software. Also I think SAS needs to be better priced in Business Intelligence- it seems quite cheap in BI compared to Cognos/IBM but expensive in analytical licensing.

If you are a new stats or business student, chances are – you may know much more R than SAS today. The shift in education at least has been very rapid, and I guess R is also more of a platform than a analytics or data mining software.

I like a lot of things in R- from graphics, to better data mining packages, modular design of software, but above all I like the can do kick ass spirit of R community. Lots of young people collaborating with lots of young to old professors, and the energy is infectious. Everybody is a CEO in R ’s world. Latest data mining algols will probably start in R, published in journals.

Which is better for data mining SAS or R? It depends on your data and your deadline. The golden rule of management and business is -it depends.

Also I have worked with a lot of KXEN, SQL, SPSS.

DMR: Can you tell us more about Decision Stats? You have a traffic of 120′000 for 2010. How did you reach such a success?

AO: I don’t think 120,000 is a success. Its not a failure. It just happened- the more I wrote, the more people read.In 2007-2008 I used to obsess over traffic. I tried SEO, comments, back linking, and I did some black hat experimental stuff. Some of it worked- some didn’t.

In the end, I started asking questions and interviewing people. To my surprise, senior management is almost always more candid , frank and honest about their views while middle managers, public relations, marketing folks can be defensive.

Social Media helped a bit- Twitter, Linkedin, Facebook really helped my network of friends who I suppose acted as informal ambassadors to spread the word.
Again I was constrained by necessity than choices- my middle class finances ( I also had a baby son in 2007-my current laptop still has some broken keys :) – by my inability to afford traveling to conferences, and my location Delhi isn’t really a tech hub.

The more questions I asked around the internet, the more people responded, and I wrote it all down.

I guess I just was lucky to meet a lot of nice people on the internet who took time to mentor and educate me.

I tried building other websites but didn’t succeed so i guess I really don’t know. I am not a smart coder, not very clever at writing but I do try to be honest.

Basic economics says pricing is proportional to demand and inversely proportional to supply. Honest and candid opinions have infinite demand and an uncertain supply.

DMR: There is a rumor about a R book you plan to publish in 2011 :-) Can you confirm the rumor and tell us more?

AO: I just signed a contract with Springer for ” R for Business Analytics”. R is a great software, and lots of books for statistically trained people, but I felt like writing a book for the MBAs and existing analytics users- on how to easily transition to R for Analytics.

Like any language there are tricks and tweaks in R, and with a focus on code editors, IDE, GUI, web interfaces, R’s famous learning curve can be bent a bit.

Making analytics beautiful, and simpler to use is always a passion for me. With 3000 packages, R can be used for a lot more things and a lot more simply than is commonly understood.
The target audience however is business analysts- or people working in corporate environments.

Brief Bio-
Ajay Ohri has been working in the field of analytics since 2004 , when it was a still nascent emerging Industries in India. He has worked with the top two Indian outsourcers listed on NYSE,and with Citigroup on cross sell analytics where he helped sell an extra 50000 credit cards by cross sell analytics .He was one of the very first independent data mining consultants in India working on analytics products and domestic Indian market analytics .He regularly writes on analytics topics on his web site www.decisionstats.com and is currently working on open source analytical tools like R besides analytical software like SPSS and SAS.

R Journal Dec 2010 and R for Business Analytics

A Bold GNU Head
Image via Wikipedia

I almost missed out on the R Journal for this month- great reading,

and I liked Dr Hadley’s article on stringr package the best. Really really useful package and nice writing too

http://journal.r-project.org/archive/2010-2/RJournal_2010-2_Wickham.pdf

(incidentally I just downloaded a local copy of his ggplot website at http://had.co.nz/ggplot2/ggplot-static.zip

I aim to really read that one up

Okay, announcement time

I just signed a contract with Springer for a book on R, some what in first half of 2011

” R for Business Analytics

its going to be a more business analytics than a stats perspective ( I am a MBA /Mech Engineer)

and use cases would be business analytics cases. Do write to me if you need help doing some analytics in R (business use cases)- or want something featured. Big focus would be on GUI and easier analytics, using the Einsteinian principle to make things as simple as possible but no simpler)

The Year 2010

Nokia N800 internet tablet, with open source s...
Image via Wikipedia

My annual traffic to this blog was almost 99,000 . Add in additional views on networking sites plus the 400 plus RSS readers- so I can say traffic was 1,20,000 for 2010. Nice. Thanks for reading and hope it was worth your time. (this is a long post and will take almost 440 secs to read but the summary is just given)

My intent is either to inform you, give something useful or atleast something interesting.

see below-

Jan Feb Mar Apr May Jun
2010 6,311 4,701 4,922 5,463 6,493 4,271
Jul Aug Sep Oct Nov Dec Total
5,041 5,403 17,913 16,430 11,723 10,096 98,767

 

 

Sandro Saita from http://www.dataminingblog.com/ just named me for an award on his blog (but my surname is ohRi , Sandro left me without an R- What would I be without R :)) ).

Aw! I am touched. Google for “Data Mining Blog” and Sandro is the best that it is in data mining writing.

DMR People Award 2010
There are a lot of active people in the field of data mining. You can discuss with them on forums. You can read their blogs. You can also meet them in events such as PAW or KDD. Among the people I follow on a regular basis, I have elected:

Ajay Ori

He has been very active in 2010, especially on his blog . Good work Ajay and continue sharing your experience with us!”

What did I write in 2010- stuff.

What did you read on this blog- well thats the top posts list.

2009-12-31 to Today

Title Views
Home page More stats 21,150
Top 10 Graphical User Interfaces in Statistical Software More stats 6,237
Wealth = function (numeracy, memory recall) More stats 2,014
Matlab-Mathematica-R and GPU Computing More stats 1,946
The Top Statistical Softwares (GUI) More stats 1,405
About DecisionStats More stats 1,352
Using Facebook Analytics (Updated) More stats 1,313
Test drive a Chrome notebook. More stats 1,170
Top ten RRReasons R is bad for you ? More stats 1,157
Libre Office More stats 1,151
Interview Hadley Wickham R Project Data Visualization Guru More stats 1,007
Using Red R- R with a Visual Interface More stats 854
SAS Institute files first lawsuit against WPS- Episode 1 More stats 790
Interview Professor John Fox Creator R Commander More stats 764
R Package Creating More stats 754
Windows Azure vs Amazon EC2 (and Google Storage) More stats 726
Norman Nie: R GUI and More More stats 716
Startups for Geeks More stats 682
Google Maps – Jet Ski across Pacific Ocean More stats 670
Not so AWkward after all: R GUI RKWard More stats 579
Red R 1.8- Pretty GUI More stats 570
Parallel Programming using R in Windows More stats 569
R is an epic fail or is it just overhyped More stats 559
Enterprise Linux rises rapidly:New Report More stats 537
Rapid Miner- R Extension More stats 518
Creating a Blog Aggregator for free More stats 504
So which software is the best analytical software? Sigh- It depends More stats 473
Revolution R for Linux More stats 465
John Sall sets JMP 9 free to tango with R More stats 460

So how do people come here –

well I guess I owe Tal G for almost 9000 views ( incidentally I withdrew posting my blog from R- Bloggers and Analyticbridge blogs – due to SEO keyword reasons and some spam I was getting see (below))

http://r-bloggers.com is still the CAT’s whiskers and I read it  a lot.

I still dont know who linked my blog to a free sex movie site with 400 views but I have a few suspects.

2009-12-31 to Today

Referrer Views
r-bloggers.com 9,131
Reddit 3,829
rattle.togaware.com 1,500
Twitter 1,254
Google Reader 1,215
linkedin.com 717
freesexmovie.irwanaf.com 422
analyticbridge.com 341
Google 327
coolavenues.com 322
Facebook 317
kdnuggets.com 298
dataminingblog.com 278
en.wordpress.com 185
google.co.in 151
xianblog.wordpress.com 130
inside-r.org 124
decisionstats.com 119
ifreestores.com 117
bits.blogs.nytimes.com 108

Still reading this post- gosh let me sell you some advertising. It is only $100 a month (yes its a recession)

Advertisers are treated on First in -Last out (FILO)

I have been told I am obsessed with SEO , but I dont care much for search engines apart from Google, and yes SEO is an interesting science (they should really re name it GEO or Google Engine Optimization)

Apparently Hadley Wickham and Donald Farmer are big keywords for me so I should be more respectful I guess.

Search Terms for 365 days ending 2010-12-31 (Summarized)

2009-12-31 to Today

Search Views
libre office 925
facebook analytics 798
test drive a chrome notebook 467
test drive a chrome notebook. 215
r gui 203
data mining 163
wps sas lawsuit 158
wordle.net 133
wps sas 123
google maps jet ski 123
test drive chrome notebook 96
sas wps 89
sas wps lawsuit 85
chrome notebook test drive 83
decision stats 83
best statistics software 74
hadley wickham 72
google maps jetski 72
libreoffice 70
doug savage 65
hive tutorial 58
funny india 56
spss certification 52
donald farmer microsoft 51
best statistical software 49

What about outgoing links? Apparently I need to find a way to ask Google to pay me for the free advertising I gave their chrome notebook launch. But since their search engine and browser is free to me, guess we are even steven.

Clicks for 365 days ending 2010-12-31 (Summarized)

2009-12-31 to Today

URL Clicks
rattle.togaware.com 378
facebook.com/Decisionstats 355
rapid-i.com/content/view/182/196 319
services.google.com/fb/forms/cr48basic 313
red-r.org 228
decisionstats.wordpress.com/2010/05/07/the-top-statistical-softwares-gui 199
teamwpc.co.uk/products/wps 162
r4stats.com/popularity 148
r-statistics.com/2010/04/r-and-the-google-summer-of-code-2010-accepted-students-and-projects 138
socserv.mcmaster.ca/jfox/Misc/Rcmdr 138
spss.com/certification 116
learnr.wordpress.com 114
dudeofdata.com/decisionstats 108
r-project.org 107
documentfoundation.org/faq 104
goo.gl/maps/UISY 100
inside-r.org/download 96
en.wikibooks.org/wiki/R_Programming 92
nytimes.com/external/readwriteweb/2010/12/07/07readwriteweb-report-google-offering-chrome-notebook-test-11919.html 92
sourceforge.net/apps/mediawiki/rkward/index.php?title=Main_Page 92
analyticdroid.togaware.com 88
yeroon.net/ggplot2 87

so in 2010,

SAS remained top daddy in business analytics,

R made revolutionary strides in terms of new packages,

JMP  launched a new version,

SPSS got integrated with Cognos,

Oracle sued Google and did build a great Data Mining GUI,

Libre Office gave you a non Oracle Open office ( or open even more office)

2011 looks like  a fun year. Have safe partying .

%d bloggers like this: