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Social Media Metrics: How to Measure and Optimize Your Marketing
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Date & Time
Date:
Thu, May 12, 2011
Time:
12:00 PM CDT
Duration:
1 hour
Host(s):
Jen Smith
Presenter Information
Sponsored by: Tableau
Jim Sterne, President, Target Marketing
Jim Sterne is the President of Web strategy firm Target Marketing, and focuses on measuring the value of the Web as a medium for creating and strengthening customer relationships. Jim has written eight books on the use of the Internet for marketing, is the current Chairman of the Web Analytics Association, and produces the eMetrics Marketing Organization Summit.“Jim Sterne has been at the cutting edge of this industry since before there even was an industry. If you’re focused on measurement, you need his take on it.”
—Seth Godin, author, Linchpin
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