New Google Ad Planner

Dusan's User Interface challenge
Image by moggs oceanlane via Flickr

The new Google Ad Planner is really nice-seems better than old Adwords interface, though needs a UI redesign before it can complete with the clean cut slice and dice of Facebook Ad Planner.

It’s the interface, stupid that makes an Iphone sell more than the Symbian even with 90% functionality. Same reasons why Google Storage is okay but Google Prediction API gets slower liftoff than Amazon Console (now with FREE instances) – though the R interface to Prediction API sure helps.

Prediction API is a terrific tool dying for oxygen out there (and will end up like Wave- I hope not)

Sometimes you need artists as well as engineers to design query tools, G Men- and guess the Double Click anti trust rumours have quietened down enough because why the heck did double click interface integration take so loooong.

( and btw why cant Google just get into the multi billion dashboard business if they can manage ALL the data IN THE INTERNET ——they sure can do it for specific companies- – but wait-

they are probably waiting for AsterData to stop sucking thumbs ,chanting on MapReduce SQL,  MapReduce SQL nursery rhymes and start inventing NEW STUFF again (or atleast creating two product brands from nCluster (when you and I were in school together giggle)

Btw the time Google make up their mind to enter BI or wait for Aster to finish- IBM would have gulped and burped all there it is- and thats the way that market rolls.

Back to Ad s and Mad Men.

Here are some screenshots-of the new Google Ad Planner-

I found it useful to review traffic for third party websites (even better than Google Trends) and thats a definite plus over Facebooks closed dormitory world of ads.

Click on them for some more views or go straight to http://google.com/adplanner and Enjoy Baby!

Which websites attract your target customers?

View a site listing: 

Ad Planner top 1,000 sites

Refine your online advertising with DoubleClick Ad Planner, a free media planning tool that can help you:

Identify websites your target customers are likely to visit

  • Define audiences by demographics and interests.
  • Search for websites relevant to your target audience.
  • Access unique users, page views, and other data for millions of websites from over 40 countries.

Easily build media plans for yourself or your clients

  • Create lists of websites where you’d like to advertise.
  • Generate aggregated website statistics for your media plan.

and

Take charge of your DoubleClick Ad Planner site listing

View a site listing: 

Ad Planner top 1,000 sites

DoubleClick Ad Planner is a media planning tool where advertisers find sites for their media buys. As a site owner, you can access the DoubleClick Ad Planner Publisher Center and
Market your site
Write a site description to present your audience and unique value to advertisers.
Help advertisers search for you
Choose categories for your site and ad formats you support.
Improve the data that advertisers see
Share your Google Analytics data to reflect the most accurate traffic numbers for your site.

 

Is 21 st century cloud computing same as 1960's time sharing

Diagram showing three main types of cloud comp...
Image via Wikipedia

and yes Prof Goodnight, cloud computing is not time sharing. (Dr J was on a roll there- bashing open source AND cloud computing in the SAME interview at http://www.cbronline.com/news/sas-ceo-says-cep-open-source-and-cloud-bi-have-limited-appeal)

What was time sharing? In the 1960’s when people had longer hair, listened to the Beatles and IBM actually owned ALL computers-

http://en.wikipedia.org/wiki/Time-sharing

or is it?

The Internet has brought the general concept of time-sharing back into popularity. Expensive corporate server farms costing millions can host thousands of customers all sharing the same common resources. As with the early serial terminals, websites operate primarily in bursts of activity followed by periods of idle time. This bursting nature permits the service to be used by many website customers at once, and none of them notice any delays in communications until the servers start to get very busy.

What is 21 st century cloud computing? Well… they are still writing papers to define it BUT http://en.wikipedia.org/wiki/Cloud_computing

Cloud computing is Web-based processing, whereby shared resources, software, and information are provided to computers and other devices (such as smartphones) on demand over the Internet.

 

 

Amazon S3 slashes prices

Outline of a cloud containing text 'The Cloud'
Image via Wikipedia

From Amazon- November seems like a Thanksgiving for prices as well-

————————————————————————————————

lowered the threshold for our volume based discounts from 50 terabytes to 1 terabyte, extending volume pricing discounts to more customers. Here’s a summary of the changes:

Old         New
First 1TB           $0.150    $0.140
Next 49TB         $0.150    $0.125
Next 50TB         $0.140    $0.110
Next 400TB       $0.130    $0.110
Next 500TB       $0.105    $0.095
Next 4000TB     $0.080    $0.080 (no change)
Over 5000TB     $0.055    $0.055 (no change)

These prices apply to Amazon S3 Standard storage in the US-Standard, EU-West, and AP-East regions. The new lower prices for the US-West region and Reduced Redundancy Storage can be found on the Amazon S3 Detail Page.

 

India to make own DoS -citing cyber security

After writing code for the whole world, Indian DoD (Department of Defense) has decided to start making it’s own Operating System citing cyber security. Presumably they know all about embedded code in chips, sneak kill code routines in dependent packages in operating system, and would not be using Linus Trovald’s original kernel (maybe the website was hacked to insert a small call k function 😉

as the ancient Chinese said- May you live in interesting times. Still cyber wars are better than real wars- and StuxNet virus is but a case study why countries can kill enemy plans without indulging in last century tactics.

Source-Manick Sorcar, The great Indian magician

http://www.manicksorcar.com/cartoon33.jpg

http://timesofindia.indiatimes.com/tech/news/software-services/Security-threat-DRDO-to-make-own-OS/articleshow/6719375.cms

BANGALORE: India would develop its own futuristic computer operating system to thwart attempts of cyber attacks and data theft and things of that nature, a top defence scientist said.

Dr V K Saraswat, Scientific Adviser to the Defence Minister, said the DRDO has just set up a software development  centre each here and in Delhi, with the mandate develop such a system. This “national effort” would be spearheaded by the  Defence Research and Development Organisation (DRDO) in partnership with software companies in and around Bangalore,  Hyderabad and Delhi as also academic institutions like Indian Institute of Science Bangalore and IIT Chennai, among others.

“There are many gaps in our software areas; particularly we don’t have our own operating system,” said  Saraswat, also Director General of DRDO and Secretary, Defence R & D. India currently uses operating systems developed by western countries.

Read more: Security threat: DRDO to make own OS – The Times of India http://timesofindia.indiatimes.com/tech/news/software-services/Security-threat-DRDO-to-make-own-OS/articleshow/6719375.cms#ixzz1227Y3oHg

 

The SEO mess on joining blog aggregators

 

Mug shot of Paris Hilton.
Image via Wikipedia

 

If you are an analytics blogger who writes, and is aggregated on an analytical community- read on- Here’s how blog aggregation communities can help you lose 30% of all future traffic long term, while giving you a short term.

The problem is not created by Blogging Communities (like R-Bloggers, or PlanteR, or Smart Data Collective or AnalyticBridge or even BeyeBlogs )

It is created by the way Google Page Rank is structured- you see given exactly the same content on two different we pages- Google Page Rank will place the higher Page Rank results higher. This is counter intutive and quite simple to rectify- The Google Spider can just use the Time Stamp for choosing which article was published where first (Obviously on your blog, AND then later to the aggregator).

How bad is the mess? Well joining ANY blog aggregation will lead to an instant lift of upto 10-50 % of your current traffic as similar bloggers try and read about you. However you can lose the long term 30% proportion which is a benchmark of search engine created traffic for you.

So do you opt out of blog aggregation? No. It’s a SEO mess and it’s unfair to punish your blog aggregator, most of whom are running on ad-supported sponsors or their own funds on dry fumes to publish your content. Most of the fore mentioned communities are created by excellent people I interacted with heavily- and they are genuinely motivated to give readers an easy way to keep up with blogs. Especially Smart Data Collective, Analyticbridge and R-bloggers whose founders I have known personally.

You can do one thing- create manual summaries in the excerpt feature of your blog posts- it’s just below the WordPress page. And switch your RSS feed to summary rather than full. It avoids losing keyword rank to other websites, it prevents the Blog Aggregation from gaining too much influence in key word related searches, and it keeps your whole eco system happy, Best of All it helps readers of Blog Aggregators- since most of them use a summary on the front page anyways.

An additional thought on Google Page Rank- something I have sulked over but not spoken for a long long time.  It ignores the value of reader- If Bill Gates, Steve Jobs, and 500 ceos from Fortune 500 companies read my blog but do not link to it- it will count daily traffic as 500. Probably it will give more weightage to Paris Hilton fans.

A suggestion-humbly- you can use IP Address lookup of visitors to see if traffic is coming from corporate sources or retail sources -Clicky from GetClicky does this. Use it as feedback in Google Analytics as well as Google Trends.

And maybe PageRank needs to add quantity and quality of visitors as additional variables . Do a A/B test guys some Chi Square juice- its not quite Mad Men Adverting but its still good fun.

 

PageRank
Image via Wikipedia

 

and the world is one big community as per xkcd