Tag: marketing

Predictive Analytics World Conference –New York City and London, UK

Please use the following code  to get a 15% discount on the 2 Day Conference Pass:  AJAYNY11.

Predictive Analytics World Conference –New York City and London, UK

October 17-21, 2011 – New York City, NY (pawcon.com/nyc)
Nov 30 – Dec 1, 2011 – London, UK (pawcon.com/london)

Predictive Analytics World (pawcon.com) is the business-focused event for predictive analytics
professionals, managers and commercial practitioners, covering today’s commercial deployment of
predictive analytics, across industries and across software vendors. The conference delivers case
studies, expertise, and resources to achieve two objectives:

1) Bigger wins: Strengthen the business impact delivered by predictive analytics

2) Broader capabilities: Establish new opportunities with predictive analytics

Case Studies: How the Leading Enterprises Do It

Predictive Analytics World focuses on concrete examples of deployed predictive analytics. The leading
enterprises have signed up to tell their stories, so you can hear from the horse’s mouth precisely how
Fortune 500 analytics competitors and other top practitioners deploy predictive modeling, and what
kind of business impact it delivers.

PAW NEW YORK CITY 2011

PAW’s NYC program is the richest and most diverse yet, featuring over 40 sessions across three tracks
– including both X and Y tracks, and an “Expert/Practitioner” track — so you can witness how predictive
analytics is applied at major companies.

PAW NYC’s agenda covers hot topics and advanced methods such as ensemble models, social data,
search marketing, crowdsourcing, blackbox trading, fraud detection, risk management, survey analysis,
and other innovative applications that benefit organizations in new and creative ways.

WORKSHOPS: PAW NYC also features five full-day pre- and post-conference workshops that
complement the core conference program. Workshop agendas include advanced predictive modeling
methods, hands-on training, an intro to R (the open source analytics system), and enterprise decision
management.

For more see http://www.predictiveanalyticsworld.com/newyork/2011/

PAW LONDON 2011

PAW London’s agenda covers hot topics and advanced methods such as risk management, uplift
(incremental lift) modeling, open source analytics, and crowdsourcing data mining. Case study
presentations cover campaign targeting, churn modeling, next-best-offer, selecting marketing channels,
global analytics deployment, email marketing, HR candidate search, and other innovative applications
that benefit organizations in new and creative ways.

Join PAW and access the best keynotes, sessions, workshops, exposition, expert panel, live demos,
networking coffee breaks, reception, birds-of-a-feather lunches, brand-name enterprise leaders, and

industry heavyweights in the business.

For more see http://www.predictiveanalyticsworld.com/london

CROSS-INDUSTRY APPLICATIONS

Predictive Analytics World is the only conference of its kind, delivering vendor-neutral sessions across
verticals such as banking, financial services, e-commerce, education, government, healthcare, high
technology, insurance, non-profits, publishing, social gaming, retail and telecommunications

And PAW covers the gamut of commercial applications of predictive analytics, including response
modeling, customer retention with churn modeling, product recommendations, fraud detection, online
marketing optimization, human resource decision-making, law enforcement, sales forecasting, and
credit scoring.

Why bring together such a wide range of endeavors? No matter how you use predictive analytics, the
story is the same: Predicatively scoring customers optimizes business performance. Predictive analytics
initiatives across industries leverage the same core predictive modeling technology, share similar project
overhead and data requirements, and face common process challenges and analytical hurdles.

RAVE REVIEWS:

“Hands down, best applied, analytics conference I have ever attended. Great exposure to cutting-edge
predictive techniques and I was able to turn around and apply some of those learnings to my work
immediately. I’ve never been able to say that after any conference I’ve attended before!”

Jon Francis
Senior Statistician
T-Mobile

Read more: Articles and blog entries about PAW can be found at http://www.predictiveanalyticsworld.com/
pressroom.php

VENDORS. Meet the vendors and learn about their solutions, software and service. Discover the best
predictive analytics vendors available to serve your needs – learn what they do and see how they
compare

COLLEAGUES. Mingle, network and hang out with your best and brightest colleagues. Exchange
experiences over lunch, coffee breaks and the conference reception connecting with those professionals
who face the same challenges as you.

GET STARTED. If you’re new to predictive analytics, kicking off a new initiative, or exploring new ways
to position it at your organization, there’s no better place to get your bearings than Predictive Analytics
World. See what other companies are doing, witness vendor demos, participate in discussions with the
experts, network with your colleagues and weigh your options!

For more information:
http://www.predictiveanalyticsworld.com

View videos of PAW Washington DC, Oct 2010 — now available on-demand:
http://www.predictiveanalyticsworld.com/online-video.php

What is predictive analytics? See the Predictive Analytics Guide:
http://www.predictiveanalyticsworld.com/predictive_analytics.php

If you’d like our informative event updates, sign up at:
http://www.predictiveanalyticsworld.com/signup-us.php

To sign up for the PAW group on LinkedIn, see:
http://www.linkedin.com/e/gis/1005097

For inquiries e-mail regsupport@risingmedia.com or call (717) 798-3495.

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Save the Data

Breakdown of political party representation in...
Image via Wikipedia

I just read an online cause here-

http://sunlightfoundation.com/savethedata/

Some of the most important technology programs that keep Washington accountable are in danger of being eliminated. Data.gov, USASpending.gov, the IT Dashboard and other federal data transparency and government accountability programs are facing a massive budget cut, despite only being a tiny fraction of the national budget. Help save the data and make sure that Congress doesn’t leave the American people in the dark.

I wonder why the federal government/ non profit agencies can help create a SPARQL database, and in days of cloud computing, why a tech major cannot donate storage space to it, after all despite US corporate tax rate being high, US technological companies do end up paying a lower rate thanks to tax breaks/routing overseas revenue.

In the new age data is power, and the US has led in its mission to use technology to further its own values even especially in Middle East. The datasets should be made public and transitioned to the private sector/academia for research and re designing for data augmentation with out straining the massive deficit /borrowing/ fighting 3 wars. Of particular interest would be datasets of campaign finances  and donors especially given large number of retail/small donors/internet marketing in elections as it will also help serve as an example of democracy and change. Even countries like China can create a corruption/expense efficiency tracking internal dashboard with restricted rights to help with rural and urban governance.

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Libre Office turns six

On September 28th, 2010, The Document Foundation was announced. The last six months, it feels, have just passed within a short glimpse of time. Not only did we release three LibreOffice versions within three months, have created the LibreOffice-Box DVD image, and brought LibreOffice Portable on its way. We also have announced the LibreOffice Conference for October 2011 and have taken part in lots of events worldwide, with FOSDEM and CeBIT being the most prominent ones.

People follow us at Twitter, Identi.ca, XING, LinkedIn and a Facebook group and fan page, they discuss on our mailing lists with more than 6.000 subscriptions, collaborate in our wiki, get insight on our daily work in our blog, and post and blog themselves. From the very first day, openness, transparency and meritocracy have been shaping the framework we want to work in. Our discussions and decisions take place on a public mailing list, and regularly, we hold phone conferences for the Steering Committee and for the marketing teams, where everyone is invited to join. Our ideas and visions have made their way into our Next Decade Manifesto.

We have joined the Open Invention Network as well as the OpenDoc Society, and just last week have become an SPI-associated project, and we see a wide range of support from all over the world. Not only do Novell and Red Hat support our efforts with developers, but just recently, Canonical, creators of Ubuntu, joined as well. All major Linux distributions deliver LibreOffice with their operating systems, and more follow every day.

One of the most stunning contributions, that still leaves us speechless, is the support that we receive from the community. When we asked for 50,000 € capital stock for a German-based foundation, the community showed their support, appreciation and their power, and not only donated it in just eight days, but up to now has supported us with close to 100,000 €! Another one is that driven by our open, vendor neutral approach, combined with our easy hacks, we have included code contributions from over 150 entirely new developers to the project, alongside localisations from over 50 localizers. The community has developed itself better than we could ever dream of, and first meetings like the project’s weekend or the QA meeting of the Germanophone group are already being organized.

What we have seen now is just the beginning of something very big. The Document Foundation has a vision, and the creation of the foundation in Germany is about to happen soon. LibreOffice has been downloaded over 350,000 times within the first week, and we just counted more than 1,3 million downloads just from our download system — not counting packages directly delivered by Linux distributors, other download sites or DVDs included in magazines and newspapers — supported by 65 mirrors from all over the world, and millions already use and contribute to it worldwide. With our participation in the Google Summer of Code, we will engage more students and young developers to be part of our community. Our improved release schedule will ensure that new features and improvements will make their way to end-users soon, and for testers, we even provide daily builds.

We are so excited by what has been achieved over the last six months, and we are immensely grateful to all those who have supported the project in whatever ways they can. It is an honour to be working with you, to be part of one united community! The future as we are shaping it has just begun, and it will be bright and excellent.

 

from-

List archive: http://listarchives.documentfoundation.org/www/announce/

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HIGHLIGHTS from REXER Survey :R gives best satisfaction

Simple graph showing hierarchical clustering. ...
Image via Wikipedia

A Summary report from Rexer Analytics Annual Survey

 

HIGHLIGHTS from the 4th Annual Data Miner Survey (2010):

 

•   FIELDS & GOALS: Data miners work in a diverse set of fields.  CRM / Marketing has been the #1 field in each of the past four years.  Fittingly, “improving the understanding of customers”, “retaining customers” and other CRM goals are also the goals identified by the most data miners surveyed.

 

•   ALGORITHMS: Decision trees, regression, and cluster analysis continue to form a triad of core algorithms for most data miners.  However, a wide variety of algorithms are being used.  This year, for the first time, the survey asked about Ensemble Models, and 22% of data miners report using them.
A third of data miners currently use text mining and another third plan to in the future.

 

•   MODELS: About one-third of data miners typically build final models with 10 or fewer variables, while about 28% generally construct models with more than 45 variables.

 

•   TOOLS: After a steady rise across the past few years, the open source data mining software R overtook other tools to become the tool used by more data miners (43%) than any other.  STATISTICA, which has also been climbing in the rankings, is selected as the primary data mining tool by the most data miners (18%).  Data miners report using an average of 4.6 software tools overall.  STATISTICA, IBM SPSS Modeler, and R received the strongest satisfaction ratings in both 2010 and 2009.

 

•   TECHNOLOGY: Data Mining most often occurs on a desktop or laptop computer, and frequently the data is stored locally.  Model scoring typically happens using the same software used to develop models.  STATISTICA users are more likely than other tool users to deploy models using PMML.

 

•   CHALLENGES: As in previous years, dirty data, explaining data mining to others, and difficult access to data are the top challenges data miners face.  This year data miners also shared best practices for overcoming these challenges.  The best practices are available online.

 

•   FUTURE: Data miners are optimistic about continued growth in the number of projects they will be conducting, and growth in data mining adoption is the number one “future trend” identified.  There is room to improve:  only 13% of data miners rate their company’s analytic capabilities as “excellent” and only 8% rate their data quality as “very strong”.

 

Please contact us if you have any questions about the attached report or this annual research program.  The 5th Annual Data Miner Survey will be launching next month.  We will email you an invitation to participate.

 

Information about Rexer Analytics is available at www.RexerAnalytics.com. Rexer Analytics continues their impressive journey see http://www.rexeranalytics.com/Clients.html

|My only thought- since most data miners are using multiple tools including free tools as well as paid software, Perhaps a pie chart of market share by revenue and volume would be handy.

Also some ideas on comparing diverse data mining projects by data size, or complexity.

 

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Protected: Whats behind that pretty SAS Blog?

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Interview Anne Milley JMP

Here is an interview with Anne Milley, a notable thought leader in the world of analytics. Anne is now Senior Director, Analytical Strategy in Product Marketing for JMP , the leading data visualization software from the SAS Institute.

Ajay-What do you think are the top 5 unique selling points of JMP compared to other statistical software in its category?

Anne-

JMP combines incredible analytic depth and breadth with interactive data visualization, creating a unique environment optimized for discovery and data-driven innovation.

With an extensible framework using JSL (JMP Scripting Language), and integration with SAS, R, and Excel, JMP becomes your analytic hub.

JMP is accessible to all kinds of users. A novice analyst can dig into an interactive report delivered by a custom JMP application. An engineer looking at his own data can use built-in JMP capabilities to discover patterns, and a developer can write code to extend JMP for herself or others.

State-of-the-art DOE capabilities make it easy for anyone to design and analyze efficient experiments to determine which adjustments will yield the greatest gains in quality or process improvement – before costly changes are made.

Not to mention, JMP products are exceptionally well designed and easy to use. See for yourself and check out the free trial at www.jmp.com.

Download a free 30-day trial of JMP.

Ajay- What are the challenges and opportunities of expanding JMP’s market share? Do you see JMP expanding its conferences globally to engage global audiences?

Anne-

We realized solid global growth in 2010. The release of JMP Pro and JMP Clinical last year along with continuing enhancements to the rest of the JMP family of products (JMP and JMP Genomics) should position us well for another good year.

With the growing interest in analytics as a means to sustained value creation, we have the opportunity to help people along their analytic journey – to get started, take the next step, or adopt new paradigms speeding their time to value. The challenge is doing that as fast as we would like.

We are hiring internationally to offer even more events, training and academic programs globally.

Ajay- What are the current and proposed educational and global academic initiatives of JMP? How can we see more JMP in universities across the world (say India- China etc)?

Anne-

We view colleges and universities both as critical incubators of future JMP users and as places where attitudes about data analysis and statistics are formed. We believe that a positive experience in learning statistics makes a person more likely to eventually want and need a product like JMP.

For most students – and particularly for those in applied disciplines of business, engineering and the sciences – the ability to make a statistics course relevant to their primary area of study fosters a positive experience. Fortunately, there is a trend in statistical education toward a more applied, data-driven approach, and JMP provides a very natural environment for both students and researchers.

Its user-friendly navigation, emphasis on data visualization and easy access to the analytics behind the graphics make JMP a compelling alternative to some of our more traditional competitors.

We’ve seen strong growth in the education markets in the last few years, and JMP is now used in nearly half of the top 200 universities in the US.

Internationally, we are at an earlier stage of market development, but we are currently working with both JMP and SAS country offices and their local academic programs to promote JMP. For example, we are working with members of the JMP China office and faculty at several universities in China to support the use of JMP in the development of a master’s curriculum in Applied Statistics there, touched on in this AMSTAT News article.

Ajay- What future trends do you see for 2011 in this market (say top 5)?

Anne-

Growing complexity of data (text, image, audio…) drives the need for more and better visualization and analysis capabilities to make sense of it all.

More “chief analytics officers” are making better use of analytic talent – people are the most important ingredient for success!

JMP has been on the vanguard of 64-bit development, and users are now catching up with us as 64-bit machines become more common.

Users should demand easy-to-use, exploratory and predictive modeling tools as well as robust tools to experiment and learn to help them make the best decisions on an ongoing basis.

All these factors and more fuel the need for the integration of flexible, extensible tools with popular analytic platforms.

Ajay-You enjoy organic gardening as a hobby. How do you think hobbies and unwind time help people be better professionals?

Anne-

I am lucky to work with so many people who view their work as a hobby. They have other interests too, though, some of which are work-related (statistics is relevant everywhere!). Organic gardening helps me put things in perspective and be present in the moment. More than work defines who you are. You can be passionate about your work as well as passionate about other things. I think it’s important to spend some leisure time in ways that bring you joy and contribute to your overall wellbeing and outlook.

Btw, nice interviews over the past several months—I hadn’t kept up, but will check it out more often!

Biography–  Source- http://www.sas.com/knowledge-exchange/business-analytics/biographies.html

  • Anne Milley

    Anne Milley

    Anne Milley is Senior Director of Analytics Strategy at JMP Product Marketing at SAS. Her ties to SAS began with bank failure prediction at Federal Home Loan Bank Dallas and continued at 7-Eleven Inc. She has authored papers and served on committees for F2006, KDD, SIAM, A2010 and several years of SAS’ annual data mining conference. Milley is a contributing faculty member for the International Institute of Analytics. anne.milley@jmp.com

Interview David Katz ,Dataspora /David Katz Consulting

Here is an interview with David Katz ,founder of David Katz Consulting (http://www.davidkatzconsulting.com/) and an analyst at the noted firm http://dataspora.com/. He is a featured speaker at Predictive Analytics World  http://www.predictiveanalyticsworld.com/sanfrancisco/2011/speakers.php#katz)

Ajay-  Describe your background working with analytics . How can we make analytics and science more attractive career options for young students

David- I had an interest in math from an early age, spurred by reading lots of science fiction with mathematicians and scientists in leading roles. I was fortunate to be at Harry and David (Fruit of the Month Club) when they were in the forefront of applying multivariate statistics to the challenge of targeting catalogs and other snail-mail offerings. Later I had the opportunity to expand these techniques to the retail sphere with Williams-Sonoma, who grew their retail business with the support of their catalog mailings. Since they had several catalog titles and product lines, cross-selling presented additional analytic challenges, and with the growth of the internet there was still another channel to consider, with its own dynamics.

After helping to found Abacus Direct Marketing, I became an independent consultant, which provided a lot of variety in applying statistics and data mining in a variety of settings from health care to telecom to credit marketing and education.

Students should be exposed to the many roles that analytics plays in modern life, and to the excitement of finding meaningful and useful patterns in the vast profusion of data that is now available.

Ajay-  Describe your most challenging project in 3 decades of experience in this field.

David- Hard to choose just one, but the educational field has been particularly interesting. Partnering with Olympic Behavior Labs, we’ve developed systems to help identify students who are most at-risk for dropping out of school to help target interventions that could prevent dropout and promote success.

Ajay- What do you think are the top 5 trends in analytics for 2011.

David- Big Data, Privacy concerns, quick response to consumer needs, integration of testing and analysis into business processes, social networking data.

Ajay- Do you think techniques like RFM and LTV are adequately utilized by organization. How can they be propagated further.

David- Organizations vary amazingly in how sophisticated or unsophisticated the are in analytics. A key factor in success as a consultant is to understand where each client is on this continuum and how well that serves their needs.

Ajay- What are the various software you have worked for in this field- and name your favorite per category.

David- I started out using COBOL (that dates me!) then concentrated on SAS for many years. More recently R is my favorite because of its coverage, currency and programming model, and it’s debugging capabilities.

Ajay- Independent consulting can be a strenuous job. What do you do to unwind?

David- Cycling, yoga, meditation, hiking and guitar.

Biography-

David Katz, Senior Analyst, Dataspora, and President, David Katz Consulting.

David Katz has been in the forefront of applying statistical models and database technology to marketing problems since 1980. He holds a Master’s Degree in Mathematics from the University of California, Berkeley. He is one of the founders of Abacus Direct Marketing and was previously the Director of Database Development for Williams-Sonoma.

He is the founder and President of David Katz Consulting, specializing in sophisticated statistical services for a variety of applications, with a special focus on the Direct Marketing Industry. David Katz has an extensive background that includes experience in all aspects of direct marketing from data mining, to strategy, to test design and implementation. In addition, he consults on a variety of data mining and statistical applications from public health to collections analysis. He has partnered with consulting firms such as Ernst and Young, Prediction Impact, and most recently on this project with Dataspora.

For more on David’s Session in Predictive Analytics World, San Fransisco on (http://www.predictiveanalyticsworld.com/sanfrancisco/2011/agenda.php#day2-16a)

Room: Salon 5 & 6
4:45pm – 5:05pm

Track 2: Social Data and Telecom 
Case Study: Major North American Telecom
Social Networking Data for Churn Analysis

A North American Telecom found that it had a window into social contacts – who has been calling whom on its network. This data proved to be predictive of churn. Using SQL, and GAM in R, we explored how to use this data to improve the identification of likely churners. We will present many dimensions of the lessons learned on this engagement.

Speaker: David Katz, Senior Analyst, Dataspora, and President, David Katz Consulting

Exhibit Hours
Monday, March 14th:10:00am to 7:30pm

Tuesday, March 15th:9:45am to 4:30pm

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