Amazing IBM Tech Trends 2011 report

I was reading the amazing Tech Trend 2011 report by IBM at https://www.ibm.com/developerworks/mydeveloperworks/files/app/person/060001TJG2/file/110ccd08-25d9-4932-9bcc-c583868c9f31

What really amazed me is that distortions introduced in Data Visualization even in length of the graphs.

See below and click to enlarge- my notes are in black font, they refer to the length of the weird green bar(?). This I think is one of the worst graphs I have seen this year.

 

 

Ethics and Writing

A particularly prominent technology blogger ( see http://www.readwriteweb.com/archives/michael_arrington_the_kingmaker_who_would_be_king.php )has now formalized his status as an investor (which he did even before) while relinquishing his editorial duties (which were not much given the blog’s acquisition by AOL and its own formidable line of writers, each one of whom is quite influential). Without going into either sermon mode (thou shall not have conflict of interests) or adulatory mode (wow he sold the blog for 30 mill and now he gets another 20 mill for his funds)- I shall try and present the case for ethics and ethical lapses while as a writer.

Continue reading “Ethics and Writing”

Analytics 2011 Conference

From http://www.sas.com/events/analytics/us/

The Analytics 2011 Conference Series combines the power of SAS’s M2010 Data Mining Conference and F2010 Business Forecasting Conference into one conference covering the latest trends and techniques in the field of analytics. Analytics 2011 Conference Series brings the brightest minds in the field of analytics together with hundreds of analytics practitioners. Join us as these leading conferences change names and locations. At Analytics 2011, you’ll learn through a series of case studies, technical presentations and hands-on training. If you are in the field of analytics, this is one conference you can’t afford to miss.

Conference Details

October 24-25, 2011
Grande Lakes Resort
Orlando, FL

Analytics 2011 topic areas include:

Updated Interview Elissa Fink -VP Tableau Software

Here is an interview with Elissa Fink, VP Marketing of that new wonderful software called Tableau that makes data visualization so nice and easy to learn and work with.

Elissa Fink, VP, Marketing

Ajay-  Describe your career journey from high school to over 20 plus years in marketing. What are the various trends that you have seen come and go in marketing.

Elissa- I studied literature and linguistics in college and didn’t discover analytics until my first job selling advertising for the Wall Street Journal. Oddly enough, the study of linguistics is not that far from decision analytics: they both are about taking a structured view of information and trying to see and understand common patterns. At the Journal, I was completely captivated analyzing and comparing readership data. At the same time, the idea of using computers in marketing was becoming more common. I knew that the intersection of technology and marketing was going to radically change things – how we understand consumers, how we market and sell products, and how we engage with customers. So from that point on, I’ve always been focused on technology and marketing, whether it’s working as a marketer at technology companies or applying technology to marketing problems for other types of companies.  There have been so many interesting trends. Taking a long view, a key trend I’ve noticed is how marketers work to understand, influence and motivate consumer behavior. We’ve moved marketing from where it was primarily unpredictable, qualitative and aimed at talking to mass audiences, where the advertising agency was king. Now it’s a discipline that is more data-driven, quantitative and aimed at conversations with individuals, where the best analytics wins. As with any trend, the pendulum swings far too much to either side causing backlashes but overall, I think we are in a great place now. We are using data-driven analytics to understand consumer behavior. But pure analytics is not the be-all, end-all; good marketing has to rely on understanding human emotions, intuition and gut feel – consumers are far from rational so taking only a rational or analytical view of them will never explain everything we need to know.

Ajay- Do you think technology companies are still predominantly dominated by men . How have you seen diversity evolve over the years. What initiatives has Tableau taken for both hiring and retaining great talent.

Elissa- The thing I love about the technology industry is that its key success metrics – inventing new products that rapidly gain mass adoption in pursuit of making profit – are fairly objective. There’s little subjective nature to the counting of dollars collected selling a product and dollars spent building a product. So if a female can deliver a better product and bigger profits faster and better, then that female is going to get the resources, jobs, power and authority to do exactly that. That’s not to say that the technology industry is gender-blind, race-blind, etc. It isn’t – technology is far from perfect. For example, the industry doesn’t have enough diversity in positions of power. But I think overall, in comparison to a lot of other industries, it’s pretty darn good at giving people with great ideas the opportunities to realize their visions regardless of their backgrounds or characteristics.

At Tableau, we are very serious about bringing in and developing talented people – they are the key to our growth and success. Hiring is our #1 initiative so we’ve spent a lot of time and energy both on finding great candidates and on making Tableau a place that they want to work. This includes things like special recruiting events, employee referral programs, a flexible work environment, fun social events, and the rewards of working for a start-up. Probably our biggest advantage is the company itself – working with people you respect on amazing, cutting-edge products that delight customers and are changing the world is all too rare in the industry but a reality at Tableau. One of our senior software developers put it best when he wrote “The emphasis is on working smarter rather than longer: family and friends are why we work, not the other way around. Tableau is all about happy, energized employees executing at the highest level and delivering a highly usable, high quality, useful product to our customers.” People who want to be at a place like that should check out our openings at http://www.tableausoftware.com/jobs.

Ajay- What are most notable features in tableau’s latest edition. What are the principal software that competes with Tableau Software products and how would you say Tableau compares with them.

Elissa- Tableau 6.1 will be out in July and we are really excited about it for 3 reasons.

First, we’re introducing our mobile business intelligence capabilities. Our customers can have Tableau anywhere they need it. When someone creates an interactive dashboard or analytical application with Tableau and it’s viewed on a mobile device, an iPad in particular, the viewer will have a native, touch-optimized experience. No trying to get your fingertips to act like a mouse. And the author didn’t have to create anything special for the iPad; she just creates her analytics the usual way in Tableau. Tableau knows the dashboard is being viewed on an iPad and presents an optimized experience.

Second, we’ve take our in-memory analytics engine up yet another level. Speed and performance are faster and now people can update data incrementally rapidly. Introduced in 6.0, our data engine makes any data fast in just a few clicks. We don’t run out of memory like other applications. So if I build an incredible dashboard on my 8-gig RAM PC and you try to use it on your 2-gig RAM laptop, no problem.

And, third, we’re introducing more features for the international markets – including French and German versions of Tableau Desktop along with more international mapping options.  It’s because we are constantly innovating particularly around user experience that we can compete so well in the market despite our relatively small size. Gartner’s seminal research study about the Business Intelligence market reported a massive market shift earlier this year: for the first time, the ease-of-use of a business intelligence platform was more important than depth of functionality. In other words, functionality that lots of people can actually use is more important than having sophisticated functionality that only specialists can use. Since we focus so heavily on making easy-to-use products that help people rapidly see and understand their data, this is good news for our customers and for us.

Ajay-  Cloud computing is the next big thing with everyone having a cloud version of their software. So how would you run Cloud versions of Tableau Server (say deploying it on an Amazon Ec2  or a private cloud)

Elissa- In addition to the usual benefits espoused about Cloud computing, the thing I love best is that it makes data and information more easily accessible to more people. Easy accessibility and scalability are completely aligned with Tableau’s mission. Our free product Tableau Public and our product for commercial websites Tableau Digital are two Cloud-based products that deliver data and interactive analytics anywhere. People often talk about large business intelligence deployments as having thousands of users. With Tableau Public and Tableau Digital, we literally have millions of users. We’re serving up tens of thousands of visualizations simultaneously – talk about accessibility and scalability!  We have lots of customers connecting to databases in the Cloud and running Tableau Server in the Cloud. It’s actually not complex to set up. In fact, we focus a lot of resources on making installation and deployment easy and fast, whether it’s in the cloud, on premise or what have you. We don’t want people to have spend weeks or months on massive roll-out projects. We want it to be minutes, hours, maybe a day or 2. With the Cloud, we see that people can get started and get results faster and easier than ever before. And that’s what we’re about.

Ajay- Describe some of the latest awards that Tableau has been wining. Also how is Tableau helping universities help address the shortage of Business Intelligence and Big Data professionals.

Elissa-Tableau has been very fortunate. Lately, we’ve been acknowledged by both Gartner and IDC as the fastest growing business intelligence software vendor in the world. In addition, our customers and Tableau have won multiple distinctions including InfoWorld Technology Leadership awards, Inc 500, Deloitte Fast 500, SQL Server Magazine Editors’ Choice and Community Choice awards, Data Hero awards, CODiEs, American Business Awards among others. One area we’re very passionate about is academia, participating with professors, students and universities to help build a new generation of professionals who understand how to use data. Data analysis should not be exclusively for specialists. Everyone should be able to see and understand data, whatever their background. We come from academic roots, having been spun out of a Stanford research project. Consequently, we strongly believe in supporting universities worldwide and offer 2 academic programs. The first is Tableau For Teaching, where any professor can request free term-length licenses of Tableau for academic instruction during his or her courses. And, we offer a low-cost Student Edition of Tableau so that students can choose to use Tableau in any of their courses at any time.

Elissa Fink, VP Marketing,Tableau Software

 

Elissa Fink is Tableau Software’s Vice President of Marketing. With 20+ years helping companies improve their marketing operations through applied data analysis, Elissa has held executive positions in marketing, business strategy, product management, and product development. Prior to Tableau, Elissa was EVP Marketing at IXI Corporation, now owned by Equifax. She has also served in executive positions at Tele Atlas (acquired by TomTom), TopTier Software (acquired by SAP), and Nielsen/Claritas. Elissa also sold national advertising for the Wall Street Journal. She’s a frequent speaker and has spoken at conferences including the DMA, the NCDM, Location Intelligence, the AIR National Forum and others. Elissa is a graduate of Santa Clara University and holds an MBA in Marketing and Decision Systems from the University of Southern California.

Elissa first discovered Tableau late one afternoon at her previous company. Three hours later, she was still “at play” with her data. “After just a few minutes using the product, I was getting answers to questions that were taking my company’s programmers weeks to create. It was instantly obvious that Tableau was on a special mission with something unique to offer the world. I just had to be a part of it.”

To know more – read at http://www.tableausoftware.com/

and existing data viz at http://www.tableausoftware.com/learn/gallery

Storm seasons: measuring and tracking key indicators
What’s happening with local real estate prices?
How are sales opportunities shaping up?
Identify your best performing products
Applying user-defined parameters to provide context
Not all tech companies are rocket ships
What’s really driving the economy?
Considering factors and industry influencers
The complete orbit along the inside, or around a fixed circle
How early do you have to be at the airport?
What happens if sales grow but so does customer churn?
What are the trends for new retail locations?
How have student choices changed?
Do patients who disclose their HIV status recover better?
Closer look at where gas prices swing in areas of the U.S.
U.S. Census data shows more women of greater age
Where do students come from and how does it affect their grades?
Tracking customer service effectiveness
Comparing national and local test scores
What factors correlate with high overall satisfaction ratings?
Fund inflows largely outweighed outflows well after the bubble
Which programs are competing for federal stimulus dollars?
Oil prices and volatility
A classic candlestick chart
How do oil, gold and CPI relate to the GDP growth rate?

 

Interview with Rob La Gesse Chief Disruption Officer Rackspace

Here is an interview with Rob La Gesse ,Chief Disruption Officer ,Rackspace Hosting.
Ajay- Describe your career  journey from not finishing college to writing software to your present projects?
Rob- I joined the Navy right out of High School. I had neither the money for college, or a real desire for it. I had several roles in the Navy, to include a Combat Medic station with the US Marine Corps and eventually becoming a Neonatal Respiratory Therapist.

After the Navy I worked as a Respiratory Therapist, a roofer, and I repaired print shop equipment. Basically whatever it took to make a buck or two.  Eventually I started selling computers.  That led me to running a multi-line dial-up BBS and I taught myself how to program.  Eventually that led to a job with a small engineering company where we developed WiFi.

After the WiFi project I started consulting on my own.  I used Rackspace to host my clients, and eventually they hired me.  I’ve been here almost three years and have held several roles. I currently manage Social Media, building 43 and am involved in several other projects such as the Rackspace Startup Program.

Ajay-  What is building43 all about ?

Rob- Building43 is a web site devoted to telling the stories behind technology startups. Basically, after we hired Robert Scoble and Rocky Barbanica we were figuring out how best we could work with them to both highlight Rackspace and customers.  That idea expanded beyond customers to highlighting anyone doing something incredible in the technology industry – mostly software startups.  We’ve had interviews with people like Mark Zuckerberg, CEO and Founder of FaceBook.  We’ve broken some news on the site, but it isn’t really a news site. It is a story telling site.

Rackspace has met some amazing new customers through the relationships that started with an interview.

Ajay-  How is life as Robert Scoble’s boss. Is he an easy guy to work with? Does he have super powers while he types?

Rob- Robert isn’t much different to manage than the rest of my employees. He is a person – no super powers.  But he does establish a unique perspective on things because he gets to see so much new technology early.  Often earlier than almost anyone else. It helps him to spot trends that others might not be seeing yet.
Ajay – Hosting companies are so so many. What makes Rackspace special for different kinds of customers?
Rob- I think what we do better than anyone is add that human touch – the people really care about your business.  We are a company that is focused on building one of the greatest service companies on the planet.  We sell support.  Hosting is secondary to service. Our motto is Fanatic Support®

and we actually look for people focused on delivering amazing customer experiences during our interviewing and hiring practices. People that find a personal sense of pride and reward by helping others should apply at
Rackspace.  We are hiring like crazy!

Ajay – Where do you see technology and the internet 5 years down the line? (we will visit the answers in 5 years 🙂 )?
Rob- I think the shift to Cloud computing is going to be dramatic.  I think in five years we will be much further down that path.  The scaling, cost-effectiveness, and on-demand nature of the Cloud are just too compelling for companies not to embrace. This changes business in fundamental ways – lower capital expenses, no need for in house IT staff, etc will save companies a lot of money and let them focus more on their core businesses. Computing will become another utility.  I also think mobile use of computing will be much more common than it is today.  And it is VERY common today.  Phones will replace car keys and credit cards (they already are). This too will drive use of Cloud computing  because we all want our data wherever we are – on whatever computing device we happen tobe using.
Ajay- GoDaddy CEO shoots elephants. What do you do in your  spare time, if any.
Rob- Well, I don’t hunt.  We do shoot a lot of video though! I enjoy playing poker, specifically Texas Hold ’em.  It is a very people oriented game, and people are my passion.

Brief Biography- (in his own words from http://www.lagesse.org/about/)

My technical background includes working on the development of WiFi, writing wireless applications for the Apple Newton, mentoring/managing several software-based start-ups, running software quality assurance teams and more. In 2008 I joined Rackspace as an employee – a “Racker”.  I was previously a 7 year customer and the company impressed me. My initial role was as Director of Software Development for the Rackspace Cloud.  It was soon evident that I was better suited to a customer facing role since I LOVE talking to customers. I am currently the Director of Customer Development Chief Disruption Officer.  I manage building43 and enjoy working with Robert Scoble and Rocky Barbanica to make that happen.  The org chart says they work for me.  Reality tells me the opposite :)

Go take a look – I’m proud of what we are building there (pardon the pun!).

I do a lot of other stuff at Rackspace – mostly because they let me!  I love a company that lets me try. Rackspace does that.Going further back, I have been a Mayor (in Hawaii). I have written successful shareware software. I have managed employees all over the world. I have been all over the world. I have also done roofing, repaired high end print-shop equipment, been a Neonatal Respiratory Therapist, done CPR on a boat, in a plane, and in a hardware store (and of course in hospitals).

I have treated jumpers from the Golden Gate Bridge – and helped save a few. I have lived in Illinois (Kankakee), California (San Diego, San Francisco and Novato), Texas (Corpus Christi and San Antonio), Florida (Pensacola and Palm Bay), Hawaii (Honolulu/Fort Shafter) and several other places for shorter durations.

For the last 8+ years I have been a single parent – and have done an amazing job (yes, I am a proud papa) thanks to having great kids.  They are both in College now – something I did NOT manage to accomplish. I love doing anything someone thinks I am not qualified to do.

I can be contacted at rob (at) lagesse (dot) org

you can follow Rob at http://twitter.com/kr8tr

Broad Guidelines for Graphs

Here are some broad guidelines for Graphs from EIA.gov , so you can say these are the official graphical guidelines of USA Gov

They can be really useful for sites planning to get into the Tableau Software/NYT /Guardian Infographic mode- or even for communities of blogs that have recurrent needs to display graphical plots- particularly since communication, statistical and design specialists are different areas/expertise/people.

Energy Information Administration Standard

Broad Guidelines for Graphs-I am reproducing an example from EIA ‘s guidelines for graphs-
http://www.eia.gov/about/eia_standards.cfm#Standard25

Energy Information Administration Standard 2009-25

Title: Statistical Graphs
Superseded Version: Standard 2002-25
Purpose: To ensure the utility (usefulness to intended users) and objectivity (accuracy, clarity, completeness, and lack of bias) of energy information presented in statistical graphs.
Applicability: All EIA information products.
Required Actions:

  1. Graphs should be used to show and compare changes, trends and/or relationships, and to assist users in visualizing the conclusions drawn from the data represented.
  2. A graph should contain sufficient Continue reading “Broad Guidelines for Graphs”
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