Tag: business intelligence

Quantifying Analytics ROI

Japanese House Crest “Go-Shichi no Kiri”
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I had a brief twitter exchange with Jim Davis, Chief Marketing Officer, SAS Institute on Return of Investment on Business Analytics Projects for customers. I have interviewed Jim Davis before last year https://decisionstats.com/2009/06/05/interview-jim-davis-sas-institute/

Now Jim Davis is a big guy, and he is rushing from the launch of SAS Institute’s Social Media Analytics in Japan- to some arguably difficult flying conditions in time to be home in America for Thanksgiving. That and and I have not been much of a good Blog Boy recently, more swayed by love of open source, than love of software per se. I love equally, given I am bad at both equally.

Anyways, Jim’s contention  ( http://twitter.com/Davis_Jim ) was customers should go in business analytics only if there is Positive Return on Investment.  I am quoting him here-

What is important is that there be a positive ROI on each and every BA project. Otherwise don’t do it.

That’s not the marketing I was taught in my business school- basically it was sell, sell, sell.

However I see most BI sales vendors also go through -let me meet my sales quota for this quarter- and quantifying customer ROI is simple maths than predictive analytics but there seems to be some information assymetry in it.

Here is a paper from North Western University on ROI in IT projects-.

but overall it would be in the interest of customers and Business Analytics Vendors to publish aggregated ROI.

The opponents to this transparency in ROI would be market leaders in market share, who have trapped their customers by high migration costs (due to complexity) or contractually.

A recent study listed Oracle having a large percentage of unhappy customers who would still renew!, SAP had problems when it raised prices for licensing arbitrarily (that CEO is now CEO of HP and dodging legal notices from Oracle).

Indeed Jim Davis’s famous unsettling call for focusing on Business Analytics,as Business Intelligence is dead- that call has been implemented more aggressively by IBM in analytical acquisitions than even SAS itself which has been conservative about inorganic growth. Quantifying ROI, should theoretically aid open source software the most (since they are cheapest in up front licensing) or newer technologies like MapReduce /Hadoop (since they are quite so fast)- but I think that market has a way of factoring in these things- and customers are not as foolish neither as unaware of costs versus benefits of migration.

The contrary to this is Business Analytics and Business Intelligence are imperfect markets with duo-poly  or big players thriving in absence of customer regulation.

You get more protection as a customer of $20 bag of potato chips, than as a customer of a $200,000 software. Regulators are wary to step in to ensure ROI fairness (since most bright techies are qither working for private sector, have their own startup or invested in startups)- who in Govt understands Analytics and Intelligence strong enough to ensure vendor lock-ins are not done, and market flexibility is done. It is also a lower choice for embattled regulators to ensure ROI on enterprise software unlike the aggressiveness they have showed in retail or online software.

Who will Analyze the Analysts and who can quantify the value of quants (or penalize them for shoddy quantitative analytics)- is an interesting phenomenon we expect to see more of.

 

 

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Nice BI Tutorials

Tutorials screenshot.
Image via Wikipedia

Here is a set of very nice, screenshot enabled tutorials from SAP BI. They are a bit outdated (3 years old) but most of it is quite relevant- especially from a Tutorial Design Perspective –

Most people would rather see screenshot based step by step powerpoints, than cluttered or clever presentations , or even videos that force you to sit like a TV zombie. Unfortunately most tutorial presentations I see especially for BI are either slides with one or two points, that abruptly shift to “concepts” or videos that are atleast more than 10 minutes long. That works fine for scripting tutorials or hands on workshops, but cannot be reproduced for later instances of study.

The mode of tutorials especially for GUI software can vary, it may be Slideshare, Scribd, Google Presentation,Microsoft Powerpoint but a step by step screenshot by screenshot tutorial is much better for understanding than commando line jargon/ Youtub   Videos presentations, or Powerpoint with Points.

Have a look at these SAP BI 7 slideshares

and

Speaking of BI, the R Package called Brew is going to brew up something special especially combined with R Apache. However I wish R Apache, or R Web, or RServe had step by step install screenshot tutorials to increase their usage in Business Intelligence.

I tried searching for JMP GUI Tutorials too, but I believe putting all your content behind a registration wall is not so great. Do a Pareto Analysis of your training material, surely you can share a couple more tutorials without registration. It also will help new wanna-migrate users to get a test and feel for the installation complexities as well as final report GUI.

 

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Interview James Dixon Pentaho

Here is an interview with James Dixon the founder of Pentaho, self confessed Chief Geek and CTO. Pentaho has been growing very rapidly and it makes open source Business Intelligence solutions- basically the biggest chunk of enterprise software market currently.

Ajay-  How would you describe Pentaho as a BI product for someone who is completely used to traditional BI vendors (read non open source). Do the Oracle lawsuits over Java bother you from a business perspective?

James-

Pentaho has a full suite of BI software:

* ETL: Pentaho Data Integration

* Reporting: Pentaho Reporting for desktop and web-based reporting

* OLAP: Mondrian ROLAP engine, and Analyzer or Jpivot for web-based OLAP client

* Dashboards: CDF and Dashboard Designer

* Predictive Analytics: Weka

* Server: Pentaho BI Server, handles web-access, security, scheduling, sharing, report bursting etc

We have all of the standard BI functionality.

The Oracle/Java issue does not bother me much. There are a lot of software companies dependent on Java. If Oracle abandons Java a lot resources will suddenly focus on OpenJDK. It would be good for OpenJDK and might be the best thing for Java in the long term.

Ajay-  What parts of Pentaho’s technology do you personally like the best as having an advantage over other similar proprietary packages.

Describe the latest Pentaho for Hadoop offering and Hadoop/HIVE ‘s advantage over say Map Reduce and SQL.

James- The coolest thing is that everything is pluggable:

* ETL: New data transformation steps can be added. New orchestration controls (job entries) can be added. New perspectives can be added to the design UI. New data sources and destinations can be added.

* Reporting: New content types and report objects can be added. New data sources can be added.

* BI Server: Every factory, engine, and layer can be extended or swapped out via configuration. BI components can be added. New visualizations can be added.

This means it is very easy for Pentaho, partners, customers, and community member to extend our software to do new things.

In addition every engine and component can be fully embedded into a desktop or web-based application. I made a youtube video about our philosophy: http://www.youtube.com/watch?v=uMyR-In5nKE

Our Hadoop offerings allow ETL developers to work in a familiar graphical design environment, instead of having to code MapReduce jobs in Java or Python.

90% of the Hadoop use cases we hear about are transformation/reporting/analysis of structured/semi-structured data, so an ETL tool is perfect for these situations.

Using Pentaho Data Integration reduces implementation and maintenance costs significantly. The fact that our ETL engine is Java and is embeddable means that we can deploy the engine to the Hadoop data nodes and transform the data within the nodes.

Ajay-  Do you think the combination of recession, outsourcing,cost cutting, and unemployment are a suitable environment for companies to cut technology costs by going out of their usual vendor lists and try open source for a change /test projects.

Jamie- Absolutely. Pentaho grew (downloads, installations, revenue) throughout the recession. We are on target to do 250% of what we did last year, while the established vendors are flat in terms of new license revenue.

Ajay-  How would you compare the user interface of reports using Pentaho versus other reporting software. Please feel free to be as specific.

James- We have all of the everyday, standard reporting features covered.

Over the years the old tools, like Crystal Reports, have become bloated and complicated.

We don’t aim to have 100% of their features, because we’d end us just as complicated.

The 80:20 rule applies here. 80% of the time people only use 20% of their features.

We aim for 80% feature parity, which should cover 95-99% of typical use cases.

Ajay-  Could you describe the Pentaho integration with R as well as your relationship with Weka. Jaspersoft already has a partnership with Revolution Analytics for RevoDeployR (R on a web server)-

Any  R plans for Pentaho as well?

James- The feature set of R and Weka overlap to a small extent – both of them include basic statistical functions. Weka is focused on predictive models and machine learning, whereas R is focused on a full suite of statistical models. The creator and main Weka developer is a Pentaho employee. We have integrated R into our ETL tool. (makes me happy 🙂 )

(probably not a good time to ask if SAS integration is done as well for a big chunk of legacy base SAS/ WPS users)

About-

As “Chief Geek” (CTO) at Pentaho, James Dixon is responsible for Pentaho’s architecture and technology roadmap. James has over 15 years of professional experience in software architecture, development and systems consulting. Prior to Pentaho, James held key technical roles at AppSource Corporation (acquired by Arbor Software which later merged into Hyperion Solutions) and Keyola (acquired by Lawson Software). Earlier in his career, James was a technology consultant working with large and small firms to deliver the benefits of innovative technology in real-world environments.

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Business Intelligence and Stat Computing: The White Man’s Last Stand

Unknown White Male
Image via Wikipedia

Name an industry in which top level executives are mostly white males, new recruits are mostly male (white or Indian/Chinese), women are primarily shunted into publicity relationships, social media or marketing.

Statistical Computing And Business Intelligence are the white man’s last stand to preserve an exclusive club of hail fellow well met and lets catch up after drinks culture. Newer startups are the exception in the business intelligence world , but  a whiter face helps (so do an Indian or Chinese male) to attract a mostly male white venture capital industry.

I have earlier talked about technology being totally dominated by Asian males at grad student level and ASA membership almost not representing minorities like blacks and yes women- but this is about corporate culture in the traditional BI world.

If you are connected to the BI or Stat Computing world, who would you rather hire AND who have you actually hired- with identical resumes

White Male or White Female or Brown Indian Male/Female or Yellow Male/Female or Black Male or Black Female

How many Black Grad Assistants do you see in tech corridors- (Nah- it is easier to get a  hard working Chinese /Indian- who smiles and does a great job at $12/hour)

How many non- Asian non white Authors do you see in technology and does that compare to pie chart below


racist image Pictures, Images and Photos

Note_ 2010 Census numbers arent available for STEM, and I was unable to find ethnic background for various technology companies, because though these numbers are collected for legal purposes, they are not publicly shared.

Any technology company which has more than 40% women , or more than 10% blacks would be fairly representative to the US population. Anecdotal evidence suggests European employment for minorities is worse (especially for Asians) but better for women.

Any data sources to support/ refute these hypothesis are welcome for purposes of scientific inquiry.

racist math image Pictures, Images and Photos

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Business Intelligence and Stat Computing: The White Man's Last Stand

Unknown White Male
Image via Wikipedia

Name an industry in which top level executives are mostly white males, new recruits are mostly male (white or Indian/Chinese), women are primarily shunted into publicity relationships, social media or marketing.

Statistical Computing And Business Intelligence are the white man’s last stand to preserve an exclusive club of hail fellow well met and lets catch up after drinks culture. Newer startups are the exception in the business intelligence world , but  a whiter face helps (so do an Indian or Chinese male) to attract a mostly male white venture capital industry.

I have earlier talked about technology being totally dominated by Asian males at grad student level and ASA membership almost not representing minorities like blacks and yes women- but this is about corporate culture in the traditional BI world.

If you are connected to the BI or Stat Computing world, who would you rather hire AND who have you actually hired- with identical resumes

White Male or White Female or Brown Indian Male/Female or Yellow Male/Female or Black Male or Black Female

How many Black Grad Assistants do you see in tech corridors- (Nah- it is easier to get a  hard working Chinese /Indian- who smiles and does a great job at $12/hour)

How many non- Asian non white Authors do you see in technology and does that compare to pie chart below


racist image Pictures, Images and Photos

Note_ 2010 Census numbers arent available for STEM, and I was unable to find ethnic background for various technology companies, because though these numbers are collected for legal purposes, they are not publicly shared.

Any technology company which has more than 40% women , or more than 10% blacks would be fairly representative to the US population. Anecdotal evidence suggests European employment for minorities is worse (especially for Asians) but better for women.

Any data sources to support/ refute these hypothesis are welcome for purposes of scientific inquiry.

racist math image Pictures, Images and Photos

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Data Visualization using Tableau

Image representing Tableau Software as depicte...
Image via CrunchBase

Here is a great piece of software for data visualization– the public version is free.

And you can use it for Desktop Analytics as well as BI /server versions at very low cost.

About Tableau Software–

http://www.tableausoftware.com/press_release/tableau-massive-growth-hiring-q3-2010

Tableau was named by Software Magazine as the fastest growing software company in the $10 million to $30 million range in the world, and the second fastest growing software company worldwide overall. The ranking stems from the publication’s 28th annual Software 500 ranking of the world’s largest software service providers.

“We’re growing fast because the market is starving for easy-to-use products that deliver rapid-fire business intelligence to everyone. Our customers want ways to unlock their databases and produce engaging reports and dashboards,” said Christian Chabot CEO and co-founder of Tableau.

http://www.tableausoftware.com/about/who-we-are

History in the Making

Put together an Academy-Award winning professor from the nation’s most prestigious university, a savvy business leader with a passion for data, and a brilliant computer scientist. Add in one of the most challenging problems in software – making databases and spreadsheets understandable to ordinary people. You have just recreated the fundamental ingredients for Tableau.

The catalyst? A Department of Defense (DOD) project aimed at increasing people’s ability to analyze information and brought to famed Stanford professor, Pat Hanrahan. A founding member of Pixar and later its chief architect for RenderMan, Pat invented the technology that changed the world of animated film. If you know Buzz and Woody of “Toy Story”, you have Pat to thank.

Under Pat’s leadership, a team of Stanford Ph.D.s got together just down the hall from the Google folks. Pat and Chris Stolte, the brilliant computer scientist, realized that data visualization could produce large gains in people’s ability to understand information. Rather than analyzing data in text form and then creating visualizations of those findings, Pat and Chris invented a technology called VizQL™ by which visualization is part of the journey and not just the destination. Fast analytics and visualization for everyone was born.

While satisfying the DOD project, Pat and Chris met Christian Chabot, a former data analyst who turned into Jello when he saw what had been invented. The three formed a company and spun out of Stanford like so many before them (Yahoo, Google, VMWare, SUN). With Christian on board as CEO, Tableau rapidly hit one success after another: its first customer (now Tableau’s VP, Operations, Tom Walker), an OEM deal with Hyperion (now Oracle), funding from New Enterprise Associates, a PC Magazine award for “Product of the Year” just one year after launch, and now over 50,000 people in 50+ countries benefiting from the breakthrough.

also see http://www.tableausoftware.com/about/leadership

http://www.tableausoftware.com/about/board

—————————————————————————-

and now  a demo I ran on the Kaggle contest data (it is a csv dataset with 95000 rows)

I found Tableau works extremely good at pivoting data and visualizing it -almost like Excel on  Steroids. Download the free version here ( I dont know about an academic program (see links below) but software is not expensive at all)

http://buy.tableausoftware.com/

Desktop Personal Edition

The Personal Edition is a visual analysis and reporting solution for data stored in Excel, MS Access or Text Files. Available via download.

Product Information
$999*

Desktop Professional Edition

The Professional Edition is a visual analysis and reporting solution for data stored in MS SQL Server, MS Analysis Services, Oracle, IBM DB2, Netezza, Hyperion Essbase, Teradata, Vertica, MySQL, PostgreSQL, Firebird, Excel, MS Access or Text Files. Available via download.

Product Information
$1800*

Tableau Server

Tableau Server enables users of Tableau Desktop Professional to publish workbooks and visualizations to a server where users with web browsers can access and interact with the results. Available via download.

Product Information
Contact Us

* Price is per Named User and includes one year of maintenance (upgrades and support). Products are made available as a download immediately after purchase. You may revisit the download site at any time during your current maintenance period to access the latest releases.

 

 

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Open Source’s worst enemy is itself not Microsoft/SAS/SAP/Oracle

The decision of quality open source makers to offer their software at bargain basement prices even to enterprise customers who are used to pay prices many times more-pricing is the reason open source software is taking a long time to command respect in enterprise software.

I hate to be the messenger who brings the bad news to my open source brethren-

but their worst nightmare is not the actions of their proprietary competitors like Oracle, SAP, SAS, Microsoft ( they hate each other even more than open source )

nor the collective marketing tactics which are textbook like (but referred as Fear Uncertainty Doubt by those outside that golden quartet)- it is their own communities and their own cheap pricing.

It is community action which prevents them from offering their software by ridiculously low bargain basement prices. James Dixon, head geek and founder at Pentaho has a point when he says traditional metrics like revenue need o be adjusted for this impact in his article at http://jamesdixon.wordpress.com/2010/11/02/comparing-open-source-and-proprietary-software-markets/

But James, why offer software to enterprise customers at one tenth the next competitor- one reason is open source companies more often than not compete more with their free community version software than with big proprietary packages.

Communities including academics are used to free- hey how about paying say 1$ for each download.

There are two million R users- if say even 50 % of them  paid 1 $ as a lifetime license fee- you could sponsor enough new packages than twenty years of Google Summer of Code does right now.

Secondly, this pricing can easily be adjusted by shifting the licensing to say free for businesses less than 2 people (even for the enhanced corporate software version not just the plain vanilla community software thus further increasing the spread of the plain vanilla versions)- for businesses from 10 to 20 people offer a six month trial rather than one month trial.

– but adjust the pricing to much more realistic levels compared to competing software. Make enterprise software pay a real value.

That’s the only way to earn respect. as well as a few dollars more.

As for SAS, it is time it started ridiculing Python now that it has accepted R.

Python is even MORE powerful than R in some use cases for stat computing

Dixon’s Pentaho and the Jaspersoft/ Revolution combo are nice _ I tested both Jasper and Pentaho thanks to these remarks this week 🙂  (see slides at http://www.jaspersoft.com/sites/default/files/downloads/events/Analytics%20-Jaspersoft-SEP2010.pdf or http://www.revolutionanalytics.com/news-events/free-webinars/2010/deploying-r/index.php )

Pentaho and Jasper do give good great graphics in BI (Graphical display in BI is not a SAS forte though probably I dont know how much they cross sell JMP to BI customers- probably too much JMP is another division syndrome there)

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