The Youtube Promoted Videos (basically a video form of Adsense) can really help companies like Oracle, SAP, IBM, Netezza, SAS Insititute, AsterData, Rapid Miner, Pentaho, JasperSoft, Teradata, Revolution who create
either corporate videos/training videos or upload their seminar, webinar,conference videos to Youtube.
Making a video is hard work in itself- doing an A/ B test with Youtube Promoted videos might just get a better ROI for your video marketing budget and IMHO embeddable videos from Youtube are much better and easier to share than Videos that can be seen only after registration on a company web site. You want to get the word out for your software, or you want to get website views?
A good video created by my favorite social media people from a company in North Carolina.
STEM is cool (Science Technology Engineering Maths?)
No, Science is not kool aid- it is just COOL. and better paying than watching Justin Bieber or Lady Gaga videos. Get those lazy teenagers out of Glee clubs and back into Science clubs.
The video itself-
Disclaimer- I have no direct or indirect financial relationship with the creators of this video. I think it is cool people express creativity in positive ways to help their favorite software,company, and even the world. Blah Blah Blah 🙂
On Demand entertainment I need to hear
On Demand information of webcasts, white papers dear
On demand downloads of information I am told I really need
Sometimes it is tough to keep which is shallow what is deep
Is it really on demand or were you overwhelmed and manipulated by the supply
On Demand Supply and estimates of forecasts of influencer of the demand
Friendship is also on demand
How many Fans, Followers, Likes can you get
Before your critical mass makes you Viral
Like a Video Bieber whose clothes are torn by crowds
Searching for your 900 seconds of On Demand fame
You want to be paid on demand but work only on a creative fancy
Your on demand laziness is too demanding now
Ceteras Paribus, On demand is too much to demand
and much too on always on 24 7
Give me a book a friend and some peace and quiet
Bet you things arent there on supply but always on demand
Or are they?
Here is an interview with James Dixon the founder of Pentaho, self confessed Chief Geek and CTO. Pentaho has been growing very rapidly and it makes open source Business Intelligence solutions- basically the biggest chunk of enterprise software market currently.
Ajay- How would you describe Pentaho as a BI product for someone who is completely used to traditional BI vendors (read non open source). Do the Oracle lawsuits over Java bother you from a business perspective?
The Oracle/Java issue does not bother me much. There are a lot of software companies dependent on Java. If Oracle abandons Java a lot resources will suddenly focus on OpenJDK. It would be good for OpenJDK and might be the best thing for Java in the long term.
Ajay- What parts of Pentaho’s technology do you personally like the best as having an advantage over other similar proprietary packages.
Describe the latest Pentaho for Hadoop offering and Hadoop/HIVE ‘s advantage over say Map Reduce and SQL.
James- The coolest thing is that everything is pluggable:
* ETL: New data transformation steps can be added. New orchestration controls (job entries) can be added. New perspectives can be added to the design UI. New data sources and destinations can be added.
* Reporting: New content types and report objects can be added. New data sources can be added.
* BI Server: Every factory, engine, and layer can be extended or swapped out via configuration. BI components can be added. New visualizations can be added.
This means it is very easy for Pentaho, partners, customers, and community member to extend our software to do new things.
In addition every engine and component can be fully embedded into a desktop or web-based application. I made a youtube video about our philosophy: http://www.youtube.com/watch?v=uMyR-In5nKE
Our Hadoop offerings allow ETL developers to work in a familiar graphical design environment, instead of having to code MapReduce jobs in Java or Python.
90% of the Hadoop use cases we hear about are transformation/reporting/analysis of structured/semi-structured data, so an ETL tool is perfect for these situations.
Using Pentaho Data Integration reduces implementation and maintenance costs significantly. The fact that our ETL engine is Java and is embeddable means that we can deploy the engine to the Hadoop data nodes and transform the data within the nodes.
Ajay- Do you think the combination of recession, outsourcing,cost cutting, and unemployment are a suitable environment for companies to cut technology costs by going out of their usual vendor lists and try open source for a change /test projects.
Jamie- Absolutely. Pentaho grew (downloads, installations, revenue) throughout the recession. We are on target to do 250% of what we did last year, while the established vendors are flat in terms of new license revenue.
Ajay- How would you compare the user interface of reports using Pentaho versus other reporting software. Please feel free to be as specific.
James- We have all of the everyday, standard reporting features covered.
Over the years the old tools, like Crystal Reports, have become bloated and complicated.
We don’t aim to have 100% of their features, because we’d end us just as complicated.
The 80:20 rule applies here. 80% of the time people only use 20% of their features.
We aim for 80% feature parity, which should cover 95-99% of typical use cases.
Ajay- Could you describe the Pentaho integration with R as well as your relationship with Weka. Jaspersoft already has a partnership with Revolution Analytics for RevoDeployR (R on a web server)-
Any R plans for Pentaho as well?
James- The feature set of R and Weka overlap to a small extent – both of them include basic statistical functions. Weka is focused on predictive models and machine learning, whereas R is focused on a full suite of statistical models. The creator and main Weka developer is a Pentaho employee. We have integrated R into our ETL tool. (makes me happy 🙂 )
(probably not a good time to ask if SAS integration is done as well for a big chunk of legacy base SAS/ WPS users)
About-
As “Chief Geek” (CTO) at Pentaho, James Dixon is responsible for Pentaho’s architecture and technology roadmap. James has over 15 years of professional experience in software architecture, development and systems consulting. Prior to Pentaho, James held key technical roles at AppSource Corporation (acquired by Arbor Software which later merged into Hyperion Solutions) and Keyola (acquired by Lawson Software). Earlier in his career, James was a technology consultant working with large and small firms to deliver the benefits of innovative technology in real-world environments.
Thats the world’s most widely read marketing textbook in slideshare format slides. You think you are a marketing guru expert at selling or promoting software- well spend 10 minutes flipping for a fun reading
and a presentation trying to be the worlds best presentation by putting social causes, geeky languages, hot looks in the same slides – Hi It is BO (not Barack Obama)
and if you are like me and suck at presentations , but unlike me would like to get better at presentations
if you are still reading this you probably have too much time on a Friday, so here is one YouTube poetry video I created while in a graphics design course in Vol State- it’s a mashuo of 12 poems, some Prezi, some music by that big proft making Google machine called You Tub
Here is the brand new release from Jaspersoft at a groovy price of 9000$. Somebody stop these guys!
It’s a great company to watch for buyouts as well- given their expertise in REPORTING and clientele- especially for anyone looking to im prove thier standing in both open source world and reporting software branding.
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