Review of Google Plus

After resisting for two weeks I have decided to write a Google Plus review. This includes both the changed designed parameters, the invite growth features and all of the main sub-items and activities you can do in the G+  Stream, Share, Hang Out, Pictures, Circles.

Since I have 2500 people in my circles and I am in 91 circles

To keep it simple – I have noted the following 6 main sub-points.

1) Content Dissemination-

 

  • Sharing Blog Articles
  • Micro-Blogging
  • Sharing Pictures

2) Online Professional Networking  and 3) Online Personal Socializing

4) Spam Control / Malware /Phishing/Porn Protection

5) Time Cost versus Networking Benefit

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1) Content Dissemination-

  • Sharing Blog Articles

 

Sharing is as simple as Facebook but the design makes it simpler.

Note G+ uses lower number of colors, bigger fonts, slightly bigger icons to reduce the appearance of clutter.

Contrast this

with this-

 

Interesting to see that G+ has four types of media to share- besides writing the status/micro-blog (unfettered by 140 characters). Note these show icons only with hover text to tell you what the icon stands for.

Photo,Video,URL,Location (which seems to be Twitter like in every share)

Facebook has 5 types of Sharing and note the slightly different order as well the fact that both icon and text make it slightly more cluttered- Status (which is redundant clearly ),Photo,Link,Video,Question

G+ thus lacks polls /questions features. It is much easier to share content on Facebook automatically as of now- but for G+ you need to share the URL privately though. There exist G+ meme-s already thanks to re-sharing in G+ plus which seems to be inspired by Tumblr (?).

In addition Google has made your Google Profile the number one SERP for searching your name, so there seem clear tied in benefits of SEO with content disseminated here.

G+ has sharing in circles whereas Facebook has only Everyone, Friends, Friends of Friends ,Customize.  This makes G+ interface slightly better in tweaking the spread of content to targeted audience esp by Bloggers.

  • For sharing Photos– G+ goes in for a whole new separate tab (one out of four) whereas Facebook treats photo sharing less prominently.
  • Google has lesser white space between photos, (The Facebook way used to be just snap photo by iPhone and send by email to auto-post), and the privacy in sharing photos is much better in G+ as the dropdowns in Facebook are not as granular and neither as nifty in icon design.
  •  
  • Also I like the hover and photo grows bigger feature and the auto import from Picassa (but I would like to auto-import into G+ from Flickr just as I can do in Facebook)
  • Google Plus also has a much more detailed version for sharing videos than photos as compared to Facebook  -upload Photo options  versus
  • G+ has much more focus on auto-sharing from mobiles

 

 

 

2) Online Professional Networking  and 3) Online Personal Socializing Organizing Contacts in Google Plus and seperate privacy controls make it easier to customize sharing without getting too complex. You can make as many circles and drag and drop very easily instead of manually clicking a dropdown box. Effectively speaking Facebook has just 4 kinds of circles and it does not distinguish between various types of friends which is great from philosophical point of view but not so goodn enforcing separateness between professional and personal networks. Note Facebook privacy settings are overwhelming despite the groovy data viz

4) Spam Control / Malware /Phishing/Porn Protection 

Spam Control in Facebook versus in Google Plus- note the different options in Google Plus (including the ability to NOT reshare). I am not aware of more enhanced protection than the ones available for Gmail already. Spam is what really killed off a lot many social networks and the ability to control or reduce spam will be a critical design choice

5) Time Cost versus Networking Benefit

Linkedin has the lowest cost in time spent and networking done. If G+ adds a resume section for jobs, recruiters, and adds in Zynga games, the benefit from G+ will expand. As of now G+ is a minimal social network with minimalism as design ethos.

(Zynga would do well to partner with G+)

 

Analytics 2011 Conference

From http://www.sas.com/events/analytics/us/

The Analytics 2011 Conference Series combines the power of SAS’s M2010 Data Mining Conference and F2010 Business Forecasting Conference into one conference covering the latest trends and techniques in the field of analytics. Analytics 2011 Conference Series brings the brightest minds in the field of analytics together with hundreds of analytics practitioners. Join us as these leading conferences change names and locations. At Analytics 2011, you’ll learn through a series of case studies, technical presentations and hands-on training. If you are in the field of analytics, this is one conference you can’t afford to miss.

Conference Details

October 24-25, 2011
Grande Lakes Resort
Orlando, FL

Analytics 2011 topic areas include:

Do android hackers tweet about electric sheep?

Here is a very amusing site where bunch of hackers discuss black hat techniques to game social media- they meet in the MJ website. LOL

Thats actually the official MJ website. (also see my Poem on MJ at

https://decisionstats.com/2011/04/29/tribute-to-michael-jackson/

and https://decisionstats.com/2009/12/01/obama-and-mj-on-history/)

But back to the funny twitter gamers

http://www.michaeljackson.com/us/node/703109

MICHAEL JACKSON YOU ARE OVER THE STATUS UPDATE LIMIT. PLEASE WAIT A FEW HOURS AND TRY AGAIN.

Rockmelt: A chromium based browser with a social layer

I kind of liked the latest browser on the block: Rockmelt.

It is based on Chromium open source project, that is primarily lead by Google. In case Facebook wants to buy a browser it can use Rockmelt–provided the mutual powers and angels agree.

I really liked the idea of a social layer- though I am not sure how the analytics embedded within a browser/report should be used.

Basically it re-designs the interface to put your social networks to the margin, thus quite a boon in you have active social media presence on multiple sites or a power reader/surfer. Timely alerts ping you to status/new messages without cluttering your screen and internet experience. Worth atleast a try or first look for the innovator kind of internet customer.

I still prefer the speed of Chrome– because Rockwell interface is still not easy to transition to – it almost adds in 3 dimensions in terms of where your eyeball should be while surfing (to left/right/margin).

 

 

 

 

 

 

 

and thats despite the funny fine print in Chrome’s user agreement of “continuing innovation”

type about:terms in your chrome bar to see-

4.3 As part of this continuing innovation, you acknowledge and agree that Google may stop (permanently or temporarily) providing the Services (or any features within the Services) to you or to users generally at Google’s sole discretion, without prior notice to you. You may stop using the Services at any time. You do not need to specifically inform Google when you stop using the Services.

Future Online Advertising Revenue Sharing Models

Imagine if one company had control to 60 % of all advertising in other media channels like Television ,Newspaper or Radio throughout the globe.

Given Google’s current dominance of the online Online Advertising revenue, there are likely to face significant anti trust operational risk within the next three years.Especially if they continue to play hardball on Uncle Bill from RedMond like the one they did with botched Yahoo -Microsoft deal.

The current model of pay per click for Adwords and earn per click for Adsense is unfair to both content generators and online advertisers leaving them vulnerable to  Google’s algorithms trying to cope with increasing click fraud perpetuated systematically.

Future  Online Advertising Revenue Sharing Models could include –

1) Pay per impression or time spent on site for content generators getting a higher weight age for  content generators and Pay per actual purchase for Adwords/online sales.

This removes the cost per milli (C.P.M) model to cost per customer model for advertisers which is only fair.

2) Enhanced social network and Instant Messenger advertising- If blog owners can make money from popular blogs,emails can contain ads , why can’t social network users on myspace and Facebook and orkut make some money atleast from people visiting their pages/profiles.This may involve some discreet ads below posts /messages.

This can only boost Google’s revenue in the long run and be good for the whole industry also.

3) Text Ads to Banner Ads – Banner Ads /Flashier Ads to actually increase appeal on online plain vanilla text ads. Also include some flash ads in all You Tube or Video content. This content /ads will be priced much differently and distinctly than treating it as just glorified text ads like it is treated currently. It could also create a new wave of new media advertising creative professionals savvy in Silverlight and Flash.

4) The 100 $ limit for adsense – Google really should disclose to investors how much money it owes to people for the adsense revenue below 100 $ as the long tail on the Internet can be very very long. Why have a limit on the internet anyways especially if the adsense customer is willing to provide electronic transfer details or Paypal equivalent payment transaction details, then those limits should be much lower as transaction costs per unit transaction would be lower.

What prevents Microsoft from launching a lower priced alternative to Adsense/ Adwords really beats me !!

5) Offline advertising/Microsoft moves – Imagine ads on your windows desktop like any other software supported by ads. Lets say Office without discreet ads on right hand side comes for 250 $ and Office with ads comes for 100 $ lower .(Assuming lifetime value of a customer to be  100 $ here). Tying ads to sell more Vista ?!!!Might just work.. 🙂

The online ad world is  ready for price wars —-as economies slow down, advertisers demand better bang for the buck from media partners and competition ready to heat up in the lucrative online ad world.

Surprising Hi5 and networking within social networks

Recently I visited my old account at Hi5 and was extremely surprised at the changes.


1) Much cleaner layout

2) and a lot of good looking applications (minus the Facebook Application Spam) with familiar faces from Rock You etc etc.

I guess the Google Social API seems to be working. Which leads me to ponder , since most people prefer to visit atmost 2-3 social networks , and will soon  have the ability to port material across social networks,

could there be a new wave of IPO’s and mergers and acquisitions in Social Networks to capture and consolidate audiences.

Much will depend upon Google itself (as it tries to lift the whole internet advertising industry all alone with a potential Yahoo deal)  or the Return of the Sith from Redmond who could buy , bully and  bludgeon their way into the new web 2.0 especially with Rich Internet Applications (like Silverlight from Microsoft coming) and Google facing anti trust scrutiny for a change.

Watch this space! Till then play Triumph on either My Space or FaceBook

 www.hi5.com

Ning with the Xing

Recently created a social network on www.ning.com.The site is quite cool , as it allows you to create your own social networks.

It has features for blogs,forum,ADS,rss and even Open Social Gadgets. You can view my bad attempt at creating a social network here …http://startupsindia.ning.com/

If you plan a more commercial venture the rates are even more decent,from the Ning Site

Run ads on your social network
You can use any ad serving service you’d like. You can also use this premium feature to protect your social network from showing any ads at all.
$19.95 per month
Use your own domain name
If you own your own domain name (also known as a URL or website address) and want to use it for your new social network, you can.
$4.95 per month
Remove Ning promotional links
This will remove the “Create Your Own Social Network” button from the top of your social network.
$7.95 per month
Increase your quota
If you are concerned that your new social network will exceed 10GB of storage and 100GB of bandwidth, you can purchase more storage and bandwidth from us.
$9.95 per unit per month

 ”

And I got interviewed on my views at another much better Ning Network called Analytic Bridge. You can view the interview here .And post comments .

http://www.analyticbridge.com/group/interviews/forum/topic/show?id=2004291%3ATopic%3A11703