Ads Alliance on Internet

Just saw

the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising.

Multi-Site Data Collection Principles Broaden Self Regulation Beyond Online Behavioral Advertising
WASHINGTON, D.C., NOVEMBER 7, 2011

The new Principles consist of the following specific requirements:

  1. Transparency and consumer control for purposes other than OBA – The Multi-Site Data Principles call for organizations that collect Multi-Site Data for purposes other than OBA to provide transparency and control regarding Internet surfing across unrelated Websites.
  2. Collection / use of data for eligibility determination – The Multi-Site Data Principles prohibit the collection, use or transfer of Internet surfing data across Websites for determination of a consumer’s eligibility for employment, credit standing, healthcare treatment and insurance.
  3. Collection / use of children’s data – The Multi-Site Data Principles state that organizations must comply with the Children’s Online Privacy Protection Act (COPPA).
  4. Meaningful accountability – The Multi-Site Data Principles are subject to enforcement through strong accountability mechanisms.

http://www.aboutads.info/principles

The DAA Self-Regulatory Principles

 

The cross-industry Self-Regulatory Principles for Multi-Site Data augment the Self-Regulatory   Principles for Online Behavioral Advertising  (OBA)  by covering the prospective  collection of Web site   data beyond that collected for OBA purposes.  The existing OBA  Principles and definitions  remain in   full force and effect and are not limited by the new  principles.

The cross-industry Self-Regulatory Principles for Online Behavioral Advertising was developed by   leading industry associations to apply  consumer-friendly standards to online  behavioral advertising  across the Internet. Online behavioral advertising increasingly supports the convenient access to  content, services, and applications over the Internet that consumers have come to expect at no cost   to them.

The Education Principle calls for organizations to participate in efforts to educate individuals and businesses about online behavioral advertising and the Principles.

The Transparency Principle calls for clearer and easily accessible disclosures to consumers about data collection and use practices associated with online behavioral advertising. It will result in new, enhanced notice on the page where data is collected through links embedded in or around advertisements, or on the Web page itself.

The Consumer Control Principle provides consumers with an expanded ability to choose whether data is collected and used for online behavioral advertising purposes. This choice will be available through a link from the notice provided on the Web page where data is collected.

The Consumer Control Principle requires “service providers”, a term that includes Internet access service providers and providers of desktop applications software such as Web browser “tool bars” to obtain the consent of users before engaging in online behavioral advertising, and take steps to de-identify the data used for such purposes.

The Data Security Principle calls for organizations to provide appropriate security for, and limited retention of data, collected and used for online behavioral advertising purposes.

The Material Changes Principle calls for obtaining consumer consent before a Material Change is made to an entity’s Online Behavioral Advertising data collection and use policies unless that change will result in less collection or use of data.

The Sensitive Data Principle recognizes that data collected from children and used for online behavioral advertising merits heightened protection, and requires parental consent for behavioral advertising to consumers known to be under 13 on child-directed Web sites. This Principle also provides heightened protections to certain health and financial data when attributable to a specific individual.

The Accountability Principle calls for development of programs to further advance these Principles, including programs to monitor and report instances of uncorrected non-compliance with these Principles to appropriate government agencies. The CBBB and DMA have been asked and agreed to work cooperatively to establish accountability mechanisms under the Principles.

 

Ajay- So why the self regulations?

Answer- Shoddy Maths in behaviorally targeted ads is leading to a very high glut in targeted ads, more than can be reasonably expected to click based on consumer spending. On the internet- unlike on television- cost is less of a barrrier to OVER ADVERTISING.

 

Jaspersoft releasing new version – 4.2

Jaspersoft is planning to launch its version 4.2 to the world.

http://www.jaspersoft.com/event/upcoming-webinar-introducing-jaspersoft-42?elq=c0e7a97601f84a8399b1abc5cc84bbe5

Upcoming Webinar: Introducing Jaspersoft 4.2

Webinar

Date: September 29, 2011
Time: 10:00 AM PT/1:00 PM ET
Duration: 60 minutes
Language: English

Whether your building business intelligence (BI) solutions for your organization or for your customers, one thing is likely: your users want access to information anytime, anywhere. The challenge is getting the right information, to the right person, on the right device, without breaking your budget.

You can see precisely what we mean at the Jaspersoft 4.2 launch webinar on Thursday, September 29th.

Join us and see how Jaspersoft 4.2 can deliver superior choice for organizations looking to deliver information to end users, wherever they are.  Jaspersoft is focused on providing modern, usable, affordable BI for everyone.
●      Discover the new product capabilities that will improve BI access for your users
●      See Jaspersoft 4.2 live demos
●      Join Japersoft experts and fellow technology professionals in a real-time, interactive discussion.

Register to reserve your seat, today!

Denial of Service Attacks against Hospitals and Emergency Rooms

One of the most frightening possibilities of cyber warfare is to use remotely deployed , or timed intrusion malware to disturb, distort, deny health care services.

Computer Virus Shuts Down Georgia Hospital

A doctor in an Emergency Room depends on critical information that may save lives if it is electronic and comes on time. However this electronic information can be distorted (which is more severe than deleting it)

The electronic system of a Hospital can also be overwhelmed. If there can be built Stuxnet worms on   nuclear centrifuge systems (like those by Siemens), then the widespread availability of health care systems means these can be reverse engineered for particularly vicious cyber worms.

An example of prime area for targeting is Veterans Administration for veterans of armed forces, but also cyber attacks against electronic health records.

Consider the following data points-

http://threatpost.com/en_us/blogs/dhs-warns-about-threat-mobile-devices-healthcare-051612

May 16, 2012, 9:03AM

DHS’s National Cybersecurity and Communications Integration Center (NCCIC) issued the unclassfied bulletin, “Attack Surface: Healthcare and Public Health Sector” on May 4. In it, DHS warns of a wide range of security risks, including that could expose patient data to malicious attackers, or make hospital networks and first responders subject to disruptive cyber attack

http://publicintelligence.net/nccic-medical-device-cyberattacks/

National Cybersecurity and Communications Integration Center Bulletin

The Healthcare and Public Health (HPH) sector is a multi-trillion dollar industry employing over 13 million personnel, including approximately five million first-responders with at least some emergency medical training, three million registered nurses, and more than 800,000 physicians.

(U) A significant portion of products used in patient care and management including diagnosis and treatment are Medical Devices (MD). These MDs are designed to monitor changes to a patient’s health and may be implanted or external. The Food and Drug Administration (FDA) regulates devices from design to sale and some aspects of the relationship between manufacturers and the MDs after sale. However, the FDA cannot regulate MD use or users, which includes how they are linked to or configured within networks. Typically, modern MDs are not designed to be accessed remotely; instead they are intended to be networked at their point of use. However, the flexibility and scalability of wireless networking makes wireless access a convenient option for organizations deploying MDs within their facilities. This robust sector has led the way with medical based technology options for both patient care and data handling.

(U) The expanded use of wireless technology on the enterprise network of medical facilities and the wireless utilization of MDs opens up both new opportunities and new vulnerabilities to patients and medical facilities. Since wireless MDs are now connected to Medical information technology (IT) networks, IT networks are now remotely accessible through the MD. This may be a desirable development, but the communications security of MDs to protect against theft of medical information and malicious intrusion is now becoming a major concern. In addition, many HPH organizations are leveraging mobile technologies to enhance operations. The storage capacity, fast computing speeds, ease of use, and portability render mobile devices an optimal solution.

(U) This Bulletin highlights how the portability and remote connectivity of MDs introduce additional risk into Medical IT networks and failure to implement a robust security program will impact the organization’s ability to protect patients and their medical information from intentional and unintentional loss or damage.

(U) According to Health and Human Services (HHS), a major concern to the Healthcare and Public Health (HPH) Sector is exploitation of potential vulnerabilities of medical devices on Medical IT networks (public, private and domestic). These vulnerabilities may result in possible risks to patient safety and theft or loss of medical information due to the inadequate incorporation of IT products, patient management products and medical devices onto Medical IT Networks. Misconfigured networks or poor security practices may increase the risk of compromised medical devices. HHS states there are four factors which further complicate security resilience within a medical organization.

1. (U) There are legacy medical devices deployed prior to enactment of the Medical Device Law in 1976, that are still in use today.

2. (U) Many newer devices have undergone rigorous FDA testing procedures and come equipped with design features which facilitate their safe incorporation onto Medical IT networks. However, these secure design features may not be implemented during the deployment phase due to complexity of the technology or the lack of knowledge about the capabilities. Because the technology is so new, there may not be an authoritative understanding of how to properly secure it, leaving open the possibilities for exploitation through zero-day vulnerabilities or insecure deployment configurations. In addition, new or robust features, such as custom applications, may also mean an increased amount of third party code development which may create vulnerabilities, if not evaluated properly. Prior to enactment of the law, the FDA required minimal testing before placing on the market. It is challenging to localize and mitigate threats within this group of legacy equipment.

3. (U) In an era of budgetary restraints, healthcare facilities frequently prioritize more traditional programs and operational considerations over network security.

4. (U) Because these medical devices may contain sensitive or privacy information, system owners may be reluctant to allow manufactures access for upgrades or updates. Failure to install updates lays a foundation for increasingly ineffective threat mitigation as time passes.

(U) Implantable Medical Devices (IMD): Some medical computing devices are designed to be implanted within the body to collect, store, analyze and then act on large amounts of information. These IMDs have incorporated network communications capabilities to increase their usefulness. Legacy implanted medical devices still in use today were manufactured when security was not yet a priority. Some of these devices have older proprietary operating systems that are not vulnerable to common malware and so are not supported by newer antivirus software. However, many are vulnerable to cyber attacks by a malicious actor who can take advantage of routine software update capabilities to gain access and, thereafter, manipulate the implant.

(U) During an August 2011 Black Hat conference, a security researcher demonstrated how an outside actor can shut off or alter the settings of an insulin pump without the user’s knowledge. The demonstration was given to show the audience that the pump’s cyber vulnerabilities could lead to severe consequences. The researcher that provided the demonstration is a diabetic and personally aware of the implications of this activity. The researcher also found that a malicious actor can eavesdrop on a continuous glucose monitor’s (CGM) transmission by using an oscilloscope, but device settings could not be reprogrammed. The researcher acknowledged that he was not able to completely assume remote control or modify the programming of the CGM, but he was able to disrupt and jam the device.

http://www.healthreformwatch.com/category/electronic-medical-records/

February 7, 2012

Since the data breach notification regulations by HHS went into effect in September 2009, 385 incidents affecting 500 or more individuals have been reported to HHS, according to its website.

http://www.darkdaily.com/cyber-attacks-against-internet-enabled-medical-devices-are-new-threat-to-clinical-pathology-laboratories-215#axzz1yPzItOFc

February 16 2011

One high-profile healthcare system that regularly experiences such attacks is the Veterans Administration (VA). For two years, the VA has been fighting a cyber battle against illegal and unwanted intrusions into their medical devices

 

http://www.mobiledia.com/news/120863.html

 DEC 16, 2011
Malware in a Georgia hospital’s computer system forced it to turn away patients, highlighting the problems and vulnerabilities of computerized systems.

The computer infection started to cause problems at the Gwinnett Medical Center last Wednesday and continued to spread, until the hospital was forced to send all non-emergency admissions to other hospitals.

More doctors and nurses than ever are using mobile devices in healthcare, and hospitals are making patient records computerized for easier, convenient access over piles of paperwork.

http://www.doctorsofusc.com/uscdocs/locations/lac-usc-medical-center

As one of the busiest public hospitals in the western United States, LAC+USC Medical Center records nearly 39,000 inpatient discharges, 150,000 emergency department visits, and 1 million ambulatory care visits each year.

http://www.healthreformwatch.com/category/electronic-medical-records/

If one jumbo jet crashed in the US each day for a week, we’d expect the FAA to shut down the industry until the problem was figured out. But in our health care system, roughly 250 people die each day due to preventable error

http://www.pcworld.com/article/142926/are_healthcare_organizations_under_cyberattack.html

Feb 28, 2008

“There is definitely an uptick in attacks,” says Dr. John Halamka, CIO at both Beth Israel Deaconess Medical Center and Harvard Medical School in the Boston area. “Privacy is the foundation of everything we do. We don’t want to be the TJX of healthcare.” TJX is the Framingham, Mass-based retailer which last year disclosed a massive data breach involving customer records.

Dr. Halamka, who this week announced a project in electronic health records as an online service to the 300 doctors in the Beth Israel Deaconess Physicians Organization,

Text Analytics World in New York

There is a 15 % discount if you want to register for Text Analytics World next month-

Use Discount Code AJAYNY11

October 19-20, 2011 at The Hilton New York

http://www.textanalyticsworld.com/newyork/2011

Text Analytics World Topics & Case Studies - Oct 19-20 in NYC

Text Analytics World NYC (tawgo.com) is the business-focused event for text analytics professionals,
managers and commercial practitioners. This conference delivers case studies, expertise and resources
to leverage unstructured data for business impact.
Text Analytics World NYC is packed with the top predictive analytics experts, practitioners, authors and
business thought leaders, including keynote addresses from Thomas Davenport, author of Competing
on Analytics: The New Science of Winning, David Gondek from IBM Research on their Jeopardy-Winning
Watson and DeepQA, and PAW Program Chair Eric Siegel, plus special sessions from industry heavy-
weights Usama Fayyad and John Elder.
CASE STUDIES:

TAW New York City will feature over 25 sessions with case studies from leading enterprises in
automotive, educational, e-commerce, financial services, government, high technology, insurance,
retail, social media, and telecom such as: Accident Fund, Amdocs, Bundle.com, Citibank, Florida State
College, Google, Intuit, MetLife, Mitchell1, PayPal, Snap-on, Socialmediatoday, Topsy, a Fortune 500
global technology company, plus special examples from U.S. government agencies DoD, DHS, and SSA.

HOT TOPICS:

TAW New York City's agenda covers hot topics and advanced methods such as churn risk detection,
customer service and call centers, decision support, document discovery, document filtering, financial
indicators from social media, fraud detection, government applications, insurance applications,
knowledge discovery, open question-answering, parallelized text analysis, risk profiling, sentiment
analysis, social media applications, survey analysis, topic discovery, and voice of the customer and other
innovative applications that benefit organizations in new and creative ways.

WORKSHOPS: TAW also features a full-day, hands-on text analytics workshop, plus several other pre-
and post-conference workshops in analytics that complement the core conference program. For more
info: www.tawgo.com/newyork/2011/analytics-workshops
For more information: tawgo.com
Download the conference preview:
Conference Preview for TAW New York, October 19-20 2011
View the agenda at-a-glance: textanalyticsworld.com/newyork/2011/agenda Register by September 2nd for Early Bird Rates (save up to $200): textanalyticsworld.com/newyork/2011/registration If you'd like our informative event updates, sign up at: http://www.textanalyticsworld.com/subscription.php To sign up for TAW group on LinkedIn: www.linkedin.com/e/gis/3869759 For inquiries e-mail regsupport@risingmedia.com or call (717) 798-3495. OTHER ANALYTICS EVENTS: Predictive Analytics World for Government: Sept 12-13 in DC – www.pawgov.com Predictive Analytics World New York City: Oct 16-21 – www.pawcon.com/nyc Text Analytics World New York City: Oct 19-20 – www.tawgo.com/nyc Predictive Analytics World London: Nov 30-Dec 1 – www.pawcon.com/london Predictive Analytics World San Francisco: March 4-10, 2012 – www.pawcon.com/sanfrancisco Predictive Analytics World Videos: Available on-demand – www.pawcon.com/video
Also has two sessions on R

Sunday, October 16, 2011


Half-day Workshop
Room: Madison

R Bootcamp
Click here for the detailed workshop description

  • Workshop starts at 1:00pm
  • Afternoon Coffee Break at 2:30pm – 3:00pm
  • End of the Workshop: 5:00pm

Instructor: Max Kuhn, Director, Nonclinical Statistics, Pfizer

Top of this page ] [ Agenda overview ]

Monday, October 17, 2011


Full-day Workshop
Room: Madison

R for Predictive Modeling: A Hands-On Introduction
Click here for the detailed workshop description

  • Workshop starts at 9:00am
  • Morning Coffee Break at 10:30am – 11:00am
  • Lunch provided at 12:30 – 1:15pm
  • Afternoon Coffee Break at 2:30pm – 3:00pm
  • End of the Workshop: 4:30pm

Instructor: Max Kuhn, Director, Nonclinical Statistics, Pfizer

Interview Eberhard Miethke and Dr. Mamdouh Refaat, Angoss Software

Here is an interview with Eberhard Miethke and Dr. Mamdouh Refaat, of Angoss Software. Angoss is a global leader in delivering business intelligence software and predictive analytics solutions that help businesses capitalize on their data by uncovering new opportunities to increase sales and profitability and to reduce risk.

Ajay-  Describe your personal journey in software. How can we guide young students to pursue more useful software development than just gaming applications.

 Mamdouh- I started using computers long time ago when they were programmed using punched cards! First in Fortran, then C, later C++, and then the rest. Computers and software were viewed as technical/engineering tools, and that’s why we can still see the heavy technical orientation of command languages such as Unix shells and even in the windows Command shell. However, with the introduction of database systems and Microsoft office apps, it was clear that business will be the primary user and field of application for software. My personal trip in software started with scientific applications, then business and database systems, and finally statistical software – which you can think of it as returning to the more scientific orientation. However, with the wide acceptance of businesses of the application of statistical methods in different fields such as marketing and risk management, it is a fast growing field that in need of a lot of innovation.

Ajay – Angoss makes multiple data mining and analytics products. could you please introduce us to your product portfolio and what specific data analytics need they serve.

a- Attached please find our main product flyers for KnowledgeSTUDIO and KnowledgeSEEKER. We have a 3rd product called “strategy builder” which is an add-on to the decision tree modules. This is also described in the flyer.

(see- Angoss Knowledge Studio Product Guide April2011  and http://www.scribd.com/doc/63176430/Angoss-Knowledge-Seeker-Product-Guide-April2011  )

Ajay-  The trend in analytics is for big data and cloud computing- with hadoop enabling processing of massive data sets on scalable infrastructure. What are your plans for cloud computing, tablet based as well as mobile based computing.

a- This is an area where the plan is still being figured out in all organizations. The current explosion of data collected from mobile phones, text messages, and social websites will need radically new applications that can utilize the data from these sources. Current applications are based on the relational database paradigm designed in the 70’s through the 90’s of the 20th century.

But data sources are generating data in volumes and formats that are challenging this paradigm and will need a set of new tools and possibly programming languages to fit these needs. The cloud computing, tablet based and mobile computing (which are the same thing in my opinion, just different sizes of the device) are also two technologies that have not been explored in analytics yet.

The approach taken so far by most companies, including Angoss, is to rely on new xml-based standards to represent data structures for the particular models. In this case, it is the PMML (predictive modelling mark-up language) standard, in order to allow the interoperability between analytics applications. Standardizing on the representation of models is viewed as the first step in order to allow the implementation of these models to emerging platforms, being that the cloud or mobile, or social networking websites.

The second challenge cited above is the rapidly increasing size of the data to be analyzed. Angoss has already identified this challenge early on and is currently offering in-database analytics drivers for several database engines: Netezza, Teradata and SQL Server.

These drivers allow our analytics products to translate their routines into efficient SQL-based scripts that run in the database engine to exploit its performance as well as the powerful hardware on which it runs. Thus, instead of copying the data to a staging format for analytics, these drivers allow the data to be analyzed “in-place” within the database without moving it.

Thus offering performance, security and integrity. The performance is improved because of the use of the well tuned database engines running on powerful hardware.

Extra security is achieved by not copying the data to other platforms, which could be less secure. And finally, the integrity of the results are vastly improved by making sure that the results are always obtained by analyzing the up-to-date data residing in the database rather than an older copy of the data which could be obsolete by the time the analysis is concluded.

Ajay- What are the principal competing products to your offerings, and what makes your products special or differentiated in value to them (for each customer segment).

a- There are two major players in today’s market that we usually encounter as competitors, they are: SAS and IBM.

SAS offers a data mining workbench in the form of SAS Enterprise Miner, which is closely tied to SAS data mining methodology known as SEMMA.

On the other hand, IBM has recently acquired SPSS, which offered its Clementine data mining software. IBM has now rebranded Clementine as IBM SPSS Modeller.

In comparison to these products, our KnowledgeSTUDIO and KnowledgeSEEKER offer three main advantages: ease of use; affordability; and ease of integration into existing BI environments.

Angoss products were designed to look-and-feel-like popular Microsoft office applications. This makes the learning curve indeed very steep. Typically, an intermediate level analyst needs only 2-3 days of training to become proficient in the use of the software with all its advanced features.

Another important feature of Angoss software products is their integration with SAS/base product, and SQL-based database engines. All predictive models generated by Angoss can be automatically translated to SAS and SQL scripts. This allows the generation of scoring code for these common platforms. While the software interface simplifies all the tasks to allow business users to take advantage of the value added by predictive models, the software includes advanced options to allow experienced statisticians to fine-tune their models by adjusting all model parameters as needed.

In addition, Angoss offers a unique product called StrategyBuilder, which allows the analyst to add key performance indicators (KPI’s) to predictive models. KPI’s such as profitability, market share, and loyalty are usually required to be calculated in conjunction with any sales and marketing campaign. Therefore, StrategyBuilder was designed to integrate such KPI’s with the results of a predictive model in order to render the appropriate treatment for each customer segment. These results are all integrated into a deployment strategy that can also be translated into an execution code in SQL or SAS.

The above competitive features offered by the software products of Angoss is behind its success in serving over 4000 users from over 500 clients worldwide.

Ajay -Describe a major case study where using Angoss software helped save a big amount of revenue/costs by innovative data mining.

a-Rogers Telecommunications Inc. is one of the largest Canadian telecommunications providers, serving over 8.5 million customers and a revenue of 11.1 Billion Canadian Dollars (2009). In 2008, Rogers engaged Angoss in order to help with the problem of ballooning accounts receivable for a period of 18 months.

The problem was approached by improving the efficiency of the call centre serving the collections process by a set of predictive models. The first set of models were designed to find accounts likely to default ahead of time in order to take preventative measures. A second set of models were designed to optimize the call centre resources to focus on delinquent accounts likely to pay back most of the outstanding balance. Accounts that were identified as not likely to pack quickly were good candidates for “Early-out” treatment, by forwarding them directly to collection agencies. Angoss hosted Rogers’ data and provided on a regular interval the lists of accounts for each treatment to be deployed by the call centre dialler. As a result of this Rogers estimated an improvement of 10% of the collected sums.

Biography-

Mamdouh has been active in consulting, research, and training in various areas of information technology and software development for the last 20 years. He has worked on numerous projects with major organizations in North America and Europe in the areas of data mining, business analytics, business analysis, and engineering analysis. He has held several consulting positions for solution providers including Predict AG in Basel, Switzerland, and as ANGOSS Corp. Mamdouh is the Director of Professional services for EMEA region of ANGOSS Software. Mamdouh received his PhD in engineering from the University of Toronto and his MBA from the University of Leeds, UK.

Mamdouh is the author of:

"Credit Risk Scorecards: Development and Implmentation using SAS"
 "Data Preparation for Data Mining Using SAS",
 (The Morgan Kaufmann Series in Data Management Systems) (Paperback)
 and co-author of
 "Data Mining: Know it all",Morgan Kaufmann



Eberhard Miethke  works as a senior sales executive for Angoss

 

About Angoss-

Angoss is a global leader in delivering business intelligence software and predictive analytics to businesses looking to improve performance across sales, marketing and risk. With a suite of desktop, client-server and in-database software products and Software-as-a-Service solutions, Angoss delivers powerful approaches to turn information into actionable business decisions and competitive advantage.

Angoss software products and solutions are user-friendly and agile, making predictive analytics accessible and easy to use.

Interview Scott Gidley CTO and Founder, DataFlux

Here is an interview with Scott Gidley, CTO and co-founder of leading data quality ccompany DataFlux . DataFlux is a part of SAS Institute and in 2011 acquired Baseline Consulting besides launching the latest version of their Master Data Management  product. Continue reading “Interview Scott Gidley CTO and Founder, DataFlux”

Interview Beth Schultz Editor AllAnalytics.com

Here is an interview with Beth Scultz Editor in Chief, AllAnalytics.com .

Allanalytics.com http://www.allanalytics.com/ is the new online community on Predictive Analytics, and its a bit different in emphasizing quality more than just quantity. Beth is veteran in tech journalism and communities.

Ajay-Describe your journey in technology journalism and communication. What are the other online communities that you have been involved with?

Beth- I’m a longtime IT journalist, having begun my career covering the telecommunications industry at the brink of AT&T’s divestiture — many eons ago. Over the years, I’ve covered the rise of internal corporate networking; the advent of the Internet and creation of the Web for business purposes; the evolution of Web technology for use in building intranets, extranets, and e-commerce sites; the move toward a highly dynamic next-generation IT infrastructure that we now call cloud computing; and development of myriad enterprise applications, including business intelligence and the analytics surrounding them. I have been involved in developing online B2B communities primarily around next-generation enterprise IT infrastructure and applications. In addition, Shawn Hessinger, our community editor, has been involved in myriad Web sites aimed at creating community for small business owners.

 Ajay- Technology geeks get all the money while journalists get a story. Comments please

Beth- Great technology geeks — those being the ones with technology smarts as well as business savvy — do stand to make a lot of money. And some pursue that to all ends (with many entrepreneurs gunning for the acquisition) while others more or less fall into it. Few journalists, at least few tech journalists, have big dollars in mind. The gratification for journalists comes in being able to meet these folks, hear and deliver their stories — as appropriate — and help explain what makes this particular technology geek developing this certain type of product or service worth paying attention to.

 Ajay- Describe what you are trying to achieve with the All Analytics community and how it seeks to differentiate itself with other players in this space.

 Beth- With AllAnaltyics.com, we’re concentrating on creating the go-to site for CXOs, IT professionals, line-of-business managers, and other professionals to share best practices, concrete experiences, and research about data analytics, business intelligence, information optimization, and risk management, among many other topics. We differentiate ourself by featuring excellent editorial content from a top-notch group of bloggers, access to industry experts through weekly chats, ongoing lively and engaging message board discussions, and biweekly debates.

We’re a new property, and clearly in rapid building mode. However, we’ve already secured some of the industry’s most respected BI/analytics experts to participate as bloggers. For example, a small sampling of our current lineup includes the always-intrigueing John Barnes, a science fiction novelist and statistics guru; Sandra Gittlen, a longtime IT journalist with an affinity for BI coverage; Olivia Parr-Rud, an internationally recognized expert in BI and organizational alignment; Tom Redman, a well-known data-quality expert; and Steve Williams, a leading BI strategy consultant. I blog daily as well, and in particular love to share firsthand experiences of how organizations are benefiting from the use of BI, analytics, data warehousing, etc. We’ve featured inside looks at analytics initiatives at companies such as 1-800-Flowers.com, Oberweis Dairy, the Cincinnati Zoo & Botanical Garden, and Thomson Reuters, for example.

In addition, we’ve hosted instant e-chats with Web and social media experts Joe Stanganelli and Pierre DeBois, and this Friday, Aug. 26, at 3 p.m. ET we’ll be hosting an e-chat with Marshall Sponder, Web metrics guru and author of the newly published book, Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics. (Readers interested in participating in the chat do need to fill out a quick registration form, available here http://www.allanalytics.com/register.asp . The chat is available here http://www.allanalytics.com/messages.asp?piddl_msgthreadid=241039&piddl_msgid=439898#msg_439898 .

Experts participating in our biweekly debate series, called Point/Counterpoint, have broached topics such as BI in the cloud, mobile BI and whether an analytics culture is truly possible to build.

Ajay-  What are some tips you would like to share about writing tech stories to aspiring bloggers.

Beth- I suppose my best advice is this: Don’t write about technology for technology’s sake. Always strive to tell the audience why they should care about a particular technology, product, or service. How might a reader use it to his or her company’s advantage, and what are the potential benefits? Improved productivity, increased revenue, better customer service? Providing anecdotal evidence goes a long way toward delivering that message, as well.

Ajay- What are the other IT world websites that have made a mark on the internet.

Beth- I’d be remiss if I didn’t give a shout out to UBM TechWeb sites, including InformationWeek, which has long charted the use of IT within the enterprise; Dark Reading, a great source for folks interested in securing an enterprise’s information assets; and Light Reading, which takes the pulse of the telecom industry.

 Biography- 

Beth Schultz has more than two decades of experience as an IT writer and editor. Most recently, she brought her expertise to bear writing thought-provoking editorial and marketing materials on a variety of technology topics for leading IT publications and industry players. Previously, she oversaw multimedia content development, writing and editing for special feature packages at Network World. Beth has a keen ability to identify business and technology trends, developing expertise through in-depth analysis and early-adopter case studies. Over the years, she has earned more than a dozen national and regional editorial excellence awards for special issues from American Business Media, American Society of Business Press Editors, Folio.net, and others.

 

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