What is a White Paper?

Christine and Jimmy Wales
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As per Jimmy Wales and his merry band at Wiki (pedia not leaky-ah)- The emphasis is mine

What is the best white paper you have read in the past 15 years.

Categories are-

  • Business benefits: Makes a business case for a certain technology or methodology.
  • Technical: Describes how a certain technology works.
  • Hybrid: Combines business benefits with technical details in a single document.
  • Policy: Makes a case for a certain political solution to a societal or economic challenge.
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white paper is an authoritative report or guide that helps solve a problem. White papers are used to educate readers and help people make decisions, and are often requested and used in politics, policy, business, and technical fields. In commercial use, the term has also come to refer to documents used by businesses as a marketing or sales tool. Policy makers frequently request white papers from universities or academic personnel to inform policy developments with expert opinions or relevant research.

Government white papers

In the Commonwealth of Nations, “white paper” is an informal name for a parliamentary paper enunciating government policy; in the United Kingdom these are mostly issued as “Command papers“. White papers are issued by the government and lay out policy, or proposed action, on a topic of current concern. Although a white paper may on occasion be a consultation as to the details of new legislation, it does signify a clear intention on the part of a government to pass new law. White Papers are a “…. tool of participatory democracy … not [an] unalterable policy commitment.[1] “White Papers have tried to perform the dual role of presenting firm government policies while at the same time inviting opinions upon them.” [2]

In Canada, a white paper “is considered to be a policy document, approved by Cabinet, tabled in the House of Commons and made available to the general public.”[3] A Canadian author notes that the “provision of policy information through the use of white and green papers can help to create an awareness of policy issues among parliamentarians and the public and to encourage an exchange of information and analysis. They can also serve as educational techniques”.[4]

“White Papers are used as a means of presenting government policy preferences prior to the introduction of legislation”; as such, the “publication of a White Paper serves to test the climate of public opinion regarding a controversial policy issue and enables the government to gauge its probable impact”.[5]

By contrast, green papers, which are issued much more frequently, are more open ended. These green papers, also known as consultation documents, may merely propose a strategy to be implemented in the details of other legislation or they may set out proposals on which the government wishes to obtain public views and opinion.

White papers published by the European Commission are documents containing proposals for European Union action in a specific area. They sometimes follow a green paper released to launch a public consultation process.

For examples see the following:

 Commercial white papers

Since the early 1990s, the term white paper has also come to refer to documents used by businesses and so-called think tanks as marketing or sales tools. White papers of this sort argue that the benefits of a particular technologyproduct or policy are superior for solving a specific problem.

These types of white papers are almost always marketing communications documents designed to promote a specific company’s or group’s solutions or products. As a marketing tool, these papers will highlight information favorable to the company authorizing or sponsoring the paper. Such white papers are often used to generate sales leads, establish thought leadership, make a business case, or to educate customers or voters.

There are four main types of commercial white papers:

  • Business benefits: Makes a business case for a certain technology or methodology.
  • Technical: Describes how a certain technology works.
  • Hybrid: Combines business benefits with technical details in a single document.
  • Policy: Makes a case for a certain political solution to a societal or economic challenge.

Resources

  • Stelzner, Michael (2007). Writing White Papers: How to capture readers and keep them engaged. Poway, California: WhitePaperSource Publishing. pp. 214. ISBN 9780977716937.
  • Bly, Robert W. (2006). The White Paper Marketing Handbook. Florence, Kentucky: South-Western Educational Publishing. pp. 256. ISBN 9780324300826.
  • Kantor, Jonathan (2009). Crafting White Paper 2.0: Designing Information for Today’s Time and Attention Challenged Business Reader. Denver,Colorado: Lulu Publishing. pp. 167.ISBN 9780557163243.

Tom Davenport to Keynote at PAW New York

Unidentified building, Babson College - IMG 0443
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message from Predictive Analytics World. If you are NY based you may want to drop in and listen.———————————————————————————-Tom Davenport to Keynote at
Predictive Analytics World New York

Take advantage of Super Early Bird Pricing by May 20th and recognize savings of $400. Additional savings when you bring the team*

Announcing Tom Davenport Keynote:
Thomas Davenport Every Day Analytics:
Making Leading Edge Commonplace
Thomas Davenport
President’s Distinguished Prof, Babson College
Author, Competing on Analytics & Analytics at Work

Join your peers October 17-21, 2011 at the Hilton New York for Predictive Analytics World, the business event for predictive analytics professionals, managers and commercial practitioners, covering today’s commercial deployment of predictive analytics, across industries and across software vendors.

PAW NYC
 promises to once again break records as the biggest cross-vendor predictive analytics event ever. The conference program is packed with the top predictive analytics experts, practitioners, authors and business thought leaders, including keynote addresses from Thomas Davenport, author of Competing on Analytics: The New Science of Winning, and PAW Program Chair Eric Siegel, plus special sessions from industry heavy-weights Usama Fayyad and John Elder.

RAVE REVIEWS:I came to PAW because it provides case studies relevant to my industry. It has lived up to the expectation and I think it’s the best analytics conference I’ve ever attended!

Shaohua Zhang, Senior Data Mining Analyst
Rogers Telecommunications

Hands down, best applied analytics conference I have ever attended. Great exposure to cutting-edge predictive techniques and I was able to turn around and apply some of those learnings to my work immediately. I’ve never been able to say that after any conference I’ve attended before!

Jon Francis, Senior Statistician
T-Mobile

PAW NYC’s agenda covers black box trading, churn modeling, crowdsourcing, demand forecasting, ensemble models, fraud detection, healthcare, insurance applications, law enforcement, litigation, market mix modeling, mobile analytics, online marketing, risk management, social data, supply chain management, targeting direct marketing, uplift modeling (net lift), and other innovative applications that benefit organizations in new and creative ways.


Take advantage of Super Early Bird Pricing and realize
$400 in savings before May 20, 2011.

Note:  Each additional attendee from the same company registered at the same time receives an extra $200 off the Conference Pass.

Register Now!


eMetrics New York

Chromebooks for enterprise BI

From-

http://googleblog.blogspot.com/

Chromebooks will be available online June 15 in the U.S., U.K., France, Germany, Netherlands, Italy and Spain. More countries will follow in the coming months. In the U.S., Chromebooks will be available from Amazon and Best Buy and internationally from leading retailers.

Even with dedicated IT departments, businesses and schools struggle with the same complex, costly and insecure computers as the rest of us. To address this, we’re also announcing Chromebooks for Business and Education.

and

http://www.google.com/chromebook/business-education.html#

Chromebooks: work better.

Crashes, long boot times, application conflicts, endless updates, viruses, security issues and obsolete hardware all frustrate IT managers and end users – and most users don’t need or want the complexity and annoyance of their current PCs.

Increasingly the browser is the only tool users need, making a new and better computing model possible. Chromebooks can instantly run your browser-based apps, whether in the cloud or behind your firewall, and apps virtualized through technologies like Citrix®. And an entire fleet of Chromebooks can be managed from one web-based console – making life better for users and IT admins alike.

Contact Sales

Heritage offers 3 million chump change for Monkeys

My perspective is life is not fair, and if someone offers me 1 mill a year so they make 1 bill a year, I would still take it, especially if it leads to better human beings and better humanity on this planet. Health care isnt toothpaste.

Unless there are even more fine print changes involved- there exist several players in the pharma sector who do build and deploy models internally for denying claims or prospecting medical doctors with freebies, but they might just get caught with the new open data movement

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A note from KDNuggets-

Heritage Health Prizereleased a second set of data on May 4. They also recently modified their ruleswhich now demand complete exclusivity and seem to disallow use of other tools (emphasis mine – Gregory PS)

21. LICENSE
By registering for the Competition, each Entrant (a) grants to Sponsor and its designees a worldwide, exclusive (except with respect to Entrant) , sub-licensable (through multiple tiers), transferable, fully paid-up, royalty-free, perpetual, irrevocable right to use, not use, reproduce, distribute (through multiple tiers), create derivative works of, publicly perform, publicly display, digitally perform, make, have made, sell, offer for sale and import the entry and the algorithm used to produce the entry, as well as any other algorithm, data or other information whatsoever developed or produced at any time using the data provided to Entrant in this Competition (collectively, the “Licensed Materials”), in any media now known or hereafter developed, for any purpose whatsoever, commercial or otherwise, without further approval by or payment to Entrant (the “License”) and
(b) represents that he/she/it has the unrestricted right to grant the License. 
Entrant understands and agrees that the License is exclusive except with respect to Entrant: Entrant may use the Licensed Materials solely for his/her/its own patient management and other internal business purposes but may not grant or otherwise transfer to any third party any rights to or interests in the Licensed Materials whatsoever.

This has lead to a call to boycott the competition by Tristan, who also notes that academics cannot publish their results without prior written approval of the Sponsor.

Anthony Goldbloom, CEO of Kaggle, emailed the HHP participants on May 4

HPN have asked me to pass on the following message: “The Heritage Provider Network is sponsoring the Heritage Health Prize to spur innovation and creative thinking in healthcare. HPN, however, is a medical group and must retain an exclusive license to the algorithms created using its data so as to ensure that the algorithms are used responsibly, and are only used to provide better health care to patients and not for improper purposes.
Put simply, while the competition hopes to spur innovation, this is not a competition regarding movie ratings or chess results. We hope that the clarifications we have made to the Rules and the FAQ adequately address your concerns and look forward to your participation in the competition.”

What do you think? Will the exclusive license prevent you from participating?

Forecasting World Events Team

a large and diverse panel of forecasters, including substantial representation from government, academia, “think tanks,” and industry. Here are a few other details concerning your fellow participants:
  • At this time, over 600 people are being invited to participate. Please note that we expect that new participants will be joining the panel on a rolling basis for years to come.
  • Around 85% of these 600+ participants have at least a Bachelor’s degree, and over 60% of them have advanced degrees.
  • In terms of background training, participants represent a range of academic fields. Around 40% report a Social-Behavioral Science background, but there is also significant representation from those with backgrounds in Business (15%), the Humanities (13%), Engineering (12%), and the Natural Sciences (10%), among others.
  • The average participant age is 43 years-old, with a standard deviation of 15 years.
  • The panel’s gender composition is 75% men / 25% women, and this closely mirrors the gender ratio for all FWE registrants.
  • In addition to participation from individuals overseas, we are pleased to have eligible participants representing 44 of the 50 United States.
We are currently scheduled to begin the core forecasting study in late summer, a few months later than we initially anticipated. In the meantime, we will be readying our web-based forecasting environment and assembling our initial set of forecasting questions. As our formal launch date approaches, we will be contacting you with a link to the forecasting website and any other information you’ll need to get started. Between now and then we may reach out to you with other related announcements.
Finally, registration remains open, and we encourage you to “spread the word” by sharing our registration homepage link with your friends and colleagues.
Thanks once again for your interest in Forecasting World Events. We look forward to you joining us this summer.
Sincerely,
The Forecasting World Events Team
E-mail is not a secure form of communication.

The confidentiality of this message cannot be guaranteed.

ps- above message was from this new contest. Enter at your initiative. Buyer Beware!.

Google Storage for Developers goes into Enterprise Mode

Schematic representation of the SSL handshake ...
Image via Wikipedia

To help unify and uniform, collobrative work and data management and business models across the enterprise in secure SSL cloud environments- Google Storage has been rolling out some changes (read below)-this also gives you more options on the day Amazon goes ahem down (cough cough) because they didn’t think someone in their data environment could be sympathetic to free data.

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https://groups.google.com/group/gs-announce

And now to the actual update.

We’re making some changes to Google Storage for Developers to make team-based development easier. As part of this work, we are introducing the concept of a project. In preparation for this feature, we will be creating projects for every user and migrating their buckets to it.

What does this mean for you?

Everything will continue to work as it always has. However, you will notice that if you perform a get-acl operation on any of your buckets, you will see extra ACL entries. These entries correspond to project groups. Each group has only one member – the person who owned the buckets before the bucket migration;  no additional rights have been granted to any of your buckets or objects. You should preserve these new ACL grants if you modify bucket ACLs.

An example entry for a modified ACL would look like this:

We’ll be rolling out these changes over the next few days,

http://blog.cloudberrylab.com/2011/04/cloudberry-explorer-for-google-storage.html

Detailed Note on GS-

https://code.google.com/apis/storage/

Google Storage for Developers is a RESTful service for storing and accessing your data on Google’s infrastructure. The service combines the performance and scalability of Google’s cloud with advanced security and sharing capabilities. Highlights include:

Fast, scalable, highly available object store

  • All data replicated to multiple U.S. data centers
  • Read-your-writes data consistency
  • Objects of hundreds of gigabytes in size per request with range-get support
  • Domain-scoped bucket namespace

Easy, flexible authentication and sharing

  • Key-based authentication
  • Authenticated downloads from a web browser
  • Individual- and group-level access controls

In addition, Google Storage for Developers offers a web-based interface for managing your storage and GSUtil, an open source command line tool and library. The service is also compatible with many existing cloud storage tools and libraries. With pay-as-you-go pricing, it’s easy to get started and scale as your needs grow.

Google Storage for Developers is currently only available to a limited number of developers. Please sign up to join the waiting list.

AsterData still alive;/launches SQL-MapReduce Developer Portal

so apparantly ole client AsterData continues to thrive under gentle touch of Terrific Data

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Aster Data today launched the SQL-MapReduce Developer Portal, a new online community for data scientists and analytic developers. For your convenience, I copied the release below and it can also be found here. Please let me know if you have any questions or if there is anything else I can help you with.

Sara Korolevich

Point Communications Group for Aster Data

sarak@pointcgroup.com

Office: 602.279.1137

Mobile: 623.326.0881

Teradata Accelerates Big Data Analytics with First Collaborative Community for SQL-MapReduce®

New online community for data scientists and analytic developers enables development and sharing of powerful MapReduce analytics


San Carlos, California – Teradata Corporation (NYSE:TDC) today announced the launch of the Aster Data SQL-MapReduce® Developer Portal. This portal is the first collaborative online developer community for SQL-MapReduce analytics, an emerging framework for processing non-relational data and ultra-fast analytics.

“Aster Data continues to deliver on its unique vision for powerful analytics with a rich set of tools to make development of those analytics quick and easy,” said Tasso Argyros, vice president of Aster Data Marketing and Product Management, Teradata Corporation. “This new developer portal builds on Aster Data’s continuing SQL-MapReduce innovation, leveraging the flexibility and power of SQL-MapReduce for analytics that were previously impossible or impractical.”

The developer portal showcases the power and flexibility of Aster Data’s SQL-MapReduce – which uniquely combines standard SQL with the popular MapReduce distributed computing technology for processing big data – by providing a collaborative community for sharing SQL-MapReduce expert insights in addition to sharing SQL-MapReduce analytic functions and sample code. Data scientists, quantitative analysts, and developers can now leverage the experience, knowledge, and best practices of a community of experts to easily harness the power of SQL-MapReduce for big data analytics.

A recent report from IDC Research, “Taking Care of Your Quants: Focusing Data Warehousing Resources on Quantitative Analysts Matters,” has shown that by enabling data scientists with the tools to harness emerging types and sources of data, companies create significant competitive advantage and become leaders in their respective industry.

“The biggest positive differences among leaders and the rest come from the introduction of new types of data,” says Dan Vesset, program vice president, Business Analytics Solutions, IDC Research. “This may include either new transactional data sources or new external data feeds of transactional or multi-structured interactional data — the latter may include click stream or other data that is a by-product of social networking.”

Vesset goes on to say, “Aster Data provides a comprehensive platform for analytics and their SQL-MapReduce Developer Portal provides a community for sharing best practices and functions which can have an even greater impact to an organization’s business.”

With this announcement Aster Data extends its industry leadership in delivering the most comprehensive analytic platform for big data analytics — not only capable of processing massive volumes of multi-structured data, but also providing an extensive set of tools and capabilities that make it simple to leverage the power of MapReduce analytics. The Aster Data

SQL-MapReduce Developer Portal brings the power of SQL-MapReduce accessible to data scientists, quantitative analysis, and analytic developers by making it easy to share and collaborate with experts in developing SQL-MapReduce analytics. This portal builds on Aster Data’s history of SQL-MapReduce innovations, including:

  • The first deep integration of SQL with MapReduce
  • The first MapReduce support for .NET
  • The first integrated development environment, Aster Data
    Developer Express
  • A comprehensive suite of analytic functions, Aster Data
    Analytic Foundation

Aster Data’s patent-pending SQL-MapReduce enables analytic applications and functions that can deliver faster, deeper insights on terabytes to petabytes of data. These applications are implemented using MapReduce but delivered through standard SQL and business intelligence (BI) tools.

SQL-MapReduce makes it possible for data scientists and developers to empower business analysts with the ability to make informed decisions, incorporating vast amounts of data, regardless of query complexity or data type. Aster Data customers are using SQL-MapReduce for rich analytics including analytic applications for social network analysis, digital marketing optimization, and on-the-fly fraud detection and prevention.

“Collaboration is at the core of our success as one of the leading providers, and pioneers of social software,” said Navdeep Alam, director of Data Architecture at Mzinga. “We are pleased to be one of the early members of The Aster Data SQL-MapReduce Developer Portal, which will allow us the ability to share and leverage insights with others in using big data analytics to attain a deeper understanding of customers’ behavior and create competitive advantage for our business.”

SQL-MapReduce is one of the core capabilities within Aster Data’s flagship product. Aster DatanCluster™ 4.6, the industry’s first massively parallel processing (MPP) analytic platform has an integrated analytics engine that stores and processes both relational and non-relational data at scale. With Aster Data’s unique analytics framework that supports both SQL and
SQL-MapReduce™, customers benefit from rich, new analytics on large data volumes with complex data types. Aster Data analytic functions are embedded within the analytic platform and processed locally with data, which allows for faster data exploration. The SQL-MapReduce framework provides scalable fault-tolerance for new analytics, providing users with superior reliability, regardless of number of users, query size, or data types.


About Aster Data
Aster Data is a market leader in big data analytics, enabling the powerful combination of cost-effective storage and ultra-fast analysis of new sources and types of data. The Aster Data nCluster analytic platform is a massively parallel software solution that embeds MapReduce analytic processing with data stores for deeper insights on new data sources and types to deliver new analytic capabilities with breakthrough performance and scalability. Aster Data’s solution utilizes Aster Data’s patent-pending SQL-MapReduce to parallelize processing of data and applications and deliver rich analytic insights at scale. Companies including Barnes & Noble, Intuit, LinkedIn, Akamai, and MySpace use Aster Data to deliver applications such as digital marketing optimization, social network and relationship analysis, and fraud detection and prevention.


About Teradata
Teradata is the world’s leader in data warehousing and integrated marketing management through itsdatabase softwaredata warehouse appliances, and enterprise analytics. For more information, visitteradata.com.

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Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.