Predictive Models Ain’t Easy to Deploy

 

This is a guest blog post by Carole Ann Matignon of Sparkling Logic. You can see more on Sparkling Logic at http://my.sparklinglogic.com/

Decision Management is about combining predictive models and business rules to automate decisions for your business. Insurance underwriting, loan origination or workout, claims processing are all very good use cases for that discipline… But there is a hiccup… It ain’t as easy you would expect…

What’s easy?

If you have a neat model, then most tools would allow you to export it as a PMML model – PMML stands for Predictive Model Markup Language and is a standard XML representation for predictive model formulas. Many model development tools let you export it without much effort. Many BRMS – Business rules Management Systems – let you import it. Tada… The model is ready for deployment.

What’s hard?

The problem that we keep seeing over and over in the industry is the issue around variables.

Those neat predictive models are formulas based on variables that may or may not exist as is in your object model. When the variable is itself a formula based on the object model, like the min, max or sum of Dollar amount spent in Groceries in the past 3 months, and the object model comes with transaction details, such that you can compute it by iterating through those transactions, then the problem is not “that” big. PMML 4 introduced some support for those variables.

The issue that is not easy to fix, and yet quite frequent, is when the model development data model does not resemble the operational one. Your Data Warehouse very likely flattened the object model, and pre-computed some aggregations that make the mapping very hard to restore.

It is clearly not an impossible project as many organizations do that today. It comes with a significant overhead though that forces modelers to involve IT resources to extract the right data for the model to be operationalized. It is a heavy process that is well justified for heavy-duty models that were developed over a period of time, with a significant ROI.

This is a show-stopper though for other initiatives which do not have the same ROI, or would require too frequent model refresh to be viable. Here, I refer to “real” model refresh that involves a model reengineering, not just a re-weighting of the same variables.

For those initiatives where time is of the essence, the challenge will be to bring closer those two worlds, the modelers and the business rules experts, in order to streamline the development AND deployment of analytics beyond the model formula. The great opportunity I see is the potential for a better and coordinated tuning of the cut-off rules in the context of the model refinement. In other words: the opportunity to refine the strategy as a whole. Very ambitious? I don’t think so.

About Carole Ann Matignon

http://my.sparklinglogic.com/index.php/company/management-team

Carole-Ann Matignon Print E-mail

Carole-Ann MatignonCarole-Ann Matignon – Co-Founder, President & Chief Executive Officer

She is a renowned guru in the Decision Management space. She created the vision for Decision Management that is widely adopted now in the industry.  Her claim to fame is managing the strategy and direction of Blaze Advisor, the leading BRMS product, while she also managed all the Decision Management tools at FICO (business rules, predictive analytics and optimization). She has a vision for Decision Management both as a technology and a discipline that can revolutionize the way corporations do business, and will never get tired of painting that vision for her audience.  She speaks often at Industry conferences and has conducted university classes in France and Washington DC.

She started her career building advanced systems using all kinds of technologies — expert systems, rules, optimization, dashboarding and cubes, web search, and beta version of database replication. At Cleversys (acquired by Kurt Salmon & Associates), she also conducted strategic consulting gigs around change management.

While playing with advanced software components, she found a passion for technology and joined ILOG (acquired by IBM). She developed a growing interest in Optimization as well as Business Rules. At ILOG, she coined the term BRMS while brainstorming with her Sales counterpart. She led the Presales organization for Telecom in the Americas up until 2000 when she joined Blaze Software (acquired by Brokat Technologies, HNC Software and finally FICO).

Her 360-degree experience allowed her to gain appreciation for all aspects of a software company, giving her a unique perspective on the business. Her technical background kept her very much in touch with technology as she advanced.

On Software

1) All software has bugs. Sometimes this is because people have been told to code in a hurry to meet shipping deadlines. Sometimes it is due to the way metal and other software interact with it. Mostly it is karma.

2) In the 21 st Century,It is okay to insult someone over his software , but not over most other things. Sometimes I think people are passionate not just for their own software but to just diss the other guys. It is a politically convenient release.

3) Bloggers writing about software are full of bull-by products. If they were any good in writing code, they would not have time to write a blog. Mostly bloggers on code are people whose coding enthusiasm is more than their coding competence.

4) Software is easier than it looks to people who know it. To those who dont know how to code, it will always be a bit of magic.

5) Despite immense progress, initiatives and encouragement- the number of females writing code is too low . Comparatively, figuratively and literally. If you are a male and want a social life- get into marketing while the hair is still black.

Man walks into Bar. Says to Women at Bar. ” Hey,What do you do, Me- I write code”

See!

6) People who write software end up making more money not just because they create useful stuff that helps get work done faster or helps reduce boredom for people. They make more money because they are mostly passionate, logical problem thinkers, focused, hard working and better read on a variety of subjects than others. That’s your cue to how to make money even if you cannot code.

7) I would rather write much more code rather than write poetry. But I sometimes think they are related. Just manipulating words in different languages to manipulate output in different machines or people.

8) Kids should be taught software at early age , as that is a skill that helps in their education and thinking. More education for the kids!

9) Laying off talented software people because you found a cheaper , younger alternative half across the globe is sometimes evil. It is also inevitable. Learn more software as you grow older.

10) The best software is the one in your head. It was written by a better programmer too.

 

Predictive analytics in the cloud : Angoss

I interviewed Angoss in depth here at http://www.decisionstats.com/interview-eberhard-miethke-and-dr-mamdouh-refaat-angoss-software/

Well they just announced a predictive analytics in the cloud.

 

http://www.angoss.com/predictive-analytics-solutions/cloud-solutions/

Solutions

Overview

KnowledgeCLOUD™ solutions deliver predictive analytics in the Cloud to help businesses gain competitive advantage in the areas of sales, marketing and risk management by unlocking the predictive power of their customer data.

KnowledgeCLOUD clients experience rapid time to value and reduced IT investment, and enjoy the benefits of Angoss’ industry leading predictive analytics – without the need for highly specialized human capital and technology.

KnowledgeCLOUD solutions serve clients in the asset management, insurance, banking, high tech, healthcare and retail industries. Industry solutions consist of a choice of analytical modules:

KnowledgeCLOUD for Sales/Marketing

KnowledgeCLOUD solutions are delivered via KnowledgeHUB™, a secure, scalable cloud-based analytical platform together with supporting deployment processes and professional services that deliver predictive analytics to clients in a hosted environment. Angoss industry leading predictive analytics technology is employed for the development of models and deployment of solutions.

Angoss’ deep analytics and domain expertise guarantees effectiveness – all solutions are back-tested for accuracy against historical data prior to deployment. Best practices are shared throughout the service to optimize your processes and success. Finely tuned client engagement and professional services ensure effective change management and program adoption throughout your organization.

For businesses looking to gain a competitive edge and put their data to work, Angoss is the ideal partner.

—-

Hmm. Analytics in the cloud . Reduce hardware costs. Reduce software costs . Increase profitability margins.

Hmmmmm

My favorite professor in North Carolina who calls cloud as a time sharing, are you listening Professor?

Self Driving Cars , Geo Coded Ads, End of Privacy

Imagine a world in which your car tracks everywhere you go. Over a period of time, it builds up a database of your driving habits, how long you stay at particular kinds of dining places, entertainment places (ahem!) , and the days, and times you do it.  You can no longer go to massage parlours without your data being checked by your car software admin (read – your home admin)

And that data is mined using machine learning algols to give you better ads for pizzas, or a reminder for food after every 3 hours , or an ad for beer every Thursday after 8 pm .

Welcome Brave New World!

How to learn to be a hacker easily

1) Are you sure. It is tough to be a hacker. And football players get all the attention.

2) Really? Read on

3) Read Hacker’s Code

http://muq.org/~cynbe/hackers-code.html

The Hacker’s Code

“A hacker of the Old Code.”

  • Hackers come and go, but a great hack is forever.
  • Public goods belong to the public.*
  • Software hoarding is evil.
    Software does the greatest good given to the greatest number.
  • Don’t be evil.
  • Sourceless software sucks.
  • People have rights.
    Organizations live on sufferance.
  • Governments are organizations.
  • If it is wrong when citizens do it,
    it is wrong when governments do it.
  • Information wants to be free.
    Information deserves to be free.
  • Being legal doesn’t make it right.
  • Being illegal doesn’t make it wrong.
  • Subverting tyranny is the highest duty.
  • Trust your technolust!

4) Read How to be a hacker by

Eric Steven Raymond

http://www.catb.org/~esr/faqs/hacker-howto.html

or just get the Hacker Attitude

The Hacker Attitude

1. The world is full of fascinating problems waiting to be solved.
2. No problem should ever have to be solved twice.
3. Boredom and drudgery are evil.
4. Freedom is good.
5. Attitude is no substitute for competence.
5) If you are tired of reading English, maybe I should move on to technical stuff
6) Create your hacking space, a virtual disk on your machine.
You will need to learn a bit of Linux. If you are a Windows user, I recommend creating a VMWare partition with Ubuntu
If you like Mac, I recommend the more aesthetic Linux Mint.
How to create your virtual disk-
read here-
Download VM Player here
http://www.vmware.com/support/product-support/player/
Down iso image of operating system here
http://ubuntu.com
Downloading is the longest thing in this exercise
Now just do what is written here
http://www.vmware.com/pdf/vmware_player40.pdf
or if you want to try and experiment with other ways to use Windows and Linux just read this
http://www.decisionstats.com/ways-to-use-both-windows-and-linux-together/
Moving data back and forth between your new virtual disk and your old real disk
http://www.decisionstats.com/moving-data-between-windows-and-ubuntu-vmware-partition/
7) Get Tor to hide your IP address when on internet
https://www.torproject.org/docs/tor-doc-windows.html.en
8a ) Block Ads using Ad-block plugin when surfing the internet (like 14.95 million other users)
https://addons.mozilla.org/en-US/firefox/addon/adblock-plus/
 8b) and use Mafiafire to get elusive websites
https://addons.mozilla.org/en-US/firefox/addon/mafiaafire-redirector/
9) Get a  Bit Torrent Client at http://www.utorrent.com/
This will help you download stuff
10) Hacker Culture Alert-
This instruction is purely for sharing the culture but not the techie work of being a hacker
The website Pirate bay acts like a search engine for Bit torrents 
http://thepiratebay.se/
Visiting it is considered bad since you can get lots of music, videos, movies etc for free, without paying copyright fees.
The website 4chan is considered a meeting place to meet other hackers. The site can be visually shocking
http://boards.4chan.org/b/
You need to do atleast set up these systems, read the websites and come back in N month time for second part in this series on how to learn to be a hacker. That will be the coding part.
END OF PART  1
Updated – sorry been a bit delayed on next part. Will post soon.

Top 5 XKCD on Data Visualization

By request, an analysis of Top 5  XKCDs on data visualization. Statisticians and Data Scientists to note-

1) DOT PLOT

 

2)  LINE PLOTS

3) FLOW CHARTS

4) PIE CHARTS and 5) BAR GRAPHS

I am not going into the big big graphs of course like the Star Wars Plot data visualization at

http://xkcd.com/657/ or the Money Chart at http://xkcd.com/980/ because I dont believe in data visualization to show off, but to keep it simple simply 🙂

Now I gotta find me a software that can write my blog for me 🙂

Interview JJ Allaire Founder, RStudio

Here is an interview with JJ Allaire, founder of RStudio. RStudio is the IDE that has overtaken other IDE within the R Community in terms of ease of usage. On the eve of their latest product launch, JJ talks to DecisionStats on RStudio and more.

Ajay-  So what is new in the latest version of RStudio and how exactly is it useful for people?

JJ- The initial release of RStudio as well as the two follow-up releases we did last year were focused on the core elements of using R: editing and running code, getting help, and managing files, history, workspaces, plots, and packages. In the meantime users have also been asking for some bigger features that would improve the overall work-flow of doing analysis with R. In this release (v0.95) we focused on three of these features:

Projects. R developers tend to have several (and often dozens) of working contexts associated with different clients, analyses, data sets, etc. RStudio projects make it easy to keep these contexts well separated (with distinct R sessions, working directories, environments, command histories, and active source documents), switch quickly between project contexts, and even work with multiple projects at once (using multiple running versions of RStudio).

Version Control. The benefits of using version control for collaboration are well known, but we also believe that solo data analysis can achieve significant productivity gains by using version control (this discussion on Stack Overflow talks about why). In this release we introduced integrated support for the two most popular open-source version control systems: Git and Subversion. This includes changelist management, file diffing, and browsing of project history, all right from within RStudio.

Code Navigation. When you look at how programmers work a surprisingly large amount of time is spent simply navigating from one context to another. Modern programming environments for general purpose languages like C++ and Java solve this problem using various forms of code navigation, and in this release we’ve brought these capabilities to R. The two main features here are the ability to type the name of any file or function in your project and go immediately to it; and the ability to navigate to the definition of any function under your cursor (including the definition of functions within packages) using a keystroke (F2) or mouse gesture (Ctrl+Click).

Ajay- What’s the product road map for RStudio? When can we expect the IDE to turn into a full fledged GUI?

JJ- Linus Torvalds has said that “Linux is evolution, not intelligent design.” RStudio tries to operate on a similar principle—the world of statistical computing is too deep, diverse, and ever-changing for any one person or vendor to map out in advance what is most important. So, our internal process is to ship a new release every few months, listen to what people are doing with the product (and hope to do with it), and then start from scratch again making the improvements that are considered most important.

Right now some of the things which seem to be top of mind for users are improved support for authoring and reproducible research, various editor enhancements including code folding, and debugging tools.

What you’ll see is us do in a given release is to work on a combination of frequently requested features, smaller improvements to usability and work-flow, bug fixes, and finally architectural changes required to support current or future feature requirements.

While we do try to base what we work on as closely as possible on direct user-feedback, we also adhere to some core principles concerning the overall philosophy and direction of the product. So for example the answer to the question about the IDE turning into a full-fledged GUI is: never. We believe that textual representations of computations provide fundamental advantages in transparency, reproducibility, collaboration, and re-usability. We believe that writing code is simply the right way to do complex technical work, so we’ll always look for ways to make coding better, faster, and easier rather than try to eliminate coding altogether.

Ajay -Describe your journey in science from a high school student to your present work in R. I noticed you have been very successful in making software products that have been mostly proprietary products or sold to companies.

Why did you get into open source products with RStudio? What are your plans for monetizing RStudio further down the line?

JJ- In high school and college my principal areas of study were Political Science and Economics. I also had a very strong parallel interest in both computing and quantitative analysis. My first job out of college was as a financial analyst at a government agency. The tools I used in that job were SAS and Excel. I had a dim notion that there must be a better way to marry computation and data analysis than those tools, but of course no concept of what this would look like.

From there I went more in the direction of general purpose computing, starting a couple of companies where I worked principally on programming languages and authoring tools for the Web. These companies produced proprietary software, which at the time (between 1995 and 2005) was a workable model because it allowed us to build the revenue required to fund development and to promote and distribute the software to a wider audience.

By 2005 it was however becoming clear that proprietary software would ultimately be overtaken by open source software in nearly all domains. The cost of development had shrunken dramatically thanks to both the availability of high-quality open source languages and tools as well as the scale of global collaboration possible on open source projects. The cost of promoting and distributing software had also collapsed thanks to efficiency of both distribution and information diffusion on the Web.

When I heard about R and learned more about it, I become very excited and inspired by what the project had accomplished. A group of extremely talented and dedicated users had created the software they needed for their work and then shared the fruits of that work with everyone. R was a platform that everyone could rally around because it worked so well, was extensible in all the right ways, and most importantly was free (as in speech) so users could depend upon it as a long-term foundation for their work.

So I started RStudio with the aim of making useful contributions to the R community. We started with building an IDE because it seemed like a first-rate development environment for R that was both powerful and easy to use was an unmet need. Being aware that many other companies had built successful businesses around open-source software, we were also convinced that we could make RStudio available under a free and open-source license (the AGPLv3) while still creating a viable business. At this point RStudio is exclusively focused on creating the best IDE for R that we can. As the core product gets where it needs to be over the next couple of years we’ll then also begin to sell other products and services related to R and RStudio.

About-

http://rstudio.org/docs/about

Jjallaire

JJ Allaire

JJ Allaire is a software engineer and entrepreneur who has created a wide variety of products including ColdFusion,Windows Live WriterLose It!, and RStudio.

From http://en.wikipedia.org/wiki/Joseph_J._Allaire
In 1995 Joseph J. (JJ) Allaire co-founded Allaire Corporation with his brother Jeremy Allaire, creating the web development tool ColdFusion.[1] In March 2001, Allaire was sold to Macromedia where ColdFusion was integrated into the Macromedia MX product line. Macromedia was subsequently acquired by Adobe Systems, which continues to develop and market ColdFusion.
After the sale of his company, Allaire became frustrated at the difficulty of keeping track of research he was doing using Google. To address this problem, he co-founded Onfolio in 2004 with Adam Berrey, former Allaire co-founder and VP of Marketing at Macromedia.
On March 8, 2006, Onfolio was acquired by Microsoft where many of the features of the original product are being incorporated into the Windows Live Toolbar. On August 13, 2006, Microsoft released the public beta of a new desktop blogging client called Windows Live Writer that was created by Allaire’s team at Microsoft.
Starting in 2009, Allaire has been developing a web-based interface to the widely used R technical computing environment. A beta version of RStudio was publicly released on February 28, 2011.
JJ Allaire received his B.A. from Macalester College (St. Paul, MN) in 1991.
RStudio-

RStudio is an integrated development environment (IDE) for R which works with the standard version of R available from CRAN. Like R, RStudio is available under a free software license. RStudio is designed to be as straightforward and intuitive as possible to provide a friendly environment for new and experienced R users alike. RStudio is also a company, and they plan to sell services (support, training, consulting, hosting) related to the open-source software they distribute.