PAW Reception and R Meetup

New DC meetup for R Users-

source- http://www.meetup.com/R-users-DC/calendar/14236478/

October’s R meet-up will be co-located with the Predictive Analytics World Conference (http://www.predictive…) taking place in Washington DC October 19-20. PAW is the premiere business-focused event for predictive analytics professionals, managers and commercial practitioners.

Agenda:

6:30 – 7:30 PAW Reception (open to meet-up attendees)
7:30 – 9:00 DC-R Meetup

Talks:
“How to speak ggplot2 like a native”
Harlan D. Harris, PhD @HarlanH

“Saving the world with R”
Michael Milton @michaelmilton

Important Registration Instructions:
You are welcome to RSVP here at meetup. The PAW organizers have requested that we register in the PAW site for the R meetup so they can provide badges to members which will give you access to the reception. There is no charge to register using the PAW site. Please click here to register.


Speaker Bios

Harlan D. Harris, PhD, is a statistical data scientist working for Kaplan Test Prep and Admissions in New York City. He has degrees from the University of Wisconsin-Madison and the University of Illinois at Urbana-Champaign. Prior to turning to the private sector, he worked as a researcher and lecturer in various areas of Artificial Intelligence and Cognitive Science at the University of Illinois, Columbia University, the University of Connecticut, and New York University.

Harlan’s talk is titled “How to speak ggplot2 like a native.”. One of the most innovative ideas in data visualization in recent years is that graphical images can be described using a grammar. Just as a fluent speaker of a language can talk more precisely and clearly than someone using a tourist phrasebook, graphics based on a grammar can yield more insights than graphics based on a limited set of templates (bar chart, pie graph, etc.). There are at least two implementations of the Grammar of Graphics idea in R, of which the most popular is the ggplot2 package written by Prof. Hadley Wickham. Just as with natural languages, ggplot2 has a surface structure made up of R vocabulary elements, as well as a deep structure that mediates the link between the vocabulary and the “semantic” representation of the data shown on a computer screen. In this introductory presentation, the links among these levels of representation are demonstrated, so that new ggplot2 users can build the mental models necessary for fluent and creative visualization of their data.

Michael Milton is a Client Manager at Blue State Digital. When he’s not saving the world by designing interactive marketing strategies that connect passionate users with causes and organizations, he writes about data and analytics. For O’Reilly Media, he wrote Head First Data Analysis and Head First Excel and has created the videos Great R: Level 1 and Getting the Most Out of Google Apps for Business.

Michael’s talk is called “How to Save the World Using R.” In this wide-ranging discussion, Michael will highlight individuals and organizations who are using R to help others as well as ways in which R can be used to promote good statistical thinking.

More PAWS

Dr Eric Siegel  (interviewed here at https://decisionstats.wordpress.com/2009/07/14/interview_eric-siege/ )

continues his series of excellent analytical conferences-

Oct 19-20 – WASHINGTON DC: PAW Conference & Workshops (pawcon.com/dc)

Oct 28-29 – SAN FRANCISCO: Workshop (businessprediction.com)

Nov 15-16 – LONDON: PAW Conference & Workshop (pawcon.com/london)

March 14-15, 2011 – SAN FRANCISCO: PAW Conference & Workshops

* Register by Sep 30 for PAW London Early-Bird – Save £200
http://pawcon.com/london/register.php

* For the Oct 28-29 workshop, see http://businessprediction.com

———————–

INFORMATION ABOUT THE PAW CONFERENCES:

Predictive Analytics World ( http://pawcon.com ) is the business-focused event for predictive analytics professionals, managers and commercial practitioners, covering today’s commercial deployment of predictive analytics, across industries and across software vendors.

PAW delivers the best case studies, expertise, keynotes, sessions, workshops, exposition, expert panel, live demos, networking coffee breaks, reception, birds-of-a-feather lunches, brand-name enterprise leaders, and industry heavyweights in the business.

Case study presentations cover campaign targeting, churn modeling, next-best-offer, selecting marketing channels, global analytics deployment, email marketing, HR candidate search, and other innovative applications. The Conference agendas cover hot topics such as social data, text mining, search marketing, risk management, uplift (incremental lift) modeling, survey analysis, consumer privacy, sales force optimization and other innovative applications that benefit organizations in new and creative ways.

PAW delivers two rich conference programs in Oct./Nov. with very little content overlap featuring a wealth of speakers with front-line experience. See which one is best for you:

PAW’s DC 2010 (Oct 19-20) program includes over 25 sessions across two tracks – an “All Audiences” and an “Expert/Practitioner” track — so you can witness how predictive analytics is applied at 1-800-FLOWERS, CIBC, Corporate Executive Board, Forrester, LifeLine, Macy’s, MetLife, Miles Kimball, Monster, Paychex, PayPal (eBay), SunTrust, Target, UPMC Health Plan, Xerox, YMCA, and Yahoo!, plus special examples from the U.S. government agencies DoD, DHS, and SSA.

Sign up for event updates in the US http://pawcon.com/signup-us.php
View the agenda at-a-glance: http://pawcon.com/dc/2010/agenda_overview.php
For more: http://pawcon.com/dc
Register: http://pawcon.com/dc/register.php

PAW London 2010 (Nov 15-16) will feature over 20 speakers from 10 countries with case studies from leading enterprises in e-commerce, finance, healthcare, retail, and telecom such as Canadian Automobile Association, Chessmetrics, e-Dialog, Hamburger Sparkasse, Jeevansathi.com (India’s 2nd-largest matrimony portal), Life Line Screening, Lloyds TSB, Naukri.com (India’s number 1 job portal), Overtoom, SABMiller, Univ. of Melbourne, and US Bank, plus special examples from Anheuser-Busch, Disney, HP, HSBC, Pfizer, U.S. SSA, WestWind Foundation and others.

Sign up for event updates in the UK http://pawcon.com/signup-uk.php
View the agenda at-a-glance: http://pawcon.com/london/2010/agenda_overview.php
For more: http://pawcon.com/london
Register: http://pawcon.com/london/register.php

——————————-

PAW San Francisco Save-the-Date and Call-for-Speakers:

March 14-15, 2011
San Francisco Marriott Marquis
San Francisco, CA

PAW call-for-speakers information and submission form: (Due Oct 8)
http://www.predictiveanalyticsworld.com/submit.php

If you wish to receive periodic call-for-speakers notifications regarding Predictive Analytics World, email chair@predictiveanalyticsworld.com with the subject line “call-for-speakers notifications”.

Predictive Analytics World
http://www.predictiveanalyticsworld.com
Washington DC – London – San Francisco

KXEN Update

Update from a very good data mining software company, KXEN –

  1. Longtime Chairman and founder Roger Haddad is retiring but would be a Board Member. See his interview with Decisionstats here https://decisionstats.wordpress.com/2009/01/05/interview-roger-haddad-founder-of-kxen-automated-modeling-software/ (note images were hidden due to migration from .com to .wordpress.com )
  2. New Members of Leadership are as-
John Ball, CEOJohn Ball
Chief Executive Officer

John Ball brings 20 years of experience in enterprise software, deep expertise in business intelligence and CRM applications, and a proven track record of success driving rapid growth at highly innovative companies.

Prior to joining KXEN, Mr. Ball served in several executive roles at salesforce.com, the leading provider of SaaS applications. Most recently, John served as VP & General Manager, Analytics and Reporting Products, where he spearheaded salesforce.com’s foray into CRM analytics and business intelligence. John also served as VP & General Manager, Service and Support Applications at salesforce.com, where he successfully grew the business to become the second largest and fastest growing product line at salesforce.com. Before salesforce.com, Ball was founder and CEO of Netonomy, the leading provider of customer self-service solutions for the telecommunications industry. Ball also held a number of executive roles at Business Objects, including General Manager, Web Products, where delivered to market the first 3 versions of WebIntelligence. Ball has a master’s degree in electrical engineering from Georgia Tech and a master’s degree in electric

I hope John atleast helps build a KXEN Force.com application- there are only 2 data mining apps there on App Exchange. Also on the wish list  more social media presence, a Web SaaS/Amazon API for KXEN, greater presence in American/Asian conferences, and a solution for SME’s (which cannot afford the premium pricing of the flagship solution. An alliance with bigger BI vendors like Oracle, SAP or IBM  for selling the great social network analysis.

Bill Russell as Non Executive Chairman-

Bill Russell as Non-executive Chairman of the Board, effective July 16 2010. Russell has 30 years of operational experience in enterprise software, with a special focus on business intelligence, analytics, and databases.Russell held a number of senior-level positions in his more than 20 years at Hewlett-Packard, including Vice President and General Manager of the multi-billion dollar Enterprise Systems Group. He has served as Non-executive Chairman of the Board for Sylantro Systems Corporation, webMethods Inc., and Network Physics, Inc. and has served as a board director for Cognos Inc. In addition to KXEN, Russell currently serves on the boards of Saba, PROS Holdings Inc., Global 360, ParAccel Inc., and B.T. Mancini Company.

Xavier Haffreingue as senior vice president, worldwide professional services and solutions.
He has almost 20 years of international enterprise software experience gained in the CRM, BI, Web and database sectors. Haffreingue joins KXEN from software provider Axway where he was VP global support operations. Prior to Axway, he held various leadership roles in the software industry, including VP self service solutions at Comverse Technologies and VP professional services and support at Netonomy, where he successfully delivered multi-million dollar projects across Europe, Asia-Pacific and Africa. Before that he was with Business Objects and Sybase, where he ran support and services in southern Europe managing over 2,500 customers in more than 20 countries.

David Guercio  as senior vice president, Americas field operations. Guercio brings to the role more than 25 years experience of building and managing high-achieving sales teams in the data mining, business intelligence and CRM markets. Guercio comes to KXEN from product lifecycle management vendor Centric Software, where he was EVP sales and client services. Prior to Centric, he was SVP worldwide sales and client services at Inxight Software, where he was also Chairman and CEO of the company’s Federal Systems Group, a subsidiary of Inxight that saw success in the US Federal Government intelligence market. The success in sales growth and penetration into the federal government led to the acquisition of Inxight by Business Objects in 2007, where Guercio then led the Inxight sales organization until Business Objects was acquired by SAP. Guercio was also a key member of the management team and a co-founder at Neovista, an early pioneer in data mining and predictive analytics. Additionally, he held the positions of director of sales and VP of professional services at Metaphor Computer Systems, one of the first data extraction solutions companies, which was acquired by IBM. During his career, Guercio also held executive positions at Resonate and SiGen.

3) Venture Capital funding to fund expansion-

It has closed $8 million in series D funding to further accelerate its growth and international expansion. The round was led by NextStage and included participation from existing investors XAnge Capital, Sofinnova Ventures, Saints Capital and Motorola Ventures.

This was done after John Ball had joined as CEO.

4) Continued kudos from analysts and customers for it’s technical excellence.

KXEN was named a leader in predictive analytics and data mining by Forrester Research (1) and was rated highest for commercial deployments of social network analytics by Frost & Sullivan (2)

Also it became an alliance partner of Accenture- which is also a prominent SAS partner as well.

In Database Optimization-

In KXEN V5.1, a new data manipulation module (ADM) is provided in conjunction with scoring to optimize database workloads and provide full in-database model deployment. Some leading data mining vendors are only now beginning to offer this kind of functionality, and then with only one or two selected databases, giving KXEN a more than five-year head start. Some other vendors are only offering generic SQL generation, not optimized for each database, and do not provide the wealth of possible outputs for their scoring equations: For example, real operational applications require not only to generate scores, but decision probabilities, error bars, individual input contributions – used to derive reasons of decision and more, which are available in KXEN in-database scoring modules.

Since 2005, KXEN has leveraged databases as the data manipulation engine for analytical dataset generation. In 2008, the ADM (Analytical Data Management) module delivered a major enhancement by providing a very easy to use data manipulation environment with unmatched productivity and efficiency. ADM works as a generator of optimized database-specific SQL code and comes with an integrated layer for the management of meta-data for analytics.

KXEN Modeling Factory- (similar to SAS’s recent product Rapid Predictive Modeler http://www.sas.com/resources/product-brief/rapid-predictive-modeler-brief.pdf and http://jtonedm.com/2010/09/02/first-look-rapid-predictive-modeler/)

KXEN Modeling Factory (KMF) has been designed to automate the development and maintenance of predictive analytics-intensive systems, especially systems that include large numbers of models, vast amounts of data or require frequent model refreshes. Information about each project and model is monitored and disseminated to ensure complete management and oversight and to facilitate continual improvement in business performance.

Main Functions

Schedule: creation of the Analytic Data Set (ADS), setup of how and when to score, setup of when and how to perform model retraining and refreshes …

Report
: Monitormodel execution over time, Track changes in model quality over time, see how useful one variable is by considering its multiple instance in models …

Notification
: Rather than having to wade through pages of event logs, KMF Department allows users to manage by exception through notifications.

Other products from KXEN have been covered here before https://decisionstats.wordpress.com/tag/kxen/ , including Structural Risk Minimization- https://decisionstats.wordpress.com/2009/04/27/kxen-automated-regression-modeling/

Thats all for the KXEN update- all the best to the new management team and a splendid job done by Roger Haddad in creating what is France and Europe’s best known data mining company.

Note- Source – http://www.kxen.com


Interview Stephanie McReynolds Director Product Marketing, AsterData

Here is an interview with Stephanie McReynolds who works as as Director of Product Marketing with AsterData. I asked her a couple of questions about the new product releases from AsterData in analytics and MapReduce.

Ajay – How does the new Eclipse Plugin help people who are already working with huge datasets but are new to AsterData’s platform?

Stephanie- Aster Data Developer Express, our new SQL-MapReduce development plug-in for Eclipse, makes MapReduce applications easy to develop. With Aster Data Developer Express, developers can develop, test and deploy a complete SQL-MapReduce application in under an hour. This is a significant increase in productivity over the traditional analytic application development process for Big Data applications, which requires significant time coding applications in low-level code and testing applications on sample data.

Ajay – What are the various analytical functions that are introduced by you recently- list say the top 10.

Stephanie- At Aster Data, we have an intense focus on making the development process easier for SQL-MapReduce applications. Aster Developer Express is a part of this initiative, as is the release of pre-defined analytic functions. We recently launched both a suite of analytic modules and a partnership program dedicated to delivering pre-defined analytic functions for the Aster Data nCluster platform. Pre-defined analytic functions delivered by Aster Data’s engineering team are delivered as modules within the Aster Data Analytic Foundation offering and include analytics in the areas of pattern matching, clustering, statistics, and text analysis– just to name a few areas. Partners like Fuzzy Logix and Cobi Systems are extending this library by delivering industry-focused analytics like Monte Carlo Simulations for Financial Services and geospatial analytics for Public Sector– to give you a few examples.

Ajay – So okay I want to do a K Means Cluster on say a million rows (and say 200 columns) using the Aster method. How do I go about it using the new plug-in as well as your product.

Stephanie- The power of the Aster Data environment for analytic application development is in SQL-MapReduce. SQL is a powerful analytic query standard because it is a declarative language. MapReduce is a powerful programming framework because it can support high performance parallel processing of Big Data and extreme expressiveness, by supporting a wide variety of programming languages, including Java, C/C#/C++, .Net, Python, etc. Aster Data has taken the performance and expressiveness of MapReduce and combined it with the familiar declarativeness of SQL. This unique combination ensures that anyone who knows standard SQL can access advanced analytic functions programmed for Big Data analysis using MapReduce techniques.

kMeans is a good example of an analytic function that we pre-package for developers as part of the Aster Data Analytic Foundation. What does that mean? It means that the MapReduce portion of the development cycle has been completed for you. Each pre-packaged Aster Data function can be called using standard SQL, and executes the defined analytic in a fully parallelized manner in the Aster Data database using MapReduce techniques. The result? High performance analytics with the expressiveness of low-level languages accessed through declarative SQL.

Ajay – I see an an increasing focus on Analytics. Is this part of your product strategy and how do you see yourself competing with pure analytics vendors.

Stephanie – Aster Data is an infrastructure provider. Our core product is a massively parallel processing database called nCluster that performs at or beyond the capabilities of any other analytic database in the market today. We developed our analytics strategy as a response to demand from our customers who were looking beyond the price/performance wars being fought today and wanted support for richer analytics from their database provider. Aster Data analytics are delivered in nCluster to enable analytic applications that are not possible in more traditional database architectures.

Ajay – Name some recent case studies in Analytics of implementation of MR-SQL with Analytical functions

Stephanie – There are three new classes of applications that Aster Data Express and Aster Analytic Foundation support: iterative analytics, prediction and optimization, and ad hoc analysis.

Aster Data customers are uncovering critical business patterns in Big Data by performing hypothesis-driven, iterative analytics. They are exploring interactively massive volumes of data—terabytes to petabytes—in a top-down deductive manner. ComScore, an Aster Data customer that performs website experience analysis is a good example of an Aster Data customer performing this type of analysis.

Other Aster Data customers are building applications for prediction and optimization that discover trends, patterns, and outliers in data sets. Examples of these types of applications are propensity to churn in telecommunications, proactive product and service recommendations in retail, and pricing and retention strategies in financial services. Full Tilt Poker, who is using Aster Data for fraud prevention is a good example of a customer in this space.

The final class of application that I would like to highlight is ad hoc analysis. Examples of ad hoc analysis that can be performed includes social network analysis, advanced click stream analysis, graph analysis, cluster analysis and a wide variety of mathematical, trigonometry, and statistical functions. LinkedIn, whose analysts and data scientists have access to all of their customer data in Aster Data are a good example of a customer using the system in this manner.

While Aster Data customers are using nCluster in a number of other ways, these three new classes of applications are areas in which we are seeing particularly innovative application development.

Biography-

Stephanie McReynolds is Director of Product Marketing at Aster Data, where she is an evangelist for Aster Data’s massively parallel data-analytics server product. Stephanie has over a decade of experience in product management and marketing for business intelligence, data warehouse, and complex event processing products at companies such as Oracle, Peoplesoft, and Business Objects. She holds both a master’s and undergraduate degree from Stanford University.

KXEN Conference :How to get the Best ROI..

Citation : http://www.kxen.com/index.php?option=com_content&task=view&id=560&Itemid=1005

kxen

How to get the Best ROI from your Advanced Analytics Investment?
MonDAY, NovemBER 2, 2009
09:30-10:30 AM Registration & Breakfast
10:30-10:45 AM Welcome & Opening Remarks,
by Roger Haddad, CEO KXEN
10:45-11:30 AM Keynote Session:
Customer Focus and Momentum Strategy,
by Marc Beauvois-Coladon, on the original work of
Professor Jean-Claude Larréché, INSEAD Alfred
H. Heineken Chair of Marketing
11:30-12:30 AM Technology Directions,
by Erik Marcade, CTO KXEN
12:30-01:45 PM Lunch
01:45-02:30 PM Customer Case Study: Groupama – Insurance
02:30-03:15 PM Boosting Lift by integrating Web Browsing Behavior in Affinity Modeling, by Edouard Servan-Schreiber, Assistant Director Advanced Analytics Teradata EMEA
03:15-04:00 PM Customer Case Study: Leveraging Social Network Analysis in Customer Retention with KXEN
by Jaroslaw Kosinski, Project Manager Planning and Strategic Analysis TPSA (Telco)
04:00-04:15 PM
Break

04:15-05:00 PM Business Track 1: Towards Predictive BI: Manage your strategic KPI’s (workshop part 1)

Technical Track 1: How to build a Data Factory

05:00-05:45 PM Business Track 2: Towards Predictive BI: Manage your Strategic KPI’s (workshop – part 2)

Technical Track 2: How to build a Modeling Factory

05:45-06:30 PM Customer Case Study: Industry
08:00-00:00 PM Gala Dinner @ the Eiffel Tower
TuesDAY, NovemBER 3, 2009
09:00-09:30 AM Welcome Coffee
09:30-10:15 AM How to optimise Performance and Effectiveness of Relationship Management Programs, while Taking Advantage of just-in-time Marketing,
by Alexandre Losson, Head of CRM, Business & Decision
10:15-11:00 AM Customer Case Study: Wolters Kluwer – Publishing & Media
11:00-11:15 AM Break
11:15-12:00 AM Business Track 3: Automate the Production of Hyper Targeted Campaigns, by Emmanuel Duhesme, CEO Probance

Technical Track 3: How to implement Social Networks Analysis

12:00-12:45 AM Business Track 4: How to present your Data Mining Results to get Visibility, by Frederic Binon,
Marketing Expert Manager at Belgacom

Technical Track 4: KXEN New Versions Tips & Tricks

12:45-01:45 PM Lunch
01:45-02:15 PM Partner Presentation: Geoconcept
02:15-03:00 PM Customer Case Study: The Co-operative Financial Services – Bank
03:00-03:15 PM
Break
03:15-04:15 PM Ask your Questions to KXEN Executives!
04:15-05:00PM Closing Remarks by Roger Haddad, CEO KXEN
Option: NOVEMBER 4, 2009
Complimentary Post-Conference Technical Workshop

Registrations on a First Come / First Served Basis – Places are limited

09:00-11:30 AM ADM: KXEN Data Manipulation Training & Exercices
11:30-01:00 PM KMF: Tour of KXEN Modeling Factory
01:00-02:00 PM Lunch
02:00-05:00 PM KSN: KXEN Social Network Analysis Training & Exercices
Registration requests for this workshop should be sent by e-mail to event-eur@kxen.com once your Conference Registration has been proceeded.

KXEN EMEA & Asia user CONFERENCE
NovembER 2 & 3, 2009 – Paris
Agenda
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