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| How to get the Best ROI from your Advanced Analytics Investment? |
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| MonDAY, NovemBER 2, 2009 |
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| 09:30-10:30 AM |
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Registration & Breakfast |
| 10:30-10:45 AM |
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Welcome & Opening Remarks,
by Roger Haddad, CEO KXEN |
| 10:45-11:30 AM |
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Keynote Session:
Customer Focus and Momentum Strategy,
by Marc Beauvois-Coladon, on the original work of
Professor Jean-Claude Larréché, INSEAD Alfred
H. Heineken Chair of Marketing |
| 11:30-12:30 AM |
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Technology Directions,
by Erik Marcade, CTO KXEN |
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| 12:30-01:45 PM |
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Lunch |
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| 01:45-02:30 PM |
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Customer Case Study: Groupama – Insurance |
| 02:30-03:15 PM |
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Boosting Lift by integrating Web Browsing Behavior in Affinity Modeling, by Edouard Servan-Schreiber, Assistant Director Advanced Analytics Teradata EMEA |
| 03:15-04:00 PM |
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Customer Case Study: Leveraging Social Network Analysis in Customer Retention with KXEN
by Jaroslaw Kosinski, Project Manager Planning and Strategic Analysis TPSA (Telco) |
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04:00-04:15 PM |
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Break
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| 04:15-05:00 PM |
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Business Track 1: Towards Predictive BI: Manage your strategic KPI’s (workshop part 1)
Technical Track 1: How to build a Data Factory |
| 05:00-05:45 PM |
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Business Track 2: Towards Predictive BI: Manage your Strategic KPI’s (workshop – part 2)
Technical Track 2: How to build a Modeling Factory |
| 05:45-06:30 PM |
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Customer Case Study: Industry |
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| 08:00-00:00 PM |
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Gala Dinner @ the Eiffel Tower |
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| TuesDAY, NovemBER 3, 2009 |
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| 09:00-09:30 AM |
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Welcome Coffee |
| 09:30-10:15 AM |
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How to optimise Performance and Effectiveness of Relationship Management Programs, while Taking Advantage of just-in-time Marketing,
by Alexandre Losson, Head of CRM, Business & Decision |
| 10:15-11:00 AM |
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Customer Case Study: Wolters Kluwer – Publishing & Media |
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11:00-11:15 AM |
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Break |
| 11:15-12:00 AM |
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Business Track 3: Automate the Production of Hyper Targeted Campaigns, by Emmanuel Duhesme, CEO Probance
Technical Track 3: How to implement Social Networks Analysis |
| 12:00-12:45 AM |
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Business Track 4: How to present your Data Mining Results to get Visibility, by Frederic Binon,
Marketing Expert Manager at Belgacom
Technical Track 4: KXEN New Versions Tips & Tricks |
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| 12:45-01:45 PM |
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Lunch |
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| 01:45-02:15 PM |
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Partner Presentation: Geoconcept |
| 02:15-03:00 PM |
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Customer Case Study: The Co-operative Financial Services – Bank |
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03:00-03:15 PM |
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Break |
| 03:15-04:15 PM |
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Ask your Questions to KXEN Executives! |
| 04:15-05:00PM |
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Closing Remarks by Roger Haddad, CEO KXEN |
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Option: NOVEMBER 4, 2009
Complimentary Post-Conference Technical Workshop
Registrations on a First Come / First Served Basis – Places are limited |
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| 09:00-11:30 AM |
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ADM: KXEN Data Manipulation Training & Exercices |
| 11:30-01:00 PM |
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KMF: Tour of KXEN Modeling Factory |
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| 01:00-02:00 PM |
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Lunch |
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| 02:00-05:00 PM |
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KSN: KXEN Social Network Analysis Training & Exercices |
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| Registration requests for this workshop should be sent by e-mail to event-eur@kxen.com once your Conference Registration has been proceeded. |
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KXEN EMEA & Asia user CONFERENCE
NovembER 2 & 3, 2009 – Paris
Agenda |
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