Tag: ads

Microsoft works on ad supported desktop programs

3 years ago, in a mock article I speculated what happened if Microsoft followed Google, and gave away Windows/Office for free while showing you ads. Basically whats the value of a single customer for 3-4 years worth of ads.

https://decisionstats.com/2008/02/02/ballmer-yahoo-googles-boo-hoo-2/

Well it seems like Windows 7, and Microsoft Word have  made a quiet move to showing ads OUT of the browser and into the desktop program.

See screnshot on Windows 7, when even a simple Rich text document shows an ad for slidefest/powerpoint. Continue reading “Microsoft works on ad supported desktop programs”

Privacy Browsing Extensions in Google Chrome

coat of arms of the Palaiologos dynasty, the l...
Image via Wikipedia

Using two Chrome Extensions, Disconnect and AdBlock you can be sure of having a vary very clean browsing experience-it is recommended especially if you dont like the auto sharing of your personal preferences and cannot be bothered by the Byzantine maze of social media privacy fineprint.

https://chrome.google.com/extensions/detail/jeoacafpbcihiomhlakheieifhpjdfeo

Disconnect by Brian Kennish

(184) – 44,284 users – Weekly installs: 24,086

Stop major third parties and search engines from tracking the webpages you go to and searches you do.

* Search depersonalization is now optional and off by default. Click the “d” button then the “Depersonalize searches” checkbox to turn this feature on (or back off in case you have trouble getting to Google or Yahoo services). For help with anything else, see the known issues below and ask questions at http://j.mp/dnewgroup.

§

If you’re a typical web user, you’re unintentionally sending your browsing and search history with your name and other personal information to third parties and search engines whenever you’re online.

Take control of the data you share with Disconnect!

From the developer of the top-10-rated Facebook Disconnect extension, Disconnect lets you:

• Disable tracking by third parties like Digg, Facebook, Google, Twitter, and Yahoo, without requiring any setup or significantly degrading the usability of the web.

• Truly depersonalize searches on search engines like Google and Yahoo (by blocking identifying cookies not just changing the appearance of results pages), while staying logged into other services — e.g., so you can search anonymously on Google and access iGoogle at once.

• See how many resource and cookie requests are blocked, in real time


and


https://chrome.google.com/extensions/detail/gighmmpiobklfepjocnamgkkbiglidom



Extensions > AdBlock










AdBlock


 (6937) - 1,615,373 users - Weekly installs: 153,032






The most popular Chrome extension, with over 1.5 million users! Blocks ads all over the web.




Verified author: chromeadblock.com





























=================

New in version 2.1: Translated into dozens of languages!
New in version 2.0: Ads are blocked from downloading, instead of just being removed after the fact!

=======================

The official AdBlock For Chrome!  Block all advertisements on all web pages.  Your browser is automatically updated with additions to the filter: just click Install, then visit your favorite website and see the ads disappear!

FAQs:1. This is the official AdBlock extension: the original ad blocker written from the ground up to be optimized in Chrome.  There's an unrelated, older Firefox project called Adblock Plus, and they're working on making a Chrome version out of the old AdThwart codebase.  At the moment AdBlock blocks some ads that AdThwart only hides, but they're working to improve it.  It's available at bit.ly/id2Gqx; if you have trouble with AdBlock, they're good guys and a fine alternative!


 


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Jobs in Analytics
	


	
	
	

		
Here are some jobs from Vincent Granville, founder Analyticbridge. Please contact him directly- I just thought the Season of Joy should have better jobs than currently.




————————————————————————————–


Several job ads recently posted on DataShaping / AnalyticBridge, across United Sates and in Europe. Use the DataShaping search box to find more opportunities.


Job ads are posted at:


 



Selected opportunities:


Quantitative Modeling Consultants – Agilex (Alexandria, VA)
Sr. Software Development Engineers – Agilex (Alexandria, VA)
Actuary – FBL Financial Group (Des Moines, IA)
Relevance scientist – Yandex Labs (Palo Alto, CA)
Research Engineer, Search Ranking – Chomp (San Francisco, CA)
Mathematical Modeling and Optimization – Exxon (Clinton, NJ)
Data Analyst – DISH Network (Englewood, CO)
Sr Aviation Planning Research & Data Analyst – Port of Seattle (Seattle, WA)
Statistician / Quantitative Analyst – Indeed (Austin, TX)
Statistician – Pratt & Whitney (East Hartford, CT)
Biostatistician – The J. David Gladstone Institutes (San Francisco, CA)
Customer Service Representative (oklahoma, OK)
Program Associate – Cambridge Systematics (Washington D.C., DC)
Sr Risk Analyst – Paypal (Omaha, NE)
Sr. Actuarial Analyst – Farmers (Simi Valley, CA)
Senior Statistician, Data Services – Equifax (Alpharetta, GA)
Business Intelligence Analyst – Burbery (NYC, NY)
Fact Extraction – Amazon (Seattle, WA)
Senior Researcher – Bing (Bellevue, WA)
Senior Statistical Research Analyst – Walt Disney (Lake Buena Vista, FL)
Statistician – Capital One (Nottingham, NH)
Lead Data Analyst – Barclays (Northampton, UK)
Analytical Data Scientist – Aviagen (Huntsville, AL or Edinburgh, UK)
VP of Engineering for Analytics (Bay Area, CA)
Senior Software Engineer – Numenta (Redwood City, CA)
Numenta Internship Program – Numenta (Redwood City, CA)
Director of Analytics – Mozilla Corporation (Mountain View, CA)
Senior Sales Engineer – Statsoft (NY, NY)


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Why social media is an one way street- cant close accounts
	


	
	
	

		
Update to https://decisionstats.com/2010/11/24/deleting-twitter-facebooklinkedin-accepting-life/


You cant DELETE a Facebook Account- it gets deactivated NOT DELETED.


You have to delete photo albums one by one, but if you have a folder like profile photos or wall photos or mobile uploads  (you cant delete these folders you have to delete those photos one by one)


So I had to delete 1100 friends, delete all Facebook Pages I created, and then download the account- (photos) which were now a more easy to download zip file of 92 mb. And I deleted all the 250+ Likes I had given to things I had flippantly liked- it was horrifying because if you accumulate all that info- it basically gives you a big lead in estimating my psychological profile- and thats not stuff I want to be used for selling.


Then I deactivated it- no like Lord Voldermort’s horcruxes you cant delete it all.


and Facebook shows you ads even if you clean your profile and your friends and can longer see any preference for any product.


Facebook treats data like prisoners – even if you are released they WILL maintain your record.


20 years later they would be able to blackmail all the people  of all countries in the WORLD- by that much info.


And Linkedin is still getting deleted- I got this email from them-


basically if you have an active group for whom you are the only owner you cant delete yourself- you have to delete the group or find another owner.


Sigh!


If it took me 2 days to download all my info, and wipe my social media for just 3 yrs of using it (albiet at an expert enough level to act as a social media consultant to some companies)- I am not sure what today’s generation of young people who jump to twitter and Facebook at early ages would face after say 5-10 years of data is collected on them. Lots of Ads I guess!


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Increasing views to Youtube Videos
	


	
	
	

		


YouTube
Image via Wikipedia




The Youtube Promoted Videos (basically a video form of Adsense) can really help companies like Oracle, SAP, IBM, Netezza, SAS Insititute, AsterData, Rapid Miner, Pentaho,  JasperSoft, Teradata, Revolution who create


either corporate videos/training videos or upload their seminar, webinar,conference videos to Youtube.


Making a video is hard work in itself- doing an A/ B test with Youtube Promoted videos might just get a better ROI for your video marketing budget and IMHO embeddable videos from Youtube are much better and easier to share than Videos that can be seen only after registration on a company web site. You want to get the word out for your software, or you want to get website views?




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New Google Ad Planner
	


	
	
	

		


Dusan's User Interface challenge
Image by moggs oceanlane via Flickr




The new Google Ad Planner is really nice-seems better than old Adwords interface, though needs a UI redesign before it can complete with the clean cut slice and dice of Facebook Ad Planner.


It’s the interface, stupid that makes an Iphone sell more than the Symbian even with 90% functionality. Same reasons why Google Storage is okay but Google Prediction API gets slower liftoff than Amazon Console (now with FREE instances) – though the R interface to Prediction API sure helps.


Prediction API is a terrific tool dying for oxygen out there (and will end up like Wave- I hope not)


Sometimes you need artists as well as engineers to design query tools, G Men- and guess the Double Click anti trust rumours have quietened down enough because why the heck did double click interface integration take so loooong.


( and btw why cant Google just get into the multi billion dashboard business if they can manage ALL the data IN THE INTERNET ——they sure can do it for specific companies- – but wait-


they are probably waiting for AsterData to stop sucking thumbs ,chanting on MapReduce SQL,  MapReduce SQL nursery rhymes and start inventing NEW STUFF again (or atleast creating two product brands from nCluster (when you and I were in school together giggle)


Btw the time Google make up their mind to enter BI or wait for Aster to finish- IBM would have gulped and burped all there it is- and thats the way that market rolls.


Back to Ad s and Mad Men.


Here are some screenshots-of the new Google Ad Planner-


I found it useful to review traffic for third party websites (even better than Google Trends) and thats a definite plus over Facebooks closed dormitory world of ads.


Click on them for some more views or go straight to http://google.com/adplanner and Enjoy Baby!









Which websites attract your target customers?


View a site listing: 




Ad Planner top 1,000 sites




Refine your online advertising with DoubleClick Ad Planner, a free media planning tool that can help you:


Identify websites your target customers are likely to visit


    

  • Define audiences by demographics and interests.
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  • Search for websites relevant to your target audience.
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  • Access unique users, page views, and other data for millions of websites from over 40 countries.
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Easily build media plans for yourself or your clients


    

  • Create lists of websites where you’d like to advertise.
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and








Take charge of your DoubleClick Ad Planner site listing


View a site listing: 




Ad Planner top 1,000 sites








DoubleClick Ad Planner is a media planning tool where advertisers find sites for their media buys. As a site owner, you can access the DoubleClick Ad Planner Publisher Center and





Market your site

Write a site description to present your audience and unique value to advertisers.		





Help advertisers search for you

Choose categories for your site and ad formats you support.		





Improve the data that advertisers see

Share your Google Analytics data to reflect the most accurate traffic numbers for your site.		












 















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Google Raise What
	


	
	
	

		
Google recently did the following-


1 Raised salaries by 1000 $ across board, and gave a 10% increase at lower levels to reportedly 30% increase at higher levels.


The surprise 1000$ cash bonus , was a simple application of expectation management, people love a surprise 1000$ raise, but hate if told they would be getting a 90$ raise in their monthly salary from next quarter.


Ex Googlers or GoogleX as the groups is called have helped create a lot of not so evil value at Facebook, and at Twitter. Even the rest of the World made more money on Map Reduce than Google itself did


And Google refuses to do simple things like sell Android )s at 10 bucks a pop, or Google Maps at 0.99 cents a pop. Not even a paid content search by integrating syndicating sources like Factiva, Bloomberg etc


The book scanning project would be out soon , hey when, but they could better get some health record scanning contracts to help cut digital costs


And the A/B experiment to move to pay per conversion rather than pay per click will hurt spamboy advertisers in Facebook or Bing more than Google.




and will someone remove the 100$ limit in Adsense minimum revenue-the internet long tail doesnt end at the round number


But Google ‘s rumors of firing the guy who leaked the raise rumor is totally deception –


seems they are just plugging the leaks for hot new features to counter Gmail killers (where did we heard this phrase before) by


Mark “Still dont have a diploma from Harvard”


speaking of which if Facebook has 500 million unique customers logging and clicking ads (right)- how many unique customers search and click ads on Google. A histogram using a Monte Carlo would be nice- 🙂


 


 


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Image using png package courtesy Romain Francois at http://romainfrancois.blog.free.fr/