3 years ago, in a mock article I speculated what happened if Microsoft followed Google, and gave away Windows/Office for free while showing you ads. Basically whats the value of a single customer for 3-4 years worth of ads.
Well it seems like Windows 7, and Microsoft Word have made a quiet move to showing ads OUT of the browser and into the desktop program.
See screnshot on Windows 7, when even a simple Rich text document shows an ad for slidefest/powerpoint.
That would be something- ads based on your desktop not just your browser!
- Microsoft Office 365: Another Offering in the Cloud Race (thechromesource.com)
- Yahoo admits to problems with Microsoft’s adCenter platform (winrumors.com)