Tag: people

Interview Rapid-I -Ingo Mierswa and Simon Fischer

Here is an interview with Dr Ingo Mierswa , CEO of Rapid -I and Dr Simon Fischer, Head R&D. Rapid-I makes the very popular software Rapid Miner – perhaps one of the earliest leading open source software in business analytics and business intelligence. It is quite easy to use, deploy and with it’s extensions and innovations (including compatibility with R )has continued to grow tremendously through the years.

In an extensive interview Ingo and Simon talk about algorithms marketplace, extensions , big data analytics, hadoop, mobile computing and use of the graphical user interface in analytics.

Special Thanks to Nadja from Rapid I communication team for helping coordinate this interview.( Statuary Blogging Disclosure- Rapid I is a marketing partner with Decisionstats as per the terms in https://decisionstats.com/privacy-3/)

Ajay- Describe your background in science. What are the key lessons that you have learnt while as scientific researcher and what advice would you give to new students today.

Ingo: My time as researcher really was a great experience which has influenced me a lot. I have worked at the AI lab of Prof. Dr. Katharina Morik, one of the persons who brought machine learning and data mining to Europe. Katharina always believed in what we are doing, encouraged us and gave us the space for trying out new things. Funnily enough, I never managed to use my own scientific results in any real-life project so far but I consider this as a quite common gap between science and the “real world”. At Rapid-I, however, we are still heavily connected to the scientific world and try to combine the best of both worlds: solving existing problems with leading-edge technologies.

Simon: In fact, during my academic career I have not worked in the field of data mining at all. I worked on a field some of my colleagues would probably even consider boring, and that is theoretical computer science. To be precise, my research was in the intersection of game theory and network theory. During that time, I have learnt a lot of exciting things, none of which had any business use. Still, I consider that a very valuable experience. When we at Rapid-I hire people coming to us right after graduating, I don’t care whether they know the latest technology with a fancy three-letter acronym – that will be forgotten more quickly than it came. What matters is the way you approach new problems and challenges. And that is also my recommendation to new students: work on whatever you like, as long as you are passionate about it and it brings you forward.

Ajay-  How is the Rapid Miner Extensions marketplace moving along. Do you think there is a scope for people to say create algorithms in a platform like R , and then offer that algorithm as an app for sale just like iTunes or Android apps.

 Simon: Well, of course it is not going to be exactly like iTunes or Android apps are, because of the more business-orientated character. But in fact there is a scope for that, yes. We have talked to several developers, e.g., at our user conference RCOMM, and several people would be interested in such an opportunity. Companies using data mining software need supported software packages, not just something they downloaded from some anonymous server, and that is only possible through a platform like the new Marketplace. Besides that, the marketplace will not only host commercial extensions. It is also meant to be a platform for all the developers that want to publish their extensions to a broader community and make them accessible in a comfortable way. Of course they could just place them on their personal Web pages, but who would find them there? From the Marketplace, they are installable with a single click.

Ingo: What I like most about the new Rapid-I Marketplace is the fact that people can now get something back for their efforts. Developing a new algorithm is a lot of work, in some cases even more that developing a nice app for your mobile phone. It is completely accepted that people buy apps from a store for a couple of Dollars and I foresee the same for sharing and selling algorithms instead of apps. Right now, people can already share algorithms and extensions for free, one of the next versions will also support selling of those contributions. Let’s see what’s happening next, maybe we will add the option to sell complete RapidMiner workflows or even some data pools…

Ajay- What are the recent features in Rapid Miner that support cloud computing, mobile computing and tablets. How do you think the landscape for Big Data (over 1 Tb ) is changing and how is Rapid Miner adapting to it.

Simon: These are areas we are very active in. For instance, we have an In-Database-Mining Extension that allows the user to run their modelling algorithms directly inside the database, without ever loading the data into memory. Using analytic databases like Vectorwise or Infobright, this technology can really boost performance. Our data mining server, RapidAnalytics, already offers functionality to send analysis processes into the cloud. In addition to that, we are currently preparing a research project dealing with data mining in the cloud. A second project is targeted towards the other aspect you mention: the use of mobile devices. This is certainly a growing market, of course not for designing and running analyses, but for inspecting reports and results. But even that is tricky: When you have a large screen you can display fancy and comprehensive interactive dashboards with drill downs and the like. On a mobile device, that does not work, so you must bring your reports and visualizations very much to the point. And this is precisely what data mining can do – and what is hard to do for classical BI.

Ingo: Then there is Radoop, which you may have heard of. It uses the Apache Hadoop framework for large-scale distributed computing to execute RapidMiner processes in the cloud. Radoop has been presented at this year’s RCOMM and people are really excited about the combination of RapidMiner with Hadoop and the scalability this brings.

 Ajay- Describe the Rapid Miner analytics certification program and what steps are you taking to partner with academic universities.

Ingo: The Rapid-I Certification Program was created to recognize professional users of RapidMiner or RapidAnalytics. The idea is that certified users have demonstrated a deep understanding of the data analysis software solutions provided by Rapid-I and how they are used in data analysis projects. Taking part in the Rapid-I Certification Program offers a lot of benefits for IT professionals as well as for employers: professionals can demonstrate their skills and employers can make sure that they hire qualified professionals. We started our certification program only about 6 months ago and until now about 100 professionals have been certified so far.

Simon: During our annual user conference, the RCOMM, we have plenty of opportunities to talk to people from academia. We’re also present at other conferences, e.g. at ECML/PKDD, and we are sponsoring data mining challenges and grants. We maintain strong ties with several universities all over Europe and the world, which is something that I would not want to miss. We are also cooperating with institutes like the ITB in Dublin during their training programmes, e.g. by giving lectures, etc. Also, we are leading or participating in several national or EU-funded research projects, so we are still close to academia. And we offer an academic discount on all our products 🙂

Ajay- Describe the global efforts in making Rapid Miner a truly international software including spread of developers, clients and employees.

Simon: Our clients already are very international. We have a partner network in America, Asia, and Australia, and, while I am responding to these questions, we have a training course in the US. Developers working on the core of RapidMiner and RapidAnalytics, however, are likely to stay in Germany for the foreseeable future. We need specialists for that, and it would be pointless to spread the development team over the globe. That is also owed to the agile philosophy that we are following.

Ingo: Simon is right, Rapid-I already is acting on an international level. Rapid-I now has more than 300 customers from 39 countries in the world which is a great result for a young company like ours. We are of course very strong in Germany and also the rest of Europe, but also concentrate on more countries by means of our very successful partner network. Rapid-I continues to build this partner network and to recruit dynamic and knowledgeable partners and in the future. However, extending and acting globally is definitely part of our strategic roadmap.

Biography–

Dr. Ingo Mierswa is working as Chief Executive Officer (CEO) of Rapid-I. He has several years of experience in project management, human resources management, consulting, and leadership including eight years of coordinating and leading the multi-national RapidMiner developer team with about 30 developers and contributors world-wide. He wrote his Phd titled “Non-Convex and Multi-Objective Optimization for Numerical Feature Engineering and Data Mining” at the University of Dortmund under the supervision of Prof. Morik.

Dr. Simon Fischer is heading the research & development at Rapid-I. His interests include game theory and networks, the theory of evolutionary algorithms (e.g. on the Ising model), and theoretical and practical aspects of data mining. He wrote his PhD in Aachen where he worked in the project “Design and Analysis of Self-Regulating Protocols for Spectrum Assignment” within the excellence cluster UMIC. Before, he was working on the vtraffic project within the DFG Programme 1126 “Algorithms for large and complex networks”.

http://rapid-i.com/content/view/181/190/ tells you more on the various types of Rapid Miner licensing for enterprise, individual and developer versions.

(Note from Ajay- to receive an early edition invite to Radoop, click here http://radoop.eu/z1sxe)

 

Credit Downgrade of USA and Triple A Whining

As a person trained , deployed and often asked to comment on macroeconomic shenanigans- I have the following observations to make on the downgrade of US Debt by S&P

1) Credit rating is both a mathematical exercise of debt versus net worth as well as intention to repay. Given the recent deadlock in United States legislature on debt ceiling, it is natural and correct to assume that holding US debt is slightly more risky in 2011 as compared to 2001. That means if the US debt was AAA in 2001 it sure is slightly more risky in 2011.

2) Politicians are criticized the world over in democracies including India, UK and US. This is natural , healthy and enforced by checks and balances by constitution of each country. At the time of writing this, there are protests in India on corruption, in UK on economic disparities, in US on debt vs tax vs spending, Israel on inflation. It is the maturity of the media as well as average educational level of citizenry that amplifies and inflames or dampens sentiment regarding policy and business.

3) Conspicuous consumption has failed both at an environmental and economic level. Cheap debt to buy things you do not need may have made good macro economic sense as long as the things were made by people locally but that is no longer the case. Outsourcing is not all evil, but it sure is not a perfect solution to economics and competitiveness. Outsourcing is good or outsourcing is bad- well it depends.

4) In 1944 , the US took debt to fight Nazism, build atomic power and generally wage a lot of war and lots of dual use inventions. In 2004-2010 the US took debt to fight wars in Iraq, Afghanistan and bail out banks and automobile companies. Some erosion in the values represented by a free democracy has taken place, much to the delight of authoritarian regimes (who have managed to survive Google and Facebook).

5) A Double A rating is still quite a good rating. Noone is moving out of the US Treasuries- I mean seriously what are your alternative financial resources to park your government or central bank assets, euro, gold, oil, rare earth futures, metals or yen??

6) Income disparity as a trigger for social unrest in UK, France and other parts is an ominous looming threat that may lead to more action than the poor maths of S &P. It has been some time since riots occured in the United States and I believe in time series and cycles especially given the rising Gini coefficients .

Gini indices for the United States at various times, according to the US Census Bureau:[8][9][10]

  • 1929: 45.0 (estimated)
  • 1947: 37.6 (estimated)
  • 1967: 39.7 (first year reported)
  • 1968: 38.6 (lowest index reported)
  • 1970: 39.4
  • 1980: 40.3
  • 1990: 42.8
    • (Recalculations made in 1992 added a significant upward shift for later values)
  • 2000: 46.2
  • 2005: 46.9
  • 2006: 47.0 (highest index reported)
  • 2007: 46.3
  • 2008: 46.69
  • 2009: 46.8

7) Again I am slightly suspicious of an American Corporation downgrading the American Governmental debt when it failed to reconcile numbers by 2 trillion and famously managed to avoid downgrading Lehman Brothers.  What are the political affiliations of the S &P board. What are their backgrounds. Check the facts, Watson.

The Chinese government should be concerned if it is holding >1000 tonnes of Gold and >1 trillion plus of US treasuries lest we have a third opium war (as either Gold or US Treasuries will burst)

. Opium in 1850 like the US Treasuries in 2010 have no inherent value except for those addicted to them.

8   ) Ron Paul and Paul Krugman are the two extremes of economic ideology in the US.

Reminds me of the old saying- Robbing Peter to pay Paul. Both the Pauls seem equally unhappy and biased.

I have to read both WSJ and NYT to make sense of what actually is happening in the US as opinionated journalism has managed to elbow out fact based journalism. Do we need analytics in journalism education/ reporting?

9) Panic buying and selling would lead to short term arbitrage positions. People like W Buffet made more money in the crash of 2008 than people did in the boom years of 2006-7

If stocks are cheap- buy. on the dips. Acquire companies before they go for IPOs. Go buy your own stock if you are sitting on  a pile of cash. Buy some technology patents in cloud , mobile, tablet and statistical computing if you have a lot of cash and need to buy some long term assets.

10) Follow all advice above at own risk and no liability to this author 😉

 

The Best of Google Plus Week 3- Top 1/0

 

While the funny GIFs continue in week 3, I find more and more people using this to paste their blog articles- so another channel to create and spread content.

I am waiting for certain features-

  1. Importing my Orkut data seamlessly into Google Plus
  2. The Gaming Channel using Zynga- Open Social Games
  3. Hangout to have screen sharing as well as screen recording (or export to Youtube features)
  4. Better integration of Sparks based activity.
  5. Also if existing Youtube comments/fan communities can utilize G+ accounts too
Anyways, after all that violence and double talk- the best content in Week 3 as per my Google + stream.
Special Mention-

Web Analytics Certifications by Google

Google has a whole list of certifications for people wanting to be certified in analytics, and advertising related to internet.

Continue reading “Web Analytics Certifications by Google”

Best of Google Plus-Week 2-Top 1/0

Stuff I like from week  2 of Google Plus meme- animated GIFS,jokes,nice photos  are just some of them-

Here is week 1 in case you missed it

https://decisionstats.com/best-of-google-plus-week-1-top10/

 

Continue reading “Best of Google Plus-Week 2-Top 1/0”

#SAS 9.3 and #Rstats 2.13.1 Released

A bit early but the latest editions of both SAS and R were released last week.

SAS 9.3 is clearly a major release with multiple enhancements to make SAS both relevant and pertinent in enterprise software in the age of big data. Also many more R specific, JMP specific and partners like Teradata specific enhancements.

http://support.sas.com/software/93/index.html

Features

Data management

  • Enhanced manageability for improved performance
  • In-database processing (EL-T pushdown)
  • Enhanced performance for loading oracle data
  • New ET-L transforms
  • Data access

Data quality

  • SAS® Data Integration Server includes DataFlux® Data Management Platform for enhanced data quality
  • Master Data Management (DataFlux® qMDM)
    • Provides support for master hub of trusted entity data.

Analytics

  • SAS® Enterprise Miner™
    • New survival analysis predicts when an event will happen, not just if it will happen.
    • New rate making capability for insurance predicts optimal insurance premium for individuals based on attributes known at application time.
    • Time Series Data Mining node (experimental) applies data mining techniques to transactional, time-stamped data.
    • Support Vector Machines node (experimental) provides a supervised machine learning method for prediction and classification.
  • SAS® Forecast Server
    • SAS Forecast Server is integrated with the SAP APO Demand Planning module to provide SAP users with access to a superior forecasting engine and automatic forecasting capabilities.
  • SAS® Model Manager
    • Seamless integration of R models with the ability to register and manage R models in SAS Model Manager.
    • Ability to perform champion/challenger side-by-side comparisons between SAS and R models to see which model performs best for a specific need.
  • SAS/OR® and SAS® Simulation Studio
    • Optimization
    • Simulation
      • Automatic input distribution fitting using JMP with SAS Simulation Studio.

Text analytics

  • SAS® Text Miner
  • SAS® Enterprise Content Categorization
  • SAS® Sentiment Analysis

Scalability and high-performance

  • SAS® Analytics Accelerator for Teradata (new product)
  • SAS® Grid Manager
 and latest from http://www.r-project.org/ I was a bit curious to know why the different licensing for R now (from GPL2 to GPL2- GPL 3)

LICENCE:

• No parts of R are now licensed solely under GPL-2. The licences for packages rpart and survival have been changed, which means that the licence terms for R as distributed are GPL-2 | GPL-3.



This is a maintenance release to consolidate various minor fixes to 2.13.0.


CHANGES IN R VERSION 2.13.1:

  NEW FEATURES:

    • iconv() no longer translates NA strings as "NA".

    • persp(box = TRUE) now warns if the surface extends outside the
      box (since occlusion for the box and axes is computed assuming
      the box is a bounding box). (PR#202.)

    • RShowDoc() can now display the licences shipped with R, e.g.
      RShowDoc("GPL-3").

    • New wrapper function showNonASCIIfile() in package tools.

    • nobs() now has a "mle" method in package stats4.

    • trace() now deals correctly with S4 reference classes and
      corresponding reference methods (e.g., $trace()) have been added.

    • xz has been updated to 5.0.3 (very minor bugfix release).

    • tools::compactPDF() gets more compression (usually a little,
      sometimes a lot) by using the compressed object streams of PDF
      1.5.

    • cairo_ps(onefile = TRUE) generates encapsulated EPS on platforms
      with cairo >= 1.6.

    • Binary reads (e.g. by readChar() and readBin()) are now supported
      on clipboard connections.  (Wish of PR#14593.)

    • as.POSIXlt.factor() now passes ... to the character method
      (suggestion of Joshua Ulrich).  [Intended for R 2.13.0 but
      accidentally removed before release.]

    • vector() and its wrappers such as integer() and double() now warn
      if called with a length argument of more than one element.  This
      helps track down user errors such as calling double(x) instead of
      as.double(x).

  INSTALLATION:

    • Building the vignette PDFs in packages grid and utils is now part
      of running make from an SVN checkout on a Unix-alike: a separate
      make vignettes step is no longer required.

      These vignettes are now made with keep.source = TRUE and hence
      will be laid out differently.

    • make install-strip failed under some configuration options.

    • Packages can customize non-standard installation of compiled code
      via a src/install.libs.R script. This allows packages that have
      architecture-specific binaries (beyond the package's shared
      objects/DLLs) to be installed in a multi-architecture setting.

  SWEAVE & VIGNETTES:

    • Sweave() and Stangle() gain an encoding argument to specify the
      encoding of the vignette sources if the latter do not contain a
      \usepackage[]{inputenc} statement specifying a single input
      encoding.

    • There is a new Sweave option figs.only = TRUE to run each figure
      chunk only for each selected graphics device, and not first using
      the default graphics device.  This will become the default in R
      2.14.0.

    • Sweave custom graphics devices can have a custom function
      foo.off() to shut them down.

    • Warnings are issued when non-portable filenames are found for
      graphics files (and chunks if split = TRUE).  Portable names are
      regarded as alphanumeric plus hyphen, underscore, plus and hash
      (periods cause problems with recognizing file extensions).

    • The Rtangle() driver has a new option show.line.nos which is by
      default false; if true it annotates code chunks with a comment
      giving the line number of the first line in the sources (the
      behaviour of R >= 2.12.0).

    • Package installation tangles the vignette sources: this step now
      converts the vignette sources from the vignette/package encoding
      to the current encoding, and records the encoding (if not ASCII)
      in a comment line at the top of the installed .R file.

  DEPRECATED AND DEFUNCT:

    • The internal functions .readRDS() and .saveRDS() are now
      deprecated in favour of the public functions readRDS() and
      saveRDS() introduced in R 2.13.0.

    • Switching off lazy-loading of code _via_ the LazyLoad field of
      the DESCRIPTION file is now deprecated.  In future all packages
      will be lazy-loaded.

    • The off-line help() types "postscript" and "ps" are deprecated.

  UTILITIES:

    • R CMD check on a multi-architecture installation now skips the
      user's .Renviron file for the architecture-specific tests (which
      do read the architecture-specific Renviron.site files).  This is
      consistent with single-architecture checks, which use
      --no-environ.

    • R CMD build now looks for DESCRIPTION fields BuildResaveData and
      BuildKeepEmpty for per-package overrides.  See ‘Writing R
      Extensions’.

  BUG FIXES:

    • plot.lm(which = 5) was intended to order factor levels in
      increasing order of mean standardized residual.  It ordered the
      factor labels correctly, but could plot the wrong group of
      residuals against the label.  (PR#14545)

    • mosaicplot() could clip the factor labels, and could overlap them
      with the cells if a non-default value of cex.axis was used.
      (Related to PR#14550.)

    • dataframe[[row,col]] now dispatches on [[ methods for the
      selected column (spotted by Bill Dunlap).

    • sort.int() would strip the class of an object, but leave its
      object bit set.  (Reported by Bill Dunlap.)

    • pbirthday() and qbirthday() did not implement the algorithm
      exactly as given in their reference and so were unnecessarily
      inaccurate.

      pbirthday() now solves the approximate formula analytically
      rather than using uniroot() on a discontinuous function.

      The description of the problem was inaccurate: the probability is
      a tail probablity (‘2 _or more_ people share a birthday’)

    • Complex arithmetic sometimes warned incorrectly about producing
      NAs when there were NaNs in the input.

    • seek(origin = "current") incorrectly reported it was not
      implemented for a gzfile() connection.

    • c(), unlist(), cbind() and rbind() could silently overflow the
      maximum vector length and cause a segfault.  (PR#14571)

    • The fonts argument to X11(type = "Xlib") was being ignored.

    • Reading (e.g. with readBin()) from a raw connection was not
      advancing the pointer, so successive reads would read the same
      value.  (Spotted by Bill Dunlap.)

    • Parsed text containing embedded newlines was printed incorrectly
      by as.character.srcref().  (Reported by Hadley Wickham.)

    • decompose() used with a series of a non-integer number of periods
      returned a seasonal component shorter than the original series.
      (Reported by Rob Hyndman.)

    • fields = list() failed for setRefClass().  (Reported by Michael
      Lawrence.)

    • Reference classes could not redefine an inherited field which had
      class "ANY". (Reported by Janko Thyson.)

    • Methods that override previously loaded versions will now be
      installed and called.  (Reported by Iago Mosqueira.)

    • addmargins() called numeric(apos) rather than
      numeric(length(apos)).

    • The HTML help search sometimes produced bad links.  (PR#14608)

    • Command completion will no longer be broken if tail.default() is
      redefined by the user. (Problem reported by Henrik Bengtsson.)

    • LaTeX rendering of markup in titles of help pages has been
      improved; in particular, \eqn{} may be used there.

    • isClass() used its own namespace as the default of the where
      argument inadvertently.

    • Rd conversion to latex mis-handled multi-line titles (including
      cases where there was a blank line in the \title section).




Also see this interesting blog



Examples of tasks replicated in SAS and R

	


	





	

		
		
Review of Google Plus
	


	
	
	

		
After resisting for two weeks I have decided to write a Google Plus review. This includes both the changed designed parameters, the invite growth features and all of the main sub-items and activities you can do in the G+  Stream, Share, Hang Out, Pictures, Circles.


Since I have 2500 people in my circles and I am in 91 circles


To keep it simple – I have noted the following 6 main sub-points.


1) Content Dissemination-


 


    

  • Sharing Blog Articles
    • 

  • Micro-Blogging

    • 

  • Sharing Pictures
    • 



2) Online Professional Networking  and 3) Online Personal Socializing


4) Spam Control / Malware /Phishing/Porn Protection


5) Time Cost versus Networking Benefit


————————————————————————————————————————————————————–


1) Content Dissemination-


    

  • Sharing Blog Articles
    • 



 




Sharing is as simple as Facebook but the design makes it simpler.


Note G+ uses lower number of colors, bigger fonts, slightly bigger icons to reduce the appearance of clutter.


Contrast this




with this-




 




Interesting to see that G+ has four types of media to share- besides writing the status/micro-blog (unfettered by 140 characters). Note these show icons only with hover text to tell you what the icon stands for.


Photo,Video,URL,Location (which seems to be Twitter like in every share)


Facebook has 5 types of Sharing and note the slightly different order as well the fact that both icon and text make it slightly more cluttered- Status (which is redundant clearly ),Photo,Link,Video,Question


G+ thus lacks polls /questions features. It is much easier to share content on Facebook automatically as of now- but for G+ you need to share the URL privately though. There exist G+ meme-s already thanks to re-sharing in G+ plus which seems to be inspired by Tumblr (?).


In addition Google has made your Google Profile the number one SERP for searching your name, so there seem clear tied in benefits of SEO with content disseminated here.


G+ has sharing in circles whereas Facebook has only Everyone, Friends, Friends of Friends ,Customize.  This makes G+ interface slightly better in tweaking the spread of content to targeted audience esp by Bloggers.


    

  • For sharing Photos– G+ goes in for a whole new separate tab (one out of four) whereas Facebook treats photo sharing less prominently.
    • 

  • Google has lesser white space between photos, (The Facebook way used to be just snap photo by iPhone and send by email to auto-post), and the privacy in sharing photos is much better in G+ as the dropdowns in Facebook are not as granular and neither as nifty in icon design.
    • 

  •  
    • 

  • Also I like the hover and photo grows bigger feature and the auto import from Picassa (but I would like to auto-import into G+ from Flickr just as I can do in Facebook)
    • 

  • Google Plus also has a much more detailed version for sharing videos than photos as compared to Facebook  -upload Photo options  versus
    • 

  • G+ has much more focus on auto-sharing from mobiles
    • 



 




 


 


2) Online Professional Networking  and 3) Online Personal Socializing Organizing Contacts in Google Plus and seperate privacy controls make it easier to customize sharing without getting too complex. You can make as many circles and drag and drop very easily instead of manually clicking a dropdown box. Effectively speaking Facebook has just 4 kinds of circles and it does not distinguish between various types of friends which is great from philosophical point of view but not so goodn enforcing separateness between professional and personal networks. Note Facebook privacy settings are overwhelming despite the groovy data viz






4) Spam Control / Malware /Phishing/Porn Protection 


Spam Control in Facebook versus in Google Plus- note the different options in Google Plus (including the ability to NOT reshare). I am not aware of more enhanced protection than the ones available for Gmail already. Spam is what really killed off a lot many social networks and the ability to control or reduce spam will be a critical design choice






5) Time Cost versus Networking Benefit


Linkedin has the lowest cost in time spent and networking done. If G+ adds a resume section for jobs, recruiters, and adds in Zynga games, the benefit from G+ will expand. As of now G+ is a minimal social network with minimalism as design ethos.


(Zynga would do well to partner with G+)