Web Analytics Certifications by Google

Google has a whole list of certifications for people wanting to be certified in analytics, and advertising related to internet.

https://google.starttest.com/ is the testing centre-

https://adwords.google.com/professionals/account/?hl=en&pli=1#IndividualHome is the Google Certification program

You’ll need your candidate ID to register for exams

Available Exams

AdWords Exams

To study for the AdWords exams go to The Learning Center.

Google Advertising Fundamentals Exam	Study for this exam | Take this exam
This exam covers basic aspects of AdWords and online advertising, including account management and the value of search advertising.
Search Advertising Advanced Exam	Study for this exam | Take this exam
This exam covers intermediate-to-advanced best practices for managing AdWords campaigns.
Display Advertising Advanced Exam	Study for this exam | Take this exam
This exam covers intermediate-to-advanced best practices for advertising on YouTube and the Google Display Network.
Reporting & Analysis Advanced Exam	Study for this exam | Take this exam
This exam covers intermediate-to-advanced best practices for maximizing account performance using Google Analytics, Website Optimizer, the AdWords Report Center, and other analysis techniques.

http://www.google.com/support/conversionuniversity/bin/request.py?hl=en&contact_type=indexSplash&rd=1 or Conversion University is the learning resource for Analytics.

For Example for the Analytics Exam or  Google Analytics Individual Qualification (IQ) test –

First Steps

• Updated: Introduction to Google Analytics: What you’ll learn | Watch presentation
• Interface Navigation: What you’ll learn | Watch presentation
• Updated: Installing the Google Analytics Tracking Code: What you’ll learn | Watch presentation

Interpreting Reports

• Guidelines: What you’ll learn | Watch presentation
• Pageviews, Visits, and Visitors: What you’ll learn | Watch presentation
• Time Metrics: What you’ll learn | Watch presentation
• Traffic Sources: What you’ll learn | Watch presentation
• Content Reports: What you’ll learn | Watch presentation

Fundamentals

• Profiles in Google Analytics: What you’ll learn | Watch presentation
• Updated: Campaign Tracking and AdWords Integration: What you’ll learn | Watch presentation
• Updated: Analysis Focus – AdWords: What you’ll learn | Watch presentation
• Goals in Google Analytics: What you’ll learn | Watch presentation
• Analysis Focus – Funnel Visualization: What you’ll learn | Watch presentation
• Filters in Google Analytics: What you’ll learn | Watch presentation
• Regex and Google Analytics: What you’ll learn | Watch presentation
• Cookies and Google Analytics: What you’ll learn | Watch presentation
• Updated: E-commerce Tracking: What you’ll learn | Watch presentation
• Analysis Focus – Revenue Metrics: What you’ll learn | Watch presentation
• Updated: Domains and Subdomains: What you’ll learn | Watch presentation

In-Depth Analysis

• Custom Reporting: What you’ll learn | Watch presentation
• Advanced Segmentation: What you’ll learn | Watch presentation
• Motion Charts: What you’ll learn | Watch presentation
• Internal Site Search: What you’ll learn | Watch presentation
• Updated: Event Tracking and Virtual Pageviews: What you’ll learn | Watch presentation
• Updated: Additional Customizations: What you’ll learn | Watch presentation

The complete list of Exams is as follows-

Author: Ajay Ohri

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