Tag: media

Stuff I like to Read to Kush: Kush's Blog

RSS
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I am putting together a list of top 500 Blogs on –

 

Some additional points-

  • I like YCombinator‘s Hacker News– so the auto parsed links are like that on main page. They lead to original websites.
  • Comments are disabled, feed is jumbled, only 40 word excerpts are shown.
  • Intent is also to show open source blogs and enterprise blogs at same time (regardless of advertising by vendors 😉 )
  • If your blog feed is there, I will keep it there – either dont write or dont use RSS if you dont want to share
  • If your blog feed is not there, it is probably not there for a reason.
  • No ads will be shown NOW or FOREVER on that site.

And after all that noise- you can see Kush’s Blog –http://www.kushohri.com/

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Cisco SocialMiner

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A new product from Cisco to mine social media for analytics on sentiment-

http://www.cisco.com/en/US/products/ps11349/index.html

Cisco SocialMiner is a social media customer care solution that can help you proactively respond to customers and prospects communicating through public social media networks like Twitter, Facebook, or other public forums or blogging sites. By providing social media monitoring, queuing, and workflow to organize customer posts on social media networks and deliver them to your social media customer care team, your company can respond to customers in real time using the same social network they are using.

Cisco SocialMiner provides:

  • The ability to configure multiple campaigns to search for customer postings on the public social web about your company’s products, services, or area of expertise
  • Filtering of social contacts based on preconfigured campaign filters to focus campaign searches
  • Routing of social contacts to skilled customer care representatives in the contact center or to experts in the enterprise–multiple people can work together to handle responses to customer postings through shared work queues
  • Detailed metrics for social media customer care activities, campaign reports, and team reports

With Cisco SocialMiner, your company can listen and respond to customer conversations originating in the social web. Being proactive can help your company enhance its service, improve customer loyalty, garner new customers, and protect your brand.

Table 1. Features and Benefits of Cisco SocialMiner 8.5

Feature Benefits
Product Baseline Features
Social media feeds

• Feeds are configurable sources to capture public social contacts that contain specific words, terms, or phrases.

• Feeds enable you to search for information on the public social web about your company’s products, services, or area of expertise.

• Cisco SocialMiner supports the following types of feeds:

• Facebook

• Twitter
Campaign management

• Groups feeds into campaigns to organize all posting activity related to a product category or business objective

• Produces metrics on campaign activity

• Provides the ability to configure multiple campaigns to search for customer postings on specific products or services

• Groups social contacts for handling by the social media customer care team

• Enables filtering of social contacts based on preconfigured campaign filters to focus campaign searches
Route and queue social contacts

• Enables routing of social contacts to skilled customer care representatives in the contact center

• Draws on expertise in the enterprise by allowing multiple people in the enterprise to work together to handle responses to customer postings through shared work queues

• Enables automated distribution of work to improve efficiency and effectiveness of social media engagement
Tagging

• Allows work to be routed to the appropriate team by grouping each post or social contact into different categories; for example, a post can be marked with the “customer_support” tag; this post will then appear on a customer support agent’s queue for processing
Social media customer care metrics

• Provides detailed metrics on social media customer care activities, campaign reports, and team reports

• Measures work and results

• Manages to service-level goals

• Supports brand management

• Optimizes staffing

• Includes dashboarding of social media posting activity when Cisco Unified Intelligence Center is used
Reporting for social contacts

• Provides a reporting database that can be accessed using any reporting tool, including Cisco Unified Intelligence Center

• Enables customer care management to accurately report on and track social media interactions by the contact center
OpenSocial-compliant gadgets

Representational State Transfer (REST) application programming interfaces (APIs)

• Provides flexible user interface options

• Enables extensive opportunities for customization
Optional integration with full suite of Cisco Collaboration tools

• Allows you to take advantage of the full suite of Cisco Collaboration tools, including Cisco Quad, Cisco Show and Share, and Cisco Pulse technology, to help your social media customer care team quickly find answers to help customers efficiently and effectively

• Easy to maintain with existing IT personnel
Operating Environment
Cisco Unified Computing System™(UCS) C-Series or B-Series Servers

• Requires a Cisco UCS C-Series or B-Series Server.

• Server consolidation means lower cost per server with Cisco UCS Servers.
Architecture
Scalability

• One server supports up to 30 simultaneous social media customer care users and 10,000 social contacts per hour.
Management
Cisco Unified Real-Time Monitoring Tool (RTMT)

• Operational management is enhanced through integration with the Cisco Unified RTMT, providing consistent application monitoring across Cisco Unified Communications Solutions.
Simple Network Management Protocol (SNMP)

• SNMP with an associated MIB is supported through the Cisco Voice Operating System (VOS).
Reporting
Cisco Unified Intelligence Center

• Create customizable reports of social media customer care events using Cisco Unified Intelligence Center (purchased separately).

 

 

Interview John F Moore CEO The Lab

Social Media Landscape

Here is an interview with John F Moore, social media adviser,technologist and founder and CEO of The Lab.

Ajay-  The internet seems to be crowded by social media experts with everyone who spends a lot of time on the internet claiming to be one? How  does a small business owner on a budget distinguish for the correct value proposition that social media can give them. 

John- You’re right.  It seems like everytime I turn around I bump into more social media “experts”.  The majority of these self-proclaimed experts are not adding a great deal of value.  When looking to spend money for help ask the person a few questions about their approach. Things you should be hearing include:

  • The expert should be seeking to fully understand your business, your goals, your available resources, etc..
  • The expert should be seeking to understand current management thinking about social media and related technologies.

If the expert is purely focused on tools they are the wrong person.  Your solution may require tools alone but they cannot know this without first understanding your business.

Ajay- Facebook has 600 million people, with people preferring to play games and connect to old acquaintances rather than use social media for tangible career or business benefit..

John- People are definitely spending time playing games, looking at photos, and catching up with old friends.  However, there are many businesses seeing real value from Facebook (primarily by tying it into their e-mail marketing and using coupons and other incentives).  For example, I recently shared a small case study (http://thejohnfmoore.com/2010/10/07/email-social-media-and-coupons-makes-the-cfo-smile/) where a small pet product company achieved a 22% bump in monthly revenue by combining Facebook and coupons together.  In fact,45% of this bump in revenue came from new clients.  Customer acquisition and increased revenue were accomplished by using Facebook for their business.
Ajay-  How does a new social media convert (individual) go on selecting communities to join (Facebook,Twitter,Linkedin,Ning, Ping,Orkut, Empire Avenue etc etc.
How does a small business owner take the same decision.

John- It always starts with taking the time to define your goals and then determine how much time and effort you are willing to invest.  For example:
  • LinkedIn. A must have for individuals as it is one of the key social networking communities for professional networking.  Individuals should join groups that are relevant to their career and invest an hour a week.  Businesses should ensure they have a business profile completed and up to date.
  • Facebook can be a challenge for anyone trying to walk the personal/professional line.  However, from a business standpoint you should be creating a Facebook page that you can use to compliment your other marketing channels.
  • Twitter.  It is a great network to learn of, to meet, and to interact with people from around the world.  I have met thousands of interesting people, many of which I have had the pleasure to meet with in real life.  Businesses need to invest in listening on twitter to determine if their customers (current or potential) or competitors are already there discussing them, their marketplace, or their offerings.
In all cases I would encourage businesses to setup social media accounts on LinkedIn, Facebook, Twitter, YouTube, and Flickr.  You want to ensure your brand is protected by owning these accounts and ensuring at least the base information is accurate.
Ajay- Name the top 5 points that you think make a social media community successful.  What are the top 5 points for a business to succeed in their social media strategy.

John-
  • Define your goals up front.  Understand why you are building a community and keep this goal in mind.
  • Provide education.  Ideally you want to become a thought leader in your space, the trusted resource that people can turn to even if they are not using your product or services today.
  • Be honest.  We all make mistakes.  When you do, be honest with your community and engage them in any fall-out that may be coming out of your mistake.
  • Listen to them.  Use platforms like BubbleIdeas to gather feedback on what your community is looking for from the relationship.
  • Measure.  Are you on track with your goals?  Do your goals need to change?
Ajay- What is the unique value proposition that “The Lab” offers

John- The Lab understands the strategic importance of leveraging social media, management and leadership best practices, and our understanding of local government and small and medium business to help people in these areas achieve their goals.  Too many consultants come to the table with a predefined solution that really misses the mark as it lacks understanding of the client’s goals.
Ajay-  What is “CityCamp in Boston” all about.

John- CityCamp is a FREE unconference focused on innovation for municipal governments and community organizations (http://www.citycampboston.org/what-is-citycamp-boston/).  It brings together politicians, local municipal employees, citizens, vendors, developers, and journalist to build a common understanding of local government challenges and then works to deliver measurable outcomes following the event.  The key is the focus on change management, driving change as opposed to just in the moment education.
Biography-

John F Moore is the Founder and CEO of The Lab (http://thelabinboston.com).  John has experience working with local governments and small and medium business owners to achieve their goals.  His experience with social media strategies, CRM, and a plethora of other solutions provides immense value to all of our clients.   He has built engineering organizations, learned sales and marketing, run customer service teams, and built and executed strategies for social media thought leadership and branding.  He is also a prolific blogger as you can see by checking out his blog at http://thejohnfmoore.com.

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Search, Sports,Social Media,SlideShares, Scribd

An image of a house fly eye surface by using S...
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Some slideshare.net presentations I really liked.

A tutorial on SEO and SEM-

Carole Ann Matignon deals with optimization and scheduling, rules in the…….NFL!

 

 

Carole, We are waiting for the sequel on  analytics on football and the beer game.

Social Media Screw-Ups

Social Media doesnt matter at all- Social Media matters a lot- Still undecided? Take a look

Slideshare is a great VISUAL interface on sharing content. I liked Google Docs embedding as well, but Matt Mullenberg and Matt Cutts seemed to have stopped talking. Mullenberg is going like Zuckenberg, not willing to align with Sergey Mikhaylovich Brin. or maybe they are afraid of Big Brother Brin. Google loves Java and Javascript (even when they are getting sued for it)- while Matt M  hates it- bad for RIA I guess.

Scribd also is a great way to share content- and probably is small enough for. WordPress.com to allow embedding

Thats the reason why I sometimes prefer Scribd for sharing my poetry to Slideshare and Google Docs. Also I like the enhanced analytics and the much easier and evolved interface for reading. Slideshare is much more successful than Scribd because it is open to sharing with everyone- scribd tries to get you to register …;)

(* Also see MIT’s beer game at http://beergame.mit.edu/ which is ahem different from Duke’s beer games).

 

 

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E-Webinar by PAW

Here is a webinar by Predictive Analytics World conference, sponsored by Netezza.

Introducing the first PAW Hosted eWebinar

The New Age of Analytical Marketing
– October 13 2010 at 2pm (EST)

The volume and variety of online customer data is growing exponentially as consumers continue to shift shopping, communication, social interaction, media consumption and more onto the web. This new customer information, coupled with new marketing channels such as social media and mobile, present marketers with a tremendous opportunity to create richer, more personalized experiences for customers while also increased sales and ROI.

  • Translate new online customer data and marketing channels into improved business results.
  • Make better use of customer analytics.
  • Explore the opportunities and challenges associated with today’s customer analytics best practices.
Moderator Special Guest Speakers:

Eric Siegel, Ph.D.
Founder
Predictive Analytics World
Vineet Singh
Director Innovation, Analytics and Engineering
Intuit
Krishnan Parasuraman
CTI/ Chief Architect
Netezza

http://risingmedia.omnovia.com/registration/96651285353324

KXEN EMEA User Conference 2010-Success in Business Analytics

KXEN User Conference-Prelim Agenda is out

Source-

http://www.kxen.com/index.php?option=com_content&task=view&id=647&Itemid=1109

THURSDAY, OCTOBER 28, 2010
09:30-10:00 AM Registration & Breakfast
10:00-10:45 AM Welcome & Opening Remarks,
by John Ball, CEO KXEN
10:45-11:30 AM Keynote Session by James Kobielus,
Senior Analyst at Forrester Research, Inc. and author
of “The Forrester WaveTM: Predictive Analytics & Data Mining Solutions, Q1 2010” report 
11:30-12:05 AM Customer Case Study:
The European Commission (Government)
12:05-12:50 PM General Session:
Teradata Advanced Analytics
12:50-02:00 PM Lunch Break & Exhibition
02:00-02:35 PM Customer Case Study: 
Virgin Media (Communications)
02:35-03:05 PM General Session:
Sponsor Presentation
03:05-03:40 PM
Coffee Break & Exhibition
03:40-04:40 PM General Session:
The Factory Approach to Compete on Analytics
04:40-05:25 PM Customer Case Study: 
Insurance
05:30-06:30 PM Cocktail & Exhibition
07:30-00:00 PM Gala Dinner
FRIDAY, OCTOBER 29, 2010
08:30-09:00 AM
Registration & Breakfast
09:00-10:00 AM Keynote Presentation:
The CTO Talk
10:00-10:30 AM Customer Case Study: 
MonotaRO (Japan – Retail)
10:30-10:55 AM
Coffee Break & Exhibition
10:55-11:30 AM General Session: 
Sponsor Presentation
11:30-12:05 PM Customer Case Study: 
Aviva (Poland – Insurance)
12:05-01:00 PM Lunch Break & Exhibition
01:00-01:45 PM General Session: 
How Social Network Analysis Can Boost your Marketing Performance
01:45-02:20 PM Customer Case Study:
Financial Services
02:20-02:45 PM Closing Remarks,
by John Ball, CEO KXEN
02:45-03:00 PM
Coffee Break & Exhibition
Optional: Technical Training (Complimentary to all Attendees)
02:45-04:00 PM Hands-On Training #1: Getting Started with KXEN Analytical Data Management (ADM)
04:00-04:15 PM
Coffee Break
04:15-05:30 PM Hands-On Training #2: Getting Started with KXEN Modeling Factory (KMF)

KXEN Update

Update from a very good data mining software company, KXEN –

  1. Longtime Chairman and founder Roger Haddad is retiring but would be a Board Member. See his interview with Decisionstats here https://decisionstats.wordpress.com/2009/01/05/interview-roger-haddad-founder-of-kxen-automated-modeling-software/ (note images were hidden due to migration from .com to .wordpress.com )
  2. New Members of Leadership are as-
John Ball, CEOJohn Ball
Chief Executive Officer

John Ball brings 20 years of experience in enterprise software, deep expertise in business intelligence and CRM applications, and a proven track record of success driving rapid growth at highly innovative companies.

Prior to joining KXEN, Mr. Ball served in several executive roles at salesforce.com, the leading provider of SaaS applications. Most recently, John served as VP & General Manager, Analytics and Reporting Products, where he spearheaded salesforce.com’s foray into CRM analytics and business intelligence. John also served as VP & General Manager, Service and Support Applications at salesforce.com, where he successfully grew the business to become the second largest and fastest growing product line at salesforce.com. Before salesforce.com, Ball was founder and CEO of Netonomy, the leading provider of customer self-service solutions for the telecommunications industry. Ball also held a number of executive roles at Business Objects, including General Manager, Web Products, where delivered to market the first 3 versions of WebIntelligence. Ball has a master’s degree in electrical engineering from Georgia Tech and a master’s degree in electric

I hope John atleast helps build a KXEN Force.com application- there are only 2 data mining apps there on App Exchange. Also on the wish list  more social media presence, a Web SaaS/Amazon API for KXEN, greater presence in American/Asian conferences, and a solution for SME’s (which cannot afford the premium pricing of the flagship solution. An alliance with bigger BI vendors like Oracle, SAP or IBM  for selling the great social network analysis.

Bill Russell as Non Executive Chairman-

Bill Russell as Non-executive Chairman of the Board, effective July 16 2010. Russell has 30 years of operational experience in enterprise software, with a special focus on business intelligence, analytics, and databases.Russell held a number of senior-level positions in his more than 20 years at Hewlett-Packard, including Vice President and General Manager of the multi-billion dollar Enterprise Systems Group. He has served as Non-executive Chairman of the Board for Sylantro Systems Corporation, webMethods Inc., and Network Physics, Inc. and has served as a board director for Cognos Inc. In addition to KXEN, Russell currently serves on the boards of Saba, PROS Holdings Inc., Global 360, ParAccel Inc., and B.T. Mancini Company.

Xavier Haffreingue as senior vice president, worldwide professional services and solutions.
He has almost 20 years of international enterprise software experience gained in the CRM, BI, Web and database sectors. Haffreingue joins KXEN from software provider Axway where he was VP global support operations. Prior to Axway, he held various leadership roles in the software industry, including VP self service solutions at Comverse Technologies and VP professional services and support at Netonomy, where he successfully delivered multi-million dollar projects across Europe, Asia-Pacific and Africa. Before that he was with Business Objects and Sybase, where he ran support and services in southern Europe managing over 2,500 customers in more than 20 countries.

David Guercio  as senior vice president, Americas field operations. Guercio brings to the role more than 25 years experience of building and managing high-achieving sales teams in the data mining, business intelligence and CRM markets. Guercio comes to KXEN from product lifecycle management vendor Centric Software, where he was EVP sales and client services. Prior to Centric, he was SVP worldwide sales and client services at Inxight Software, where he was also Chairman and CEO of the company’s Federal Systems Group, a subsidiary of Inxight that saw success in the US Federal Government intelligence market. The success in sales growth and penetration into the federal government led to the acquisition of Inxight by Business Objects in 2007, where Guercio then led the Inxight sales organization until Business Objects was acquired by SAP. Guercio was also a key member of the management team and a co-founder at Neovista, an early pioneer in data mining and predictive analytics. Additionally, he held the positions of director of sales and VP of professional services at Metaphor Computer Systems, one of the first data extraction solutions companies, which was acquired by IBM. During his career, Guercio also held executive positions at Resonate and SiGen.

3) Venture Capital funding to fund expansion-

It has closed $8 million in series D funding to further accelerate its growth and international expansion. The round was led by NextStage and included participation from existing investors XAnge Capital, Sofinnova Ventures, Saints Capital and Motorola Ventures.

This was done after John Ball had joined as CEO.

4) Continued kudos from analysts and customers for it’s technical excellence.

KXEN was named a leader in predictive analytics and data mining by Forrester Research (1) and was rated highest for commercial deployments of social network analytics by Frost & Sullivan (2)

Also it became an alliance partner of Accenture- which is also a prominent SAS partner as well.

In Database Optimization-

In KXEN V5.1, a new data manipulation module (ADM) is provided in conjunction with scoring to optimize database workloads and provide full in-database model deployment. Some leading data mining vendors are only now beginning to offer this kind of functionality, and then with only one or two selected databases, giving KXEN a more than five-year head start. Some other vendors are only offering generic SQL generation, not optimized for each database, and do not provide the wealth of possible outputs for their scoring equations: For example, real operational applications require not only to generate scores, but decision probabilities, error bars, individual input contributions – used to derive reasons of decision and more, which are available in KXEN in-database scoring modules.

Since 2005, KXEN has leveraged databases as the data manipulation engine for analytical dataset generation. In 2008, the ADM (Analytical Data Management) module delivered a major enhancement by providing a very easy to use data manipulation environment with unmatched productivity and efficiency. ADM works as a generator of optimized database-specific SQL code and comes with an integrated layer for the management of meta-data for analytics.

KXEN Modeling Factory- (similar to SAS’s recent product Rapid Predictive Modeler http://www.sas.com/resources/product-brief/rapid-predictive-modeler-brief.pdf and http://jtonedm.com/2010/09/02/first-look-rapid-predictive-modeler/)

KXEN Modeling Factory (KMF) has been designed to automate the development and maintenance of predictive analytics-intensive systems, especially systems that include large numbers of models, vast amounts of data or require frequent model refreshes. Information about each project and model is monitored and disseminated to ensure complete management and oversight and to facilitate continual improvement in business performance.

Main Functions

Schedule: creation of the Analytic Data Set (ADS), setup of how and when to score, setup of when and how to perform model retraining and refreshes …

Report: Monitormodel execution over time, Track changes in model quality over time, see how useful one variable is by considering its multiple instance in models …

Notification: Rather than having to wade through pages of event logs, KMF Department allows users to manage by exception through notifications.

Other products from KXEN have been covered here before https://decisionstats.wordpress.com/tag/kxen/ , including Structural Risk Minimization- https://decisionstats.wordpress.com/2009/04/27/kxen-automated-regression-modeling/

Thats all for the KXEN update- all the best to the new management team and a splendid job done by Roger Haddad in creating what is France and Europe’s best known data mining company.

Note- Source – http://www.kxen.com