Tag: open source

Contribution to #Rstats by Revolution

I have been watching for Revolution Analytics product almost since the inception of the company. It has managed to sail over storms, naysayers and critics with simple and effective strategy of launching good software, making good partnerships and keeping up media visibility with white papers, joint webinars, blogs, conferences and events.

However this is a listing of all technical contributions made by Revolution Analytics products to the #rstats project.

1) Useful Packages mostly in parallel processing or more efficient computing like

 

2) RevoScaler package to beat R’s memory problem (this is probably the best in my opinion as it is yet to be replicated by the open source version and is a clear cut reason for going in for the paid version)

http://www.revolutionanalytics.com/products/enterprise-big-data.php

  • Efficient XDF File Format designed to efficiently handle huge data sets.
  • Data Step Functionality to quickly clean, transform, explore, and visualize huge data sets.
  • Data selection functionality to store huge data sets out of memory, and select subsets of rows and columns for in-memory operation with all R functions.
  • Visualize Large Data sets with line plots and histograms.
  • Built-in Statistical Algorithms for direct analysis of huge data sets:
    • Summary Statistics
    • Linear Regression
    • Logistic Regression
    • Crosstabulation
  • On-the-fly data transformations to include derived variables in models without writing new data files.
  • Extend Existing Analyses by writing user- defined R functions to “chunk” through huge data sets.
  • Direct import of fixed-format text data files and SAS data sets into .xdf format

 

3) RevoDeploy R for  API based R solution – I somehow think this feature will get more important as time goes on but it seems a lower visibility offering right now.

http://www.revolutionanalytics.com/products/enterprise-deployment.php

  • Collection of Web services implemented as a RESTful API.
  • JavaScript and Java client libraries, allowing users to easily build custom Web applications on top of R.
  • .NET Client library — includes a COM interoperability to call R from VBA
  • Management Console for securely administrating servers, scripts and users through HTTP and HTTPS.
  • XML and JSON format for data exchange.
  • Built-in security model for authenticated or anonymous invocation of R Scripts.
  • Repository for storing R objects and R Script execution artifacts.

 

4) Revolutions IDE (or Productivity Environment) for a faster coding environment than command line. The GUI by Revolution Analytics is in the works. – Having used this- only the Code Snippets function is a clear differentiator from newer IDE and GUI. The code snippets is awesome though and even someone who doesnt know much R can get analysis set up quite fast and accurately.

http://www.revolutionanalytics.com/products/enterprise-productivity.php

  • Full-featured Visual Debugger for debugging R scripts, with call stack window and step-in, step-over, and step-out capability.
  • Enhanced Script Editor with hover-over help, word completion, find-across-files capability, automatic syntax checking, bookmarks, and navigation buttons.
  • Run Selection, Run to Line and Run to Cursor evaluation
  • R Code Snippets to automatically generate fill-in-the-blank sections of R code with tooltip help.
  • Object Browser showing available data and function objects (including those in packages), with context menus for plotting and editing data.
  • Solution Explorer for organizing, viewing, adding, removing, rearranging, and sourcing R scripts.
  • Customizable Workspace with dockable, floating, and tabbed tool windows.
  • Version Control Plug-in available for the open source Subversion version control software.

 

Marketing contributions from Revolution Analytics-

1) Sponsoring R sessions and user meets

2) Evangelizing R at conferences  and partnering with corporate partners including JasperSoft, Microsoft , IBM and others at http://www.revolutionanalytics.com/partners/

3) Helping with online initiatives like http://www.inside-r.org/ (which is curiously dormant and now largely superseded by R-Bloggers.com) and the syntax highlighting tool at http://www.inside-r.org/pretty-r. In addition Revolution has been proactive in reaching out to the community

4) Helping pioneer blogging about R and Twitter Hash tag discussions , and contributing to Stack Overflow discussions. Within a short while, #rstats online community has overtaken a lot more established names- partly due to decentralized nature of its working.

 

Did I miss something out? yes , they share their code by GPL.

 

Let me know by feedback

Chrome

If you are new to using Chrome, there are many delightful features just beneath the surface.

If you are an Internet Explorer or Firefox or Safari or Arora or Opera or Sea Monkey browser user- this is one more reason to test, just test Chrome.

Ok so who Made chrome- (note the link i.e about:credits is what you type in chrome to see features)

about:credits

Credits

David M. Gay’s floating point routines
dynamic annotations
Netscape Portable Runtime (NSPR)
Network Security Services (NSS)
purify headers
google-glog’s symbolization library
valgrind
xdg-mime
xdg-user-dirs
google-jstemplateshow licensehomepage
Launchpad Translationsshow licensehomepage
Mozilla Personal Security Managershow licensehomepage
Google Toolbox for Macshow licensehomepage
ActiveX Scripting SDKshow licensehomepage
Almost Native Graphics Layer Engineshow licensehomepage
Apple sample codeshow licensehomepage
Google Cache Invalidation APIshow licensehomepage
Compact Language Detectionshow licensehomepage
OpenGL ES 2.0 Programming Guideshow licensehomepage
OpenGL ES 2.0 Conformance Testsshow licensehomepage
hunspell dictionariesshow licensehomepage
IAccessible2 COM interfaces for accessibilityshow licensehomepage
Chinese and Japanese Word Listshow licensehomepage
ISimpleDOM COM interfaces for accessibilityshow licensehomepage
modp base64 decodershow licensehomepage
NSBezierPath additions from Sean Patrick O’Brienshow licensehomepage
Cocoa extension code from Caminoshow licensehomepage
OTS (OpenType Sanitizer)show licensehomepage
Google Safe Browsingshow licensehomepage
XUL Runner SDKshow licensehomepage
and of course
so thats who made chrome.
  • Will Google be able to monetize Chrome the way it has monetized Android (Atleast by locking in both search,computing and browsing platforms)? I like the Adblock extension- and I would be happy to see more paid extensions. or even two versions one free and other freer (in choice) browsers for ads /security etc. maybe even a premium paid browser which has tor embedded in it , adblock enabled in it, and encrypted chat (like Waste Again) as an extension…. Hmm Hmm Hmm There is a SOCIAL version of Chromium called Rockmelt used ironically by Google Social Nemesis -Facebook (see http://blogs.ft.com/fttechhub/2011/06/facebook-partners-with-rockmelt-on-building-a-social-web-browser/)
  • Will Google share more revenue with open source contributors and thus create a new path in open source revenue generation just like it did with online advertising as an industry? Hmm Hmm Hmm. or Will Facebook continue to lead the way with extensions and applications (which did predate the mobile app place- so thats one innovation u gotta give to Zuk’s boys 😉
Back to Chrome-
To change settings- chrome://settings/browser
but to check what Autofill Data is stored within chrome (thats your credit card and your web form information)
chrome://settings/autofill and chrome://settings/content has all your content settings
Well Chrome is very very secure, or as secure as a browser can be in 2011.
You can set up Google Sync to keep all your data in the cloud, and it has an application specific password as well.
So hopefully you will have much more fun enjoying hacking Chromium 😉
See these

Workflows and MyExperiment.org

Here is a great website for sharing workflows – it is called MyExperiment.org and it can also include Work flows from many software.

myExperiment currently has 4742 members, 270 groups, 1842 workflows, 423 files and 173 packs

Could it also include workflow from Red-R from #rstats or Enterprise Miner

Continue reading “Workflows and MyExperiment.org”

Amazon Ec2 goes Red Hat

message from Amazing Amazon’s cloud team- this will also help for #rstats users given that revolution Analytics full versions on RHEL.

—————————————————-

on-demand instances of Amazon EC2 running Red Hat Enterprise Linux (RHEL) for as little as $0.145 per instance hour. The offering combines the cost-effectiveness, scalability and flexibility of running in Amazon EC2 with the proven reliability of Red Hat Enterprise Linux.

Highlights of the offering include:

  • Support is included through subscription to AWS Premium Support with back-line support by Red Hat
  • Ongoing maintenance, including security patches and bug fixes, via update repositories available in all Amazon EC2 regions
  • Amazon EC2 running RHEL currently supports RHEL 5.5, RHEL 5.6, RHEL 6.0 and RHEL 6.1 in both 32 bit and 64 bit formats, and is available in all Regions.
  • Customers who already own Red Hat licenses will continue to be able to use those licenses at no additional charge.
  • Like all services offered by AWS, Amazon EC2 running Red Hat Enterprise Linux offers a low-cost, pay-as-you-go model with no long-term commitments and no minimum fees.

For more information, please visit the Amazon EC2 Red Hat Enterprise Linux page.

which is

Amazon EC2 Running Red Hat Enterprise Linux

Amazon EC2 running Red Hat Enterprise Linux provides a dependable platform to deploy a broad range of applications. By running RHEL on EC2, you can leverage the cost effectiveness, scalability and flexibility of Amazon EC2, the proven reliability of Red Hat Enterprise Linux, and AWS premium support with back-line support from Red Hat.. Red Hat Enterprise Linux on EC2 is available in versions 5.5, 5.6, 6.0, and 6.1, both in 32-bit and 64-bit architectures.

Amazon EC2 running Red Hat Enterprise Linux provides seamless integration with existing Amazon EC2 features including Amazon Elastic Block Store (EBS), Amazon CloudWatch, Elastic-Load Balancing, and Elastic IPs. Red Hat Enterprise Linux instances are available in multiple Availability Zones in all Regions.

Sign Up

Pricing

Pay only for what you use with no long-term commitments and no minimum fee.

On-Demand Instances

On-Demand Instances let you pay for compute capacity by the hour with no long-term commitments.

Region:US – N. VirginiaUS – N. CaliforniaEU – IrelandAPAC – SingaporeAPAC – Tokyo
Standard Instances Red Hat Enterprise Linux
Small (Default) $0.145 per hour
Large $0.40 per hour
Extra Large $0.74 per hour
Micro Instances Red Hat Enterprise Linux
Micro $0.08 per hour
High-Memory Instances Red Hat Enterprise Linux
Extra Large $0.56 per hour
Double Extra Large $1.06 per hour
Quadruple Extra Large $2.10 per hour
High-CPU Instances Red Hat Enterprise Linux
Medium $0.23 per hour
Extra Large $0.78 per hour
Cluster Compute Instances Red Hat Enterprise Linux
Quadruple Extra Large $1.70 per hour
Cluster GPU Instances Red Hat Enterprise Linux
Quadruple Extra Large $2.20 per hour

Pricing is per instance-hour consumed for each instance type. Partial instance-hours consumed are billed as full hours.

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and

Available Instance Types

Standard Instances

Instances of this family are well suited for most applications.

Small Instance – default*

1.7 GB memory
1 EC2 Compute Unit (1 virtual core with 1 EC2 Compute Unit)
160 GB instance storage
32-bit platform
I/O Performance: Moderate
API name: m1.small

Large Instance

7.5 GB memory
4 EC2 Compute Units (2 virtual cores with 2 EC2 Compute Units each)
850 GB instance storage
64-bit platform
I/O Performance: High
API name: m1.large

Extra Large Instance

15 GB memory
8 EC2 Compute Units (4 virtual cores with 2 EC2 Compute Units each)
1,690 GB instance storage
64-bit platform
I/O Performance: High
API name: m1.xlarge

Micro Instances

Instances of this family provide a small amount of consistent CPU resources and allow you to burst CPU capacity when additional cycles are available. They are well suited for lower throughput applications and web sites that consume significant compute cycles periodically.

Micro Instance

613 MB memory
Up to 2 EC2 Compute Units (for short periodic bursts)
EBS storage only
32-bit or 64-bit platform
I/O Performance: Low
API name: t1.micro

High-Memory Instances

Instances of this family offer large memory sizes for high throughput applications, including database and memory caching applications.

High-Memory Extra Large Instance

17.1 GB of memory
6.5 EC2 Compute Units (2 virtual cores with 3.25 EC2 Compute Units each)
420 GB of instance storage
64-bit platform
I/O Performance: Moderate
API name: m2.xlarge

High-Memory Double Extra Large Instance

34.2 GB of memory
13 EC2 Compute Units (4 virtual cores with 3.25 EC2 Compute Units each)
850 GB of instance storage
64-bit platform
I/O Performance: High
API name: m2.2xlarge

High-Memory Quadruple Extra Large Instance

68.4 GB of memory
26 EC2 Compute Units (8 virtual cores with 3.25 EC2 Compute Units each)
1690 GB of instance storage
64-bit platform
I/O Performance: High
API name: m2.4xlarge

High-CPU Instances

Instances of this family have proportionally more CPU resources than memory (RAM) and are well suited for compute-intensive applications.

High-CPU Medium Instance

1.7 GB of memory
5 EC2 Compute Units (2 virtual cores with 2.5 EC2 Compute Units each)
350 GB of instance storage
32-bit platform
I/O Performance: Moderate
API name: c1.medium

High-CPU Extra Large Instance

7 GB of memory
20 EC2 Compute Units (8 virtual cores with 2.5 EC2 Compute Units each)
1690 GB of instance storage
64-bit platform
I/O Performance: High
API name: c1.xlarge

Cluster Compute Instances

Instances of this family provide proportionally high CPU resources with increased network performance and are well suited for High Performance Compute (HPC) applications and other demanding network-bound applications. Learn more about use of this instance type for HPC applications.

Cluster Compute Quadruple Extra Large Instance

23 GB of memory
33.5 EC2 Compute Units (2 x Intel Xeon X5570, quad-core “Nehalem” architecture)
1690 GB of instance storage
64-bit platform
I/O Performance: Very High (10 Gigabit Ethernet)
API name: cc1.4xlarge

Cluster GPU Instances

Instances of this family provide general-purpose graphics processing units (GPUs) with proportionally high CPU and increased network performance for applications benefitting from highly parallelized processing, including HPC, rendering and media processing applications. While Cluster Compute Instances provide the ability to create clusters of instances connected by a low latency, high throughput network, Cluster GPU Instances provide an additional option for applications that can benefit from the efficiency gains of the parallel computing power of GPUs over what can be achieved with traditional processors. Learn more about use of this instance type for HPC applications.

Cluster GPU Quadruple Extra Large Instance

22 GB of memory
33.5 EC2 Compute Units (2 x Intel Xeon X5570, quad-core “Nehalem” architecture)
2 x NVIDIA Tesla “Fermi” M2050 GPUs
1690 GB of instance storage
64-bit platform
I/O Performance: Very High (10 Gigabit Ethernet)
API name: cg1.4xlarge

 

Getting Started

To get started using Red Hat Enterprise Linux on Amazon EC2, perform the following steps:

  • Open and log into the AWS Management Console
  • Click on Launch Instance from the EC2 Dashboard
  • Select the Red Hat Enterprise Linux AMI from the QuickStart tab
  • Specify additional details of your instance and click Launch
  • Additional details can be found on each AMI’s Catalog Entry page

The AWS Management Console is an easy tool to start and manage your instances. If you are looking for more details on launching an instance, a quick video tutorial on how to use Amazon EC2 with the AWS Management Console can be found here .
A full list of Red Hat Enterprise Linux AMIs can be found in the AWS AMI Catalog.

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Support

All customers running Red Hat Enterprise Linux on EC2 will receive access to repository updates from Red Hat. Moreover, AWS Premium support customers can contact AWS to get access to a support structure from both Amazon and Red Hat.

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Resources

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About Red Hat

Red Hat, the world’s leading open source solutions provider, is headquartered in Raleigh, NC with over 50 satellite offices spanning the globe. Red Hat provides high-quality, low-cost technology with its operating system platform, Red Hat Enterprise Linux, together with applications, management and Services Oriented Architecture (SOA) solutions, including the JBoss Enterprise Middleware Suite. Red Hat also offers support, training and consulting services to its customers worldwide.

 

also from Revolution Analytics- in case you want to #rstats in the cloud and thus kill all that talk of RAM dependency, slow R than other softwares (just increase the RAM above in the instances to keep it simple)

,or Revolution not being open enough

http://www.revolutionanalytics.com/downloads/gpl-sources.php

GPL SOURCES

Revolution Analytics uses an Open-Core Licensing model. We provide open- source R bundled with proprietary modules from Revolution Analytics that provide additional functionality for our users. Open-source R is distributed under the GNU Public License (version 2), and we make our software available under a commercial license.

Revolution Analytics respects the importance of open source licenses and has contributed code to the open source R project and will continue to do so. We have carefully reviewed our compliance with GPLv2 and have worked with Mark Radcliffe of DLA Piper, the outside General Legal Counsel of the Open Source Initiative, to ensure that we fully comply with the obligations of the GPLv2.

For our Revolution R distribution, we may make some minor modifications to the R sources (the ChangeLog file lists all changes made). You can download these modified sources of open-source R under the terms of the GPLv2, using either the links below or those in the email sent to you when you download a specific version of Revolution R.

Download GPL Sources

Product Version Platform Modified R Sources
Revolution R Community 3.2 Windows R 2.10.1
Revolution R Community 3.2 MacOS R 2.10.1
Revolution R Enterprise 3.1.1 RHEL R 2.9.2
Revolution R Enterprise 4.0 Windows R 2.11.1
Revolution R Enterprise 4.0.1 RHEL R 2.11.1
Revolution R Enterprise 4.1.0 Windows R 2.11.1
Revolution R Enterprise 4.2 Windows R 2.11.1
Revolution R Enterprise 4.2 RHEL R 2.11.1
Revolution R Enterprise 4.3 Windows & RHEL R 2.12.2

 

 

 

Calling #Rstats lovers and bloggers – to work together on “The R Programming wikibook”

so you think u like R, huh. Well it is time to pay it forward.

Message from a dear R blogger, Tal G from Tel Aviv (creator of R-bloggers.com and SAS-X.com)

———————————————————————————————————-
Calling R lovers and bloggers – to work together on “The R Programming wikibook”
Posted: 20 Jun 2011 07:05 AM PDT

This post is a call for both R community members and R-bloggers, to come and help make The R Programming wikibook be amazing:

Dear R community member – please consider giving a visit to The R Programming wikibook. If you wish to contribute your knowledge and editing skills to the project, then you could learn how to write in wiki-markup here, and how to edit a wikibook here (you can even use R syntax highlighting in the wikibook). You could take information into the site from the (soon to be) growing list of available R resources for harvesting.

Dear R blogger, you can help The R Programming wikibook by doing the following:

Write to your readers about the project and invite them to join.
Add your blog’s R content as an available resource for other editors to use for the wikibook. Here is how to do that:
First, make a clear indication on your blog that your content is licensed under cc-by-sa copyrights (*see what it means at the end of the post). You can do this by adding it to the footer of your blog, or by writing a post that clearly states that this is the case (what a great opportunity to write to your readers about the project…).
Next, go and add a link, to where all of your R content is located on your site, to the resource page (also with a link to the license post, if you wrote one). For example, since I write about other things besides R, I would give a link to my R category page, and will also give a link to this post. If you do not know how to add it to the wiki, just e-mail me about it (tal.galili@gmail.com).
If you are an R blogger, besides living up to the spirit of the R community, you will benefit from joining this project in that every time someone will use your content on the wikibook, they will add your post as a resource. In the long run, this is likely to help visitors of the site get to know about you and strengthen your site’s SEO ranking. Which reminds me, if you write about this, I always appreciate a link back to my blog

* Having a cc-by-sa copyrights means that you will agree that anyone may copy, distribute, display, and make derivative works based on your content, only if they give the author (you) the credits in the manner specified by you. And also that the user may distribute derivative works only under a license identical to the license that governs the original work.

———-

Three more points:

1) This post is a result of being contacted by Paul (a.k.a: PAC2), asking if I could help promote “The R Programming wikibook” among R-bloggers and their readers. Paul has made many contributions to the book so far. So thank you Paul for both reaching out and helping all of us with your work on this free open source project.

2) I should also mention that the R wiki exists and is open for contribution. And naturally, every thing that will help the R wikibook will help the R wiki as well.

3) Copyright notice: I hereby release all of the writing material content that is categoriesed in the R category page, under the cc-by-sa copyrights (date: 20.06.2011). Now it’s your turn!

———-

List of R bloggers who have joined: (This list will get updated as this “group writing” project will progress)

R-statistics blog (that’s Tal…)
Decisionstats.com (That’s me)
……………………………………………………………………………….
3) Copyright notice: I hereby release all of the writing material content of this website, under the cc-by-sa copyrights (date: 21.06.2011). Now it’s your turn!

https://decisionstats.com/privacy-3/

Content Licensing-
This website has all content licensed under
http://creativecommons.org/licenses/by-sa/3.0/
You are free:
to Share — to copy, distribute and transmit the work
to Remix — to adapt the work

Why open source companies dont dance?

I have been pondering on this seemingly logical paradox for some time now-

1) Why are open source solutions considered technically better but not customer friendly.

2) Why do startups and app creators in social media or mobile get much more press coverage than

profitable startups in enterprise software.

3) How does tech journalism differ in covering open source projects in enterprise versus retail software.

4) What are the hidden rules of the game of enterprise software.

Some observations-

1) Open source companies often focus much more on technical community management and crowd sourcing code. Traditional software companies focus much more on managing the marketing community of customers and influencers. Accordingly the balance of power is skewed in favor of techies and R and D in open source companies, and in favor of marketing and analyst relations in traditional software companies.

Traditional companies also spend much more on hiring top notch press release/public relationship agencies, while open source companies are both financially and sometimes ideologically opposed to older methods of marketing software. The reverse of this is you are much more likely to see Videos and Tutorials by an open source company than a traditional company. You can compare the websites of Cloudera, DataStax, Hadapt ,Appistry and Mapr and contrast that with Teradata or Oracle (which has a much bigger and much more different marketing strategy.

Social media for marketing is also more efficiently utilized by smaller companies (open source) while bigger companies continue to pay influential analysts for expensive white papers that help present the brand.

Lack of budgets is a major factor that limits access to influential marketing for open source companies particularly in enterprise software.

2 and 3) Retail software is priced at 2-100$ and sells by volume. Accordingly technology coverage of these software is based on volume.

Enterprise software is much more expensively priced and has much more discreet volume or sales points. Accordingly the technology coverage of enterprise software is more discreet, in terms of a white paper coming every quarter, a webinar every month and a press release every week. Retail software is covered non stop , but these journalists typically do not charge for “briefings”.

Journalists covering retail software generally earn money by ads or hosting conferences. So they have an interest in covering new stuff or interesting disruptive stuff. Journalists or analysts covering enterprise software generally earn money by white papers, webinars, attending than hosting conferences, writing books. They thus have a much stronger economic incentive to cover existing landscape and technologies than smaller startups.

4) What are the hidden rules of the game of enterprise software.

  • It is mostly a white man’s world. this can be proved by statistical demographic analysis
  • There is incestuous intermingling between influencers, marketers, and PR people. This can be proved by simple social network analysis of who talks to who and how much. A simple time series between sponsorship and analysts coverage also will prove this (I am working on quantifying this ).
  • There are much larger switching costs to enterprise software than retail software. This leads to legacy shoddy software getting much chances than would have been allowed in an efficient marketplace.
  • Enterprise software is a less efficient marketplace than retail software in all definitions of the term “efficient markets”
  • Cloud computing, and SaaS and Open source threatens to disrupt the jobs and careers of a large number of people. In the long term, they will create many more jobs, but in the short term, people used to comfortable living of enterprise software (making,selling,or writing) will actively and passively resist these changes to the  paradigms in the current software status quo.
  • Open source companies dont dance and dont play ball. They prefer to hire 4 more college grads than commission 2 more white papers.

and the following with slight changes from a comment I made on a fellow blog-

  • While the paradigm on how to create new software has evolved from primarily silo-driven R and D departments to a broader collaborative effort, the biggest drawback is software marketing has not evolved.
  • If you want your own version of the open source community editions to be more popular, some standardization is necessary for the corporate decision makers, and we need better marketing paradigms.
  • While code creation is crowdsourced, solution implementation cannot be crowdsourced. Customers want solutions to a problem not code.
  • Just as open source as a production and licensing paradigm threatens to disrupt enterprise software, it will lead to newer ways to marketing software given the hostility of existing status quo.

 

 

Why open source companies dont dance?

A social network diagram
Image via Wikipedia

I have been pondering on this seemingly logical paradox for some time now-

1) Why are open source solutions considered technically better but not customer friendly.

2) Why do startups and app creators in social media or mobile get much more press coverage than

profitable startups in enterprise software.

3) How does tech journalism differ in covering open source projects in enterprise versus retail software.

4) What are the hidden rules of the game of enterprise software.

Some observations-

1) Open source companies often focus much more on technical community management and crowd sourcing code. Traditional software companies focus much more on managing the marketing community of customers and influencers. Accordingly the balance of power is skewed in favor of techies and R and D in open source companies, and in favor of marketing and analyst relations in traditional software companies.

Traditional companies also spend much more on hiring top notch press release/public relationship agencies, while open source companies are both financially and sometimes ideologically opposed to older methods of marketing software. The reverse of this is you are much more likely to see Videos and Tutorials by an open source company than a traditional company. You can compare the websites of Cloudera, DataStax, Hadapt ,Appistry and Mapr and contrast that with Teradata or Oracle (which has a much bigger and much more different marketing strategy.

Social media for marketing is also more efficiently utilized by smaller companies (open source) while bigger companies continue to pay influential analysts for expensive white papers that help present the brand.

Lack of budgets is a major factor that limits access to influential marketing for open source companies particularly in enterprise software.

2 and 3) Retail software is priced at 2-100$ and sells by volume. Accordingly technology coverage of these software is based on volume.

Enterprise software is much more expensively priced and has much more discreet volume or sales points. Accordingly the technology coverage of enterprise software is more discreet, in terms of a white paper coming every quarter, a webinar every month and a press release every week. Retail software is covered non stop , but these journalists typically do not charge for “briefings”.

Journalists covering retail software generally earn money by ads or hosting conferences. So they have an interest in covering new stuff or interesting disruptive stuff. Journalists or analysts covering enterprise software generally earn money by white papers, webinars, attending than hosting conferences, writing books. They thus have a much stronger economic incentive to cover existing landscape and technologies than smaller startups.

4) What are the hidden rules of the game of enterprise software.

  • It is mostly a white man’s world. this can be proved by statistical demographic analysis
  • There is incestuous intermingling between influencers, marketers, and PR people. This can be proved by simple social network analysis of who talks to who and how much. A simple time series between sponsorship and analysts coverage also will prove this (I am working on quantifying this ).
  • There are much larger switching costs to enterprise software than retail software. This leads to legacy shoddy software getting much chances than would have been allowed in an efficient marketplace.
  • Enterprise software is a less efficient marketplace than retail software in all definitions of the term “efficient markets”
  • Cloud computing, and SaaS and Open source threatens to disrupt the jobs and careers of a large number of people. In the long term, they will create many more jobs, but in the short term, people used to comfortable living of enterprise software (making,selling,or writing) will actively and passively resist these changes to the  paradigms in the current software status quo.
  • Open source companies dont dance and dont play ball. They prefer to hire 4 more college grads than commission 2 more white papers.

and the following with slight changes from a comment I made on a fellow blog-

  • While the paradigm on how to create new software has evolved from primarily silo-driven R and D departments to a broader collaborative effort, the biggest drawback is software marketing has not evolved.
  • If you want your own version of the open source community editions to be more popular, some standardization is necessary for the corporate decision makers, and we need better marketing paradigms.
  • While code creation is crowdsourced, solution implementation cannot be crowdsourced. Customers want solutions to a problem not code.
  • Just as open source as a production and licensing paradigm threatens to disrupt enterprise software, it will lead to newer ways to marketing software given the hostility of existing status quo.