Ethics and Writing

A particularly prominent technology blogger ( see http://www.readwriteweb.com/archives/michael_arrington_the_kingmaker_who_would_be_king.php )has now formalized his status as an investor (which he did even before) while relinquishing his editorial duties (which were not much given the blog’s acquisition by AOL and its own formidable line of writers, each one of whom is quite influential). Without going into either sermon mode (thou shall not have conflict of interests) or adulatory mode (wow he sold the blog for 30 mill and now he gets another 20 mill for his funds)- I shall try and present the case for ethics and ethical lapses while as a writer.

Continue reading “Ethics and Writing”

Interview Scott Gidley CTO and Founder, DataFlux

Here is an interview with Scott Gidley, CTO and co-founder of leading data quality ccompany DataFlux . DataFlux is a part of SAS Institute and in 2011 acquired Baseline Consulting besides launching the latest version of their Master Data Management  product. Continue reading “Interview Scott Gidley CTO and Founder, DataFlux”

Interview Beth Schultz Editor AllAnalytics.com

Here is an interview with Beth Scultz Editor in Chief, AllAnalytics.com .

Allanalytics.com http://www.allanalytics.com/ is the new online community on Predictive Analytics, and its a bit different in emphasizing quality more than just quantity. Beth is veteran in tech journalism and communities.

Ajay-Describe your journey in technology journalism and communication. What are the other online communities that you have been involved with?

Beth- I’m a longtime IT journalist, having begun my career covering the telecommunications industry at the brink of AT&T’s divestiture — many eons ago. Over the years, I’ve covered the rise of internal corporate networking; the advent of the Internet and creation of the Web for business purposes; the evolution of Web technology for use in building intranets, extranets, and e-commerce sites; the move toward a highly dynamic next-generation IT infrastructure that we now call cloud computing; and development of myriad enterprise applications, including business intelligence and the analytics surrounding them. I have been involved in developing online B2B communities primarily around next-generation enterprise IT infrastructure and applications. In addition, Shawn Hessinger, our community editor, has been involved in myriad Web sites aimed at creating community for small business owners.

 Ajay- Technology geeks get all the money while journalists get a story. Comments please

Beth- Great technology geeks — those being the ones with technology smarts as well as business savvy — do stand to make a lot of money. And some pursue that to all ends (with many entrepreneurs gunning for the acquisition) while others more or less fall into it. Few journalists, at least few tech journalists, have big dollars in mind. The gratification for journalists comes in being able to meet these folks, hear and deliver their stories — as appropriate — and help explain what makes this particular technology geek developing this certain type of product or service worth paying attention to.

 Ajay- Describe what you are trying to achieve with the All Analytics community and how it seeks to differentiate itself with other players in this space.

 Beth- With AllAnaltyics.com, we’re concentrating on creating the go-to site for CXOs, IT professionals, line-of-business managers, and other professionals to share best practices, concrete experiences, and research about data analytics, business intelligence, information optimization, and risk management, among many other topics. We differentiate ourself by featuring excellent editorial content from a top-notch group of bloggers, access to industry experts through weekly chats, ongoing lively and engaging message board discussions, and biweekly debates.

We’re a new property, and clearly in rapid building mode. However, we’ve already secured some of the industry’s most respected BI/analytics experts to participate as bloggers. For example, a small sampling of our current lineup includes the always-intrigueing John Barnes, a science fiction novelist and statistics guru; Sandra Gittlen, a longtime IT journalist with an affinity for BI coverage; Olivia Parr-Rud, an internationally recognized expert in BI and organizational alignment; Tom Redman, a well-known data-quality expert; and Steve Williams, a leading BI strategy consultant. I blog daily as well, and in particular love to share firsthand experiences of how organizations are benefiting from the use of BI, analytics, data warehousing, etc. We’ve featured inside looks at analytics initiatives at companies such as 1-800-Flowers.com, Oberweis Dairy, the Cincinnati Zoo & Botanical Garden, and Thomson Reuters, for example.

In addition, we’ve hosted instant e-chats with Web and social media experts Joe Stanganelli and Pierre DeBois, and this Friday, Aug. 26, at 3 p.m. ET we’ll be hosting an e-chat with Marshall Sponder, Web metrics guru and author of the newly published book, Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics. (Readers interested in participating in the chat do need to fill out a quick registration form, available here http://www.allanalytics.com/register.asp . The chat is available here http://www.allanalytics.com/messages.asp?piddl_msgthreadid=241039&piddl_msgid=439898#msg_439898 .

Experts participating in our biweekly debate series, called Point/Counterpoint, have broached topics such as BI in the cloud, mobile BI and whether an analytics culture is truly possible to build.

Ajay-  What are some tips you would like to share about writing tech stories to aspiring bloggers.

Beth- I suppose my best advice is this: Don’t write about technology for technology’s sake. Always strive to tell the audience why they should care about a particular technology, product, or service. How might a reader use it to his or her company’s advantage, and what are the potential benefits? Improved productivity, increased revenue, better customer service? Providing anecdotal evidence goes a long way toward delivering that message, as well.

Ajay- What are the other IT world websites that have made a mark on the internet.

Beth- I’d be remiss if I didn’t give a shout out to UBM TechWeb sites, including InformationWeek, which has long charted the use of IT within the enterprise; Dark Reading, a great source for folks interested in securing an enterprise’s information assets; and Light Reading, which takes the pulse of the telecom industry.

 Biography- 

Beth Schultz has more than two decades of experience as an IT writer and editor. Most recently, she brought her expertise to bear writing thought-provoking editorial and marketing materials on a variety of technology topics for leading IT publications and industry players. Previously, she oversaw multimedia content development, writing and editing for special feature packages at Network World. Beth has a keen ability to identify business and technology trends, developing expertise through in-depth analysis and early-adopter case studies. Over the years, she has earned more than a dozen national and regional editorial excellence awards for special issues from American Business Media, American Society of Business Press Editors, Folio.net, and others.

 

Interview Jaime Fitzgerald President Fitzgerald Analytics

Here is an interview with noted analytics expert Jaime Fitzgerald, of Fitzgerald Analytics.

Ajay-Describe your career journey from being a Harvard economist to being a text analytics thought leader.

 Jaime- I was attracted to economics because of the logic, the structured and systematic approach to understanding the world and to solving problems. In retrospect, this is the same passion for logic in problem solving that drives my business today.

About 15 years ago, I began working in consulting and initially took a traditional career path. I worked for well-known strategy consulting firms including First Manhattan Consulting Group, Novantas LLC, Braun Consulting, and for the former Japan-focused division of Deloitte Consulting, which had spun off as an independent entity. I was the only person in their New York City office for whom Japanese was not the first language.

While I enjoyed traditional consulting, I was especially passionate about the role of data, analytics, and process improvement. In traditional strategy consulting, these are important factors, but I had a vision for a “next generation” approach to strategy consulting that would be more transparent, more robust, and more focused on the role that information, analysis, and process plays in improving business results. I often explain that while my firm is “not your father’s consulting model,” we have incorporated key best practices from traditional consulting, and combined them with an approach that is more data-centric, technology-centric, and process-centric.

At the most fundamental level, I was compelled to found Fitzgerald Analytics more than six years ago by my passion for the role information plays in improving results, and ultimately improving lives. In my vision, data is an asset waiting to be transformed into results, including profit as well as other results that matter deeply to people. For example,one of the most fulfilling aspects of our work at Fitzgerald Analytics is our support of non-profits and social entrepreneurs, who we help increase their scale and their success in achieving their goals.

Ajay- How would you describe analytics as a career option to future students. What do you think are the most essential qualities an analytics career requires.

Jaime- My belief is that analytics will be a major driver of job-growth and career growth for decades. We are just beginning to unlock the full potential of analytics, and already the demand for analytic talent far exceeds the supply.

To succeed in analytics, the most important quality is logic. Many people believe that math or statistical skills are the most important quality, but in my experience, the most essential trait is what I call “ThoughtStyle” — critical thinking, logic, an ability to break down a problem into components, into sub-parts.

Ajay -What are your favorite techniques and methodologies in text analytics. How do you see social media and Big Data analytics as components of text analytics

 Jaime-We do a lot of work for our clients measuring Customer Experience, by which I mean the experience customers have when interacting with our clients. For example, we helped a major brokerage firm to measure 12 key “Moments that Matter,” including the operational aspects of customer service, customer satisfaction and sentiment, and ultimately customer behavior. Clients care about this a lot, because customer experience drives customer loyalty, which in turn drives customer behavior, customer loyalty, and customer profitability.

Text analytics plays a key role in these projects because much of our data on customer sentiment comes via unstructured text data. For example, we have access to call center transcripts and notes, to survey responses, and to social media comments.

We use a variety of methods, some of which I’m not in a position to describe in great detail. But at a high level, I would say that our favorite text analytics methodologies are “hybrid solutions” which use a two-step process to answer key questions for clients:

Step 1: convert unstructured data into key categorical variables (for example, using contextual analysis to flag users who are critical vs. neutral vs. advocates)

Step 2: linking sentiment categories to customer behavior and profitability (for example, linking customer advocacy and loyalty with customer profits as well as referral volume, to define the ROI that clients accrue for customer satisfaction improvements)

Ajay- Describe your consulting company- Fitzgerald Analytics and some of the work that you have been engaged in.

 Jaime- Our mission is to “illuminate reality” using data and to convert Data to Dollars for our clients. We have a track record of doing this well, with concrete and measurable results in the millions of dollars. As a result, 100% of our clients have engaged us for more than one project: a 100% client loyalty rate.

Our specialties–and most frequent projects–include customer profitability management projects, customer segmentation, customer experience management, balanced scorecards, and predictive analytics. We are often engaged to address high-stakes analytic questions, including issues that help to set long-term strategy. In other cases, clients hire us to help them build their internal capabilities. We have helped build several brand new analytic teams for clients, which continue to generate millions of dollars of profits with their fact-based recommendations.

Our methodology is based on Steven Covey’s principle: “begin with the end in mind,” the concept of starting with the client’s goal and working backwards from there. I often explain that our methods are what you would have gotten if Steven Covey had been a data analyst…we are applying his principles to the world of data analytics.

Ajay- Analytics requires more and more data while privacy requires the least possible data. What do you think are the guidelines that need to be built in sharing internet browsing and user activity data and do we need regulations just like we do for sharing financial data.

 Jaime- Great question. This is an essential challenge of the big data era. My perspective is that firms who depend on user data for their analysis need to take responsibility for protecting privacy by using data management best practices. Best practices to adequately “mask” or remove private data exist…the problem is that these best practices are often not applied. For example, Facebook’s practice of sharing unique user IDs with third-party application companies has generated a lot of criticism, and could have been avoided by applying data management best practices which are well known among the data management community.

If I were able to influence public policy, my recommendation would be to adopt a core set of simple but powerful data management standards that would protect consumers from perhaps 95% of the privacy risks they face today. The number one standard would be to prohibit sharing of static, personally identifiable user IDs between companies in a manner that creates “privacy risk.” Companies can track unique customers without using a static ID…they need to step up and do that.

Ajay- What are your favorite text analytics software that you like to work with.

 Jaime- Because much of our work in deeply embedded into client operations and systems, we often use the software our clients already prefer. We avoid recommending specific vendors unless our client requests it. In tandem with our clients and alliance partners, we have particular respect for Autonomy, Open Text, Clarabridge, and Attensity.

Biography-

http://www.fitzgerald-analytics.com/jaime_fitzgerald.html

The Founder and President of Fitzgerald Analytics, Jaime has developed a distinctively quantitative, fact-based, and transparent approach to solving high stakes problems and improving results.  His approach enables translation of Data to Dollars™ using methodologies clients can repeat again and again.  He is equally passionate about the “human side of the equation,” and is known for his ability to link the human and the quantitative, both of which are needed to achieve optimal results.

Experience: During more than 15 years serving clients as a management strategy consultant, Jaime has focused on customer experience and loyalty, customer profitability, technology strategy, information management, and business process improvement.  Jaime has advised market-leading banks, retailers, manufacturers, media companies, and non-profit organizations in the United States, Canada, and Singapore, combining strategic analysis with hands-on implementation of technology and operations enhancements.

Career History: Jaime began his career at First Manhattan Consulting Group, specialists in financial services, and was later a Co-Founder at Novantas, the strategy consultancy based in New York City.  Jaime was also a Manager for Braun Consulting, now part of Fair Isaac Corporation, and for Japan-based Abeam Consulting, now part of NEC.

Background: Jaime is a graduate of Harvard University with a B.A. in Economics.  He is passionate and supportive of innovative non-profit organizations, their effectiveness, and the benefits they bring to our society.

Upcoming Speaking Engagements:   Jaime is a frequent speaker on analytics, information management strategy, and data-driven profit improvement.  He recently gave keynote presentations on Analytics in Financial Services for The Data Warehousing Institute, the New York Technology Council, and the Oracle Financial Services Industry User Group. A list of Jaime’s most interesting presentations on analyticscan be found here.

He will be presenting a client case study this fall at Text Analytics World re:   “New Insights from ‘Big Legacy Data’: The Role of Text Analytics” 

Connecting with Jaime:  Jaime can be found at Linkedin,  and Twitter.  He edits the Fitzgerald Analytics Blog.

Interview Rapid-I -Ingo Mierswa and Simon Fischer

Here is an interview with Dr Ingo Mierswa , CEO of Rapid -I and Dr Simon Fischer, Head R&D. Rapid-I makes the very popular software Rapid Miner – perhaps one of the earliest leading open source software in business analytics and business intelligence. It is quite easy to use, deploy and with it’s extensions and innovations (including compatibility with R )has continued to grow tremendously through the years.

In an extensive interview Ingo and Simon talk about algorithms marketplace, extensions , big data analytics, hadoop, mobile computing and use of the graphical user interface in analytics.

Special Thanks to Nadja from Rapid I communication team for helping coordinate this interview.( Statuary Blogging Disclosure- Rapid I is a marketing partner with Decisionstats as per the terms in https://decisionstats.com/privacy-3/)

Ajay- Describe your background in science. What are the key lessons that you have learnt while as scientific researcher and what advice would you give to new students today.

Ingo: My time as researcher really was a great experience which has influenced me a lot. I have worked at the AI lab of Prof. Dr. Katharina Morik, one of the persons who brought machine learning and data mining to Europe. Katharina always believed in what we are doing, encouraged us and gave us the space for trying out new things. Funnily enough, I never managed to use my own scientific results in any real-life project so far but I consider this as a quite common gap between science and the “real world”. At Rapid-I, however, we are still heavily connected to the scientific world and try to combine the best of both worlds: solving existing problems with leading-edge technologies.

Simon: In fact, during my academic career I have not worked in the field of data mining at all. I worked on a field some of my colleagues would probably even consider boring, and that is theoretical computer science. To be precise, my research was in the intersection of game theory and network theory. During that time, I have learnt a lot of exciting things, none of which had any business use. Still, I consider that a very valuable experience. When we at Rapid-I hire people coming to us right after graduating, I don’t care whether they know the latest technology with a fancy three-letter acronym – that will be forgotten more quickly than it came. What matters is the way you approach new problems and challenges. And that is also my recommendation to new students: work on whatever you like, as long as you are passionate about it and it brings you forward.

Ajay-  How is the Rapid Miner Extensions marketplace moving along. Do you think there is a scope for people to say create algorithms in a platform like R , and then offer that algorithm as an app for sale just like iTunes or Android apps.

 Simon: Well, of course it is not going to be exactly like iTunes or Android apps are, because of the more business-orientated character. But in fact there is a scope for that, yes. We have talked to several developers, e.g., at our user conference RCOMM, and several people would be interested in such an opportunity. Companies using data mining software need supported software packages, not just something they downloaded from some anonymous server, and that is only possible through a platform like the new Marketplace. Besides that, the marketplace will not only host commercial extensions. It is also meant to be a platform for all the developers that want to publish their extensions to a broader community and make them accessible in a comfortable way. Of course they could just place them on their personal Web pages, but who would find them there? From the Marketplace, they are installable with a single click.

Ingo: What I like most about the new Rapid-I Marketplace is the fact that people can now get something back for their efforts. Developing a new algorithm is a lot of work, in some cases even more that developing a nice app for your mobile phone. It is completely accepted that people buy apps from a store for a couple of Dollars and I foresee the same for sharing and selling algorithms instead of apps. Right now, people can already share algorithms and extensions for free, one of the next versions will also support selling of those contributions. Let’s see what’s happening next, maybe we will add the option to sell complete RapidMiner workflows or even some data pools…

Ajay- What are the recent features in Rapid Miner that support cloud computing, mobile computing and tablets. How do you think the landscape for Big Data (over 1 Tb ) is changing and how is Rapid Miner adapting to it.

Simon: These are areas we are very active in. For instance, we have an In-Database-Mining Extension that allows the user to run their modelling algorithms directly inside the database, without ever loading the data into memory. Using analytic databases like Vectorwise or Infobright, this technology can really boost performance. Our data mining server, RapidAnalytics, already offers functionality to send analysis processes into the cloud. In addition to that, we are currently preparing a research project dealing with data mining in the cloud. A second project is targeted towards the other aspect you mention: the use of mobile devices. This is certainly a growing market, of course not for designing and running analyses, but for inspecting reports and results. But even that is tricky: When you have a large screen you can display fancy and comprehensive interactive dashboards with drill downs and the like. On a mobile device, that does not work, so you must bring your reports and visualizations very much to the point. And this is precisely what data mining can do – and what is hard to do for classical BI.

Ingo: Then there is Radoop, which you may have heard of. It uses the Apache Hadoop framework for large-scale distributed computing to execute RapidMiner processes in the cloud. Radoop has been presented at this year’s RCOMM and people are really excited about the combination of RapidMiner with Hadoop and the scalability this brings.

 Ajay- Describe the Rapid Miner analytics certification program and what steps are you taking to partner with academic universities.

Ingo: The Rapid-I Certification Program was created to recognize professional users of RapidMiner or RapidAnalytics. The idea is that certified users have demonstrated a deep understanding of the data analysis software solutions provided by Rapid-I and how they are used in data analysis projects. Taking part in the Rapid-I Certification Program offers a lot of benefits for IT professionals as well as for employers: professionals can demonstrate their skills and employers can make sure that they hire qualified professionals. We started our certification program only about 6 months ago and until now about 100 professionals have been certified so far.

Simon: During our annual user conference, the RCOMM, we have plenty of opportunities to talk to people from academia. We’re also present at other conferences, e.g. at ECML/PKDD, and we are sponsoring data mining challenges and grants. We maintain strong ties with several universities all over Europe and the world, which is something that I would not want to miss. We are also cooperating with institutes like the ITB in Dublin during their training programmes, e.g. by giving lectures, etc. Also, we are leading or participating in several national or EU-funded research projects, so we are still close to academia. And we offer an academic discount on all our products 🙂

Ajay- Describe the global efforts in making Rapid Miner a truly international software including spread of developers, clients and employees.

Simon: Our clients already are very international. We have a partner network in America, Asia, and Australia, and, while I am responding to these questions, we have a training course in the US. Developers working on the core of RapidMiner and RapidAnalytics, however, are likely to stay in Germany for the foreseeable future. We need specialists for that, and it would be pointless to spread the development team over the globe. That is also owed to the agile philosophy that we are following.

Ingo: Simon is right, Rapid-I already is acting on an international level. Rapid-I now has more than 300 customers from 39 countries in the world which is a great result for a young company like ours. We are of course very strong in Germany and also the rest of Europe, but also concentrate on more countries by means of our very successful partner network. Rapid-I continues to build this partner network and to recruit dynamic and knowledgeable partners and in the future. However, extending and acting globally is definitely part of our strategic roadmap.

Biography

Dr. Ingo Mierswa is working as Chief Executive Officer (CEO) of Rapid-I. He has several years of experience in project management, human resources management, consulting, and leadership including eight years of coordinating and leading the multi-national RapidMiner developer team with about 30 developers and contributors world-wide. He wrote his Phd titled “Non-Convex and Multi-Objective Optimization for Numerical Feature Engineering and Data Mining” at the University of Dortmund under the supervision of Prof. Morik.

Dr. Simon Fischer is heading the research & development at Rapid-I. His interests include game theory and networks, the theory of evolutionary algorithms (e.g. on the Ising model), and theoretical and practical aspects of data mining. He wrote his PhD in Aachen where he worked in the project “Design and Analysis of Self-Regulating Protocols for Spectrum Assignment” within the excellence cluster UMIC. Before, he was working on the vtraffic project within the DFG Programme 1126 “Algorithms for large and complex networks”.

http://rapid-i.com/content/view/181/190/ tells you more on the various types of Rapid Miner licensing for enterprise, individual and developer versions.

(Note from Ajay- to receive an early edition invite to Radoop, click here http://radoop.eu/z1sxe)

 

Credit Downgrade of USA and Triple A Whining

As a person trained , deployed and often asked to comment on macroeconomic shenanigans- I have the following observations to make on the downgrade of US Debt by S&P

1) Credit rating is both a mathematical exercise of debt versus net worth as well as intention to repay. Given the recent deadlock in United States legislature on debt ceiling, it is natural and correct to assume that holding US debt is slightly more risky in 2011 as compared to 2001. That means if the US debt was AAA in 2001 it sure is slightly more risky in 2011.

2) Politicians are criticized the world over in democracies including India, UK and US. This is natural , healthy and enforced by checks and balances by constitution of each country. At the time of writing this, there are protests in India on corruption, in UK on economic disparities, in US on debt vs tax vs spending, Israel on inflation. It is the maturity of the media as well as average educational level of citizenry that amplifies and inflames or dampens sentiment regarding policy and business.

3) Conspicuous consumption has failed both at an environmental and economic level. Cheap debt to buy things you do not need may have made good macro economic sense as long as the things were made by people locally but that is no longer the case. Outsourcing is not all evil, but it sure is not a perfect solution to economics and competitiveness. Outsourcing is good or outsourcing is bad- well it depends.

4) In 1944 , the US took debt to fight Nazism, build atomic power and generally wage a lot of war and lots of dual use inventions. In 2004-2010 the US took debt to fight wars in Iraq, Afghanistan and bail out banks and automobile companies. Some erosion in the values represented by a free democracy has taken place, much to the delight of authoritarian regimes (who have managed to survive Google and Facebook).

5) A Double A rating is still quite a good rating. Noone is moving out of the US Treasuries- I mean seriously what are your alternative financial resources to park your government or central bank assets, euro, gold, oil, rare earth futures, metals or yen??

6) Income disparity as a trigger for social unrest in UK, France and other parts is an ominous looming threat that may lead to more action than the poor maths of S &P. It has been some time since riots occured in the United States and I believe in time series and cycles especially given the rising Gini coefficients .

Gini indices for the United States at various times, according to the US Census Bureau:[8][9][10]

  • 1929: 45.0 (estimated)
  • 1947: 37.6 (estimated)
  • 1967: 39.7 (first year reported)
  • 1968: 38.6 (lowest index reported)
  • 1970: 39.4
  • 1980: 40.3
  • 1990: 42.8
    • (Recalculations made in 1992 added a significant upward shift for later values)
  • 2000: 46.2
  • 2005: 46.9
  • 2006: 47.0 (highest index reported)
  • 2007: 46.3
  • 2008: 46.69
  • 2009: 46.8

7) Again I am slightly suspicious of an American Corporation downgrading the American Governmental debt when it failed to reconcile numbers by 2 trillion and famously managed to avoid downgrading Lehman Brothers.  What are the political affiliations of the S &P board. What are their backgrounds. Check the facts, Watson.

The Chinese government should be concerned if it is holding >1000 tonnes of Gold and >1 trillion plus of US treasuries lest we have a third opium war (as either Gold or US Treasuries will burst)

. Opium in 1850 like the US Treasuries in 2010 have no inherent value except for those addicted to them.

8   ) Ron Paul and Paul Krugman are the two extremes of economic ideology in the US.

Reminds me of the old saying- Robbing Peter to pay Paul. Both the Pauls seem equally unhappy and biased.

I have to read both WSJ and NYT to make sense of what actually is happening in the US as opinionated journalism has managed to elbow out fact based journalism. Do we need analytics in journalism education/ reporting?

9) Panic buying and selling would lead to short term arbitrage positions. People like W Buffet made more money in the crash of 2008 than people did in the boom years of 2006-7

If stocks are cheap- buy. on the dips. Acquire companies before they go for IPOs. Go buy your own stock if you are sitting on  a pile of cash. Buy some technology patents in cloud , mobile, tablet and statistical computing if you have a lot of cash and need to buy some long term assets.

10) Follow all advice above at own risk and no liability to this author 😉