What is a White Paper?

Christine and Jimmy Wales
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As per Jimmy Wales and his merry band at Wiki (pedia not leaky-ah)- The emphasis is mine

What is the best white paper you have read in the past 15 years.

Categories are-

  • Business benefits: Makes a business case for a certain technology or methodology.
  • Technical: Describes how a certain technology works.
  • Hybrid: Combines business benefits with technical details in a single document.
  • Policy: Makes a case for a certain political solution to a societal or economic challenge.
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white paper is an authoritative report or guide that helps solve a problem. White papers are used to educate readers and help people make decisions, and are often requested and used in politics, policy, business, and technical fields. In commercial use, the term has also come to refer to documents used by businesses as a marketing or sales tool. Policy makers frequently request white papers from universities or academic personnel to inform policy developments with expert opinions or relevant research.

Government white papers

In the Commonwealth of Nations, “white paper” is an informal name for a parliamentary paper enunciating government policy; in the United Kingdom these are mostly issued as “Command papers“. White papers are issued by the government and lay out policy, or proposed action, on a topic of current concern. Although a white paper may on occasion be a consultation as to the details of new legislation, it does signify a clear intention on the part of a government to pass new law. White Papers are a “…. tool of participatory democracy … not [an] unalterable policy commitment.[1] “White Papers have tried to perform the dual role of presenting firm government policies while at the same time inviting opinions upon them.” [2]

In Canada, a white paper “is considered to be a policy document, approved by Cabinet, tabled in the House of Commons and made available to the general public.”[3] A Canadian author notes that the “provision of policy information through the use of white and green papers can help to create an awareness of policy issues among parliamentarians and the public and to encourage an exchange of information and analysis. They can also serve as educational techniques”.[4]

“White Papers are used as a means of presenting government policy preferences prior to the introduction of legislation”; as such, the “publication of a White Paper serves to test the climate of public opinion regarding a controversial policy issue and enables the government to gauge its probable impact”.[5]

By contrast, green papers, which are issued much more frequently, are more open ended. These green papers, also known as consultation documents, may merely propose a strategy to be implemented in the details of other legislation or they may set out proposals on which the government wishes to obtain public views and opinion.

White papers published by the European Commission are documents containing proposals for European Union action in a specific area. They sometimes follow a green paper released to launch a public consultation process.

For examples see the following:

 Commercial white papers

Since the early 1990s, the term white paper has also come to refer to documents used by businesses and so-called think tanks as marketing or sales tools. White papers of this sort argue that the benefits of a particular technologyproduct or policy are superior for solving a specific problem.

These types of white papers are almost always marketing communications documents designed to promote a specific company’s or group’s solutions or products. As a marketing tool, these papers will highlight information favorable to the company authorizing or sponsoring the paper. Such white papers are often used to generate sales leads, establish thought leadership, make a business case, or to educate customers or voters.

There are four main types of commercial white papers:

  • Business benefits: Makes a business case for a certain technology or methodology.
  • Technical: Describes how a certain technology works.
  • Hybrid: Combines business benefits with technical details in a single document.
  • Policy: Makes a case for a certain political solution to a societal or economic challenge.

Resources

  • Stelzner, Michael (2007). Writing White Papers: How to capture readers and keep them engaged. Poway, California: WhitePaperSource Publishing. pp. 214. ISBN 9780977716937.
  • Bly, Robert W. (2006). The White Paper Marketing Handbook. Florence, Kentucky: South-Western Educational Publishing. pp. 256. ISBN 9780324300826.
  • Kantor, Jonathan (2009). Crafting White Paper 2.0: Designing Information for Today’s Time and Attention Challenged Business Reader. Denver,Colorado: Lulu Publishing. pp. 167.ISBN 9780557163243.

Youtube is coming Home

A continuing series on better design interfaces for my favorite music channel – You Tube

Some things I like.

The shrink- expand button.

The wasted space for advertisement – to the left of the video that is hugely static in terms of changes. It should be rotated more often.

The non existing average time of play- does everyone watch the whole video . or is the whole video watched 56 million times.

the inability to scroll and zoom into the video analytics.

the completely outdated comments button- which can be better used to create a SOCIAL community. but all it shows is top ranked comment, and click before dropping down. I liked the NYT approach to segmented comments including Editors Picks, Most Recommended, Highlights.

The video response feature that can be easily gamed to ensure video views /phishes.

The comments page numbers at the bottom instead of being at the top for the casual scanner of comments.

              Next

Facebook is the first button rather than second button in the minimum shared view list. Is that true? Can these buttons be self learning to my preferred social network instead of a default. (hint- use Google prediction API)

There is no provision to replay a video, unless you put into a playlist- which fortunately has been quite changed, even though the urls for playlists should have a separate url shortener than you.tube

A much better recommended playlist of related videos- they should be customized to the eclectic taste of the signed in user than the actual content. Maybe Try something like iTunes Genius feature.

No provision for a paid , premium channel even for countries that are blocked en masse from watching certain videos, hence depend on illegal video responses.

The Dilemma

Temptation and sorrow

Have marred many a talented tomorrow

Life s Paradox is that to truly enjoy it

you have to abstain from its pleasures

Touch but don’t grab

Sniff but don’t smell

Taste but don’t swallow

Bite but don’t eat

Be excited only with the boundaries

Of your cubicle, your ears, your fingers

It is a game and we don’t know who is playing us

But we play on, soldier on, shoulder on

Accept our limitations and our weakness with grace

Our bias our prejudices our preoccupation with taste

Instant gratification leads to distant falls

Nature burns for adequately thermo-stated halls

And we burn for our illusions

Preoccupied as we are with silly delusions

Of our own unique irreplacability

Look Ma, Ah can now manipulate my DNA

Mother laughs, still a child.

Will blunder and fall, before it learns to walk for a while.

#Rstats gets into Enterprise Cloud Software

Defense Agencies of the United States Departme...
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Here is an excellent example of how websites should help rather than hinder new customers take a demo of the software without being overwhelmed by sweet talking marketing guys who dont know the difference between heteroskedasticity, probability, odds and likelihood.

It is made by Zementis (Dr Michael Zeller has been a frequent guest here) and Revolution Analytics is still the best shot in Enterprise software for #Rstats

Now if only Revo could get into the lucrative Department of Energy or Department of Defense business- they could change the world AND earn some more revenue than they have been doing. But seriously.

Check out http://deployr.revolutionanalytics.com/zementis/ and play with it. or better still mash it with some data viz and ROC curves.- or extend it with some APIS 😉

Fast Five -The Review

This is probably the best 5th in an action series sequel I have seen ( though Rocky Number 6 comes close, but Star Wars 5/6 dont)

The sheer chemistry between cars, action, big beef, beautiful iconic imagery, and nice music. This is XXX meets Ocean Eleven meets Welcome to the Jungle. Dwayne the rock Johnson continues to impress with his iconic imagery and so does Vin Diesel. The remaining actors are used tastefully and with much better direction than in some other Fast and Furious movies.

The interactions and interplays between sets, scene and people are clever, the actors know how to act, and fight . and drive.

When it comes to Car movies, you have to give to the Damn Yankees (though the French did come close with Taxi -, but not the fifth element Taxi)

Watch. It. Now. with a beer and chips. and all your homies.