The Youtube Promoted Videos (basically a video form of Adsense) can really help companies like Oracle, SAP, IBM, Netezza, SAS Insititute, AsterData, Rapid Miner, Pentaho, JasperSoft, Teradata, Revolution who create
either corporate videos/training videos or upload their seminar, webinar,conference videos to Youtube.
Making a video is hard work in itself- doing an A/ B test with Youtube Promoted videos might just get a better ROI for your video marketing budget and IMHO embeddable videos from Youtube are much better and easier to share than Videos that can be seen only after registration on a company web site. You want to get the word out for your software, or you want to get website views?
A good video created by my favorite social media people from a company in North Carolina.
STEM is cool (Science Technology Engineering Maths?)
No, Science is not kool aid- it is just COOL. and better paying than watching Justin Bieber or Lady Gaga videos. Get those lazy teenagers out of Glee clubs and back into Science clubs.
The video itself-
Disclaimer- I have no direct or indirect financial relationship with the creators of this video. I think it is cool people express creativity in positive ways to help their favorite software,company, and even the world. Blah Blah Blah 🙂
Here is an interview with James Dixon the founder of Pentaho, self confessed Chief Geek and CTO. Pentaho has been growing very rapidly and it makes open source Business Intelligence solutions- basically the biggest chunk of enterprise software market currently.
Ajay- How would you describe Pentaho as a BI product for someone who is completely used to traditional BI vendors (read non open source). Do the Oracle lawsuits over Java bother you from a business perspective?
The Oracle/Java issue does not bother me much. There are a lot of software companies dependent on Java. If Oracle abandons Java a lot resources will suddenly focus on OpenJDK. It would be good for OpenJDK and might be the best thing for Java in the long term.
Ajay- What parts of Pentaho’s technology do you personally like the best as having an advantage over other similar proprietary packages.
Describe the latest Pentaho for Hadoop offering and Hadoop/HIVE ‘s advantage over say Map Reduce and SQL.
James- The coolest thing is that everything is pluggable:
* ETL: New data transformation steps can be added. New orchestration controls (job entries) can be added. New perspectives can be added to the design UI. New data sources and destinations can be added.
* Reporting: New content types and report objects can be added. New data sources can be added.
* BI Server: Every factory, engine, and layer can be extended or swapped out via configuration. BI components can be added. New visualizations can be added.
This means it is very easy for Pentaho, partners, customers, and community member to extend our software to do new things.
In addition every engine and component can be fully embedded into a desktop or web-based application. I made a youtube video about our philosophy: http://www.youtube.com/watch?v=uMyR-In5nKE
Our Hadoop offerings allow ETL developers to work in a familiar graphical design environment, instead of having to code MapReduce jobs in Java or Python.
90% of the Hadoop use cases we hear about are transformation/reporting/analysis of structured/semi-structured data, so an ETL tool is perfect for these situations.
Using Pentaho Data Integration reduces implementation and maintenance costs significantly. The fact that our ETL engine is Java and is embeddable means that we can deploy the engine to the Hadoop data nodes and transform the data within the nodes.
Ajay- Do you think the combination of recession, outsourcing,cost cutting, and unemployment are a suitable environment for companies to cut technology costs by going out of their usual vendor lists and try open source for a change /test projects.
Jamie- Absolutely. Pentaho grew (downloads, installations, revenue) throughout the recession. We are on target to do 250% of what we did last year, while the established vendors are flat in terms of new license revenue.
Ajay- How would you compare the user interface of reports using Pentaho versus other reporting software. Please feel free to be as specific.
James- We have all of the everyday, standard reporting features covered.
Over the years the old tools, like Crystal Reports, have become bloated and complicated.
We don’t aim to have 100% of their features, because we’d end us just as complicated.
The 80:20 rule applies here. 80% of the time people only use 20% of their features.
We aim for 80% feature parity, which should cover 95-99% of typical use cases.
Ajay- Could you describe the Pentaho integration with R as well as your relationship with Weka. Jaspersoft already has a partnership with Revolution Analytics for RevoDeployR (R on a web server)-
Any R plans for Pentaho as well?
James- The feature set of R and Weka overlap to a small extent – both of them include basic statistical functions. Weka is focused on predictive models and machine learning, whereas R is focused on a full suite of statistical models. The creator and main Weka developer is a Pentaho employee. We have integrated R into our ETL tool. (makes me happy 🙂 )
(probably not a good time to ask if SAS integration is done as well for a big chunk of legacy base SAS/ WPS users)
About-
As “Chief Geek” (CTO) at Pentaho, James Dixon is responsible for Pentaho’s architecture and technology roadmap. James has over 15 years of professional experience in software architecture, development and systems consulting. Prior to Pentaho, James held key technical roles at AppSource Corporation (acquired by Arbor Software which later merged into Hyperion Solutions) and Keyola (acquired by Lawson Software). Earlier in his career, James was a technology consultant working with large and small firms to deliver the benefits of innovative technology in real-world environments.
Thats the world’s most widely read marketing textbook in slideshare format slides. You think you are a marketing guru expert at selling or promoting software- well spend 10 minutes flipping for a fun reading
and a presentation trying to be the worlds best presentation by putting social causes, geeky languages, hot looks in the same slides – Hi It is BO (not Barack Obama)
and if you are like me and suck at presentations , but unlike me would like to get better at presentations
if you are still reading this you probably have too much time on a Friday, so here is one YouTube poetry video I created while in a graphics design course in Vol State- it’s a mashuo of 12 poems, some Prezi, some music by that big proft making Google machine called You Tub
Here is an interview with John F Moore, social media adviser,technologist and founder and CEO of The Lab.
Ajay- The internet seems to be crowded by social media experts with everyone who spends a lot of time on the internet claiming to be one? How does a small business owner on a budget distinguish for the correct value proposition that social media can give them.
John- You’re right. It seems like everytime I turn around I bump into more social media “experts”. The majority of these self-proclaimed experts are not adding a great deal of value. When looking to spend money for help ask the person a few questions about their approach. Things you should be hearing include:
The expert should be seeking to fully understand your business, your goals, your available resources, etc..
The expert should be seeking to understand current management thinking about social media and related technologies.
If the expert is purely focused on tools they are the wrong person. Your solution may require tools alone but they cannot know this without first understanding your business.
Ajay- Facebook has 600 million people, with people preferring to play games and connect to old acquaintances rather than use social media for tangible career or business benefit..
John- People are definitely spending time playing games, looking at photos, and catching up with old friends. However, there are many businesses seeing real value from Facebook (primarily by tying it into their e-mail marketing and using coupons and other incentives). For example, I recently shared a small case study (http://thejohnfmoore.com/2010/10/07/email-social-media-and-coupons-makes-the-cfo-smile/) where a small pet product company achieved a 22% bump in monthly revenue by combining Facebook and coupons together. In fact,45% of this bump in revenue came from new clients. Customer acquisition and increased revenue were accomplished by using Facebook for their business.
Ajay- How does a new social media convert (individual) go on selecting communities to join (Facebook,Twitter,Linkedin,Ning, Ping,Orkut, Empire Avenue etc etc.
How does a small business owner take the same decision.
John- It always starts with taking the time to define your goals and then determine how much time and effort you are willing to invest. For example:
LinkedIn. A must have for individuals as it is one of the key social networking communities for professional networking. Individuals should join groups that are relevant to their career and invest an hour a week. Businesses should ensure they have a business profile completed and up to date.
Facebook can be a challenge for anyone trying to walk the personal/professional line. However, from a business standpoint you should be creating a Facebook page that you can use to compliment your other marketing channels.
Twitter. It is a great network to learn of, to meet, and to interact with people from around the world. I have met thousands of interesting people, many of which I have had the pleasure to meet with in real life. Businesses need to invest in listening on twitter to determine if their customers (current or potential) or competitors are already there discussing them, their marketplace, or their offerings.
In all cases I would encourage businesses to setup social media accounts on LinkedIn, Facebook, Twitter, YouTube, and Flickr. You want to ensure your brand is protected by owning these accounts and ensuring at least the base information is accurate.
Ajay- Name the top 5 points that you think make a social media community successful. What are the top 5 points for a business to succeed in their social media strategy.
John-
Define your goals up front. Understand why you are building a community and keep this goal in mind.
Provide education. Ideally you want to become a thought leader in your space, the trusted resource that people can turn to even if they are not using your product or services today.
Be honest. We all make mistakes. When you do, be honest with your community and engage them in any fall-out that may be coming out of your mistake.
Listen to them. Use platforms like BubbleIdeas to gather feedback on what your community is looking for from the relationship.
Measure. Are you on track with your goals? Do your goals need to change?
Ajay- What is the unique value proposition that “The Lab” offers
John- The Lab understands the strategic importance of leveraging social media, management and leadership best practices, and our understanding of local government and small and medium business to help people in these areas achieve their goals. Too many consultants come to the table with a predefined solution that really misses the mark as it lacks understanding of the client’s goals.
Ajay- What is “CityCamp in Boston” all about.
John- CityCamp is a FREE unconference focused on innovation for municipal governments and community organizations (http://www.citycampboston.org/what-is-citycamp-boston/). It brings together politicians, local municipal employees, citizens, vendors, developers, and journalist to build a common understanding of local government challenges and then works to deliver measurable outcomes following the event. The key is the focus on change management, driving change as opposed to just in the moment education.
Biography-
John F Moore is the Founder and CEO of The Lab (http://thelabinboston.com). John has experience working with local governments and small and medium business owners to achieve their goals. His experience with social media strategies, CRM, and a plethora of other solutions provides immense value to all of our clients. He has built engineering organizations, learned sales and marketing, run customer service teams, and built and executed strategies for social media thought leadership and branding. He is also a prolific blogger as you can see by checking out his blog at http://thejohnfmoore.com.
Keynote
Predictive Analytics and Business Performance
In this session, Bruno Aziza will discuss the challenges organizations face with Analytics and Performance. This participative session will provide first-hand accounts from Fortune 500 companies who are winning by building accountability, intelligence, and informed decision-making into their organizational DNA.
Speaker: Bruno Aziza, Director, Worldwide Strategy Lead, Business Intelligence, Microsoft
Bruno Aziza, Director, Worldwide Strategy Lead, Business Intelligence,Microsoft
Bruno Aziza is a recognized authority on Strategy Execution, Business Intelligence and Information Management. He is the co-author of best-selling book, “Drive Business Performance: Enabling a Culture of Intelligent Execution” and a Fellow at the Advanced Performance Institute, a world-leading and independent advisory group specialized in organizational performance. Drs. Kaplan & Norton, of Balanced Scorecard fame, praise Aziza for moving “the field of performance management forward in important new directions.”
Aziza’s work has been featured in publications across North America, Europe and Asia such as Business Finance magazine, Intelligent Enterprise, CRM magazine and others.
Aziza has held management positions at Apple Inc., Business Objects (SAP), AppStream(Symantec) and Decathlon SA. He currently works on Microsoft Business Intelligence go-to-market strategy and execution for partners, services, sales and marketing. Aziza lives in Seattle with his family and enjoys sports and travelling.
He regularly provides views on leadership and performance on the SuccessFactors thought leader Network , the CIO Network and Forbes Magazine. Aziza is the host ofBizIntelligence.TV – a leading weekly show on Business Intelligence and Analytics. An award-winning speaker, Aziza frequently keynotes international events and has shared the stage with executives and thought leaders such as Dr. Kaplan. Aziza’s biggest crowd to date is 5,000 people.
Bruno Aziza is a recognized authority on Strategy Execution, Business Intelligence and Information Management. He is the co-author of best-selling book, 
DECISION STATS 