Broad Guidelines for Graphs
Here are some broad guidelines for Graphs from EIA.gov , so you can say these are the official graphical guidelines of USA Gov
They can be really useful for sites planning to get into the Tableau Software/NYT /Guardian Infographic mode- or even for communities of blogs that have recurrent needs to display graphical plots- particularly since communication, statistical and design specialists are different areas/expertise/people.
Energy Information Administration Standard
Energy Information Administration Standard 2009-25
Title: Statistical Graphs
Superseded Version: Standard 2002-25
Purpose: To ensure the utility (usefulness to intended users) and objectivity (accuracy, clarity, completeness, and lack of bias) of energy information presented in statistical graphs.
Applicability: All EIA information products.
- Graphs should be used to show and compare changes, trends and/or relationships, and to assist users in visualizing the conclusions drawn from the data represented.
- A graph should contain sufficient Continue reading “Broad Guidelines for Graphs”
Jobs in Analytics
Here are some jobs from Vincent Granville, founder Analyticbridge. Please contact him directly- I just thought the Season of Joy should have better jobs than currently.
Several job ads recently posted on DataShaping / AnalyticBridge, across United Sates and in Europe. Use the DataShaping search box to find more opportunities.
Job ads are posted at:
Quantitative Modeling Consultants – Agilex (Alexandria, VA)
Sr. Software Development Engineers – Agilex (Alexandria, VA)
Actuary – FBL Financial Group (Des Moines, IA)
Relevance scientist – Yandex Labs (Palo Alto, CA)
Research Engineer, Search Ranking – Chomp (San Francisco, CA)
Mathematical Modeling and Optimization – Exxon (Clinton, NJ)
Data Analyst – DISH Network (Englewood, CO)
Sr Aviation Planning Research & Data Analyst – Port of Seattle (Seattle, WA)
Statistician / Quantitative Analyst – Indeed (Austin, TX)
Statistician – Pratt & Whitney (East Hartford, CT)
Biostatistician – The J. David Gladstone Institutes (San Francisco, CA)
Customer Service Representative (oklahoma, OK)
Program Associate – Cambridge Systematics (Washington D.C., DC)
Sr Risk Analyst – Paypal (Omaha, NE)
Sr. Actuarial Analyst – Farmers (Simi Valley, CA)
Senior Statistician, Data Services – Equifax (Alpharetta, GA)
Business Intelligence Analyst – Burbery (NYC, NY)
Fact Extraction – Amazon (Seattle, WA)
Senior Researcher – Bing (Bellevue, WA)
Senior Statistical Research Analyst – Walt Disney (Lake Buena Vista, FL)
Statistician – Capital One (Nottingham, NH)
Lead Data Analyst – Barclays (Northampton, UK)
Analytical Data Scientist – Aviagen (Huntsville, AL or Edinburgh, UK)
VP of Engineering for Analytics (Bay Area, CA)
Senior Software Engineer – Numenta (Redwood City, CA)
Numenta Internship Program – Numenta (Redwood City, CA)
Director of Analytics – Mozilla Corporation (Mountain View, CA)
Senior Sales Engineer – Statsoft (NY, NY)
SAS Lawsuit against WPS- Application Dismissed
I saw Phil Rack http://twitter.com/#!/PhilRack (whom I have interviewed before at https://decisionstats.com/2009/02/03/interview-phil-rack/ ) and whom I dont talk to since Obama won the election-
well Phil -creator of Bridge to R- first SAS language to R language interface- mentioned this judgment and link.
Probably Phil should revise the documentation of Bridge to R- lest he is sued himself!!!
It was for these reasons that I decided to dismiss SAS’s application.
Neutral Citation Number:  EWHC 3012 (Ch)
Case No: HC09C03293
IN THE HIGH COURT OF JUSTICE
Royal Courts of Justice
Strand, London, WC2A 2LL
22 November 2010
B e f o r e :
THE HON MR JUSTICE ARNOLD
SAS INSTITUTE INC. Claimant
– and –
WORLD PROGRAMMING LIMITED Defendant
Michael Hicks (instructed by Bristows) for the Claimant
Martin Howe QC and Isabel Jamal (instructed by Speechly Bircham LLP) for the Defendant
Hearing date: 18 November 2010
HTML VERSION OF JUDGMENT
Crown Copyright ©
MR. JUSTICE ARNOLD :
By order dated 28 July 2010 I referred certain questions concerning the interpretation of Council Directive 91/250/EEC of 14 May 1991 on the legal protection of computer programs, which was recently codified as European Parliament and Council Directive 2009/24/EC of 23 April 2009, and European Parliament and Council Directive 2001/29/EC of 22 May 2001 on the harmonisation of certain aspects of copyright and related rights in the information society to the Court of Justice of the European Union under Article 267 of the Treaty on the Functioning of the European Union. The background to the reference is set out in full in my judgment dated 23 July 2010  EWHC 1829 (Ch). The reference is presently pending before the Court of Justice as Case C-406/10. By an application notice issued on 11 October 2010 SAS applied for the wording of the questions to be amended in a number of respects. I heard that application on 18 November 2010 and refused it for reasons to be given later. This judgment contains those reasons.
The questions and the proposed amendments
I set out below the questions referred with the amendments proposed by SAS shown by strikethrough and underlining:
“A. On the interpretation of Council Directive 91/250/EEC of 14 May 1991 on the legal protection of computer programs and of Directive 2009/24/EC of the European Parliament and of the Council of 23 April 2009 (codified version):
1. Where a computer program (‘the First Program’) is protected by copyright as a literary work, is Article 1(2) to be interpreted as meaning that it is not an infringement of the copyright in the First Program for a competitor of the rightholder without access to the source code of the First Program, either directly or via a process such as decompilation of the object code, to create another program (‘the Second Program’) which replicates by copying the functions of the First Program?
2. Is the answer to question 1 affected by any of the following factors:
(a) the nature and/or extent of the functionality of the First Program;
(b) the nature and/or extent of the skill, judgment and labour which has been expended by the author of the First Program in devising and/or selecting the functionality of the First Program;
(c) the level of detail to which the functionality of the First Program has been reproduced in the Second Program;
(d) if, the Second Program includes the following matters as a result of copying directly or indirectly from the First Program:
(i) the selection of statistical operations which have been implemented in the First Program;
(ii) the selection of mathematical formulae defining the statistical operations which the First Program carries out;
(iii) the particular commands or combinations of commands by which those statistical operations may be invoked;
(iv) the options which the author of the First Program has provided in respect of various commands;
(v) the keywords and syntax recognised by the First Program;
(vi) the defaults which the author of the First Program has chosen to implement in the event that a particular command or option is not specified by the user;
(vii) the number of iterations which the First Program will perform in certain circumstances;
(e)(d) if the source code for the Second Program reproduces by copying aspects of the source code of the First Program to an extent which goes beyond that which was strictly necessary in order to produce the same functionality as the First Program?
3. Where the First Program interprets and executes application programs written by users of the First Program in a programming language devised by the author of the First Program which comprises keywords devised or selected by the author of the First Program and a syntax devised by the author of the First Program, is Article 1(2) to be interpreted as meaning that it is not an infringement of the copyright in the First Program for the Second Program to be written so as to interpret and execute such application programs using the same keywords and the same syntax?
4. Where the First Program reads from and writes to data files in a particular format devised by the author of the First Program, is Article 1(2) to be interpreted as meaning that it is not an infringement of the copyright in the First Program for the Second Program to be written so as to read from and write to data files in the same format?
5. Does it make any difference to the answer to questions 1, 2, 3 and 4 if the author of the Second Program created the Second Program without access to the source code of the First Program, either directly or via decompilation of the object code by:
(a) observing, studying and testing the functioning of the First Program; or
(b) reading a manual created and published by the author of the First Program which describes the functions of the First Program (“the Manual”) and by implementing in the Second Program the functions described in the Manual; or
(c) both (a) and (b)?
6. Where a person has the right to use a copy of the First Program under a licence, is Article 5(3) to be interpreteding as meaning that the licensee is entitled, without the authorisation of the rightholder, to perform acts of loading, running and storing the program in order to observe, test or study the functioning of the First Program so as to determine the ideas and principles which underlie any element of the program, if the licence permits the licensee to perform acts of loading, running and storing the First Program when using it for the particular purpose permitted by the licence, but the acts done in order to observe, study or test the First Program extend outside the scope of the purpose permitted by the licence and are therefore acts for which the licensee has no right to use the copy of the First Program under the licence?
7. Is Article 5(3) to be interpreted as meaning that acts of observing, testing or studying of the functioning of the First Program are to be regarded as being done in order to determine the ideas or principles which underlie any element of the First Program where they are done:
(a) to ascertain the way in which the First Program functions, in particular details which are not described in the Manual, for the purpose of writing the Second Program in the manner referred to in question 1 above;
(b) to ascertain how the First Program interprets and executes statements written in the programming language which it interprets and executes (see question 3 above);
(c) to ascertain the formats of data files which are written to or read by the First Program (see question 4 above);
(d) to compare the performance of the Second Program with the First Program for the purpose of investigating reasons why their performances differ and to improve the performance of the Second Program;
(e) to conduct parallel tests of the First Program and the Second Program in order to compare their outputs in the course of developing the Second Program, in particular by running the same test scripts through both the First Program and the Second Program;
(f) to ascertain the output of the log file generated by the First Program in order to produce a log file which is identical or similar in appearance;
(g) to cause the First Program to output data (in fact, data correlating zip codes to States of the USA) for the purpose of ascertaining whether or not it corresponds with official databases of such data, and if it does not so correspond, to program the Second Program so that it will respond in the same way as the First Program to the same input data.
B. On the interpretation of Directive 2001/29/EC of the European Parliament and of the Council of 22 May 2001 on the harmonisation of certain aspects of copyright and related rights in the information society:
8. Where the Manual is protected by copyright as a literary work, is Article 2(a) to be interpreted as meaning that it is an infringement of the copyright in the Manual for the author of the Second Program to reproduce or substantially reproduce in the Second Program any or all of the following matters described in the Manual:
(a) the selection of statistical operations which have been described in the Manual as being implemented in the First Program;
(b) the mathematical formulae used in the Manual to describe those statistical operations;
(c) the particular commands or combinations of commands by which those statistical operations may be invoked;
(d) the options which the author of the First Program has provided in respect of various commands;
(e) the keywords and syntax recognised by the First Program;
(f) the defaults which the author of the First Program has chosen to implement in the event that a particular command or option is not specified by the user;
(g) the number of iterations which the First Program will perform in certain circumstances?
9. Is Article 2(a) to be interpreted as meaning that it is an infringement of the copyright in the Manual for the author of the Second Program to reproduce or substantially reproduce in a manual describing the Second Program the keywords and syntax recognised by the First Program?”
It was common ground between counsel that, although there is no direct authority on the point, it appears that the Court of Justice would accept an amendment to questions which had previously been referred by the referring court. The Court of Justice has stated that “national courts have the widest discretion in referring matters”: see Case 166/73 Rheinmühlen Düsseldorf v Einfuhr-und Vorratstelle für Getreide under Futtermittel  ECR 33 at . If an appeal court substitutes questions for those referred by a lower court, the substituted questions will be answered: Case 65/77 Razanatsimba  ECR 2229. Sometimes the Court of Justice itself invites the referring court to clarify its questions, as occurred in Interflora Inc v Marks & Spencer plc (No 2)  EWHC 925 (Ch). In these circumstances, there does not appear to be any reason to think that, if the referring court itself had good reason to amend its questions, the Court of Justice would disregard the amendment.
Counsel for WPL submitted, however, that, as a matter of domestic procedural law, this Court had no jurisdiction to vary an order for reference once sealed unless either there had been a material change of circumstances since the order (as in Interflora) or it had subsequently emerged that the Court had made the order on a false basis. He submitted that neither of those conditions was satisfied here. In those circumstances, the only remedy of a litigant in the position of SAS was to seek to appeal to the Court of Appeal.
As counsel for WPL pointed out, CPR rule 3.1(7) confers on courts what appears to be a general power to vary or revoke their own orders. The proper exercise of that power was considered by the Court of Appeal in Collier v Williams  EWCA Civ 20,  1 WLR 1945 and Roult v North West Strategic Health Authority  EWCA Civ 444,  1 WLR 487.
In Collier Dyson LJ (as he then was) giving the judgment of the Court of Appeal said:
“39. We now turn to the third argument. CPR 3.1(7) gives a very general power to vary or revoke an order. Consideration was given to the circumstances in which that power might be used by Patten J in Lloyds Investment (Scandinavia) Limited v Christen Ager-Hanssen  EWHC 1740 (Ch). He said at paragraph 7:
‘The Deputy Judge exercised a discretion under CPR Part 13.3. It is not open to me as a judge exercising a parallel jurisdiction in the same division of the High Court to entertain what would in effect be an appeal from that order. If the Defendant wished to challenge whether the order made by Mr Berry was disproportionate and wrong in principle, then he should have applied for permission to appeal to the Court of Appeal. I have been given no real reasons why this was not done. That course remains open to him even today, although he will have to persuade the Court of Appeal of the reasons why he should have what, on any view, is a very considerable extension of time. It seems to me that the only power available to me on this application is that contained in CPR Part 3.1(7), which enables the Court to vary or revoke an order. This is not confined to purely procedural orders and there is no real guidance in the White Book as to the possible limits of the jurisdiction. Although this is not intended to be an exhaustive definition of the circumstances in which the power under CPR Part 3.1(7) is exercisable, it seems to me that, for the High Court to revisit one of its earlier orders, the Applicant must either show some material change of circumstances or that the judge who made the earlier order was misled in some way, whether innocently or otherwise, as to the correct factual position before him. The latter type of case would include, for example, a case of material non-disclosure on an application for an injunction. If all that is sought is a reconsideration of the order on the basis of the same material, then that can only be done, in my judgment, in the context of an appeal. Similarly it is not, I think, open to a party to the earlier application to seek in effect to re-argue that application by relying on submissions and evidence which were available to him at the time of the earlier hearing, but which, for whatever reason, he or his legal representatives chose not to employ. It is therefore clear that I am not entitled to entertain this application on the basis of the Defendant’s first main submission, that Mr Berry’s order was in any event disproportionate and wrong in principle, although I am bound to say that I have some reservations as to whether he was right to impose a condition of this kind without in terms enquiring whether the Defendant had any realistic prospects of being able to comply with the condition.’
We endorse that approach. We agree that the power given by CPR 3.1(7) cannot be used simply as an equivalent to an appeal against an order with which the applicant is dissatisfied. The circumstances outlined by Patten J are the only ones in which the power to revoke or vary an order already made should be exercised under 3.1(7).”
In Roult Hughes LJ, with whom Smith and Carnwath LJJ agreed, said at :
“There is scant authority upon Rule 3.1(7) but such as exists is unanimous in holding that it cannot constitute a power in a judge to hear an appeal from himself in respect of a final order. Neuberger J said as much in Customs & Excise v Anchor Foods (No 3)  EWHC 834 (Ch). So did Patten J in Lloyds Investment (Scandinavia) Ltd v Ager-Hanssen  EWHC 1740 (Ch). His general approach was approved by this court, in the context of case management decisions, in Collier v Williams  EWCA Civ 20. I agree that in its terms the rule is not expressly confined to procedural orders. Like Patten J in Ager-Hanssen I would not attempt any exhaustive classification of the circumstances in which it may be proper to invoke it. I am however in no doubt that CPR 3.1(7) cannot bear the weight which Mr Grime’s argument seeks to place upon it. If it could, it would come close to permitting any party to ask any judge to review his own decision and, in effect, to hear an appeal from himself, on the basis of some subsequent event. It would certainly permit any party to ask the judge to review his own decision when it is not suggested that he made any error. It may well be that, in the context of essentially case management decisions, the grounds for invoking the rule will generally fall into one or other of the two categories of (i) erroneous information at the time of the original order or (ii) subsequent event destroying the basis on which it was made. The exigencies of case management may well call for a variation in planning from time to time in the light of developments. There may possibly be examples of non-procedural but continuing orders which may call for revocation or variation as they continue – an interlocutory injunction may be one. But it does not follow that wherever one or other of the two assertions mentioned (erroneous information and subsequent event) can be made, then any party can return to the trial judge and ask him to re-open any decision…..”
In the present case there has been no material change of circumstances since I made the Order dated 28 July 2010. Nor did counsel for SAS suggest that I had made the Order upon a false basis. Counsel for SAS did submit, however, that the Court of Appeal had left open the possibility that it might be proper to exercise the power conferred by rule 3.1(7) even if there had no been material change of circumstances and it was not suggested that the order in question had been made on a false basis. Furthermore, he relied upon paragraph 1.1 of the Practice Direction to CPR Part 68, which provides that “responsibility for settling the terms of the reference lies with the English court and not with the parties”. He suggested that this meant that orders for references were not subject to the usual constraints on orders made purely inter partes.
In my judgment PD68 paragraph 1.1 does not justify exercising the power conferred by rule 3.1(7) in circumstances falling outside those identified in Collier and Roult. I am therefore very doubtful that it would be a proper exercise of the power conferred on me by CPR r. 3.1(7) to vary the Order dated 28 July 2010 in the present circumstances. I prefer, however, not to rest my decision on that ground.
Counsel for WPL also submitted that, even if this Court had jurisdiction to amend the questions, I should exercise my discretion by refusing to do so for two reasons. First, because the application was made too late. Secondly, because there was no sufficient justification for the amendments anyway. I shall consider these points separately.
The relevant dates are as follows. The judgment was handed down on 23 July 2010, a draft having been made available to the parties a few days before that. There was a hearing to consider the form of the order, and in particular the wording of the questions to be referred, on 28 July 2010. Prior to that hearing both parties submitted drafts of the questions, and the respective drafts were discussed at the hearing. Following the hearing I settled the Order, and in particular the questions. The Order was sealed on 2 August 2010. The sealed Order was received by the parties between 3 and 5 August 2010. At around the same time the Senior Master of the Queen’s Bench Division transmitted the Order to the Court of Justice. On 15 September 2010 the Registry of the Court of Justice notified the parties, Member States and EU institutions of the reference. On 1 October 2010 the United Kingdom Intellectual Property Office advertised the reference on its website and invited comments by interested parties by 7 October 2010. The latest date on which written observations on the questions referred may be filed at the Court of Justice is 8 December 2010 (two months from the date of the notification plus 10 days extension on account of distance where applicable). This period is not extendable in any circumstances.
As noted above, the application was not issued until 11 October 2010. No justification has been provided by SAS for the delay in making the application. The only explanation offered by counsel for SAS was that the idea of proposing the amendments had only occurred to those representing SAS when starting work on SAS’s written observations.
Furthermore, the application notice requested that the matter be dealt with without a hearing. In my view that was not appropriate: the application was plainly one which was likely to require at least a short hearing. Furthermore, the practical consequence of proceeding in that way was to delay the hearing of the application. The paper application was put before me on 22 October 2010. On the same day I directed that the matter be listed for hearing. In the result it was not listed for hearing until 18 November 2010. If SAS had applied for the matter to be heard urgently, I am sure that it could have been dealt with sooner.
As counsel for WPL submitted, it is likely that the parties, Member States and institutions who intend to file written observations are now at an advanced stage of preparing those observations. Indeed, it is likely that preparations would have been well advanced even on 11 October 2010. To amend the questions at this stage in the manner proposed by SAS would effectively require the Court of Justice to re-start the written procedure all over again. The amended questions would have to be translated into all the EU official languages; the parties, Member States and EU institutions would have to be notified of the amended questions; and the time for submitting written observations would have to be re-set. This would have two consequences. First, a certain amount of time, effort and money on the part of those preparing written observations would be wasted. Secondly, the progress of the case would be delayed. Those are consequences that could have been avoided if SAS had moved promptly after receiving the sealed Order.
In these circumstances, it would not in my judgment be proper to exercise any discretion I may have in favour of amending the questions.
No sufficient justification
Counsel for WPL submitted that in any event SAS’s proposed amendments were not necessary in order to enable the Court of Justice to provide guidance on the issues in this case, and therefore there was no sufficient justification for making the amendments.
Before addressing that submission directly, I think it is worth commenting more generally on the formulation of questions. As is common ground, and reflected in paragraph 1.1 of PD68, it is well established that the questions posed on a reference under Article 267 are the referring court’s questions, not the parties’. The purpose of the procedure is for the Court of Justice to provide the referring court with the guidance it needs in order to deal with the issues before it. It follows that it is for the referring court to decide how to formulate the questions.
In my view it is usually helpful for the court to have the benefit of the parties’ comments on the wording of the proposed questions, as envisaged in paragraph 1.1 of PD68. There are two main reasons for this. The first is to try to ensure that the questions are sufficiently comprehensive to enable all the issues arising to be addressed by the Court of Justice, and thus avoid the need for a further reference at a later stage of the proceedings, as occurred in the Boehringer Ingelheim v Swingward litigation. In that case Laddie J referred questions to the Court of Justice, which were answered in Case C-143/00  ECR I-3759. The Court of Appeal subsequently concluded, with regret, that the answers to those questions did not suffice to enable it to deal with the case, and referred further questions to the Court of Justice:  EWCA Civ 575,  ETMR 65. Those questions were answered in Case C-348/04  ECR I-3391. The second main reason is to try to ensure that the questions are clear and free from avoidable ambiguity or obscurity.
In my experience it is not uncommon for parties addressing the court on the formulation of the questions to attempt to ensure that the questions are worded in a leading manner, that is to say, in a way which suggests the desired answer. In my view that is neither proper nor profitable. It is not proper because the questions should so far as possible be impartially worded. It is not profitable because experience shows that the Court of Justice is usually not concerned with the precise wording of the questions referred, but with their legal substance. Thus the Court of Justice frequently reformulates the question in giving its answer.
As counsel for WPL pointed out, and as I have already mentioned, in the present case the parties provided me with draft questions which were discussed at a hearing. In settling the questions I took into account the parties’ drafts and their comments on each other’s drafts, but the final wording is, for better or worse, my own.
As counsel for WPL submitted, at least to some extent SAS’s proposed amendments to the questions appear designed to bring the wording closer to that originally proposed by SAS. This is particularly true of the proposed amendment to question 1. In my judgment it would not be a proper exercise of any discretion that I may have to permit such an amendment, both because it appears to be an attempt by SAS to have the question worded in a manner which it believes favours its case and because its proper remedy if it objected to my not adopting the wording it proposed was to seek to appeal to the Court of Appeal. In saying this, I do not overlook the fact that SAS proposes to move some of the words excised from question 1 to question 5.
In any event, I am not satisfied that any of the amendments are necessary either to enable the parties to present their respective arguments to the Court of Justice or to enable the Court to give guidance on any of the issues arising in this case. On the contrary, I consider that the existing questions are sufficient for these purposes. By way of illustration, I will take the biggest single amendment, which is the proposed insertion of new paragraph (d) in question 2. In my view, the matters referred to in paragraph (d) are matters that are encompassed within paragraphs (b) and/or (c); or at least can be addressed by the parties, and hence the Court of Justice, in the context provided by paragraphs (b) and/or (c). When I put this to counsel for SAS during the course of argument, he accepted it.
Other amendments counsel for SAS himself presented as merely being minor matters of clarification. In my view none of them amount to the elimination of what would otherwise be ambiguities or obscurities in the questions.
It is fair to say that SAS have identified a small typographical error in question 2 (“interpreting” should read “interpreted”), but in my view this is an obvious error which will not cause any difficulty in the proceedings before the Court of Justice.
It was for these reasons that I decided to dismiss SAS’s application
New Google Ad Planner
The new Google Ad Planner is really nice-seems better than old Adwords interface, though needs a UI redesign before it can complete with the clean cut slice and dice of Facebook Ad Planner.
It’s the interface, stupid that makes an Iphone sell more than the Symbian even with 90% functionality. Same reasons why Google Storage is okay but Google Prediction API gets slower liftoff than Amazon Console (now with FREE instances) – though the R interface to Prediction API sure helps.
Prediction API is a terrific tool dying for oxygen out there (and will end up like Wave- I hope not)
Sometimes you need artists as well as engineers to design query tools, G Men- and guess the Double Click anti trust rumours have quietened down enough because why the heck did double click interface integration take so loooong.
( and btw why cant Google just get into the multi billion dashboard business if they can manage ALL the data IN THE INTERNET ——they sure can do it for specific companies- – but wait-
they are probably waiting for AsterData to stop sucking thumbs ,chanting on MapReduce SQL, MapReduce SQL nursery rhymes and start inventing NEW STUFF again (or atleast creating two product brands from nCluster (when you and I were in school together giggle)
Btw the time Google make up their mind to enter BI or wait for Aster to finish- IBM would have gulped and burped all there it is- and thats the way that market rolls.
Back to Ad s and Mad Men.
Here are some screenshots-of the new Google Ad Planner-
I found it useful to review traffic for third party websites (even better than Google Trends) and thats a definite plus over Facebooks closed dormitory world of ads.
Click on them for some more views or go straight to http://google.com/adplanner and Enjoy Baby!
Which websites attract your target customers?
View a site listing:
Refine your online advertising with DoubleClick Ad Planner, a free media planning tool that can help you:
Identify websites your target customers are likely to visit
Easily build media plans for yourself or your clients
- DoubleClick Ad Planner’s Bestiality Bug (Screenshot) (techcrunch.com)
- Announcing DoubleClick Ad Manager by Google (ginside.com)
- How Facebook Could Beat Google to Win the Net (wired.com)
- Google Ad Planner (marketing.fm)
- Google AdSense Rolls Out New Interface (searchenginejournal.com)
- Complete Guide To Using Google DFP: Part I – Advantages (techie-buzz.com)
- Google Launches Irresistible Product Ads (penn-olson.com)
- Net Phrases And AdWords Which One Is For Me? (ronmedlin.com)
- 3 Ways to Analyze Your Competition (searchenginewatch.com)
- Google Trends (flatchat.wordpress.com)
- Google Ad Planner vs comScore (avc.com)
- Google Search Ads to Get More Visual (mashable.com)
New Deal in Statistical Training
The United States Government is planning a new initiative at providing employable skills to people, to cope with unemployment.
One skill perpetually in shortage is analytics training along with skills in statistics.
It is time that corporates like IBM SPSS, SAS Institute and Revolution Analytics as well as offshore companies in India or Asia can ramp up their on demand trainings, certification as well as academic partnership bundles. Indeed offshroing companies can earn revenue as well as goodwill if they help in with trainers available via video- conferencing. The new Deal initiative would require creative thinking as well as direct top management support to focus their best internal brains at developing this new revenue stream. Again the company that trains the most users (be it Revolution for R, IBM for SPSS-Cognos, SAS Institute for Base SAS-JMP, WPS for SAS language) is going to get a bigger chunk of new users and analysts.
Analytics skills are hot. There is big new demand for hot new skills by millions of unemployed Americans and Asians. How do you think this services market will play out?
If the US government could pump 800 Billion for bailouts, how much is your opinion it should spend on training programs to help citizens compete globally?
The national program is a response to frustrations from both workers and employers who complain that public retraining programs frequently do not provide students with employable skills. This new initiative is intended to help better align community college curriculums with the demands of local companies.
In tough economic times, it is more important than ever that companies be able to make better decisions using analytics. SAS is involved in two programs this summer that offer MBAs and unemployed technology workers the opportunity to learn and enhance analytics skills, and increase their marketability.
SAS is a partner in TechEngage, a week-long program of training classes that offer unemployed technology professionals new skills at a low cost to help them compete effectively in the marketplace.”
So does IBM-
. “Fordham has a long history of collaboration with IBM that has brought innovative new skills to our curriculum to prepare students for future jobs. With this effort, Fordham is preparing students with marketable skills for a coming wave of jobs in healthcare, sustainability, and social services where analytics can be applied to everyday challenges.”
Well TIBCO and Revolution ….hmmm…mmmm
I am not sure there is even a R Analytics Certification program at the least.
Need for Economists in Corporate India
Corporate India has been caught on surprise on many counts recently and most of them are macro economic events.
These have been namely credit rate hikes, inflation due to oil prices (consequent demand for better salaries and attrition) , market entry of new players and above all the rupee appreciation that shave off nearly 1000 basis points off the profitability of unhedged exporters.
Add to this the uncertainty in stock markets over remote events in the sub prime mortgage market in the United States that has actually led to many corporates getting below expectation results in their listing or Initial Public Offerings despite good fundamentals.
All these point to need for better corporate planning and strategizing for economic changes and events especially in a networked world.
Table 1-Top Macro Economic Events that caught corporate India by surprise and their impact
? Credit Policy Hikes by RBI 2006-2007 leading to expensive debt.
? Rupee Appreciation and RBI steps including curbs on ECB.
? Oil Prices and Inflation.
? US Mortgage Market, Effect on Global Equity Markets including India.
? SEZ Policy and impact on communities (this is more of socio-economic topic)
The primary impact of this has been exporters like Infosys missing their earnings guidance due to rupee appreciation, corporates like WNS having lower listed prices ,rising credit costs including for banks , and considerable rework of SEZ plans for corporates like Tatas and Reliance.
These are the biggest names in India, so the impact of lack of econometric planning and forecasting on smaller players is likely to be more.
Most corporates in advanced economies have business intelligence units and economic strategy and planning units. They are used mainly for forecasting sales using scientific quantitative methods like base driver models, time series models and regression models to predict and anticipate demand and align corporate supply and demand chains accordingly.
The usual audience for them is at CXO or Board level advisory positions.
In India while many corporates have started creating these units they are yet to gain the credibility and respect that they would have got in Western Companies.
Main reasons for these are as follows –
depth of Indian academia in application oriented research and their ability to adjust to corporate demands,
skepticism regarding modeling techniques most of which are complex for end users and corporate audiences ,
lack of investment in forecasting soft wares (like SAS , SPSS and even Excel/Solver ) and human resources in these units.
Most Indian corporates would rather hire five more sales managers than invest in two economists who would help create a much better forecast to help plan the corporate strategy.
This is partly due to historic mindsets and partly due to cultural risk aversion, as corporates engage in cost cutting, sales is looked upon as revenue units and planning units are cost centers. An additional complicating factor is that many companies still believe in push based sales, rather than pull based demand targets.
Examples of Business Intelligence Units / Planning Units in Indian Corporates.
Examples of Business Intelligence Units / Planning Units in other countries.
An alternative for corporates unwilling to go into full fledged economics planning units is to become subscribers for customized content providers by third party providers.
This content could be in the form of business research, market research and segmentation studies, predictive models or even economics newsletters. The chief drawback to this is that due to the outsourcing and Knowledge Process Outsourcing boom, sales margins for third party content providers is much more when catering to the global market.
However even for the outsourcing sector it would be advisable to keep a foot in the domestic market, keeping in mind long term growth plans of Indian corporates and the ability to build domain expertise much better while catering to onshore Indian clients rather than offshore global clients. In the short term, these would be lower margins but it would help in building the domain expertise necessary for them to move up the value chain.
As the Indian economy is poised for sustained growth, the size and scale of this domestic demand for economics content would likely scale up manifold. Indian corporates should actually benchmark their demand planning and economic units from international players and partners