Tag: parallel processing

AsterData gets $30 mill in funding

From the press release, the maker of Map Reduce based BI software gets 30 mill $ as Series C funding. Given the valuation recently by IBM to Netezza, AsterData seems set to cross the Billion Dollar valuation within the next 18-24 months IMO

Aster Data Closes $30 Million Series C Financing

Explosive Growth and Market Leadership Attracts New and Existing Investors

San Carlos, CA – September 22, 2010 – Aster Data, a market leader in big data management and advanced analytics, today announced that it has closed a $30 million Series C round of financing led by both new and existing investors. The company will use the new funding to accelerate growth, scale operations, and expand its global market share in the $20 billion database market – a market that is experiencing rapid growth as a result of both the explosion in data volumes across organizations and the urgent need to deliver a new class of analytics and data-driven applications. The Series C round of funding includes previous investors Sequoia Capital, JAFCO Ventures, Institutional Venture Partners, Cambrian Ventures, as well as an additional new strategic investor.  Also investing in this round is early investor David Cheriton, who previously backed high-growth companies including Google and VMware, and co-founded several successful technology companies.

Today’s Series C funding announcement underscores a year of strong innovation, execution, and overall momentum for the analytic database company. Key milestones include:

Strong sales growth: Since 2008, Aster Data has doubled revenue year-over-year and secured key customers that leverage Aster Data’s platform to address the big data management problem including MySpace, comScore, Barnes & Noble, and Akamai. Like so many organizations today,
Aster Data’s customers are experiencing explosive data growth across their organizations and recognize the need for rich, advanced analytics that give them deeper insights from their data.

Key executive hires: Quentin Gallivan, former CEO of both PivotLink and Postini and EVP of worldwide sales at Verisign, recently joined the company as Chief Executive Officer. In addition, earlier this year, John Calonico, previously at Interwoven, BEA, and Autodesk, joined as Chief Financial Officer; and Nitin Donde, formerly an executive at EMC and 3PAR, joined as Executive Vice President Engineering.  The strength and experience of Aster Data’s management team helps further establish a strong operational foundation for growth in 2010 and beyond.

Industry recognition: Aster Data was positioned in the “Visionaries” Quadrant of Gartner, Inc.’s

Data Warehouse Database Management Systems Magic Quadrant, published 2010 *; was recently named 2011 Tech Pioneer by the World Economic Forum; was named “Company to Watch” in the Information Management category of TechWeb’s Intelligent Enterprise 2010 Editors’ Choice Awards; and was awarded the 2010 San Francisco Business Times Technology and Innovation Award in the Best Product and Services Category.

Product Innovation: Aster Data continues to deliver ground-breaking capabilities to address the big data management and advanced analytics market need. Its recent announcement of
Aster Data nCluster 4.6 includes a column data store, making it the first hybrid row and column MPP DBMS with a unified SQL and MapReduce analytic framework for advanced analytics on large data sets. This year, Aster Data also delivered the most extensive library of pre-packaged MapReduce analytics totaling over 1000 functions, to ease and accelerate delivery of highly advanced analytic applications.

Aster Data’s analytic database, also called a ‘Data-Analytics Server’ is specifically designed to enable organizations to cost effectively store and analyze massive volumes of data. Aster Data leverages the power of commodity, general-purpose hardware, to reduce the cost to scale to support large data volumes and uniquely allows analysis of all data ‘in-database’ enabling richer and faster processing of large data sets. Aster Data’s in-database analytics engine uses the power of MapReduce, a parallel processing framework created by Google.

”The funding we received in our Series C round is a strong endorsement of Aster Data’s market leadership position and the high growth potential of the big data market,” said Quentin Gallivan, Chief Executive Officer, Aster Data. “The Aster Data team has executed exceptionally well to-date and I am excited to have the resources to accelerate the growth of the company as we expand our operations and execute aggressively across all fronts.”

AsterData releases nCluster 4.6

From the press release

Aster Data nCluster 4.6, which includes a column data store, making Aster Data nCluster 4.6 the first platform with a unified SQL-MapReduce analytic framework on a hybrid row and column massively parallel processing (MPP) database management system (DBMS). The unified SQL-MapReduce analytic framework and Aster Data’s suite of 1000+ MapReduce-ready analytic functions, delivers a substantial breakthrough in richer, high performance analytics on large data volumes where data can be stored in either a row or column format.

With Aster Data nCluster 4.6, customers can choose the data format best suited to their needs and benefit from the power of Aster Data’s SQL-MapReduce analytic capabilities, providing maximum query performance by leveraging row-only, column-only, or hybrid storage strategies. Aster Data makes selection of the appropriate storage strategy easy with the new Data Model Express tool that determines the optimal data model based on a customer’s query workloads.  Both row and column stores in Aster Data nCluster 4.6 benefit from platform-level services including Online Precision Scaling™ on commodity hardware, dynamic workload management, and always-on availability, all of which now operate on both row and column stores. All 1000+ MapReduce-ready analytic functions released previously through Aster Data Analytic Foundation — a powerful suite of pre-built MapReduce analytic software building blocks — now run on a hybrid row and column architecture.  Aster Data nCluster 4.6 also includes new pre-built analytic functions, including decision trees and histograms. For custom analytic application development, the Aster Data IDE, Aster Data Developer Express, also fully and seamlessly supports the hybrid row and column store in Aster DatanCluster 4.6.

More advanced analytics infrastructure.

Interview Stephanie McReynolds Director Product Marketing, AsterData

Here is an interview with Stephanie McReynolds who works as as Director of Product Marketing with AsterData. I asked her a couple of questions about the new product releases from AsterData in analytics and MapReduce.

Ajay – How does the new Eclipse Plugin help people who are already working with huge datasets but are new to AsterData’s platform?

Stephanie- Aster Data Developer Express, our new SQL-MapReduce development plug-in for Eclipse, makes MapReduce applications easy to develop. With Aster Data Developer Express, developers can develop, test and deploy a complete SQL-MapReduce application in under an hour. This is a significant increase in productivity over the traditional analytic application development process for Big Data applications, which requires significant time coding applications in low-level code and testing applications on sample data.

Ajay – What are the various analytical functions that are introduced by you recently- list say the top 10.

Stephanie- At Aster Data, we have an intense focus on making the development process easier for SQL-MapReduce applications. Aster Developer Express is a part of this initiative, as is the release of pre-defined analytic functions. We recently launched both a suite of analytic modules and a partnership program dedicated to delivering pre-defined analytic functions for the Aster Data nCluster platform. Pre-defined analytic functions delivered by Aster Data’s engineering team are delivered as modules within the Aster Data Analytic Foundation offering and include analytics in the areas of pattern matching, clustering, statistics, and text analysis– just to name a few areas. Partners like Fuzzy Logix and Cobi Systems are extending this library by delivering industry-focused analytics like Monte Carlo Simulations for Financial Services and geospatial analytics for Public Sector– to give you a few examples.

Ajay – So okay I want to do a K Means Cluster on say a million rows (and say 200 columns) using the Aster method. How do I go about it using the new plug-in as well as your product.

Stephanie- The power of the Aster Data environment for analytic application development is in SQL-MapReduce. SQL is a powerful analytic query standard because it is a declarative language. MapReduce is a powerful programming framework because it can support high performance parallel processing of Big Data and extreme expressiveness, by supporting a wide variety of programming languages, including Java, C/C#/C++, .Net, Python, etc. Aster Data has taken the performance and expressiveness of MapReduce and combined it with the familiar declarativeness of SQL. This unique combination ensures that anyone who knows standard SQL can access advanced analytic functions programmed for Big Data analysis using MapReduce techniques.

kMeans is a good example of an analytic function that we pre-package for developers as part of the Aster Data Analytic Foundation. What does that mean? It means that the MapReduce portion of the development cycle has been completed for you. Each pre-packaged Aster Data function can be called using standard SQL, and executes the defined analytic in a fully parallelized manner in the Aster Data database using MapReduce techniques. The result? High performance analytics with the expressiveness of low-level languages accessed through declarative SQL.

Ajay – I see an an increasing focus on Analytics. Is this part of your product strategy and how do you see yourself competing with pure analytics vendors.

Stephanie – Aster Data is an infrastructure provider. Our core product is a massively parallel processing database called nCluster that performs at or beyond the capabilities of any other analytic database in the market today. We developed our analytics strategy as a response to demand from our customers who were looking beyond the price/performance wars being fought today and wanted support for richer analytics from their database provider. Aster Data analytics are delivered in nCluster to enable analytic applications that are not possible in more traditional database architectures.

Ajay – Name some recent case studies in Analytics of implementation of MR-SQL with Analytical functions

Stephanie – There are three new classes of applications that Aster Data Express and Aster Analytic Foundation support: iterative analytics, prediction and optimization, and ad hoc analysis.

Aster Data customers are uncovering critical business patterns in Big Data by performing hypothesis-driven, iterative analytics. They are exploring interactively massive volumes of data—terabytes to petabytes—in a top-down deductive manner. ComScore, an Aster Data customer that performs website experience analysis is a good example of an Aster Data customer performing this type of analysis.

Other Aster Data customers are building applications for prediction and optimization that discover trends, patterns, and outliers in data sets. Examples of these types of applications are propensity to churn in telecommunications, proactive product and service recommendations in retail, and pricing and retention strategies in financial services. Full Tilt Poker, who is using Aster Data for fraud prevention is a good example of a customer in this space.

The final class of application that I would like to highlight is ad hoc analysis. Examples of ad hoc analysis that can be performed includes social network analysis, advanced click stream analysis, graph analysis, cluster analysis and a wide variety of mathematical, trigonometry, and statistical functions. LinkedIn, whose analysts and data scientists have access to all of their customer data in Aster Data are a good example of a customer using the system in this manner.

While Aster Data customers are using nCluster in a number of other ways, these three new classes of applications are areas in which we are seeing particularly innovative application development.

Biography-

Stephanie McReynolds is Director of Product Marketing at Aster Data, where she is an evangelist for Aster Data’s massively parallel data-analytics server product. Stephanie has over a decade of experience in product management and marketing for business intelligence, data warehouse, and complex event processing products at companies such as Oracle, Peoplesoft, and Business Objects. She holds both a master’s and undergraduate degree from Stanford University.

MapReduce Analytics Apps- AsterData's Developer Express Plugin

AsterData continues to wow with it’s efforts on bridging MapReduce and Analytics, with it’s new Developer Express plug-in for Eclipse. As any Eclipse user knows, that greatly improves ability to write code or develop ( similar to creating Android apps if you have tried to). I did my winter internship at AsterData last December last year in San Carlos, and its an amazing place with giga-level bright people.

Here are some details ( Note I plan to play a bit more on the plugin on my currently downUbuntu on this and let you know)

http://marketplace.eclipse.org/content/aster-data-developer-express-plug-eclipse

Aster Data Developer Express provides an integrated set of tools for development of SQL and MapReduce analytics for Aster Data nCluster, a massively parallel database with an integrated analytics engine.

The Aster Data Developer Express plug-in for Eclipse enables developers to easily create new analytic application projects with the help of an intuitive set of wizards, immediately test their applications on their desktop, and push down their applications into the nCluster database with a single click.

Using Developer Express, analysts can significantly reduce the complexity and time needed to create advanced analytic applications so that they can more rapidly deliver deeper and richer analytic insights from their data.

and from the Press Release

Now, any developer or analyst that is familiar with the Java programming language can complete a rich analytic application in under an hour using the simple yet powerful Aster Data Developer Express environment in Eclipse. Aster Data Developer Express delivers both rapid development and local testing of advanced analytic applications for any project, regardless of size.

The free, downloadable Aster Data Developer Express IDE now brings the power of SQL-MapReduce to any organization that is looking to build richer analytic applications that can leverage massive data volumes. Much of the MapReduce coding, including programming concepts like parallelization and distributed data analysis, is addressed by the IDE without the developer or analyst needing to have expertise in these areas. This simplification makes it much easier for developers to be successful quickly and eliminates the need for them to have any deep knowledge of the MapReduce parallel processing framework. Google first published MapReduce in 2004 for parallel processing of big data sets. Aster Data has coupled SQL with MapReduce and brought SQL-MapReduce to market, making it significantly easier for any organization to leverage the power of MapReduce. The Aster Developer Express IDE simplifies application development even further with an intuitive point-and-click development environment that speeds development of rich analytic applications. Applications can be validated locally on the desktop or ultimately within Aster Data nCluster, a massive parallel processing (MPP) database with a fully integrated analytics engine that is powered by MapReduce—known as a data-analytics server.

Rich analytic applications that can be easily built with Aster Data’s downloadable IDE include:

Iterative Analytics: Uncovering critical business patterns in your data requires hypothesis-driven, iterative analysis.  This class of applications is defined by the exploratory navigation of massive volumes of data in a top-down, deductive manner.  Aster Data’s IDE makes this easy to develop and to validate the algorithms and functions required to deliver these advanced analytic applications.

Prediction and Optimization: For this class of applications, the process is inductive. Rather than starting with a hypothesis, developers and analysts can easily build analytic applications that discover the trends, patterns, and outliers in data sets.  Examples include propensity to churn in telecommunications, proactive product and service recommendations in retail, and pricing and retention strategies in financial services.

Ad Hoc Analysis: Examples of ad hoc analysis that can be performed includes social network analysis, advanced click stream analysis, graph analysis, cluster analysis, and a wide variety of mathematical, trigonometry, and statistical functions.

“Aster Data’s IDE and SQL-MapReduce significantly eases development of advanced analytic applications on big data. We have now built over 350 analytic functions in SQL-MapReduce on Aster Data nCluster that are available for customers to purchase,” said Partha Sen, CEO and Founder of Fuzzy Logix. “Aster Data’s implementation of MapReduce with SQL-MapReduce goes beyond the capabilities of general analytic development APIs and provides us with the excellent control and flexibility needed to implement even the most complex analytic algorithms.”

Richer analytics on big data volumes is the new competitive frontier. Organizations have always generated reports to guide their decision-making. Although reports are important, they are historical sets of information generally arranged around predefined metrics and generated on a periodic basis.

Advanced analytics begins where reporting leaves off. Reporting often answers historical questions such as “what happened?” However, analytics addresses “why it happened” and, increasingly, “what will happen next?” To that end, solutions like Aster Data Developer Express ease the development of powerful ad hoc, predictive analytics and enables analysts to quickly and deeply explore terabytes to petabytes of data.
“We are in the midst of a new age in analytics. Organizations today can harness the power of big data regardless of scale or complexity”, said Don Watters, Chief Data Architect for MySpace. “Solutions like the Aster Data Developer Express visual development environment make it even easier by enabling us to automate aspects of development that currently take days, allowing us to build rich analytic applications significantly faster. Making Developer Express openly available for download opens the power of MapReduce to a broader audience, making big data analytics much faster and easier than ever before.”

“Our delivery of SQL coupled with MapReduce has clearly made it easier for customers to build highly advanced analytic applications that leverage the power of MapReduce. The visual IDE, Aster Data Developer Express, introduced earlier this year, made application development even easier and the great response we have had to it has driven us to make this open and freely available to any organization looking to build rich analytic applications,” said Tasso Argyros, Founder and CTO, Aster Data. “We are excited about today’s announcement as it allows companies of all sizes who need richer analytics to easily build powerful analytic applications and experience the power of MapReduce without having to learn any new skills.”

You can have a look here at http://www.asterdata.com/download_developer_express/

Q&A with David Smith, Revolution Analytics.

Here’s a group of questions and answers that David Smith of Revolution Analytics was kind enough to answer post the launch of the new R Package which integrates Hadoop and R-                         RevoScaleR

Ajay- How does RevoScaleR work from a technical viewpoint in terms of Hadoop integration?

David-The point isn’t that there’s a deep technical integration between Revolution R and Hadoop, rather that we see them as complementary (not competing) technologies. Hadoop is amazing at reliably (if slowly) processing huge volumes of distributed data; the RevoScaleR package complements Hadoop by providing statistical algorithms to analyze the data processed by Hadoop. The analogy I use is to compare a freight train with a race car: use Hadoop to slog through a distributed data set and use Map/Reduce to output an aggregated, rectangular data file; then use RevoScaleR to perform statistical analysis on the processed data (and use the speed of RevolScaleR to iterate through many model options to find the best one).

Ajay- How is it different from MapReduce and R Hipe– existing R Hadoop packages?
David- They’re complementary. In fact, we’ll be publishing a white paper soon by Saptarshi Guha, author of the Rhipe R/Hadoop integration, showing how he uses Hadoop to process vast volumes of packet-level VOIP data to identify call time/duration from the packets, and then do a regression on the table of calls using RevoScaleR. There’s a little more detail in this blog post: http://blog.revolutionanalytics.com/2010/08/announcing-big-data-for-revolution-r.html
Ajay- Is it going to be proprietary, free or licensable (open source)?
David- RevoScaleR is a proprietary package, available to paid subscribers (or free to academics) with Revolution R Enterprise. (If you haven’t seen it, you might be interested in this Q&A I did with Matt Shotwell: http://biostatmatt.com/archives/533 )
Ajay- Any existing client case studies for Terabyte level analysis using R.
David- The VOIP example above gets close, but most of the case studies we’ve seen in beta testing have been in the 10’s to 100’s of Gb range. We’ve tested RevoScaleR on larger data sets internally, but we’re eager to hear about real-life use cases in the terabyte range.
Ajay- How can I use RevoScaleR on my dual chip Win Intel laptop for say 5 gb of data.
David- One of the great things about RevoScaleR is that it’s designed to work on commodity hardware like a dual-core laptop. You won’t be constrained by the limited RAM available, and the parallel processing algorithms will make use of all cores available to speed up the analysis even further. There’s an example in this white paper (http://info.revolutionanalytics.com/bigdata.html) of doing linear regression on 13Gb of data on a simple dual-core laptop in less than 5 seconds.
AJ-Thanks to David Smith, for this fast response and wishing him, Saptarshi Guha Dr Norman Nie and the rest of guys at Revolution Analytics a congratulations for this new product launch.

The Big Data Event- Why am I here?

I am here braving New York’s cold weather, as I prepare for this evening’s events. If you follow this blog closely ( including the poems) ,it is a welcome change— New York is a nice city people are friendly if you ask them nicely and the bus is a great way to watch the city – best of all I like the crowds which I have grown used while living in India.

Why Am I here?

Because the topics that are discussed here are cutting edge to the point that I cannot find anyone willing to teach me Hadoop and Map-Reduce while in University and at the same time teach me statistics on them as well ( as in how do we do a K Means clustering on a 1 terabyte dataset).

I asked the organizers on what makes the event special ( every event promises special Mojo after all).

This is what they said-

What is the unique value proposition of the event that will help developers and both current and potential customers-

The essence of the event is to explore new innovations in massively-parallel processing data warehousing technology and how it can help companies gain more insight from their data.  Applications include fraud detection, behavioral targeting, social network analysis, better predictions/forecasting, bioinformatics, etc.  We are exploring how MapReduce and Hadoop can be integrated into the enterprise IT system to help evolve data warehousing/BI/data mining

and to put it even more nicely’

““The industry’s first big data event, Big Data Summit ‘09, being held this evening in New York City, will showcase Hadoop’s fit with MPP data warehouses. Aster Data will be presenting alongside Colin White, President and Founder of BI Research, Mike Brown of comScore Inc., and Jonathan Goldman, who represents LinkedIn.”

That’s good enough for me to drop into Roosevelt Hotel on East 45th Street at around 6 pm for some reluctant networking ( read: beers). 5 years ago whie working for GE , I used to run queries using SAS on a 147 million row database (the size of the DB) and wait 3 hours for it to come back. Today that much data fits very snugly in my laptop. How soon will we have Terabyte level personal computing, and Petabyte level business computing and the challenges it poses to standard statistical assumptions and synching of hardware and software- Big Big Data is an interesting area to watch.