How to Measure and Optimize Your Marketing:Tableau

Tired of everyone calling everyone else a social media expert. What seperates the social media men from the fakes.

the grain from the chaff.

Data.

Heres a webcast you may want to think of social media tickles your curiosity on how  to leverage these strange new marketing tools.

https://cc.readytalk.com/cc/schedule/display.do?udc=xu40u1ex8tj8

Notice the form and fields below the screenshot-

is every field required – is each one required to measure

Have they optimized web registration forms yet.

Continue reading “How to Measure and Optimize Your Marketing:Tableau”

Revolution releases R Windows for Academics for free

Logo for R
Image via Wikipedia

Based on the official email from them, God bless the merry coders at Revo-

Revolution Analytics has just released Revolution R Enterprise 4.3 for 32-bit and 64-bit Windows, a significant step forward in enterprise data analytics.  It features an updated RevoScaleR package for scalable, fast (multicore), and extensible data analysis with R. Revolution R Enterprise 4.3 for Windows also provides R 2.12.2, and includes an enhanced R Productivity Environment (RPE), a full-featured integrated development environment with visual debugging capabilities. Also available is an updated Windows release of our deployment server solution, RevoDeployR 1.2, designed to help you deliver R analytics via the Web.

As a registered user of the Academic version of Revolution R Enterprise for Windows, you can take advantage of these improvements by downloading and installing Revolution R Enterprise 4.3 today. You can install Revolution R Enterprise 4.3 side-by-side with your existing Revolution R Enterprise installations; there is no need to uninstall previous versions.

 

Try JMP for free in steps 1-2-3

Test a 30 day free trial of JMP, the beautiful software with the ugliest website.

In case you have never used JMP, but know the difference between a mean and a mode- take a look.

Step 1 Fill long and badly designed outdated form (note the blue lightening graphics design and font)


Step 2 See uselessly long message, as the website does require registration but it has not done  any oAuth/SM easy registration even though they help sell software in the same campus on social media

Step 3 Wait for 352 mb TO DOWNLOAD without a bit torrent or mirror servers, or even a link for scheduling Download Accelerator-

Note internet connections can be lousy (globally not just in India) to categorize 352 mb of downloads as painful.


And after all the violence and double talk
There’s just a song in all the trouble and the strife

JMP is still the best easiest to use powerful Big Data software with extensions into R and SAS.

Contest for SAS Users and Students

Heres a new contest for SAS users. The prizes are books, so students should be interested as well.

From http://www.sascommunity.org/mwiki/images/b/bc/PointsforprizesRules.pdf

HOW TO ENTER: To qualify for entry, go to the sasCommunity.org web site located at http://www.sascommunity.org/wiki/Main_Page
between April 11, 2011 and May 9, 2011 and either add or edit valid content as described herein to earn award points.
Creation of a first time profile on www.sascommunity.org will earn 1,000 points. For each valid article creation or edit, 100
points will be earned. Articles and subsequent edits should adhere to the sasCommunity.org terms of use as outlined on
http://www.sascommunity.org/wiki/sasCommunity:Terms_of_Use. All points’ accumulation will end at 5:00 PM GMT on
May 9, 2011 and only those points earned between 8:00 AM GMT on April 11, 2011 and 5:00 PM GMT on May 9, 2011
will be counted in this contest. Contest entries made through the Internet will be declared made by the registered user of
the sasCommunity.org profile account. Sponsor is not responsible for phone, technical, network, electronic, computer
hardware or software failures of any kind, misdirected, incomplete, garbled or delayed transmissions. Sponsor will not be
responsible for incorrect or inaccurate entry information, whether caused by entrants or by any of the equipment or
programming associated with or utilized in the contest.
ELIGIBILITY: The contest is open to all sasCommunity.org members 18 year of age or older on the start date of the
contest. Void where prohibited by law. Employees (including immediate family members and/or those living in the same 
household of each), the Sponsor, members of the sasCommunity.org Advisory Board, SAS Global Users Group Executive 
Board, their advertising, promotion and production agencies, the affiliated companies of each, and the immediate family 
members of each are not eligible. 

PRIZE: Three (3) prizes will be awarded based on total points accumulated during the contest as follows:
 1stPlace: 3 SAS®Press books - not to exceed $250 in combined retail value;
 2ndPlace: 2 SAS®Press books - not to exceed $150 in combined retail value; and
 3rdPlace: 1 SAS®Press book - not to exceed $100 in retail value.

What’s New

http://www.sascommunity.org/wiki/Main_Page

New Points for Prizes Contest
Points for Prizes Contest
Win SAS books!
Contribute content or SAS code to sasCommunity.org for your chance to WIN! To qualify, simply add or edit articles between April 11, 2011 and May 9, 2011 (GMT). Creation of a first-time profile on sasCommunity.org gives you 1,000 points. For each valid article creation or edit, 100 points will be earned. The user with the most points collected during this time wins SAS Press Books!

Become a sasCommunity Guru
Thanks for Contributing to sasCommunity.org!
New sasCommunity.org Point System
The sasCommunity support team has been hard at work adding new features and is pleased to announce a points system that recognizes each user’s contributions to the site. Every time you contribute by creating a page, updating it, or just doing a little wiki gardening, you earn points.Earning points is automatic and simple – all you have to do is contribute! Creating your account starts you with 1000 points and all the current users have been credited with points dating back to the site coming online in April 2007.

Jim Goodnight for US Senate: Op Ed

Jim Goodnight, Chief Executive Officer, SAS, U...
Image via Wikipedia

This is NOT an April fool joke or a publicity stunt. It is also not meant to provoke discussion for the sake of provocation.

For a time, as I have studied both US and India , in what makes Government work or fail, academia work or fail, or businesses to work or fail- a common thread is the quality of people involved. Someone who is a wasteful businessman, will be a wasteful politician. Someone who is a flamboyant businessman with flair more than substance will continue that in public life.
Accordingly I have created a Facebook cause-

Jim Goodnight for the US Senate

http://www.causes.com/causes/600220-jim-goodnight-for-the-us-senate

If Donald Trump can run for President, I can think of no one who has done more for the American South. Unlike the tech heavy, Stanford dominated boom in California, the Mid West and South have been declining centers of influence. Cities like Austin Texas or Raleigh, North California are the exception rather than norm there. A friend who went to Duke once told me, the worst thing is to be borne a rural white male who is poor in America. There are no groups lobbying for education or internet hi fi blazing speeds for you. Socially you are expected to walk and thrive alone.

The Southern Baptist Church has managed to infiltrate and influence young minds there- the average conservative American seemed better off and happier in his moderated social behaviour. But the Church exacts a 10 % tithe, and it is efficient in stretching every dollar and every cent of church donations. Government works with the best intentions, but spending someone else’s money (your tax money money by a bureaucrat) is always more inefficient than the actual owner spending it alone. Taxes are higher than the 10 % tithe and seem to accomplish much less social change. You would rather go to work or go to war?

Accordingly I find that on the West Coast there are very few tech savvy leaders with a track record of both fiscal pragmatism, educational reform and job creation. Certainly the industry lobbyist is smarter at evading taxes than the average Joe, and campaign financing is still dependent on deep pockets despite the innovations of internet retail fund raising.

Would you like your Senator to be as considerate of creating jobs as entrepreneurs are. Jim Goodnight here is a metaphor for all entrepreneurs who dont believe in reckless hire-fire,outsourcing and long term views on people.

Click here to spread this cause- perhaps it will make existing politicians more efficient just by the threat of new competition.

http://www.causes.com/causes/600220-jim-goodnight-for-the-us-senate?recruiter_id=8347178



Rockmelt: A chromium based browser with a social layer

I kind of liked the latest browser on the block: Rockmelt.

It is based on Chromium open source project, that is primarily lead by Google. In case Facebook wants to buy a browser it can use Rockmelt–provided the mutual powers and angels agree.

I really liked the idea of a social layer- though I am not sure how the analytics embedded within a browser/report should be used.

Basically it re-designs the interface to put your social networks to the margin, thus quite a boon in you have active social media presence on multiple sites or a power reader/surfer. Timely alerts ping you to status/new messages without cluttering your screen and internet experience. Worth atleast a try or first look for the innovator kind of internet customer.

I still prefer the speed of Chrome– because Rockwell interface is still not easy to transition to – it almost adds in 3 dimensions in terms of where your eyeball should be while surfing (to left/right/margin).

 

 

 

 

 

 

 

and thats despite the funny fine print in Chrome’s user agreement of “continuing innovation”

type about:terms in your chrome bar to see-

4.3 As part of this continuing innovation, you acknowledge and agree that Google may stop (permanently or temporarily) providing the Services (or any features within the Services) to you or to users generally at Google’s sole discretion, without prior notice to you. You may stop using the Services at any time. You do not need to specifically inform Google when you stop using the Services.

Why search optimization can make you like Rebecca Black

Felicia Day, actress and web content producer.
Image via Wikipedia

A highly optimized blog post or web content can get you a lot of attention just like Rebecca Black’s video (provided it passes through the new quality metrics \change*/ in the Search Engine)

But if the underlying content is weak, or based on a shoddy understanding of the content-it can drive lots of horrid comments as well as ensuring that bad word of mouth is spread about the content or you/despite your hard work.

An example of this is copy and paste journalism especially in technology circles, where even a bigger Page Ranked website /blog can get away with scraping or stealing content from a lower page ranked website (or many websites)  after adding a cursory “expert comment”. This is also true when someone who is basically a corporate communication specialist (or PR -public relations) person is given a techinical text and encourage to write about it without completely understanding it.

A mild technical defect in the search engine algorithm is that it does not seem to pay attention to when the content was published, so the copying website or blog actually can get by as fresher content even if it is practically has 90% of the same words). The second flaw is over punishment or manual punishment of excessive linking – this can encourage search optimization minded people to hoard links or discourage trackbacks.

A free internet is one which promotes free sharing of content and does not encourage stealing or un-authorized scraping or content copying. Unfortunately current search engine optimization can encourage scraping and content copying without paying too much attention to origin of the words.

In addition the analytical rigor by which search algorithms search your inboxes (as in search all emails for a keyword) or media rich sites (like Youtube) are quite on a different level of quality altogether. The chances of garbage results are much more while searching for media content and/or emails.