Ubuntu one goes musical

Heavenly choirs singing? Not quite, but music streaming on a cloudy platform seems like a pretty cool thing.-

readhttp://voices.canonical.com/ubuntuone/?p=617

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Ubuntu One Basic – available now
This is the same as the current free 2 GB option but with a new name. Users can continue to sync files, contacts, bookmarks and notes for free as part of our basic service and access the integrated Ubuntu One Music Store. We are also extending our platform support to include a Windows client, which will be available in Beta very soon.

Ubuntu One Mobile – available October 7th
Ubuntu One Mobile is our first example of a service that helps you do more with the content stored in your personal cloud. With Ubuntu One Mobile’s main feature – mobile music streaming – users can listen to any MP3 songs in their personal cloud (any owned MP3s, not just those purchased from the Ubuntu One Music Store) using our custom developed apps for iPhone and Android (coming soon to their respective marketplaces). These will be open source and available from Launchpad. Ubuntu One Mobile will also include the mobile contacts sync feature that was launched in Beta for the 10.04 release.

Ubuntu One Mobile is available for $3.99 (USD) per month or $39.99 (USD) per year. Users interested in this add-on can try the service free for 30 days. Ubuntu One Mobile will be the perfect companion to your morning exercise, daily commute, and weekend at the beach – we’re really excited to bring you this service!

Ubuntu One 20-Packs – available now
A 20-Pack is 20 GB of storage for files, contacts, notes, and bookmarks. Users will be able to add multiple 20-Packs at $2.99 (USD) per month or $29.99 (USD) per year each. If you start with Ubuntu One Basic (2 GB) and add 1 20-Pack (20 GB), you will have 22 GB of storage.

All add-ons are available for purchase in multiple currencies – USD, EUR and, recently added, GBP.

Users currently paying for the old 50 GB plan (including mobile contacts sync) can either keep their existing service or switch to the new plans structure to get more value from Ubuntu One at a lower price.

IBM SPSS 19: Marketing Analytics and RFM

What is RFM Analysis?

Recency Frequency Monetization is basically a technique to classify your entire customer list. You may be a retail player with thousands of customers or a enterprise software seller with only two dozen customers.

RFM Analysis can help you cut through and focus on the real customer that drives your profit.

As per Wikipedia

http://en.wikipedia.org/wiki/RFM

RFM is a method used for analyzing customer behavior and defining market segments. It is commonly used in database marketing and direct marketing and has received particular attention in retail.

RFM stands for

  • Recency – How recently a customer has purchased?
  • Frequency – How often he purchases?
  • Monetary Value – How much does he spend?

To create an RFM analysis, one creates categories for each attribute. For instance, the Recency attribute might be broken into three categories: customers with purchases within the last 90 days; between 91 and 365 days; and longer than 365 days. Such categories may be arrived at by applying business rules, or using a data mining technique, such asCHAID, to find meaningful breaks.

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Even if you dont know what or how to do a RFM, see below for an easy to do way.

I just got myself an evaluation copy of a fully loaded IBM SPSS 19 Module and did some RFM Analysis on some data- the way SPSS recent version is it makes it very very useful even to non statistical tool- but an extremely useful one to a business or marketing user.

Here are some screenshots to describe the features.

1) A simple dashboard to show functionality (with room for improvement for visual appeal)

2) Simple Intuitive design to inputting data3) Some options in creating marketing scorecards4) Easy to understand features for a business audiences

rather than pseudo techie jargon5) Note the clean design of the GUI in specifying data input type6) Again multiple options to export results in a very user friendly manner with options to customize business report7) Graphical output conveniently pasted inside a word document rather than a jumble of images. Auto generated options for customized standard graphs.8) An attractive heatmap to represent monetization for customers. Note the effect that a scale of color shades have in visual representation of data.9) Comparative plots placed side by side with easy to understand explanation (in the output word doc not shown here)10) Auto generated scores attached to data table to enhance usage. 

Note here I am evaluating RFM as a marketing technique (which is well known) but also the GUI of IBM SPSS 19 Marketing Analytics. It is simple, and yet powerful into turning what used to be a purely statistical software for nerds into a beautiful easy to implement tool for business users.

So what else can you do in Marketing Analytics with SPSS 19.

IBM SPSS Direct Marketing

The Direct Marketing add-on option allows organizations to ensure their marketing programs are as effective as possible, through techniques specifically designed for direct marketing, including:

• RFM Analysis. This technique identifies existing customers who are most likely to respond to a new offer.

• Cluster Analysis. This is an exploratory tool designed to reveal natural groupings (or clusters) within your data. For example, it can identify different groups of customers based on various demographic and purchasing characteristics.

• Prospect Profiles. This technique uses results from a previous or test campaign to create descriptive profiles. You can use the profiles to target specific groups of contacts in future campaigns.

• Postal Code Response Rates. This technique uses results from a previous campaign to calculate postal code response rates. Those rates can be used to target specific postal codes in future campaigns.

• Propensity to Purchase. This technique uses results from a test mailing or previous campaign to generate propensity scores. The scores indicate which contacts are most likely to respond.

• Control Package Test. This technique compares marketing campaigns to see if there is a significant difference in effectiveness for different packages or offers.

Click here to find out more about Direct Marketing.

Interview Dean Abbott Abbott Analytics

Here is an interview with noted Analytics Consultant and trainer Dean Abbott. Dean is scheduled to take a workshop on Predictive Analytics at PAW (Predictive Analytics World Conference)  Oct 18 , 2010 in Washington D.C

Ajay-  Describe your upcoming hands on workshop at Predictive Analytics World and how it can help people learn more predictive modeling.

Refer- http://www.predictiveanalyticsworld.com/dc/2010/handson_predictive_analytics.php

Dean- The hands-on workshop is geared toward individuals who know something about predictive analytics but would like to experience the process. It will help people in two regards. First, by going through the data assessment, preparation, modeling and model assessment stages in one day, the attendees will see how predictive analytics works in reality, including some of the pain associated with false starts and mistakes. At the same time, they will experience success with building reasonable models to solve a problem in a single day. I have found that for many, having to actually build the predictive analytics solution if an eye-opener. Seeing demonstrations show the capabilities of a tool, but greater value for an end-user is the development of intuition of what to do at each each stage of the process that makes the theory of predictive analytics real.

Second, they will gain experience using a top-tier predictive analytics software tool, Enterprise Miner (EM). This is especially helpful for those who are considering purchasing EM, but also for those who have used open source tools and have never experienced the additional power and efficiencies that come with a tool that is well thought out from a business solutions standpoint (as opposed to an algorithm workbench).

Ajay-  You are an instructor with software ranging from SPSS, S Plus, SAS Enterprise Miner, Statistica and CART. What features of each software do you like best and are more suited for application in data cases.

Dean- I’ll add Tibco Spotfire Miner, Polyanalyst and Unica’s Predictive Insight to the list of tools I’ve taught “hands-on” courses around, and there are at least a half dozen more I demonstrate in lecture courses (JMP, Matlab, Wizwhy, R, Ggobi, RapidMiner, Orange, Weka, RandomForests and TreeNet to name a few). The development of software is a fascinating undertaking, and each tools has its own strengths and weaknesses.

I personally gravitate toward tools with data flow / icon interface because I think more that way, and I’ve tired of learning more programming languages.

Since the predictive analytics algorithms are roughly the same (backdrop is backdrop no matter which tool you use), the key differentiators are

(1) how data can be loaded in and how tightly integrated can the tool be with the database,

(2) how well big data can be handled,

(3) how extensive are the data manipulation options,

(4) how flexible are the model reporting options, and

(5) how can you get the models and/or predictions out.

There are vast differences in the tools on these matters, so when I recommend tools for customers, I usually interview them quite extensively to understand better how they use data and how the models will be integrated into their business practice.

A final consideration is related to the efficiency of using the tool: how much automation can one introduce so that user-interaction is minimized once the analytics process has been defined. While I don’t like new programming languages, scripting and programming often helps here, though some tools have a way to run the visual programming data diagram itself without converting it to code.

Ajay- What are your views on the increasing trend of consolidation and mergers and acquisitions in the predictive analytics space. Does this increase the need for vendor neutral analysts and consultants as well as conferences.

Dean- When companies buy a predictive analytics software package, it’s a mixed bag. SPSS purchasing of Clementine was ultimately good for the predictive analytics, though it took several years for SPSS to figure out what they wanted to do with it. Darwin ultimately disappeared after being purchased by Oracle, but the newer Oracle data mining tool, ODM, integrates better with the database than Darwin did or even would have been able to.

The biggest trend and pressure for the commercial vendors is the improvements in the Open Source and GNU tools. These are becoming more viable for enterprise-level customers with big data, though from what I’ve seen, they haven’t caught up with the big commercial players yet. There is great value in bringing both commercial and open source tools to the attention of end-users in the context of solutions (rather than sales) in a conference setting, which is I think an advantage that Predictive Analytics World has.

As a vendor-neutral consultant, flux is always a good thing because I have to be proficient in a variety of tools, and it is the breadth that brings value for customers entering into the predictive analytics space. But it is very difficult to keep up with the rapidly-changing market and that is something I am weighing myself: how many tools should I keep in my active toolbox.

Ajay-  Describe your career and how you came into the Predictive Analytics space. What are your views on various MS Analytics offered by Universities.

Dean- After getting a masters degree in Applied Mathematics, my first job was at a small aerospace engineering company in Charlottesville, VA called Barron Associates, Inc. (BAI); it is still in existence and doing quite well! I was working on optimal guidance algorithms for some developmental missile systems, and statistical learning was a key part of the process, so I but my teeth on pattern recognition techniques there, and frankly, that was the most interesting part of the job. In fact, most of us agreed that this was the most interesting part: John Elder (Elder Research) was the first employee at BAI, and was there at that time. Gerry Montgomery and Paul Hess were there as well and left to form a data mining company called AbTech and are still in analytics space.

After working at BAI, I had short stints at Martin Marietta Corp. and PAR Government Systems were I worked on analytics solutions in DoD, primarily radar and sonar applications. It was while at Elder Research in the 90s that began working in the commercial space more in financial and risk modeling, and then in 1999 I began working as an independent consultant.

One thing I love about this field is that the same techniques can be applied broadly, and therefore I can work on CRM, web analytics, tax and financial risk, credit scoring, survey analysis, and many more application, and cross-fertilize ideas from one domain into other domains.

Regarding MS degrees, let me first write that I am very encouraged that data mining and predictive analytics are being taught in specific class and programs rather than as just an add-on to an advanced statistics or business class. That stated, I have mixed feelings about analytics offerings at Universities.

I find that most provide a good theoretical foundation in the algorithms, but are weak in describing the entire process in a business context. For those building predictive models, the model-building stage nearly always takes much less time than getting the data ready for modeling and reporting results. These are cross-discipline tasks, requiring some understanding of the database world and the business world for us to define the target variable(s) properly and clean up the data so that the predictive analytics algorithms to work well.

The programs that have a practicum of some kind are the most useful, in my opinion. There are some certificate programs out there that have more of a business-oriented framework, and the NC State program builds an internship into the degree itself. These are positive steps in the field that I’m sure will continue as predictive analytics graduates become more in demand.

Biography-

DEAN ABBOTT is President of Abbott Analytics in San Diego, California. Mr. Abbott has over 21 years of experience applying advanced data mining, data preparation, and data visualization methods in real-world data intensive problems, including fraud detection, response modeling, survey analysis, planned giving, predictive toxicology, signal process, and missile guidance. In addition, he has developed and evaluated algorithms for use in commercial data mining and pattern recognition products, including polynomial networks, neural networks, radial basis functions, and clustering algorithms, and has consulted with data mining software companies to provide critiques and assessments of their current features and future enhancements.

Mr. Abbott is a seasoned instructor, having taught a wide range of data mining tutorials and seminars for a decade to audiences of up to 400, including DAMA, KDD, AAAI, and IEEE conferences. He is the instructor of well-regarded data mining courses, explaining concepts in language readily understood by a wide range of audiences, including analytics novices, data analysts, statisticians, and business professionals. Mr. Abbott also has taught both applied and hands-on data mining courses for major software vendors, including Clementine (SPSS, an IBM Company), Affinium Model (Unica Corporation), Statistica (StatSoft, Inc.), S-Plus and Insightful Miner (Insightful Corporation), Enterprise Miner (SAS), Tibco Spitfire Miner (Tibco), and CART (Salford Systems).

Big Data and R: New Product Release by Revolution Analytics

Press Release by the Guys in Revolution Analytics- this time claiming to enable terabyte level analytics with R. Interesting stuff but techie details are awaited.

Revolution Analytics Brings

Big Data Analysis to R

The world’s most powerful statistics language can now tackle terabyte-class data sets using

Revolution R Enterpriseat a fraction of the cost of legacy analytics products


JSM 2010 – VANCOUVER (August 3, 2010) — Revolution Analytics today introduced ‘Big Data’ analysis to its Revolution R Enterprise software, taking the popular R statistics language to unprecedented new levels of capacity and performance for analyzing very large data sets. For the first time, R users will be able to process, visualize and model terabyte-class data sets in a fraction of the time of legacy products—without employing expensive or specialized hardware.

The new version of Revolution R Enterprise introduces an add-on package called RevoScaleR that provides a new framework for fast and efficient multi-core processing of large data sets. It includes:

  • The XDF file format, a new binary ‘Big Data’ file format with an interface to the R language that provides high-speed access to arbitrary rows, blocks and columns of data.
  • A collection of widely-used statistical algorithms optimized for Big Data, including high-performance implementations of Summary Statistics, Linear Regression, Binomial Logistic Regressionand Crosstabs—with more to be added in the near future.
  • Data Reading & Transformation tools that allow users to interactively explore and prepare large data sets for analysis.
  • Extensibility, expert R users can develop and extend their own statistical algorithms to take advantage of Revolution R Enterprise’s new speed and scalability capabilities.

“The R language’s inherent power and extensibility has driven its explosive adoption as the modern system for predictive analytics,” said Norman H. Nie, president and CEO of Revolution Analytics. “We believe that this new Big Data scalability will help R transition from an amazing research and prototyping tool to a production-ready platform for enterprise applications such as quantitative finance and risk management, social media, bioinformatics and telecommunications data analysis.”

Sage Bionetworks is the nonprofit force behind the open-source collaborative effort, Sage Commons, a place where data and disease models can be shared by scientists to better understand disease biology. David Henderson, Director of Scientific Computing at Sage, commented: “At Sage Bionetworks, we need to analyze genomic databases hundreds of gigabytes in size with R. We’re looking forward to using the high-speed data-analysis features of RevoScaleR to dramatically reduce the times it takes us to process these data sets.”

Take Hadoop and Other Big Data Sources to the Next Level

Revolution R Enterprise fits well within the modern ‘Big Data’ architecture by leveraging popular sources such as Hadoop, NoSQL or key value databases, relational databases and data warehouses. These products can be used to store, regularize and do basic manipulation on very large datasets—while Revolution R Enterprise now provides advanced analytics at unparalleled speed and scale: producing speed on speed.

“Together, Hadoop and R can store and analyze massive, complex data,” said Saptarshi Guha, developer of the popular RHIPE R package that integrates the Hadoop framework with R in an automatically distributed computing environment. “Employing the new capabilities of Revolution R Enterprise, we will be able to go even further and compute Big Data regressions and more.”

Platforms and Availability

The new RevoScaleR package will be delivered as part of Revolution R Enterprise 4.0, which will be available for 32-and 64-bit Microsoft Windows in the next 30 days. Support for Red Hat Enterprise Linux (RHEL 5) is planned for later this year.

On its website (http://www.revolutionanalytics.com/bigdata), Revolution Analytics has published performance and scalability benchmarks for Revolution R Enterprise analyzing a 13.2 gigabyte data set of commercial airline information containing more than 123 million rows, and 29 columns.

Additionally, the company will showcase its new Big Data solution in a free webinar on August 25 at 9:00 a.m. Pacific.

Additional Resources

•      Big Data Benchmark whitepaper

•      The Revolution Analytics Roadmap whitepaper

•      Revolutions Blog

•      Download free academic copy of Revolution R Enterprise

•      Visit Inside-R.org for the most comprehensive set of information on R

•      Spread the word: Add a “Download R!” badge on your website

•      Follow @RevolutionR on Twitter

About Revolution Analytics

Revolution Analytics (http://www.revolutionanalytics.com) is the leading commercial provider of software and support for the popular open source R statistics language. Its Revolution R products help make predictive analytics accessible to every type of user and budget. The company is headquartered in Palo Alto, Calif. and backed by North Bridge Venture Partners and Intel Capital.

Media Contact

Chantal Yang
Page One PR, for Revolution Analytics
Tel: +1 415-875-7494

Email:  revolution@pageonepr.com