Tag: Business

Interview Prof Benjamin Alamar , Sports Analytics

Here is an interview with Prof Benjamin Alamar, founding editor of the Journal of Quantitative Analysis in Sport, a professor of sports management at Menlo College and the Director of Basketball Analytics and Research for the Oklahoma City Thunder of the NBA.

Ajay – The movie Moneyball recently sparked out mainstream interest in analytics in sports.Describe the role of analytics in sports management

Benjamin- Analytics is impacting sports organizations on both the sport and business side.
On the Sport side, teams are using analytics, including advanced data management, predictive anlaytics, and information systems to gain a competitive edge. The use of analytics results in more accurate player valuations and projections, as well as determining effective strategies against specific opponents.
On the business side, teams are using the tools of analytics to increase revenue in a variety of ways including dynamic ticket pricing and optimizing of the placement of concession stands.
Ajay-  What are the ways analytics is used in specific sports that you have been part of?

Benjamin- A very typical first step for a team is to utilize the tools of predictive analytics to help inform their draft decisions.

Ajay- What are some of the tools, techniques and software that analytics in sports uses?
Benjamin- The tools of sports analytics do not differ much from the tools of business analytics. Regression analysis is fairly common as are other forms of data mining. In terms of software, R is a popular tool as is Excel and many of the other standard analysis tools.
Ajay- Describe your career journey and how you became involved in sports management. What are some of the tips you want to tell young students who wish to enter this field?

Benjamin- I got involved in sports through a company called Protrade Sports. Protrade initially was a fantasy sports company that was looking to develop a fantasy game based on advanced sports statistics and utilize a stock market concept instead of traditional drafting. I was hired due to my background in economics to develop the market aspect of the game.

There I met Roland Beech (who now works for the Mavericks) and Aaron Schatz (owner of footballoutsiders.com) and learned about the developing field of sports statistics. I then changed my research focus from economics to sports statistics and founded the Journal of Quantitative Analysis in Sports. Through the journal and my published research, I was able to establish a reputation of doing quality, useable work.

For students, I recommend developing very strong data management skills (sql and the like) and thinking carefully about what sort of questions a general manager or coach would care about. Being able to demonstrate analytic skills around actionable research will generally attract the attention of pro teams.

About-

Benjamin Alamar, Professor of Sport Management, Menlo College

Benjamin Alamar

Professor Benjamin Alamar is the founding editor of the Journal of Quantitative Analysis in Sport, a professor of sports management at Menlo College and the Director of Basketball Analytics and Research for the Oklahoma City Thunder of the NBA. He has published academic research in football, basketball and baseball, has presented at numerous conferences on sports analytics. He is also a co-creator of ESPN’s Total Quarterback Rating and a regular contributor to the Wall Street Journal. He has consulted for teams in the NBA and NFL, provided statistical analysis for author Michael Lewis for his recent book The Blind Side, and worked with numerous startup companies in the field of sports analytics. Professor Alamar is also an award winning economist who has worked academically and professionally in intellectual property valuation, public finance and public health. He received his PhD in economics from the University of California at Santa Barbara in 2001.

Prof Alamar is a speaker at Predictive Analytics World, San Fransisco and is doing a workshop there

http://www.predictiveanalyticsworld.com/sanfrancisco/2012/agenda.php#day2-17

2:55-3:15pm

All level tracks Track 1: Sports Analytics
Case Study: NFL, MLB, & NBA
Competing & Winning with Sports Analytics

The field of sports analytics ties together the tools of data management, predictive modeling and information systems to provide sports organization a competitive advantage. The field is rapidly developing based on new and expanded data sources, greater recognition of the value, and past success of a variety of sports organizations. Teams in the NFL, MLB, NBA, as well as other organizations have found a competitive edge with the application of sports analytics. The future of sports analytics can be seen through drawing on these past successes and the developments of new tools.

You can know more about Prof Alamar at his blog http://analyticfootball.blogspot.in/ or journal at http://www.degruyter.com/view/j/jqas. His detailed background can be seen at http://menlo.academia.edu/BenjaminAlamar/CurriculumVitae

Predictive Models Ain’t Easy to Deploy

 

This is a guest blog post by Carole Ann Matignon of Sparkling Logic. You can see more on Sparkling Logic at http://my.sparklinglogic.com/

Decision Management is about combining predictive models and business rules to automate decisions for your business. Insurance underwriting, loan origination or workout, claims processing are all very good use cases for that discipline… But there is a hiccup… It ain’t as easy you would expect…

What’s easy?

If you have a neat model, then most tools would allow you to export it as a PMML model – PMML stands for Predictive Model Markup Language and is a standard XML representation for predictive model formulas. Many model development tools let you export it without much effort. Many BRMS – Business rules Management Systems – let you import it. Tada… The model is ready for deployment.

What’s hard?

The problem that we keep seeing over and over in the industry is the issue around variables.

Those neat predictive models are formulas based on variables that may or may not exist as is in your object model. When the variable is itself a formula based on the object model, like the min, max or sum of Dollar amount spent in Groceries in the past 3 months, and the object model comes with transaction details, such that you can compute it by iterating through those transactions, then the problem is not “that” big. PMML 4 introduced some support for those variables.

The issue that is not easy to fix, and yet quite frequent, is when the model development data model does not resemble the operational one. Your Data Warehouse very likely flattened the object model, and pre-computed some aggregations that make the mapping very hard to restore.

It is clearly not an impossible project as many organizations do that today. It comes with a significant overhead though that forces modelers to involve IT resources to extract the right data for the model to be operationalized. It is a heavy process that is well justified for heavy-duty models that were developed over a period of time, with a significant ROI.

This is a show-stopper though for other initiatives which do not have the same ROI, or would require too frequent model refresh to be viable. Here, I refer to “real” model refresh that involves a model reengineering, not just a re-weighting of the same variables.

For those initiatives where time is of the essence, the challenge will be to bring closer those two worlds, the modelers and the business rules experts, in order to streamline the development AND deployment of analytics beyond the model formula. The great opportunity I see is the potential for a better and coordinated tuning of the cut-off rules in the context of the model refinement. In other words: the opportunity to refine the strategy as a whole. Very ambitious? I don’t think so.

About Carole Ann Matignon

http://my.sparklinglogic.com/index.php/company/management-team

Carole-Ann Matignon Print E-mail

Carole-Ann MatignonCarole-Ann Matignon – Co-Founder, President & Chief Executive Officer

She is a renowned guru in the Decision Management space. She created the vision for Decision Management that is widely adopted now in the industry.  Her claim to fame is managing the strategy and direction of Blaze Advisor, the leading BRMS product, while she also managed all the Decision Management tools at FICO (business rules, predictive analytics and optimization). She has a vision for Decision Management both as a technology and a discipline that can revolutionize the way corporations do business, and will never get tired of painting that vision for her audience.  She speaks often at Industry conferences and has conducted university classes in France and Washington DC.

She started her career building advanced systems using all kinds of technologies — expert systems, rules, optimization, dashboarding and cubes, web search, and beta version of database replication. At Cleversys (acquired by Kurt Salmon & Associates), she also conducted strategic consulting gigs around change management.

While playing with advanced software components, she found a passion for technology and joined ILOG (acquired by IBM). She developed a growing interest in Optimization as well as Business Rules. At ILOG, she coined the term BRMS while brainstorming with her Sales counterpart. She led the Presales organization for Telecom in the Americas up until 2000 when she joined Blaze Software (acquired by Brokat Technologies, HNC Software and finally FICO).

Her 360-degree experience allowed her to gain appreciation for all aspects of a software company, giving her a unique perspective on the business. Her technical background kept her very much in touch with technology as she advanced.

Statistical Theory for High Performance Analytics

A thing that strikes me when I was a student of statistics is that most theories of sampling, testing of hypothesis and modeling were built in an age where data was predominantly insufficient, computation was inherently manual and results of tests aimed at large enough differences.

I look now at the explosion of data, at the cloud computing enabled processing power on demand, and competitive dynamics of businesses to venture out my opinion-

1) We now have large , even excess data than we had before for statisticians a generation ago.

2) We now have extremely powerful computing devices, provided we can process our algorithms in parallel.

3) Even a slight uptick in modeling efficiency or mild uptick in business insight can provide huge monetary savings.

Call it High Performance Analytics or Big Data or Cloud Computing- are we sure statisticians are creating enough mathematical theory or are we just taking it easy in our statistics classrooms only to be subjected to something completely different when we hit the analytics workplace.

Do we  need more theorists as well? Is there ANY incentive for corporations with private R and D research teams to share their latest cutting edge theoretical work outside their corporate silo.

 

Related-

“a mathematician is a machine for turning coffee into theorems”

Oracle launches its version of R #rstats

From-

http://www.oracle.com/us/corporate/press/1515738

Integrates R Statistical Programming Language into Oracle Database 11g

News Facts

Oracle today announced the availability of Oracle Advanced Analytics, a new option for Oracle Database 11g that bundles Oracle R Enterprise together with Oracle Data Mining.
Oracle R Enterprise delivers enterprise class performance for users of the R statistical programming language, increasing the scale of data that can be analyzed by orders of magnitude using Oracle Database 11g.
R has attracted over two million users since its introduction in 1995, and Oracle R Enterprise dramatically advances capability for R users. Their existing R development skills, tools, and scripts can now also run transparently, and scale against data stored in Oracle Database 11g.
Customer testing of Oracle R Enterprise for Big Data analytics on Oracle Exadata has shown up to 100x increase in performance in comparison to their current environment.
Oracle Data Mining, now part of Oracle Advanced Analytics, helps enable customers to easily build and deploy predictive analytic applications that help deliver new insights into business performance.
Oracle Advanced Analytics, in conjunction with Oracle Big Data Appliance, Oracle Exadata Database Machine and Oracle Exalytics In-Memory Machine, delivers the industry’s most integrated and comprehensive platform for Big Data analytics.

Comprehensive In-Database Platform for Advanced Analytics

Oracle Advanced Analytics brings analytic algorithms to data stored in Oracle Database 11g and Oracle Exadata as opposed to the traditional approach of extracting data to laptops or specialized servers.
With Oracle Advanced Analytics, customers have a comprehensive platform for real-time analytic applications that deliver insight into key business subjects such as churn prediction, product recommendations, and fraud alerting.
By providing direct and controlled access to data stored in Oracle Database 11g, customers can accelerate data analyst productivity while maintaining data security throughout the enterprise.
Powered by decades of Oracle Database innovation, Oracle R Enterprise helps enable analysts to run a variety of sophisticated numerical techniques on billion row data sets in a matter of seconds making iterative, speed of thought, and high-quality numerical analysis on Big Data practical.
Oracle R Enterprise drastically reduces the time to deploy models by eliminating the need to translate the models to other languages before they can be deployed in production.
Oracle R Enterprise integrates the extensive set of Oracle Database data mining algorithms, analytics, and access to Oracle OLAP cubes into the R language for transparent use by R users.
Oracle Data Mining provides an extensive set of in-database data mining algorithms that solve a wide range of business problems. These predictive models can be deployed in Oracle Database 11g and use Oracle Exadata Smart Scan to rapidly score huge volumes of data.
The tight integration between R, Oracle Database 11g, and Hadoop enables R users to write one R script that can run in three different environments: a laptop running open source R, Hadoop running with Oracle Big Data Connectors, and Oracle Database 11g.
Oracle provides single vendor support for the entire Big Data platform spanning the hardware stack, operating system, open source R, Oracle R Enterprise and Oracle Database 11g.
To enable easy enterprise-wide Big Data analysis, results from Oracle Advanced Analytics can be viewed from Oracle Business Intelligence Foundation Suite and Oracle Exalytics In-Memory Machine.

Supporting Quotes

“Oracle is committed to meeting the challenges of Big Data analytics. By building upon the analytical depth of Oracle SQL, Oracle Data Mining and the R environment, Oracle is delivering a scalable and secure Big Data platform to help our customers solve the toughest analytics problems,” said Andrew Mendelsohn, senior vice president, Oracle Server Technologies.
“We work with leading edge customers who rely on us to deliver better BI from their Oracle Databases. The new Oracle R Enterprise functionality allows us to perform deep analytics on Big Data stored in Oracle Databases. By leveraging R and its library of open source contributed CRAN packages combined with the power and scalability of Oracle Database 11g, we can now do that,” said Mark Rittman, co-founder, Rittman Mead.
Oracle Advanced Analytics — an option to Oracle Database 11g Enterprise Edition – extends the database into a comprehensive advanced analytics platform through two major components: Oracle R Enterprise and Oracle Data Mining. With Oracle Advanced Analytics, customers have a comprehensive platform for real-time analytic applications that deliver insight into key business subjects such as churn prediction, product recommendations, and fraud alerting.

Oracle R Enterprise tightly integrates the open source R programming language with the database to further extend the database with Rs library of statistical functionality, and pushes down computations to the database. Oracle R Enterprise dramatically advances the capability for R users, and allows them to use their existing R development skills and tools, and scripts can now also run transparently and scale against data stored in Oracle Database 11g.

Oracle Data Mining provides powerful data mining algorithms that run as native SQL functions for in-database model building and model deployment. It can be accessed through the SQL Developer extension Oracle Data Miner to build, evaluate, share and deploy predictive analytics methodologies. At the same time the high-performance Oracle-specific data mining algorithms are accessible from R.

BENEFITS
  • Scalability—Allows customers to easily scale analytics as data volume increases by bringing the algorithms to where the data resides – in the database
  • Performance—With analytical operations performed in the database, R users can take advantage of the extreme performance of Oracle Exadata
  • Security—Provides data analysts with direct but controlled access to data in Oracle Database 11g, accelerating data analyst productivity while maintaining data security
  • Save Time and Money—Lowers overall TCO for data analysis by eliminating data movement and shortening the time it takes to transform “raw data” into “actionable information”
Oracle R Hadoop Connector Gives R users high performance native access to Hadoop Distributed File System (HDFS) and MapReduce programming framework.
This is a  R package
From the datasheet at

New Plotters in Rapid Miner 5.2

I almost missed this because of my vacation and traveling

Rapid Miner has a tonne of new stuff (Statuary Ethics Declaration- Rapid Miner has been an advertising partner for Decisionstats – see the right margin)

see

http://rapid-i.com/component/option,com_myblog/Itemid,172/lang,en/

Great New Graphical Plotters

and some flashy work

and a great series of educational lectures

A Simple Explanation of Decision Tree Modeling based on Entropies

Link: http://www.simafore.com/blog/bid/94454/A-simple-explanation-of-how-entropy-fuels-a-decision-tree-model

Description of some of the basics of decision trees. Simple and hardly any math, I like the plots explaining the basic idea of the entropy as splitting criterion (although we actually calculate gain ratio differently than explained…)

Logistic Regression for Business Analytics using RapidMiner

Link: http://www.simafore.com/blog/bid/57924/Logistic-regression-for-business-analytics-using-RapidMiner-Part-2

Same as above, but this time for modeling with logistic regression.
Easy to read and covering all basic ideas together with some examples. If you are not familiar with the topic yet, part 1 (see below) might help.

Part 1 (Basics): http://www.simafore.com/blog/bid/57801/Logistic-regression-for-business-analytics-using-RapidMiner-Part-1

Deploy Model: http://www.simafore.com/blog/bid/82024/How-to-deploy-a-logistic-regression-model-using-RapidMiner

Advanced Information: http://www.simafore.com/blog/bid/99443/Understand-3-critical-steps-in-developing-logistic-regression-models

and lastly a new research project for collaborative data mining

http://www.e-lico.eu/

e-LICO Architecture and Components

The goal of the e-LICO project is to build a virtual laboratory for interdisciplinary collaborative research in data mining and data-intensive sciences. The proposed e-lab will comprise three layers: the e-science and data mining layers will form a generic research environment that can be adapted to different scientific domains by customizing the application layer.

  1. Drag a data set into one of the slots. It will be automatically detected as training data, test data or apply data, depending on whether it has a label or not.
  2. Select a goal. The most frequent one is probably “Predictive Modelling”. All goals have comments, so you see what they can be used for.
  3. Select “Fetch plans” and wait a bit to get a list of processes that solve your problem. Once the planning completes, select one of the processes (you can see a preview at the right) and run it. Alternatively, select multiple (selecting none means selecting all) and evaluate them on your data in a batch.

The assistant strives to generate processes that are compatible with your data. To do so, it performs a lot of clever operations, e.g., it automatically replaces missing values if missing values exist and this is required by the learning algorithm or performs a normalization when using a distance-based learner.

You can install the extension directly by using the Rapid-I Marketplace instead of the old update server. Just go to the preferences and enter http://rapidupdate.de:8180/UpdateServer as the update URL

Of course Rapid Miner has been of the most professional open source analytics company and they have been doing it for a long time now. I am particularly impressed by the product map (see below) and the graphical user interface.

http://rapid-i.com/content/view/186/191/lang,en/

Product Map

Just click on the products in the overview below in order to get more information about Rapid-I products.

 

Rapid-I Product Overview 

 

Understanding Indian Govt attitude to Iran and Iraq wars

This is a collection of links for a geo-strategic analysis, and the economics of wars and allies. The author neither condones nor condemns current global dynamics in the balance of power.

nations don’t have friends or enemies…nations only have interests

In 2003

The war in Iraq had a unique Indian angle right at the beginning. Some members of the US administration felt they needed more troops in Iraq, and they started negotiating with India. Those negotiations broke down because the Indians wanted to fight under the UN flag and on MONEY!!

India wanted-

  • More money per soldier deployed,
  • more share in post War Oil Contracts,
  • better diplomatic subtlety
Govt changed in India due to elections in2003 (Muslim voters are critical in any govt forming majority party), and the Iraq war ran its tragic course without any Indian explicit support.
In 26 Nov 2008, Islamic Terrorists killed US, Indian and Israeli citizens in terror strikes in Mumbai Sieze- thus proving that appeasing terrorist nations is just riding a tiger.

http://articles.timesofindia.indiatimes.com/2003-06-13/india/27203305_1_stabilisation-force-indian-troops-pentagon-delegation

NEW DELHI: There will be a lot a Iraq on the menu over the weekend before the Pentagon team arrives here on Monday to talk India into sending troops to the war-torn nation.

http://articles.timesofindia.indiatimes.com/2003-07-28/india/27176989_1_troops-issue-stabilisation-force-defence-policy-group

Jul 28, 2003, 01.28pm IST

NEW DELHI: Chairman of the US Joint Chiefs of Staff Gen Richard B Myers, who is arriving here on Monday evening on a two-day visit, will request India to reconsider its decision on sending troops to Iraq.

and

Jul 29, 2003, 07.00pm IST

NEW DELHI: Though Gen Myers flatly denied his visit had anything to do with persuading India to send troops to Iraq, it is evident that the US desperately wants Delhi to contribute a division-level force of over 15,000 combat soldiers.

http://articles.timesofindia.indiatimes.com/2003-09-10/india/27176101_1_stabilisation-force-force-under-american-control-regional-dialogue

Sep 10, 2003, 05.34pm IST

NEW DELHI: Even as the US-drafted resolution on Iraq is being heatedly debated in many countries, American Assistant Secretary of State for South Asia Christina Rocca held a series of meetings with External Affairs Ministry officials on Wednesday.

Though it was officially called “a regional dialogue”, the US request to contribute a division-level force of over 15,000 combat soldiers to the “stabilisation force” in Iraq is learnt to have figured in the discussions.

The penny wise -pound foolish attitude of then Def Secretary Rumsfield led to break down in negotiations.

“Those who fail to learn from history are doomed to repeat it.” Sir Winston Churchill

In 2012

Indian govt again faces elections and we have 150 million Muslim voters just like other countries have influential lobbies.

and while Israelis are being targeted again in attacks in India-

India is still seeking money-

India has struck a defiant tone over new financial sanctions imposed by the United States and European Union to punish Iran for its nuclear programme, coming up with elaborate trade and barter arrangements to pay for oil supplies.

However, the president of the All India Rice Exporters’ Association, said Monday’s attack on the wife of an Israeli diplomat in the Indian capital will damage trade with Iran and may complicate efforts to resolve an impasse over Iranian defaults on payments for rice imports worth around $150 million.

http://timesofindia.indiatimes.com/india/Unfazed-by-US-sanctions-India-to-step-up-ties-with-Iran/articleshow/11887691.cms

India buys $ 5  billion worth of oil from Iran. Annually. Clearly it is a critical financial trading partner to Iran.

It has now gotten extra sops from Iran to continue trading-and is now waiting for a sweeter monetary offer from US and/or Israel to even consider thinking about going through the pain of unchanging the inertia of ties with Iran.

There are some aspects of political corruption as well, as Indian political establishment  is notoriously prone to corruption by lobbyists (apparently there   is a global war on lobbyists that needs to happen)

http://timesofindia.indiatimes.com/india/Unfazed-by-US-sanctions-India-to-step-up-ties-with-Iran/articleshow/11887691.cms

 Feb 14, 2012, 05.54PM ISTUnfazed by US sanctions, India to step up ties with Iran
India is set to ramp up its energy and business ties with Iran. (AFP Photo)
NEW DELHI: Unfazed by US sanctions and Israel linking Tehran to the attack on an Israeli embassy car here, India is set to ramp up its energy and business ties with Iran, with a commerce ministry team heading to Tehran to explore fresh business opportunities. 

The team is expected to go to Tehran later this month to discuss steps to expand India’s trade with Iran, part of a larger strategy to pay for Iranian oil, said highly-placed sources. 

Despite the US and European Union sanctions on Iran, India recently sealed a payment mechanism under which Indian companies will pay for 45 percent of their crude oil imports from Iran in rupees. 

So diplomats with argue over money in Israel, Indian and US while terrorists will kill.

Against Stupidity- The Gods Themselves -Contend in Vain

Jill Dyche on 2012

In part 3 of the series for predictions for 2012, here is Jill Dyche, Baseline Consulting/DataFlux.

Part 2 was Timo Elliot, SAP at http://www.decisionstats.com/timo-elliott-on-2012/ and Part 1 was Jim Kobielus, Forrester at http://www.decisionstats.com/jim-kobielus-on-2012/

Ajay: What are the top trends you saw happening in 2011?

 

Well, I hate to say I saw them coming, but I did. A lot of managers committed some pretty predictable mistakes in 2011. Here are a few we witnessed in 2011 live and up close:

 

1.       In the spirit of “size matters,” data warehouse teams continued to trumpet the volumes of stored data on their enterprise data warehouses. But a peek under the covers of these warehouses reveals that the data isn’t integrated. Essentially this means a variety of heterogeneous virtual data marts co-located on a single server. Neat. Big. Maybe even worthy of a magazine article about how many petabytes you’ve got. But it’s not efficient, and hardly the example of data standardization and re-use that everyone expects from analytical platforms these days.

 

2.       Development teams still didn’t factor data integration and provisioning into their project plans in 2011. So we saw multiple projects spawn duplicate efforts around data profiling, cleansing, and standardization, not to mention conflicting policies and business rules for the same information. Bummer, since IT managers should know better by now. The problem is that no one owns the problem. Which brings me to the next mistake…

 

3.       No one’s accountable for data governance. Yeah, there’s a council. And they meet. And they talk. Sometimes there’s lunch. And then nothing happens because no one’s really rewarded—or penalized for that matter—on data quality improvements or new policies. And so the reports spewing from the data mart are still fraught and no one trusts the resulting decisions.

 

But all is not lost since we’re seeing some encouraging signs already in 2012. And yes, I’d classify some of them as bona-fide trends.

 

Ajay: What are some of those trends?

 

Job descriptions for data stewards, data architects, Chief Data Officers, and other information-enabling roles are becoming crisper, and the KPIs for these roles are becoming more specific. Data management organizations are being divorced from specific lines of business and from IT, becoming specialty organizations—okay, COEs if you must—in their own rights. The value proposition for master data management now includes not just the reconciliation of heterogeneous data elements but the support of key business strategies. And C-level executives are holding the data people accountable for improving speed to market and driving down costs—not just delivering cleaner data. In short, data is becoming a business enabler. Which, I have to just say editorially, is better late than never!

 

Ajay: Anything surprise you, Jill?

 

I have to say that Obama mentioning data management in his State of the Union speech was an unexpected but pretty powerful endorsement of the importance of information in both the private and public sector.

 

I’m also sort of surprised that data governance isn’t being driven more frequently by the need for internal and external privacy policies. Our clients are constantly asking us about how to tightly-couple privacy policies into their applications and data sources. The need to protect PCI data and other highly-sensitive data elements has made executives twitchy. But they’re still not linking that need to data governance.

 

I should also mention that I’ve been impressed with the people who call me who’ve had their “aha!” moment and realize that data transcends analytic systems. It’s operational, it’s pervasive, and it’s dynamic. I figured this epiphany would happen in a few years once data quality tools became a commodity (they’re far from it). But it’s happening now. And that’s good for all types of businesses.

 

About-

Jill Dyché has written three books and numerous articles on the business value of information technology. She advises clients and executive teams on leveraging technology and information to enable strategic business initiatives. Last year her company Baseline Consulting was acquired by DataFlux Corporation, where she is currently Vice President of Thought Leadership. Find her blog posts on www.dataroundtable.com.