Tag: Time

Does Facebook deserve a 100 billion Valuation

some  questions in my Mind as I struggle to bet my money and pension savings on Facebook IPO

1) Revenue Mix- What percentage of revenues for Facebook come from Banner ads versus gaming partners like Zynga. How dependent is Facebook on Gaming partners. (Zynga has Google as an investor). What mix of revenue is dependent on privacy regulation countries like Europe vs countries like USA.

2) Do 800 million users of Facebook mean 100 billion valuation ? Thats a valuation of $125 in customer life time in terms of NPV . Since ad revenue is itself a percentage of actual good and services sold- how much worth of goods and services do consumers have to buy per capita , to give $125 worth of ads to FB. Eg . companies spend 5% of product cost on Facebook ads, so does that mean each FB account will hope to buy 2500$ worth of Goods from the Internet and from Facebook (assuming they also buy from Amazon etc)

3) Corporate Governance- Unlike Google, Facebook has faced troubling questions of ethics from the day it has started. This includes charges of intellectual property theft, but also non transparent FB stock option pricing in secondary markets before IPO, private placement by Wall Street Bankers like GoldMan Saachs, major investments by Russian Internet media corporations. (read- http://money.cnn.com/2011/01/03/technology/facebook_goldman/index.htm)

4) Retention of key employees post IPO- Key Employees at Google are actually ex- Microsofties. Key FB staff are ex-Google people. Where will the key -FB people go when bored and rich after IPO.

5) Does the macro Economic Condition justify the premium and Private Equity multiple of Facebook?

Will FB be the next Google (in terms of investor retruns) or will it be like Groupon. I suspect the answer  is- it depends on market discounting these assumptions while factoring in sentiment (as well as unloading of stock from large number of FB stock holders on week1).

Baby You Are a Rich Man. but not 100 billion rich. yet. Maybe 80 billion isnt that bad.

Quantitative Modeling for Arbitrage Positions in Ad KeyWords Internet Marketing

Assume you treat an ad keyword as an equity stock. There are slight differences in the cost for advertising for that keyword across various locations (Zurich vs Delhi) and various channels (Facebook vs Google) . You get revenue if your website ranks naturally in organic search for the keyword, and you have to pay costs for getting traffic to your website for that keyword.
An arbitrage position is defined as a riskless profit when cost of keyword is less than revenue from keyword. We take examples of Adsense  and Adwords primarily.
There are primarily two types of economic curves on the foundation of which commerce of the  internet  resides-
1) Cost Curve- Cost of Advertising to drive traffic into the website  (Google Adwords, Twitter Ads, Facebook , LinkedIn ads)
2) Revenue Curve – Revenue from ads clicked by the incoming traffic on website (like Adsense, LinkAds, Banner Ads, Ad Sharing Programs , In Game Ads)
The cost and revenue curves are primarily dependent on two things
1) Type of KeyWord-Also subdependent on
a) Location of Prospective Customer, and
b) Net Present Value of Good and Service to be eventually purchased
For example , keyword for targeting sales of enterprise “business intelligence software” should ideally be costing say X times as much as keywords for “flower shop for birthdays” where X is the multiple of the expected payoffs from sales of business intelligence software divided by expected payoff from sales of flowers (say in Location, Daytona Beach ,Florida or Austin, Texas)
2) Traffic Volume – Also sub-dependent on Time Series and
a) Seasonality -Annual Shoppping Cycle
b) Cyclicality– Macro economic shifts in time series
The cost and revenue curves are not linear and ideally should be continuous in a definitive exponential or polynomial manner, but in actual reality they may have sharp inflections , due to location, time, as well as web traffic volume thresholds
Type of Keyword – For example ,keywords for targeting sales for Eminem Albums may shoot up in a non linear manner after the musician dies.
The third and not so publicly known component of both the cost and revenue curves is factoring in internet industry dynamics , including relative market share of internet advertising platforms, as well as percentage splits between content creator and ad providing platforms.
For example, based on internet advertising spend, people belive that the internet advertising is currently heading for a duo-poly with Google and Facebook are the top two players, while Microsoft/Skype/Yahoo and LinkedIn/Twitter offer niche options, but primarily depend on price setting from Google/Bing/Facebook.
It is difficut to quantify  the elasticity and efficiency of market curves as most literature and research on this is by in-house corporate teams , or advisors or mentors or consultants to the primary leaders in a kind of incesteous fraternal hold on public academic research on this.
It is recommended that-
1) a balance be found in the need for corporate secrecy to protest shareholder value /stakeholder value maximization versus the need for data liberation for innovation and grow the internet ad pie faster-
2) Cost and Revenue Curves between different keywords, time,location, service providers, be studied by quants for hedging inetrent ad inventory or /and choose arbitrage positions This kind of analysis is done for groups of stocks and commodities in the financial world, but as commerce grows on the internet this may need more specific and independent quants.
3) attention be made to how cost and revenue curves mature as per level of sophistication of underlying economy like Brazil, Russia, China, Korea, US, Sweden may be in different stages of internet ad market evolution.
For example-
A study in cost and revenue curves for certain keywords across domains across various ad providers across various locations from 2003-2008 can help academia and research (much more than top ten lists of popular terms like non quantitative reports) as well as ensure that current algorithmic wightings are not inadvertently given away.
Part 2- of this series will explore the ways to create third party re-sellers of keywords and measuring impacts of search and ad engine optimization based on keywords.

Does the Internet need its own version of credit bureaus

Data Miners love data. The more data they have the better model they can build. Consumers do not love data so much and find sharing data generally a cumbersome task. They need to be incentivize for filling out survey forms , and for signing to loyalty programs. Lawyers, and privacy advocates love to use examples of improper data collection and usage as the harbinger of an ominous scenario. George Orwell’s 1984 never “mentioned” anything about Big Brother trying to sell you one more loan, credit card or product.

Data generated by customers is now growing without their needing to fill out forms and surveys. This data is about their preferences , tastes and choices and is growing in size and depth because it is generated from social media channels on the Internet.It is this data that can be and is captured by social media analytics.

Mobile data is also growing, including usage of location based applications and usage of Internet from the mobile phone is leading to further increases in data about consumers.Increasingly , location based applications help to provide a much more relevant context to the data generated. Just mobile data is expected to grow to 15 exabytes by 2015.

People want to have more and more conversations online publicly , share pictures , activity and interact with a large number of people whom  they have never met. But resent that information being used or abused without their knowledge.

Also the Internet is increasingly being consolidated into a few players like Microsoft, Amazon, Google  and Facebook, who are unable to agree on agreements to share that data between themselves. Interestingly you can use Yahoo as a data middleman between Google and Facebook.

At the same time, more and more purchases are being done online by customers and Internet advertising has grown much above the rate of growth of other mediums of communication.
Internet retail sales have the advantage that better demand predictability can lead to lower inventories as retailers need not stock up displays to look good. An Amazon warehouse need not keep material to simply stock up it shelves like a K-Mart does.

Our Hypothesis – An Analogy with how Financial Data Marketing is managed offline

  1. Financial information regarding spending and saving is much more sensitive yet the presence of credit bureaus alleviates these concerns.
  2. Credit bureaus collect information from all sources, aggregate and anonymize the individual components accordingly.They use SSN as a unique identifier.
  3. The Internet has a unique number too , called the Internet Protocol Address (I.P) 
  4. Should there be a unique identifier like Internet Security Number for the Internet to ensure adequate balance between the need for privacy as well as the need for appropriate targeting? 

After all, no one complains about privacy intrusions if their credit bureau data is aggregated , rolled up, and anonymized and turned into a propensity model for sending them direct mailers.

Advertising using Social Media and Internet

https://www.facebook.com/about/ads/#stories

1. A business creates an ad
Let’s say a gym opens in your neighborhood. The owner creates an ad to get people to come in for a free workout.
2. Facebook gets paid to deliver the ad
The owner sends the ad to Facebook and describes who should see it: people who live nearby and like running.
The right people see the ad
3. Facebook only shows you the ad if you live in town and like to run. That’s how advertisers reach you without knowing who you are.

Adding in credit bureau data and legislative regulation for anonymizing  and handling privacy data can expand the internet selling market, which is much more efficient from a supply chain perspective than the offline display and shop models.

Privacy Regulations on Marketing using Internet data
Should laws on opt out and do not mail, do not call, lists be extended to do not show ads , do not collect information on social media. In the offline world, you can choose to be part of direct marketing or opt out of direct marketing by enrolling yourself in various do not solicit lists. On the internet the only option from advertisements is to use the Adblock plugin if you are Google Chrome or Firefox browser user. Even Facebook gives you many more ads than you need to see.

One reason for so many ads on the Internet is lack of central anonymize data repositories for giving high quality data to these marketing companies.Software that can be used for social media analytics is already available off the shelf.

The growth of the Internet has helped carved out a big industry for Internet web analytics so it is a matter of time before social media analytics becomes a multi billion dollar business as well. What new developments would be unleashed in this brave new world is just a matter of time, and of course of the social media data!

Google Apps Terms of Use- Termination

TERMINATION
You may discontinue your use of Google services at any time. You agree that Google may at any time and for any reason, including a period of account inactivity, terminate your access to Google services, terminate the Terms, or suspend or terminate your account. In the event of termination, your account will be disabled and you may not be granted access to Google services, your account or any files or other content contained in your account. Sections 10 (Termination), 13 (Indemnity), 14 (Disclaimer of Warranties), 15 (Limitations of Liability), 16 (Exclusions and Limitations) and 19 (including choice of law, severability and statute of limitations), of the Terms, shall survive expiration or termination.

Source-

http://www.google.com/apps/intl/en/terms/user_terms.html

Related-

 

https://www.youtube-nocookie.com/v/BcxRfg96dTQ?version=3&hl=en_US&rel=0

 

Chrome Extension- MafiaaFire

The chrome extension MafiaaWire basically gives you an updated list of redirected websites. So the next time , your evil highness shuts down your favorite website- the list promises to give you an update.  While obviously entertainment intellectual property is a very obvious site category for such redirects, in some cases these extensions can be used for simple things like hosting dissents or protesters against govt corruption in non US countries .

Basically under the new SOPA act (an oline version of pepper spray http://en.wikipedia.org/wiki/Stop_Online_Piracy_Act) even browsers like Firefox and Chrome would be liable for any such extension that can be used to download American Intellectual property illegally.

In the meantime – this is an interesting and creative use case of technology and sociology merging in the brave new world.

You can read about it here-

http://en.wikipedia.org/wiki/MAFIAAFire_Redirector

MAFIAAFire works by downloading a list which contains the names of the “blocked” sites as well as the sites to redirect to. This list is downloaded every time Firefox starts up or every two days on the Chrome version (although the user has the choice to force an update on the Chrome version instead of waiting for two days).

When a user types in a domain name from the list of blocked domains, the add-on recognizes this and automatically redirects the user to the secondary site. Since this happens before the browser connects to the DNS server, this renders any DNS blocks useless.

Although the add-on checks for which sites are entered into the address bar every time (as it needs to check if that site is on its block list), it does not log these requests nor send these requests to any central server. In other words: it does not track the user.

or

Download it from

https://chrome.google.com/webstore/detail/hnifiobpjihmmjgiokkaalgomddebhng

Interesting times indeed!

Related-

Encryption

http://poemsforkush.wordpress.com/2011/12/17/encryption/

 

Revolution Webinar Series #Rstats

Revolution Analytics Webinar-

 

Featured Webinar
David Champagne REGISTER NOW
Presenter David Champagne
CTO, Revolution Analytics
Date Tuesday, December 20th
Time 11:00AM – 11:30AM Pacific 
Click here for the webinar time in your local time zone

Big Data Starts with R

Traditional IT infrastructure is simply unable to meet

the demands of the new “Big Data Analytics” landscape.   Many enterprises are turning to the “R” statistical programming language and Hadoop (both open source projects) as a potential solution. This webinar will introduce the statistical capabilities of R within the Hadoop ecosystem.  We’ll cover:

  • An introduction to new packages developed by Revolution Analytics to facilitate interaction with the data stores HDFS and HBase so that they can be leveraged from the R environment
  • An overview of how to write Map Reduce jobs in R using Hadoop
  • Special considerations that need to be made when working with R and Hadoop.

We’ll also provide additional resources that are available to people interested in integrating R and Hadoop.

 

Upcoming Webinars
Wed, Dec 14th
11:00AM – 11:30AM PT		 Revolution R Enterprise – 100% R and MoreR users already know why the R language is the lingua franca of statisticians today: because it’s the most powerful statistical language in the world. Revolution Analytics builds on the power of open source R, and adds performance, productivity and integration features to create Revolution R Enterprise. In this webinar, author and blogger David Smith will introduce the additional capabilities of Revolution R Enterprise.
 Archived Webinars-
Revolution Webinar: New Features in Revolution R Enterprise 5.0 (including RevoScaleR) to Support Scalable Data AnalysisRevolution R Enterprise 5.0 is Revolution Analytics’ scalable analytics platform.  At its core is Revolution Analytics’ enhanced Distribution of R, the world’s most widely-used project for statistical computing.  In this webinar, Dr. Ranney will discuss new features and show examples of the new functionality, which extend the platform’s usability, integration and scalability

 

Software as a Religion ( SaaR)

The decline of organized religion and debate about such matters in the Western Hemisphere has been co-related to the increase in debates and arguments (again mostly) in the Western Hemisphere on software. Be it the PC vs Mac, the Microsofties vs Open Sourcers, the not so evil Google versus fans of Facebook, considerable activity is now being done by human beings in terms of social interaction on the merit’s and demerit’s of each software bundle. Perhaps for the first time in human history these interactions are being captured digitally on medium (that is hopefully longer lasting than papyrus).

Will this lead to newer branches of psychologists, sociologists (Goodwin’s law is too simplistic but an effort)

Even software as a religion is plausible, all they need is another college drop-put whizkid  to find a way to make it effective.

Religion as a software has of course been around for several millennium.

Also see http://goo.gl/smISa