Tag: Business

Interview Zach Goldberg, Google Prediction API

Here is an interview with Zach Goldberg, who is the product manager of Google Prediction API, the next generation machine learning analytics-as-an-api service state of the art cloud computing model building browser app.
Ajay- Describe your journey in science and technology from high school to your current job at Google.

Zach- First, thanks so much for the opportunity to do this interview Ajay!  My personal journey started in college where I worked at a startup named Invite Media.   From there I transferred to the Associate Product Manager (APM) program at Google.  The APM program is a two year rotational program.  I did my first year working in display advertising.  After that I rotated to work on the Prediction API.

Ajay- How does the Google Prediction API help an average business analytics customer who is already using enterprise software , servers to generate his business forecasts. How does Google Prediction API fit in or complement other APIs in the Google API suite.

Zach- The Google Prediction API is a cloud based machine learning API.  We offer the ability for anybody to sign up and within a few minutes have their data uploaded to the cloud, a model built and an API to make predictions from anywhere. Traditionally the task of implementing predictive analytics inside an application required a fair amount of domain knowledge; you had to know a fair bit about machine learning to make it work.  With the Google Prediction API you only need to know how to use an online REST API to get started.

You can learn more about how we help businesses by watching our video and going to our project website.

Ajay-  What are the additional use cases of Google Prediction API that you think traditional enterprise software in business analytics ignore, or are not so strong on.  What use cases would you suggest NOT using Google Prediction API for an enterprise.

Zach- We are living in a world that is changing rapidly thanks to technology.  Storing, accessing, and managing information is much easier and more affordable than it was even a few years ago.  That creates exciting opportunities for companies, and we hope the Prediction API will help them derive value from their data.

The Prediction API focuses on providing predictive solutions to two types of problems: regression and classification. Businesses facing problems where there is sufficient data to describe an underlying pattern in either of these two areas can expect to derive value from using the Prediction API.

Ajay- What are your separate incentives to teach about Google APIs  to academic or researchers in universities globally.

Zach- I’d refer you to our university relations page–

Google thrives on academic curiosity. While we do significant in-house research and engineering, we also maintain strong relations with leading academic institutions world-wide pursuing research in areas of common interest. As part of our mission to build the most advanced and usable methods for information access, we support university research, technological innovation and the teaching and learning experience through a variety of programs.

Ajay- What is the biggest challenge you face while communicating about Google Prediction API to traditional users of enterprise software.

Zach- Businesses often expect that implementing predictive analytics is going to be very expensive and require a lot of resources.  Many have already begun investing heavily in this area.  Quite often we’re faced with surprise, and even skepticism, when they see the simplicity of the Google Prediction API.  We work really hard to provide a very powerful solution and take care of the complexity of building high quality models behind the scenes so businesses can focus more on building their business and less on machine learning.

 

 

Business Metrics

Business Metrics (a partial extract from my upcoming book “R for Business Analytics”

Business Metrics are important variables that are collected on a periodic basis to assess the health and sustainability of a business. They should have the following properties-

1) What is a Business Metric-The absence of collection of regular update of the business metric could cause business disruption by incorrect and incomplete decision making.

2) Cost of Business Metrics- The costs of collection, storage and updating of the business metric is less than the opportunity costs of wrong decision making cause by lack of information of that business metric.

3) Continuity in your Business Metrics- The business metrics are continuous in comparing across time periods and business units- if necessary the assumptions for smoothing the comparisons should be listed in the business metric presentation itself.

4) Simplify your Business Metrics– Business metrics can be derived as well from other business metrics. If necessary and to avoid clutter only the most important business metrics should be presented, or the metrics with the biggest deviation from past trends should be mentioned.

5) Normalize your Business Metrics- Scale of the business metric units should be comparable to other business metrics as well as significant to emphasize the difference in numbers.

6) Standardize your Business Metrics– Dimension of business metrics should be increased to enhance comparison and contrasts without enhancing complexity. This means adding an extra dimension for analysis rather than a 2 by 2 comparison, to add time /geography/ employee/business owner as a dimension .

Funny Economics

Some wry observations from me  on the world on economics-

1) 150 years after humiliating their country in the Opium Wars, Chinese mandarins have somehow convinced their leaders and military to park 2 trillion assets in Anglo Saxon debt. If Greece geting a 50% discount on its loan is the new precedent, when will the USA force its lendors to the negotiation table.

2) Income inequality and protests are something the Arabs and Israelis have in common. Besides being the sons of Abraham of course. Note the Persians are not considered the same as Arabs.

3) Advance knowledge of geo-political events can and ensures Western financial dealers have an edge on the sovereign funds in the other hemisphere.  What used to be the playgrounds of Eton has now shifted to the pubs of Boston and So Cal.

4) After spending 1 trillion USD on arms in the past one decade (funded by guys in item 1), the United States military forces is in a much better more advanced position to wage simultaneous war.

5) Can a war in Korean peninsula affect war in the Persian sphere of influence. Just follow the money , baby.

6) Saudi Wahabis continue to fund terror despite losing a lot of money in the economic meltdown in past few years. For every 1 $ increase in Saudi oil revenue, western oil companies ,traders, financiers make more, much more.

7) Demographics is an important key to economics. An aging Japan, and stagnant West is one cause to shift from manpower intensive warfare to cyber warfare. Plus Cyber warfare is good business . Underpopulated Russia and Arabs continue to lack true economic potential.

8) There are new economic incentives to develop tools to disseminate as well as distort information flow in real time in a hyper connected digital world.

 

Google Doodle for Diwali Greetings

Hey,

If you like Diwali the festival and want Google to create a doodle for it, just send an email to proposals@google.com

 

http://en.wikipedia.org/wiki/Diwali

Diwali or Deepavali[note 1], popularly known as the “festival of lights,” is a festival celebrated between mid-October and mid-November for different reasons. For Hindus, Diwali is one of the most important festivals of the year and is celebrated in families by performing traditional activities together in their homes. For Jains, Diwali marks the attainment of moksha or nirvana by Mahavira in 527 BC.[1][2]

Diwali is an official holiday in India,[3] Nepal, Sri Lanka, Myanmar, Mauritius, Guyana, Trinidad & Tobago, Suriname, Malaysia, Singapore,[4] andFiji.

The name “Diwali” is a contraction of “Dipawali” (Sanskrit: दीपावली Dīpāwalī), which translates into “row of lamps”.[5] Diwali involves the lighting of small clay lamps (diyas or dīpas) in Sanskrit: दीप) filled with oil to signify the triumph of good over evil. During Diwali, all the celebrants wear new clothes and share sweets and snacks with family members and friends.

The festival starts with Dhanteras on which most Indian business communities begin their financial year. The second day of the festival, Naraka Chaturdasi, marks the vanquishing of the demon Naraka by Lord Krishna and his wife Satyabhama. Amavasya, the third day of Diwali, marks the worship of Lakshmi, the goddess of wealth in her most benevolent mood, fulfilling the wishes of her devotees. Amavasya also tells the story of Lord Vishnu, who in his dwarf incarnation vanquished the Bali, and banished him to Patala. It is on the fourth day of Diwali, Kartika Shudda Padyami, that Bali went to patala and took the reins of his new kingdom in there. The fifth day is referred to as Yama Dvitiya (also called Bhai Dooj), and on this day sisters invite their brothers to their homes.

While the story behind Diwali and the manner of celebration varies from region to region (festive fireworks, worship, lights, sharing of sweets), the essence is the same – to rejoice in the Inner Light

from-

http://www.google.com/doodle4google/history.html

How can Google users/the public submit ideas for doodles?

The doodle team is open to user ideas; requests for doodles can be sent to proposals@google.com

 

 

How to make an analytics project?

Some of the process methodologies I have used and been exposed to while making analytics projects are-1) DMAIC/Six Sigma

While Six Sigma was initially a quality control system, it has also been very succesful in managing projects. The various stages of an analytical project can be divided using the DMAIC methodology.

DMAIC stands for

  • Define
  • Measure
  • Analyze
  • Improve
  • Control

Related to this is DMADV, ( “Design For Six Sigma”)

  • Define
  • Measure and identify CTQs
  • Analyze
  • Design
  • Verify

2) CRISP
CRISP-DM stands for Cross Industry Standard Process for Data Mining

CRISP-DM breaks the process of data mining into six major phases- and these can be used for business analytics projects as well.

  • Business Understanding
  • Data Understanding
  • Data Preparation
  • Modeling
  • Evaluation
  • Deployment

3) SEMMA
SEMMA  stands for

  • sample
  • explore
  • modify
  • model
  • assess

4) ISO 9001

ISO 9001 is a certification as well as a philosophy for making a Quality Management System to measure , reduce and eliminate error and customer complaints. Any customer complaint or followup has to be treated as an error, logged, and investigated for control.

5) LEAN
LEAN is a philosophy to eliminate Wastage in a process. Applying LEAN principles to analytics projects helps a lot in eliminating project bottlenecks, technology compatibility issues and data quality resolution. I think LEAN would be great in data quality issues, and IT infrastructure design because that is where the maximum waste is observed in analytics projects.

6) Demings Plan Do Check Act cycle.

Games on Google Plus get- Faster, Higher, Stronger

I am spending some time and some money on two games on Google Plus. One is Crime City at https://plus.google.com/games/865772480172 which I talk about in this post

http://www.decisionstats.com/google-plus-games-crime-city-or-fun-with-funzio-on-g/

and Global Warfare  https://plus.google.com/games/216622099218 (which is similar to Evony of the bad ads fame, and I will write on that in another post)

But the total number of games at Google Plus is increasingly and quietly getting better. It seems there is a distinct preference for existing blockbuster games , from both Zynga and non Zynga sources Even though Google is an investor in  Zynga, it clearly wants Google plus to avoid being so dependent on Zynga as Facebook clearly is. Continue reading “Games on Google Plus get- Faster, Higher, Stronger”

Jaspersoft releasing new version – 4.2

Jaspersoft is planning to launch its version 4.2 to the world.

http://www.jaspersoft.com/event/upcoming-webinar-introducing-jaspersoft-42?elq=c0e7a97601f84a8399b1abc5cc84bbe5

Upcoming Webinar: Introducing Jaspersoft 4.2

Webinar

Date: September 29, 2011
Time: 10:00 AM PT/1:00 PM ET
Duration: 60 minutes
Language: English

Whether your building business intelligence (BI) solutions for your organization or for your customers, one thing is likely: your users want access to information anytime, anywhere. The challenge is getting the right information, to the right person, on the right device, without breaking your budget.

You can see precisely what we mean at the Jaspersoft 4.2 launch webinar on Thursday, September 29th.

Join us and see how Jaspersoft 4.2 can deliver superior choice for organizations looking to deliver information to end users, wherever they are.  Jaspersoft is focused on providing modern, usable, affordable BI for everyone.
●      Discover the new product capabilities that will improve BI access for your users
●      See Jaspersoft 4.2 live demos
●      Join Japersoft experts and fellow technology professionals in a real-time, interactive discussion.

Register to reserve your seat, today!