Software Lawsuits :Ergo

The latest round of software lawsuits makes things more interesting especially for Google. There are two notable developments

1) Google’s pact with Verizon for Even more Open Internet -From

A provider that offers a broadband Internet access service
complying with the above principles could offer any other additional or differentiated services. Such other services would have to be distinguishable in scope and purpose from broadband . Internet access service, but could make use of or access Internet content, applications or services
and could include traffic prioritization.

2) Oracle’s lawsuit against Google for Intellectual Property enforcement of Java for Android. ( read here

I once joked about nothing remains cool forever not even Google (see ) and I did not foresee the big G beating itself into knots on its own.

It is hard to sympathize with Google (or Oracle or Verizon) but this is a mess that is created when lawyers (with a briefcase) steal value rather than a thousand engineers can create value.

Interestingly Google owns the IP for Map Reduce – so could it itself sue the Hadoop community over terms of royalty someday-like Oracle did with Java- hmmmmm interesting revenue stream

All in all I would be happy to see zero tiers on an internet (wireless or wired) and even Java developers to make some money on writing code. Open source is not free source.

Business Analytics Analyst Relations /Ethics/White Papers

Curt Monash, whom I respect and have tried to interview (unsuccessfully) points out suitable ethical dilemmas and gray areas in Analyst Relations in Business Intelligence here at

If you dont know what Analyst Relations are, well it’s like credit rating agencies for BI software. Read Curt and his landscaping of the field here ( I am quoting a summary) at

Vendors typically pay for

  1. They want to connect with sales prospects.
  2. They want general endorsement from the analyst.
  3. They specifically want endorsement from the analyst for their marketing claims.
  4. They want the analyst to do a better job of explaining something than they think they could do themselves.
  5. They want to give the analyst some money to enhance the relationship,

Merv Adrian (I interviewed Merv here at has responded well here at

None of the sites I checked clearly identify the work as having been sponsored in any way I found obvious in my (admittefly) quick scan. So this is an issue, but it’s not confined to Oracle.

My 2 cents (not being so well paid 😉 are-

I think Curt was calling out Oracle (which didnt respond) and not Merv ( whose subsequent blog post does much to clarify).

As a comparative new /younger blogger in this field,
I applaud both Curt to try and bell the cat ( or point out what everyone in AR winks at) and for Merv for standing by him.

In the long run, it would strengthen analyst relations as a channel if they separate financial payment of content from bias. An example is credit rating agencies who forgot to do so in BFSI and see what happened.

Customers invest millions of dollars in BI systems trusting marketing collateral/white papers/webinars/tests etc. Perhaps it’s time for an industry association for analysts so that individual analysts don’t knuckle down under vendor pressure.

It is easier for someone of Curt, Merv’s stature to declare editing policy and disclosures before they write a white paper.It is much harder for everyone else who is not so well established.

White papers can take as much as 25,000$ to produce- and I know people who in Business Analytics (as opposed to Business Intelligence) slog on cents per hour cranking books on R, SAS , webinars, trainings but there are almost no white papers in BA. Are there any analytics independent analysts who are not biased by R or SAS or SPSS or etc etc. I am not sure but this looks like a good line to  pursue 😉 – provided ethical checks and balances are established.

Personally I know of many so called analytics communities go all out to please their sponsors so bias in writing does exist (you cant praise SAS on a R Blogging Forum or R USers Meet and you cant write on WPS at SAS )

– at the same time someone once told me- It is tough to make a living as a writer, and that choice between easy money and credible writing needs to be respected.

Most sponsored white papers I read are pure advertisements, directed at CEOs rather than the techie community at large.

Almost every BI vendor claims to have the fastest database with 5X speed- and benchmarking in technical terms could be something they could do too.

Just like Gadget sites benchmark products, you can not benchmark BI or even BA products as it is written not to do so  in many licensing terms.

Probably that is the reason Billions are spent in BI and the positive claims are doubtful ( except by the sellers). Similarly in Analytics, many vendors would have difficulty justifying their claims or prices if they are subjected to a side by side comparison. Unfortunately the resulting confusion results in shoddy technology coming stronger due to more aggressive marketing.

Protected: Analyzing SAS Institute-WPS Lawsuit

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How to be a BAD blogger?

Here are some tips to being a BAD blogger. This assumes that –

[tweetmeme source=”decisionstats”]

  • you are intelligent enough to know what you speak ( NO- STUPID CLAUSE),
  • are otherwise an interesting person in your offline life,
  • have a good story to tell about yourself, your product or your company ( NO BORING CLAUSES),
  • can spell-check (mostly) (NOT LAZY CLAUSE),
  • can create a free account on or have access to a website where you can post material (NOT LAZY AND STUPID CLAUSES)
  • AND otherwise have a desire to try and be a good blogger.

Step 1


On the Internet everyone is an experienced expert in something.

Ways to wreck credibility-

  1. Offer ads from Adsense before your blog traffic crosses 100 average a day and maximum 200 visitors a day( not views).
  2. Take offers like free travel, books, software from people, products and companies- dont disclose that- and pump them up by flattering reviews.
  3. Scratch the back of a fellow blog monkey- Also known as you praise me in my blog- I will praise you in mine and we think we fooled everyone that we are just networking.
  4. Use shock words and images to differentiate.
  5. Offer ads from Non Adsense advertisers before your traffic crosses 500 average a day and maximum 1000 visitors a day( not views)
  6. Have only ONE advertiser and offer PRIME placement to news of it AND IGNORE corporate rivals completely.
  7. Claim to know people intimately whom you only know via Facebook Mafia Wars.
  8. Offer stuff to guest blogger and forget to follow up on the promise.
  9. Spam people on email and tell them how you are spamming them to HELP them with NEW stuff.
  10. Take money from sponsors, and free content from people. Call it aggregation and community. Pocket all the money
  11. Accept advertising from pornography. Claim you did not know what it was.
  12. Give tips on hacking websites. What goes around will never come around, right?

That should wreck your credibility completely. To build up your credibility ,  do the reverse of the above.

Hard Work

Hard work never killed anyone, but try to blog on boring stuff. Or on politics ,guns, gays and religion (preferably at the same time)

  1. Post a stupid  picture of yourself in the about page  and tell yourself people don’t care on photos anyway.
  2. Touch up your photo image by ADOBE Photoshop or Post an image 10 years younger (or 10 pounds thinner).
  3. Choose a bad theme. Like Violet background and yellow font.
  4. Post images of your kids or your vacation in a professional blog OR /AND post images of your computer or conferences in a personal blog.
  6. Use HTM4.0 . Pretend that CSS is a hit TV show.
  7. Pretend SEO , Tags and Categories is for others. DO NOT make it easy to search your blog.


Coleridge was a drug addict. Poe was an alcoholic. Marlowe was killed by a man whom he was treacherously trying to stab. Pope took money to keep a woman’s name out of a satire then wrote a piece so that she could still be recognized anyhow. Chatterton killed himself. Byron was accused of incest. Do you still want to a writer – and if so, why?

Bennett Cerf ( from

  1. Write on politics and guns on a tech blog, or technology on a politics blog.
  2. Write dis jointed sentences in a hurry and claim it’s okay people wont notice anyways.
  3. Write only in text without ANY Images.
  4. Write 5 posts a day. or Write once in 5 weeks.
  5. Never explore VIDEO or AUDIO in your blog. Podcasts are for frozen peas.
  6. Have an ego bigger than your talent. Write about it.
  7. Be an expert in social media without crossing 1.5 years of blogging, or 25000 unique visitors. or 100,000 views on Internet. Twitter followers and Linkedin connections doesn’t count. Facebook  Fans don’ count either.
  8. Generally make an ass of yourself by not editing or not proof reading your posts.

This should generally make sure that you become a BAD blogger, your blog traffic never crosses into two digits a day and you get back to work on your day job which you are probably good at.

If you do that, tell everyone blogs don’t matter in the 2010’s just as websites never mattered in the 1990’s, or Novels in the 1980’s, or TV in the 1950’s or Talking Pictures in the 1930’s.


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