Tag: metrics

Open Source's worst enemy is itself not Microsoft/SAS/SAP/Oracle

The decision of quality open source makers to offer their software at bargain basement prices even to enterprise customers who are used to pay prices many times more-pricing is the reason open source software is taking a long time to command respect in enterprise software.

I hate to be the messenger who brings the bad news to my open source brethren-

but their worst nightmare is not the actions of their proprietary competitors like Oracle, SAP, SAS, Microsoft ( they hate each other even more than open source )

nor the collective marketing tactics which are textbook like (but referred as Fear Uncertainty Doubt by those outside that golden quartet)- it is their own communities and their own cheap pricing.

It is community action which prevents them from offering their software by ridiculously low bargain basement prices. James Dixon, head geek and founder at Pentaho has a point when he says traditional metrics like revenue need o be adjusted for this impact in his article at http://jamesdixon.wordpress.com/2010/11/02/comparing-open-source-and-proprietary-software-markets/

But James, why offer software to enterprise customers at one tenth the next competitor- one reason is open source companies more often than not compete more with their free community version software than with big proprietary packages.

Communities including academics are used to free- hey how about paying say 1$ for each download.

There are two million R users- if say even 50 % of them  paid 1 $ as a lifetime license fee- you could sponsor enough new packages than twenty years of Google Summer of Code does right now.

Secondly, this pricing can easily be adjusted by shifting the licensing to say free for businesses less than 2 people (even for the enhanced corporate software version not just the plain vanilla community software thus further increasing the spread of the plain vanilla versions)- for businesses from 10 to 20 people offer a six month trial rather than one month trial.

– but adjust the pricing to much more realistic levels compared to competing software. Make enterprise software pay a real value.

That’s the only way to earn respect. as well as a few dollars more.

As for SAS, it is time it started ridiculing Python now that it has accepted R.

Python is even MORE powerful than R in some use cases for stat computing

Dixon’s Pentaho and the Jaspersoft/ Revolution combo are nice _ I tested both Jasper and Pentaho thanks to these remarks this week 🙂  (see slides at http://www.jaspersoft.com/sites/default/files/downloads/events/Analytics%20-Jaspersoft-SEP2010.pdf or http://www.revolutionanalytics.com/news-events/free-webinars/2010/deploying-r/index.php )

Pentaho and Jasper do give good great graphics in BI (Graphical display in BI is not a SAS forte though probably I dont know how much they cross sell JMP to BI customers- probably too much JMP is another division syndrome there)

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MapReduce Analytics Apps- AsterData's Developer Express Plugin

AsterData continues to wow with it’s efforts on bridging MapReduce and Analytics, with it’s new Developer Express plug-in for Eclipse. As any Eclipse user knows, that greatly improves ability to write code or develop ( similar to creating Android apps if you have tried to). I did my winter internship at AsterData last December last year in San Carlos, and its an amazing place with giga-level bright people.

Here are some details ( Note I plan to play a bit more on the plugin on my currently downUbuntu on this and let you know)

http://marketplace.eclipse.org/content/aster-data-developer-express-plug-eclipse

Aster Data Developer Express provides an integrated set of tools for development of SQL and MapReduce analytics for Aster Data nCluster, a massively parallel database with an integrated analytics engine.

The Aster Data Developer Express plug-in for Eclipse enables developers to easily create new analytic application projects with the help of an intuitive set of wizards, immediately test their applications on their desktop, and push down their applications into the nCluster database with a single click.

Using Developer Express, analysts can significantly reduce the complexity and time needed to create advanced analytic applications so that they can more rapidly deliver deeper and richer analytic insights from their data.

and from the Press Release

Now, any developer or analyst that is familiar with the Java programming language can complete a rich analytic application in under an hour using the simple yet powerful Aster Data Developer Express environment in Eclipse. Aster Data Developer Express delivers both rapid development and local testing of advanced analytic applications for any project, regardless of size.

The free, downloadable Aster Data Developer Express IDE now brings the power of SQL-MapReduce to any organization that is looking to build richer analytic applications that can leverage massive data volumes. Much of the MapReduce coding, including programming concepts like parallelization and distributed data analysis, is addressed by the IDE without the developer or analyst needing to have expertise in these areas. This simplification makes it much easier for developers to be successful quickly and eliminates the need for them to have any deep knowledge of the MapReduce parallel processing framework. Google first published MapReduce in 2004 for parallel processing of big data sets. Aster Data has coupled SQL with MapReduce and brought SQL-MapReduce to market, making it significantly easier for any organization to leverage the power of MapReduce. The Aster Developer Express IDE simplifies application development even further with an intuitive point-and-click development environment that speeds development of rich analytic applications. Applications can be validated locally on the desktop or ultimately within Aster Data nCluster, a massive parallel processing (MPP) database with a fully integrated analytics engine that is powered by MapReduce—known as a data-analytics server.

Rich analytic applications that can be easily built with Aster Data’s downloadable IDE include:

Iterative Analytics: Uncovering critical business patterns in your data requires hypothesis-driven, iterative analysis.  This class of applications is defined by the exploratory navigation of massive volumes of data in a top-down, deductive manner.  Aster Data’s IDE makes this easy to develop and to validate the algorithms and functions required to deliver these advanced analytic applications.

Prediction and Optimization: For this class of applications, the process is inductive. Rather than starting with a hypothesis, developers and analysts can easily build analytic applications that discover the trends, patterns, and outliers in data sets.  Examples include propensity to churn in telecommunications, proactive product and service recommendations in retail, and pricing and retention strategies in financial services.

Ad Hoc Analysis: Examples of ad hoc analysis that can be performed includes social network analysis, advanced click stream analysis, graph analysis, cluster analysis, and a wide variety of mathematical, trigonometry, and statistical functions.

“Aster Data’s IDE and SQL-MapReduce significantly eases development of advanced analytic applications on big data. We have now built over 350 analytic functions in SQL-MapReduce on Aster Data nCluster that are available for customers to purchase,” said Partha Sen, CEO and Founder of Fuzzy Logix. “Aster Data’s implementation of MapReduce with SQL-MapReduce goes beyond the capabilities of general analytic development APIs and provides us with the excellent control and flexibility needed to implement even the most complex analytic algorithms.”

Richer analytics on big data volumes is the new competitive frontier. Organizations have always generated reports to guide their decision-making. Although reports are important, they are historical sets of information generally arranged around predefined metrics and generated on a periodic basis.

Advanced analytics begins where reporting leaves off. Reporting often answers historical questions such as “what happened?” However, analytics addresses “why it happened” and, increasingly, “what will happen next?” To that end, solutions like Aster Data Developer Express ease the development of powerful ad hoc, predictive analytics and enables analysts to quickly and deeply explore terabytes to petabytes of data.
“We are in the midst of a new age in analytics. Organizations today can harness the power of big data regardless of scale or complexity”, said Don Watters, Chief Data Architect for MySpace. “Solutions like the Aster Data Developer Express visual development environment make it even easier by enabling us to automate aspects of development that currently take days, allowing us to build rich analytic applications significantly faster. Making Developer Express openly available for download opens the power of MapReduce to a broader audience, making big data analytics much faster and easier than ever before.”

“Our delivery of SQL coupled with MapReduce has clearly made it easier for customers to build highly advanced analytic applications that leverage the power of MapReduce. The visual IDE, Aster Data Developer Express, introduced earlier this year, made application development even easier and the great response we have had to it has driven us to make this open and freely available to any organization looking to build rich analytic applications,” said Tasso Argyros, Founder and CTO, Aster Data. “We are excited about today’s announcement as it allows companies of all sizes who need richer analytics to easily build powerful analytic applications and experience the power of MapReduce without having to learn any new skills.”

You can have a look here at http://www.asterdata.com/download_developer_express/

Metrics and Tools for Social Media Analysis

 

An interesting question put on Linkedin group here by James Wright  is

What kind of metrics are currently out there for social media marketing?

Some responses were –

  • number of "friends" on Facebook, Myspace, and LinkedIn,
  • number of blog subscribers,
  • number of comments on blog posts,
  • the number of links to blog posts,
  • the number of brand related tweets
  • where your leads are coming from
  • a Google alert for phrases that are important to your business,
  • referrals from embedded content/re-tweets that originated (use www.tr.im)
  • ROI
  • a follow-up email or sign-up page that asks "How did you hear about us?"
  • Cost per lead,
  • cost per engagement,
  • cost per action

 

Some recommended tools were  –

 

(Ajay- Let me know if you know any more tools or metrics for social media measurement )