Social Media Analysis Toolkit

Here is a comprehensive set of tools I see across various social media channels. They include

  1. Video
  2. Blogs
  3. Newsletter
  4. Twitter
  5. Facebook
  6. Documents
  7. Website
  8. Search Engine (Marketing and Optimization)

Note the use of text mining for sentiment analysis is not covered here- though it can be included at a later date. In about five minutes know how to create a free online social media analysis toolkit for your communications.

Facebook Text Analytics

Here is a great presentation on Facebook Analytics using text mining.

Citation-
Citation;Text Analytics Summit 2009 – Roddy Lindsay – “Social Media, Happiness, Petabytes and LOLs”
and here is a presentation on HIVE and HADOOP
HIVE: Data Warehousing & Analytics on Hadoop

Facebook sure looks a surprisingly nice analytics company to work for.!!! No wonder they have all but swamped the competition.

Spreading Content using Social Media


The concept of social media is different for different people- some view it as a revolution enabling people to communicate world wide, others view it as a new marketing media, while some of us wonder what the big fuss is all about.

Here are some ways to spread content/marketing communication using Social Media-

1) RSS – Really Simple Syndication has effectively proven a challenge to content creators as well as search engines.Using it effectively can make it a very nice and user friendly way to spread the words you write.

  • Newsletters- I use both Feedblitz ( for historical reasons) and my default feed is Google Feedburner. Google feedburner is useful especially for content leaching and security. I also like to track how people read the newsletter and Feddblitz is very good in that, but if the RSS feed is used by a RSS reader then Feedburner does a better job of tracking IMO.Note Linkedin now has a good feature for Announcements that does the same thing.
  • Linkedin News – In the Linkedin Group created for your Blog ( if not, do it.now) There is an option for News – add your RSS feed there for people/visitors to read it.
  • Facebook- Use the Facebook application called Facebook Notes for spreading your content to all your connections everytime you wrte a post.
  • Linkedin WordPress Application- This updates your Linkedin profile for latest posts. Very useful for link seekers like me who have 8000+ Linkedin connections ( Note I have got 4 contracts and multiple nowledge opportunities through the links there- In a hyper Linked world every one needs as many links they can get)

2) Thid Party Sites- Create a Page to Drop Links or Create a Community to Exchange Comments/Views

  • Create a Facebook Page for your site and also add similar pages for Favourites- Like a FB analogy for Blogroll( Example –

Join ours at http://www.facebook.com/pages/DecisionStats/191421035186

  • Create a Linkedin Group ( if not done so already)

Join Decisionstats at http://www.linkedin.com/groups?gid=54257

3) Twitter- Use the RSS in Step 1 ( Preferably use Feedburner than the raw xml feed to help you track) and add it to www.twitterfeed.com for automated posting of your content.

4) Use Customized Widgets- I recommend the one at Add to Any WordPress Plugin to help your readers share it on – and you CAN tweak the colors here –

http://www.addtoany.com/buttons/share_save/menu_style/wordpress

5) WordPress- The latest version of WordPress is available at both Simple Scripts ( for Self Hosted) and at www.wordpress.org

Use it for a better looking website/blog. Using custom themes and Akismet with Bad Behaviour plugins guarantees security. For more tips on WordPress security see www.dullest.com

6) Use it or Lose it-

  • Using Facebook has helped me maintain contacts with SCHOOL Friends
  • Linkedin has helped me like n Online Rolodex
  • Twitter – I am still trying to figure it out but it is fun.

Hope that helps. Have a great Memorial Day weekend in the US- those vets have helped the world stay free in Europe, Africa and Asia as well

Spreading Content using Social Media

The concept of social media is different for different people- some view it as a revolution enabling people to communicate world wide, others view it as a new marketing media, while some of us wonder what the big fuss is all about.

Here are some ways to spread content/marketing communication using Social Media-

1) RSS – Really Simple Syndication has effectively proven a challenge to content creators as well as search engines.Using it effectively can make it a very nice and user friendly way to spread the words you write.

  • Newsletters- I use both Feedblitz ( for historical reasons) and my default feed is Google Feedburner. Google feedburner is useful especially for content leaching and security. I also like to track how people read the newsletter and Feedblitz is very good in that, but if the RSS feed is used by a RSS reader then Feedburner does a better job of tracking IMO.Note Linkedin now has a good feature for Announcements that does the same thing.
  • Linkedin News – In the Linkedin Group created for your Blog ( if not, do it.now) There is an option for News – add your RSS feed there for people/visitors to read it.
  • Facebook- Use the Facebook application called Facebook Notes for spreading your content to all your connections every time you write a post.
  • Linkedin WordPress Application- This updates your Linkedin profile for latest posts. Very useful for link seekers like me who have 8000+ Linkedin connections ( Note I have got 4 contracts and multiple knowledge opportunities through the links there- In a hyper Linked world every one needs as many links they can get)

2) Thid Party Sites- Create a Page to Drop Links or Create a Community to Exchange Comments/Views

  • Create a Facebook Page for your site  and also add similar pages for Favourites- Like a FB analogy for Blogroll( Example –

Join ours at http://www.facebook.com/pages/DecisionStats/191421035186

  • Create a Linkedin Group ( if not done so already)

Join Decisionstats at http://www.linkedin.com/groups?gid=54257

3) Twitter- Use the RSS in Step 1 ( Preferably use Feedburner than the raw xml feed to help you track) and add it to www.twitterfeed.com for automated posting of your content.

4) Use Customized Widgets- I recommend the one at Add to Any WordPress Plugin to help your readers share it on – and you CAN tweak the colors here –

http://www.addtoany.com/buttons/share_save/menu_style/wordpress

5) WordPress- The latest version of WordPress is available at both Simple Scripts ( for Self Hosted) and at www.wordpress.org

Use it for a better looking website/blog. Using custom themes and Akismet with Bad Behaviour plugins guarantees security. For more tips on WordPress security see www.dullest.com

6) Use it or Lose it-

  • Using Facebook has helped me maintain contacts with SCHOOL Friends
  • Linkedin has helped me like n Online Rolodex
  • Twitter – I am still trying to figure it out but it is fun.

Hope that helps. Have a great Memorial Day weekend in the US- those vets have helped the world stay free in Europe, Africa and Asia as well

Metrics and Tools for Social Media Analysis

 

An interesting question put on Linkedin group here by James Wright  is

What kind of metrics are currently out there for social media marketing?

Some responses were –

  • number of "friends" on Facebook, Myspace, and LinkedIn,
  • number of blog subscribers,
  • number of comments on blog posts,
  • the number of links to blog posts,
  • the number of brand related tweets
  • where your leads are coming from
  • a Google alert for phrases that are important to your business,
  • referrals from embedded content/re-tweets that originated (use www.tr.im)
  • ROI
  • a follow-up email or sign-up page that asks "How did you hear about us?"
  • Cost per lead,
  • cost per engagement,
  • cost per action

 

Some recommended tools were  –

 

(Ajay- Let me know if you know any more tools or metrics for social media measurement )